HomeMy WebLinkAbout03/15/2005, A6 - APPOINTMENT RECOMMENDATION TO THE HUMAN RELATIONS COMMISSION (HRC) i
council Mttw,D� ,
j acEnba Repout '-N-A"
CITY OF SAN LUIS OBISPO
FROM: Vice Mayor John Ewan and Council Member Allen Settle
Council Liaison Subcommittee to the Human Relations Commission
Prepared By: Audrey Hooper, City ClerCA &/,
SUBJECT: APPOINTMENT RECOMMENDATION TO THE HUMAN
RELATIONS COMMISSION (HRC)
RECOMMENDATIONS:
1. Appoint Tom Sant to fill an unexpired term beginning April 1, 2005 and ending
September 30, 2008.
DISCUSSION
Due to the resignation of Tom Hutchings, a vacancy exists on the HRC to fill his unexpired term.
The City Clerk's office conducted an open recruitment during the month of January and the
Council Subcommittee is pleased to recommend Tom Sant for appointment to fill the unexpired
term.
ATTACHMENT
1. Tom Sant's application
COUNCIL READING FILE
All applications
Q\304 City Advisory Bodies\HRC0005 Agenda Report.doc
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: RECEIVJUACHMENT I
A&ISony BOGY Apptication
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NAME Q HOME PHONE
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RESIDENCE STREET ADDRESS CITY ZIP WORK PHONE
Registered to vote? -Y-- Live in the City Limits? How long? Ever attended an advisory body meeting?
PLEASE LIST THE ADVISORY BODIES YOU ARE APPLYING FOR:
(1) 414M1'71 126&4I70N►S CVM I SPDA) (2)
(Supplemental Questionnaires and interviews are required for each).
EMPLOYMENT(Present or last employer[or school, if applicable]):
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EDUCATION:
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INVOLVEMENT IN COMMUNITY,VOLUNTEER, PROFESSIONAL AND/OR ACADEMIC ORGANIZATIONS:
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CURRENT OR PREVIOUS SERVICE ON CITY OF SAN LUIS OBISPO ADVISORY BODIES(Please list names/dates):
How did you hear about this vacancy? Newspaper Ad_ Community Group_ Word of Mouth— City Hall X Website
Current Advisory Body
Other.. please specify
SPECIAL NOTES: (1)This application and supplement are"public documents"and are available for review upon request.
(2)Applicants are advised that they may be requested to file a Statement of Economic Interests (Form 700) disclosing all reportable
interests held at the time of appointment. If applicable, a copy of this form will be provided by the City Clerk. (3) Unless otherwise
indicated, please fill out the attached Supplemental Questionnaire. Thank you.
G:VO!City Advisory BodieMppikalion @ Supplemenral.Mdvisory Body Appflamio.
ATTAGHMENt I
OFFICE USE ONLY
APPLICANTS NAME ADVISORY BODY APPLIED FOR
SCREENING RECOMMEND FOR
INTERVIEW DATE COMMITTEE APPOINTMENT_YES_NC
SCREENING RECOMMEND FOR
INTERVIEW DATE: COMMITTEE APPOINTMENT:_YES_NO
TERM BEGINS: TERM ENDS: UNEXPIRED TERM: FULL TERM:
COMMENTS:
LTR SENT(Datel
GA304 City Advisoy Badles%Applicadon&Supplementalmdvimry Body APPlkation
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l"aavisouy soay application - supplemental questlonnalRe
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1. Why do you want to be a member of the HRC?
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4. What qualities, experience and expertise make you a good candidate for the HRC?
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: ATTACHMENT I
Tom Sant
561 Jeffrey Drive * San Luis Obispo, CA 93405
Tom Sant has been a college professor and a stand-up comic,but for more than twenty years he
has been recognized as America's leading authority on sales proposals. An award-winning
expert in business and technical communications,he has been called "America's foremost
practitioner of proposal writing"by the American Management Association. In March,2004,
Selling Power Magazine named him one of the top ten sales trainers in the world.
