HomeMy WebLinkAbout07/03/2007, C6 - 2008 AMGEN TOUR OF CALIFORNIA PARTICIPATION AGREEMENT council MeetingDu. O�
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C IT Y OF SAN LUIS OBISPO
FROM: Betsy Kiser,Parks & Recreation Director
Prepared by: Linda Fitzgerald,Recreation Manager
SUBJECT: 2008 AMGEN TOUR OF CALIFORNIA PARTICIPATION AGREEMENT
CAO RECOMMENDATION
Approve in concept an agreement with AEG Cycling for the City of San Luis Obispo's participation
in the 2008 Amgen Tour of California cycling event and authorize the Mayor to execute the final
agreement,contingent upon selection by AEG Cycling for San Luis Obispo to be a Host City.
DISCUSSION
Background
In February 2006, the inaugural Amgen Tour of California, a world-class professional cycling
event, completed and began a stage of the race in San Luis Obispo. The response by the community
was overwhelming in its support of the event.
The cooperative effort from the successful first year by the City, Chamber of Commerce and
community members led to San Luis Obispo being selected as a Host Finish City for the 2007 Tour
of California. Although weather became a factor for the 2007 event, there were still over 10,000
spectators along City streets viewing the riders as they entered San Luis Obispo. The local support
through sponsorships, participation in a children's essay contest, media partnerships, and from
cycling enthusiasts aided in another highly praised event.
The Seaside to San Luis Obispo portion of the Tour of California was the highest rated stage of the
event viewed on cable network Versus. The level of exposure, both nationally and internationally,
given to San Luis Obispo before, during and after the Tour of California is anticipated to have long-
term tourism benefits.
Current Request
The City of San Luis Obispo received a request for proposal from AEG Cycling and Medalist
Sports in early May. Invitations to apply as a prospective Host City were given to all of the 2007
Host Cities along with other cities interested in becoming a part of the Tour. The Local Organizing
Committee (LOC) is responsible for all aspects related to bringing the Tour of California to San
Luis Obispo and is comprised of City Parks&Recreation and Chamber of Commerce staff, as well
as community volunteers interested in cycling. The LOC gathered the necessary information and
submitted the proposal to be a Stage Finish and/or Stage Start Host City in advance of the May 25
deadline. LOC members along with City and Chamber staff met with representatives from AEG
and Medalist Sports on June 13 to review the bid proposal package.
AEG Cycling and Medalist Sports are once again asking each Host City to absorb costs related to
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Amgen Tour of California Participation Agreement Page 2
waste management, portable toilets, and meals for athletes and media. The LOC has also been
asked to secure hotel rooms at a capped rate for event personnel and riders on race day, which is the
same as last year. An additional condition of the bid is to pay all hotel costs for the advance staff to
setup the day before, as well as for the lead event staff to make periodic site visits prior to the event.
The sponsors are passing these costs back to the Host City. This past year, the LOC in San Luis
Obispo received ample sponsorship support to cover the costs for the Tour, and it plans to secure
enough money and in-kind services this year to cover what the Tour is asking for. The City would
only be responsible for those costs related to City operations, as outlined in the Fiscal Impact
section.
The agreement is similar to last year and the exhibits will be modified once the City is aware of its
status for the 2008 Tour. The City will receive word the week of June 25 on whether it is a Host
City for the 2008 Amgen Tour of California, and will advise the Council via memo as to the
outcome.
CONCURRENCES
The Fire, Police, and Public Works Departments, along with the Risk Manager concur with the
CAO recommendation. The City Attorney's office has accepted the language in the agreement.
FISCAL IMPACT
The City will be expected once again to assist with the technical aspects including Police, Public
Works, Fire, Information Systems and Parks and Recreation support for event day, waive facility
use fees for any City facilities, and absorb any permit fees and parking meter revenue. For the 2007
Tour, the cost for staffing in excess of regular work schedules and loss of revenue was $8,242.00. It
is anticipated that costs for the 2008 Tour will be similar to 2007. Although highly unlikely, should
the Tour arrive/depart on a weekend, there would be additional overtime costs for Public Works,
Fire, and Parks&Recreation support. If this is the case, staff will return to Council with a new cost
estimate.