Tom is the author of Persuasive Business Proposals,now in its second edition. It was named
one of the 30 best business books of the year when it was first published,and has been featured
by eight book clubs. He founded The Sant Corporation and created the world's first proposal
automation software in 1992. Working with his partner,Susan Hirsch,he built the company
into an international provider of software and services. Retiring from active management of the
company in 2002,Tom and Susan relocated from Cincinnati to San Luis Obispo,where they run
a new venture,Hyde Park Partners,a consulting firm. Tom is writing a new book,Learning to
Sell, which will appear in the fall of 2005.
Tom combines in-depth knowledge of the latest communication research and theory with
practical experience in writing winning sales proposals and presentations for companies around
the world. He was named one of the first Fellows of the Association of Proposal Management
Professionals in recognition of his lifetime contributions to the field.
Clients
Tom Sant has worked with hundreds of clients around the world, including:
Accenture General Electric Procter&Gamble
ADP Henry Butcher Qwest
AON HSBC Rebus HR
Ameritech ICON Spring IT
AT&T Innovex Sprint PCS
Booz Allen Johnson Controls Staubach
Citicorp Kinectrics Thomson Learning
Compaq Mellon Bank Unicom Energy
Covance Microsoft United Technologies
Conferon NCR Research Division
Diner's Club Nationwide Insurance Waste Management
Ericsson PricewaterhouseCoopers Wausau Financial
Awards
Among the awards Tom has received for his writing and professional contributions are the
following:
• Named one of the top ten sales trainers in the world by Selling Power Magazine (2004)
• Named the first-ever Fellow of the Association of Proposal Management Professionals
(APMP)for lifetime contributions to the profession of proposal writing(2001)
• Silver Telly Award for best non-broadcast Video and Film Script(1994)
• IABC Bronze Quill for best video production(1992)
• Gold Medal at the New York Industrial Film Festival(1988).
H e ' LP
ATTACHiWEN-r
Tom Sant 2
Publications
Tom Sant has written proposals,speeches,marketing materials,and other persuasive documents
for banking,industrial,healthcare, insurance,telecommunications,high technology,government,
and university clients. He has also written two novels for young adult readers.
Publications and presentations for general audiences include:
Books
Persuasive Business Proposals. New York:
Amacom, 1992. Second edition. New York:
Amacom,2004.
Learning to Sell. The Four Great Ideas that
Revolutionized Professional Selling in
• ' America New York: Amacom,2005..
The Amazing Adventures of Alhert and His
Flying Machine. New York:Dutton, 1992. (A
novel for young adults.)
Articles
"Four Strategies for Successful Persuasion: New Rules for the Sales Professional." Winning
Business. (London)September 12, 1999.
"Mind the Gap: Overcoming Obstacles to Persuasive Communication." Sales Director.
(London)December 21, 1999.
"Selling the Decision Point: Understanding How Customers Choose." Journal of the Sales and
Marketing Association. June 23,2000.
"Sales Process: Foundation for Persuasion" Velocity. June 5,2000.
"Transmitting the Right Message: Communicating in Deregulated Markets." Electric
Perspectives. April 20,2001.
Presentations
Tom Sant has spoken at public forums and at corporate events throughout the world. Some of the
corporations which have had him speak to their employees include Microsoft,ADP,Rebus HR,
Thomson NetG,Honeywell,Johnson Controls,and dozens of others. He has also been a pioneer
in developing Web-based presentations,conducting more than a dozen Webinars with Microsoft
and other providers over the past two years.
Among his formal presentations are the following:
"Announcing,Asserting,and Asking: Rhetorical Strategies for Oral Persuasion" Presentation
to the graduate school of advanced industrial technology,Georgia Tech University. Atlanta,GA.
November,2000.