There are additional costs identified in the agreement, such as securing portable toilets, providing
security,hospitality items, and other necessary infrastructure needs. The LOC received sponsorships
over $30,000 for the 2007 Tour to cover the expected costs, and received an additional $50,000
through in-kind services. Other than the initial costs identified for City services, the remainder of
the items in the agreement will be covered by sponsorship money and in-kind services obtained
through the LOC.
ATTACHMENTS
1. Amgen Tour of California City Participation Agreement
2. Letter from Local Organizing Committee Chair
C:\Documents and Settings\sstanwyc\Local Settings\Temporary Internet Fi1es\0LK25\CAR-T0C Agreement 2008 061507.DOC
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DRAFT-SUBJEC O FURTHER REVIEW AND COMMEN, 1 AEG CYCLING
ATTACHMENT
AMGEN TOUR OF CALIFORNIA CITY PARTICIPATION
AGREEMENT
(Stage : WAME OF CTI'Yl)
This Amgen Tour of California City Participation Agreement(hereinafter
referred to as the "Agreement") is entered into as of this—day of , 2007,
by and between AEG Cycling, LLC, a California limited liability company ("AEG
Cycling"), and , a municipal corporation organized under the laws of
the State of California("City"). (AEG Cycling and City are sometimes hereinafter
collectively referred to as the"Parties" and individually as a"Party".)
RECITALS:
WHEREAS, AEG Cycling owns the Amgen Tour of California, a multi-stage
cycling race across the State of California(the "Tour");
WHEREAS, in connection with its ownership of the Tour, AEG Cycling has
rights to certain marks, logos, and other distinctive indicia of the Tour,
WHEREAS, AEG Cycling has contracted Medalist Sports ("Medalist") to assist
with presenting, organizing and coordinating the Tour and developing its route and to
utilize the Tour Marks (as hereinafter offered) in connection therewith;
WHEREAS, City wishes to acquire the rights and benefits of hosting the Host
Stage(as that term is defined herein) and to undertake all of the obligations related to
such hosting, all under the terms and conditions of this Agreement; and
WHEREAS, AEG Cycling wishes to grant such rights to the City under the terms
and conditions of this Agreement.
NOW THEREFORE, in consideration of the promises and covenants contained
herein and for other good and valuable consideration, the sufficiency and receipt.of which
are hereby acknowledged, the Parties hereby agree as follows:
1.. Designation of Host and.Location of Host Stage City. AEG Cycling licenses to
City(the "Host") the right to host the (the "Host Stage") for the Tour to be
held in 2008. The 2008 Tour is scheduled to be held from
through , 2008 and the Host Stage is scheduled to
be held on 2008. Host accepts such license and agrees to exercise such
license to host the Host Stage and to undertake and perform the Host Obligations, as
defined hereinafter and as set forth more specifically in Section 4 of this Agreement. The
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Host Stage shall be held at a location in City which shall be subject to the prior review
and approval of AEG Cycling and Medalist Sports (the"Host Stage Location").
2. Term. The term of this Agreement shall begin as of the date first set forth above
(the "Effective Date") and, unless earlier terminated in accordance with the terms set
forth herein, shall continue through and including 2008 (the "Term").
3. CITY. City shall be subject to the following requirements:
a. General. At all times during the Tenn of this Agreement, City will not
discriminate in any way on the basis of age, sex, race, national origin,.handicap,religion
or any other characteristic protected by law, in the conduct of its activities.
b. Structure. City will be led by one or more chairperson(s)who will be
primarily responsible for performance of City's obligations under this Agreement. Such
chairperson(s) shall ensure that the City's representatives relating to Tour include
individuals with experience in the following areas and whose responsibilities could be as
follows for the Host Stage in City (Cities have option to have one individual handle more
than one responsibility):
(1) Sponsorship/Sales Director;
(2) Operations Director
(3) Finance Director;
(4) Media& Public Relations Director,
(5) MedicaUEMT Coordinator
(6) Technical Director;
(7) Volunteer Director;
(8) VIP/Hospitality Director;
(9) School/Community Outreach
(IO)Ancillary Events/Lifestyle Festival Liaison
4. Host Obligations. In consideration of the license granted by AEG Cycling to
host the Host Stage as set forth in Section 1 and the Host Benefits as set forth in Section 5
of this Agreement and in addition to those other obligations set forth in this Agreement,
Host agrees to undertake and perform the following obligations (collectively, the "Host
Obligations"):
a. Implementation in Accordance with Planning Manual Host shall provide
assistance in accordance with the 2008 Planning Manual for the Tour to be furnished by
AEG Cycling or Medalist to Host within a reasonable period of time following the
execution of this Agreement.
b. Publicitv and Promotion. Host shall use its best efforts to publicize and
promote the Tour and the Host Stage through all local media.
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c. Host Obligation Specifications Provide the following at the sole expense
of Host in accordance with the operational and technical specifications set forth on
Exhibit"A" (collectively, the "Host City 2008 Request for Proposal"):
(1) Auxiliary Space and Equipment for Tour Requirements: Those
types of areas, premises and equipment for the time period designated on Exhibit A;
(2) Police Services: Local police services to work in coordination
with the California State Patrol and California Department of Transportation, as well as
Tour representatives and City volunteers, to provide for safe road closure, fixed-post
positions, traffic and crowd control and general public safety;
(3) Public Works and Road Services: Support police efforts to ensure
road closure and course safety;
(4) Permits: All local permits and fees for operation of the Tour in
Host's locale and presentation of the Host Stage, including but not limited to special
event permits,parking permits, road closure and use permits, alcohol permits, and
concession sales permits;
(5) EMS/EMT Services: Emergency medical services and emergency
medical technicians to serve the general public at and on the day of the Host Stage in
City;
(6) Portable and/or Public Restrooms• Portable(e.g., port-o johns) or
public restroom facilities on the day of the Host Stage in a number and location to be
determined by Tour representatives;
(7) Waste Management/Trash Removal: Waste management and
trash removal services following conclusion of the Host Stage in City; and
(8) Volunteers: Recruitment of that number of volunteers
designated on Exhibit "A"to this letter to assist local police and Tour personnel with
various functions to be designated by Tour representatives. Host will be responsible for
the selection and training of its volunteers. All volunteers will be expected to perform
their assigned duties and services in a professional and highly competent manner, to the
best and full limit of their abilities at all times and in accordance with the highest quality
standards,applicable law and the rules and regulations established by Host, Medalist and
AEG Cycling. All volunteers will be required to sign the standard Volunteer Waiver and
Release of Liability, Assumption of Risk and Indemnity Agreement form for the Tour.
d. Tour Course Layout and Host Stage Location Host will assist Medalist
and AEG Cycling in obtaining a design and layout of that portion of the City and county
(if applicable) through which the Tour course will run and provide access to such course
without imposition of any site fees.
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e. Ambush-Free Zone. Host agrees to work with AEG Cycling and Medalist
to create a zone which consists of the Host Stage Location and a radius around the Host
Stage Location(the"Ambush-Free Zone") that shall be free from temporary merchandise
vending, temporary advertising,and temporary signs and inflatable items. Nothing
herein shall obligate Host to take any actions as it relates to permanent retail
establishments in the Ambush-Free Zone. The parameters of the Ambush-Free Zone
should be within a 1-block radius of the Start/Finish area.
f. Ambush Marketing. Host agrees to use its commercially reasonable
efforts to: (1) minimize the"ambush marketing"of Tour sponsors and local sponsors in
and around City and the Host Stage Location during the Tour; (2) prevent Commercial
Exploitation Rights (as hereinafter defined) identified with City from being granted by
any governmental agency to any entity that is not a Tour sponsor during the period
commencing two (2) weeks prior to, through Tuesday following the conclusion of the
Tour; and(3)prevent other City-controlled and conflicting major sporting,civic or
cultural events from being scheduled in City during the week prior to,through the week
following, the Tour,unless such major sporting, civic or cultural events are approved in
writing by AEG Cycling and under such conditions as Medalist and AEG Cycling may
specify.