"Beyond the Norm: Coping with Negative Publicity,Bad Experiences,and Hostile Questions."
RFP Masters Conference. Boston,MA. September,2001.
Tom Sant 2
805 782 9290 /V LP
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- ATTACHMENT I
Tom Sant _ 3
"Bridging the Gap: Opening Communications between Field Sales and the Proposal
Development Team." 13'h Annual APMP National Conference. Salt Lake City,Utah. May,
2002.
"Building the Right Message: Sales Proposals in the Construction Industry." Construction
Marketing Forum. London,October 29,2003.
"Closing Sales with Executive Buyers." Webinar,presented jointly with Tim Sullivan,vice
president of SSI Solution Selling. June 24,2003. Sponsored by Microsoft.
"Communication Strategies: Two Schools of Thought in Sates Methodologies and What They
Mean for Proposal Writing" 13th Annual APMP National Conference. Salt Lake City,Utah.
May, 2002.
"Creating a World-Class Proposal Center." Presented in conjunction with Hans Ramaekers,
Director of Proposal Operations,Accenture, Brussels. 12'h Annual APMP National Conference.
Albuquerque,New Mexico. May,2001.
"Customer Needs and Outcomes: Foundation for Sales Success." Advanced Selling Strategies
Conference. London. October 28,2003.
"Digital Presentations that Persuade." Microsoft Fusion Conference. Los Angeles,CA. July,
2000.
"Effective Proposal Training: A Case Study." Presented in conjunction with Dou Rowles,
Director,Proposal Development,JCI Integrated Facility Management Services. 9 Annual
APMP National Conference. Atlanta, 1998.
"From Proposal Management to Knowledge Management." 12`h Annual APMP National
Conference. Albuquerque,New Mexico. May,2001.
"How to Develop a Unique Value Proposition." 111h Annual APMP National Conference.
Orlando,Florida May 24-27,2000.
"How to Write a Successful RFP: The Process of Writing an Effective Request for Proposal."
Religious Conference Management Association. Tampa,Florida. February,2002.
"How to Write Influential Cover Letters and Letter Proposals." Joint presentation with Lori
Cook,Text Development Specialist,The Sant Corporation. 9th Annual APMP National
Conference. Atlanta, 1998.
"Internationalizing the Sales Proposal and Process." S"Annual APMP National Conference.
San Francisco,CA. June, 1997.
"Keeping People in Mind: Guidelines for Communicating Effectively to People Who Are Not
Like Us." Webinar sponsored by the Society of Human Resource Management Professionals.
July 18,2001.
"Managing Information to Promote Enterprise-wide Competitiveness." Seminar on Global
Competitiveness sponsored by Winning Business and HSBC Banks,Ltd. Oxford,England. June,
2001.
"Managing Proposals Across the Enterprise" 10`h Annual APMP National Conference. Atlanta,
1998.
"Measuring Success in the Proposal Center. Developing Meaningful Metrics for Process
Improvement." 10'h Annual APMP National Conference. Atlanta, 1998:
"Moving beyond Cut and Paste: Using Technology to Support Best Practices in Proposal
Management." 13'"Annual APMP National Conference. Salt Lake City,Utah. May,2002.
Tom Sant 3
805 782 9290 'v ^2
ATTACHMENT 1
Tom Sant 4
"Overcoming the Customer's Fear Factor: Selling Effectively in a Tough Economy." Webinar,
presented jointly with Tim Sullivan,vice president of SSI Solution Selling. September 24,2003.
Sponsored by Microsoft.
"Persuasive Product Descriptions: Clear,Compelling,and Concise." 9`"Annual APMP National
Conference. Atlanta, 1998.
"Persuasive Proposals: A Primer on Success." Conference sponsored by the Business Marketing
Association. Charlotte,North Carolina. July,2001.
"Presenting Winning Proposals Online." Webinar,presented jointly with Ann Murphy,vice
president of Encounter Corporation. December,2003.