g. Merchandise Counterfeiting and Trademark Enforcement Host shall
cooperate with AEG Cycling in preventing unauthorized use of the Tour Marks,
admissions for the Host Stage and other intellectual property and the sale or distribution
of unlicensed merchandise bearing the Tour Marks or any other reference to the Tour.
Such commitment shall apply and be in force during the Term of this Agreement,
particularly with respect to the period beginning February 1 prior to the Tour and
continuing through thirty(30)days following the Tour. Host will cooperate with AEG
Cycling by permitting AEG Cycling the right to pursue (at its expense) legal enforcement
measures to prevent unauthorized use of the intellectual property regarding the Tour,
including but not limited to action against any seller or distributor of unlicensed
merchandise. Host,.in conjunction with such appropriate governmental entities, will help
to identify and communicate information to AEG Cycling regarding unauthorized use of
the intellectual property of the Tour, including but not limited to sales or distribution of
unlicensed merchandise. The decision to pursue civil legal action or settle claims against
an unauthorized user of the intellectual property of AEG Cycling or against a seller or
distributor of unlicensed merchandise will be at the sole discretion of AEG Cycling.
h. Media and Marketing Plan Cooperation Host will cooperate with the
media and marketing plan of AEG Cycling and its contractors, Medalist and designated
public relations entity, including accommodating television broadcasters, sponsors, and
other persons and entities to whom and to which AEG Cycling has granted and will grant
rights.
i. Tour Sponsor Recognition Host agrees that Tour sponsors shall have the
right to have recognition and visibility at the Host Stage Location and that AEG Cycling
shall determine placement of signage,recognition and visibility.
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j. Ancillary Events. Before staging any ancillary events in connection with
the rights licensed by AEG Cycling as set forth in this Agreement, Host shall obtain the
prior written approval of AEG Cycling and Medalist for the type, location and anticipated
size of the event as well as sponsors.
k. Sale of Merchandise. Host agrees that no merchandise other than that
designated by AEG Cycling will be sold on-site at the Host Stage Location during the
Tour without the prior written consent of AEG Cycling.
1. Reference to Name of Tour. Host shall refer to the Tour by the exact
name supplied by AEG Cycling from time-to-time, including any title or presenting
sponsor identification (should title or presenting sponsorship rights be granted), and shall .
include,in all agreements that Host may enter into with third parties; a requirement that
all third parties utilize the exact name for the Tour supplied by AEG Cycling from time-
to-time. Notwithstanding anything to the contrary herein, if AEG Cycling changes the
name or logo of the Tour after Host has created Tour related identification, Host shall not
be required to recreate the Tour related identification.
in. Proposed Host Contracts Host shall submit to AEG Cycling for prior
review and approval, such approval not to be unreasonably withheld,denied or
conditioned, all material contracts that Host proposes to enter into with respect to: (1)the
obligations undertaken by Host in connection with the Tour, and(2) Host's organization
of any ancillary events. All such proposed Host contracts shall be subject to the terms of
Section 8 of this Agreement.
n. Anti-Gouging Provisions., Host shall exercise commercially reasonable
efforts to make sure that hospitality services (including lodging and restaurants) are
provided at reasonable prices for visitors and tenants.
o. _Cycling Requirements. Host will use best efforts to respect the minimum
requirements for the sport of cycling as defined by the various governing organizations
over the sport of cycling and all other reasonable requirements established by AEG
Cycling as set forth in the 2008 Planning Manual to be provided by AEG Cycling or
Medalist to Host within a reasonable period of time following the execution of this
Agreement.