"Proposal Automation: Threat or Opportunity?" 9ffi Annual APMP National Conference.
Atlanta, 1998.
"Proposal Power. Proposal Automation in the Deregulated Utility Industry." 9`h Annual APMP
National Conference. Atlanta, 1998.
"Seven Key Questions: Maximizing Your Potential to Win." 11 m Annual APMP National
Conference. Orlando,Florida. May 24-27,2000.
"Show Me the Money! Demonstrating Value and Payback in Sales Proposals." DCI Conference
on Technology and Sales. Chicago,IL. March, 1998.
"Strategic Thinking and Win Themes." Presented in conjunction with Hans Ramaekers,Director
of Proposal Operations,Accenture,Brussels. 12m Annual APMP National Conference.
Albuquerque,New Mexico. May,2001.
"The Heuristics of Decision Making." 12ih Annual APMP National Conference. Albuquerque,
New Mexico. May,2001.
"The Structure of Persuasion; Moving Out of the Comfort Zone." 7a Annual APMP National
Conference. San Francisco,CA. May, 1996.
"The Virtual Proposal Center: Building Dynamic Documents on the Intranet." 9s'Annual APMP
National Conference. Atlanta, 1998.
"Turning Internet Marketing into Revenue with Data Warehousing. Sales Technology
Conference sponsored by DCI. New York,NY. October; 1997.
"Using Knowledge Taxonomies Effectively in the Organization." Presented in conjunction with
Mike Crandall,Microsoft Information Services. Knowledge Management World Conference
2000. New York,NY., May,2000.
"Using the Science of Persuasion in Practical Business Settings." Seminar sponsored by the
Chartered Institute of Marketing. London,England. June;2001.
"Winning Clients with Value-Based Propositions: Communicating Your Key Points of
Differentiation." Annual conference of the Institute of Marketing Consultants. .Houston,Texas.
May,2002.
"-Writing Financial Proposals: Using the Principles of Communication to Maximize Results."
Southern Financial Exchange Conference. Biloxi,Mississippi. April,2002.
Tom Sant 4
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a i a A
Tom.Sant TTACHMEF
Education
Ph.D.,English, UCLA.
Dissertation: "David Lodger A Question of Values." An examination of the
satiric novels of David Lodge, with particular emphasis on his view of higher
education and religious faith in the second half of the twentieth century, and on
his actual practice as a novelist in light of his own critical writings in narrative
theory and structuralism. Director: Dr.Vincent Pecora
M.A., English;UCLA
B.A., English,Arizona State University,June, 1970,G.P.A.3.93/4.00, graduated
summa cum laude
Honors Thesis: "Literature as Knowledge." An investigation of the implications
of Niels Bohr's concept of complementarityfor aesthetic analysis and criticism.
Honors
National Merit Scholar, 1966-1970
Woodrow Wilson Fellow, 1970
Recipient of an NDEA Title IV Fellowship, 1970-73
Recipient of the Maj] Ewing Fellowship, 1974-75
Employment History
1973-75: Teaching Assistant,Department of English,UCLA
1975-79: Instructor, Department of English,University of Cincinnati
1978-2002: Founder and chief executive officer of The Sant Corporation
2004-present: Partner,Hyde Park Partners
The Sant Corporation trains sales people,executives,and other professionals to
write winning proposals,deliver effective presentations,and manage complex
communication projects. We sell and implement software systems to automate
the creation of proposals and presentations. We provide executive coaching in
presentation skills,and have written speeches, multimedia presentations,video
scripts,training manuals,marketing documents,and interactive media,among
other projects.
My responsibilities have included hiring,training,budgeting,product
development,and overseeing sales and marketing-for an international company of
30+employees. I wrote the training courses,lured and trained writers working
for Sant,and represented the company as its primary expert in the field of
communications.
Tom Sant 5
805 782 9290 r o