p. Guidelines and Amendments All services and other activities required to
be performed or provided by Host described in this Agreement will be performed or
provided in compliance with all reasonable and customary guidelines, standards, policies
and directives (collectively,"Guidelines")developed and issued by Medalist and AEG
Cycling from time to time. Host recognizes that, while the contents of the Planning
Manual issued by Medalist represents the current position of Medalist and AEG Cycling
on such matters, such material may evolve as a result of technological and other changes,
some of which may be beyond the control of the Parties to this Agreement. Medalist and
AEG Cycling reserves the right to propose amendments to this Agreement to address
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such changes. Should amendments to the Agreement or Guidelines result in adverse
effects on the financial or other obligations of Host, it will so inform AEG Cycling in
writing and AEG Cycling will then negotiate with Host in order to address such adverse
effects in a mutually satisfactory manner.
q. Progress Reports. Except to the extent any such dates occur after the
execution of this Agreement, on November 31, December 31 and January 28, during the
Term of this Agreement, Host will submit to Medalist and AEG Cycling written progress
reports describing the status of its plans relating to the Host Stage and the Host Stage
Location and any related events, as well as copies of committee meeting minutes. Such
periodic progress reports shall include, but not be limited to, information on: (1)the local
sponsorships sold by Host and the status of efforts to present local sponsorship
opportunities to various prospects; and (2)other revenues that Host has generated and
expects to generate to pay the costs of discharging its obligations under this Agreement.
r. Promotion of Goodwill. Host agrees to conduct the activities
contemplated by this Agreement and the Planning Manual in such a way as to promote
the goodwill associated with the Tour, the Host Stage and the Host Stage Location, AEG
Cycling, Anschutz Entertainment group, Inc. ("AEG"), Medalist, the State of California,
and the sponsors of the Tour, and will not at any time disparage the good name,
reputation, or image of the Tour, the Host Stage and the Host Stage Location, AEG
Cycling,AEG, Medalist, the State of California, or the sponsors of the Tour. This section
shall not be interpreted to preclude any action or proceeding by Host to enforce or defend
its rights under the Agreement and shall not preclude Host or its representatives from
communicating information, which Host reasonably determines to be factually accurate,
pertaining to the Tour, its organizers or sponsors:
s. Credentials. AEG Cycling and its contractors shall be responsible for
producing credentials of all types for the Tour, including the.Host Stage and Host Stage
Location and further including credentials for members of the media and operational
personnel, which credentials shall be produced at the sole expense of AEG Cycling.
AEG Cycling shall be responsible for all decisions regarding to whom media, VIP and
operational credentials should be issued and shall establish all rules and regulations
regarding media access to the Tour, the Host Stage and the Host Stage Location.
t. Intentionally Omitted.
u. Other Services. Host will provide those other services and undertake
those other obligations set forth in Exhibit"A" attached hereto and incorporated herein
by this reference, as well as those that may be reasonably requested by AEG Cycling
after consultation with Host.
5. Host Benefits. In consideration of the agreement by Host to undertake and
perform the Host Obligations,AEG Cycling agrees to provide the following recognition
and benefits to and for the benefit of Host(collectively referred to as the"Host
Benefits"):
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a. Recognition. Include recognition for Host in the official Tour Guide, Tour
web site, and in a press conference announcing that Host has agreed to serve as the host
for the Host Stage of the Tour;
b. Hospitality. Provide a designated number of credentials for and grant
access to VIP hospitality area that AEG Cycling intends to create;
c. Local Sponsorship. Provide local sponsorship opportunities for Host to
utilize, as a means of fundraising, in accordance with the terms of Section 7 of this
Agreement; and
d. Ancillary Events. Establish activities ancillary to the Host Stage within
City for the promotion of the State of California and Host, subject to the prior review and
approval of AEG Cycling.
6. Financial.
a. Tour Revenues. Host acknowledges and agrees that AEG Cycling shall be
entitled to retain all revenues attributable to the Tour,the Host Stage and the Host Stage
Location, except as may be specifically set forth in Sections 6c and 7 of this Agreement.
b. Expenses. Host agrees that it shall be responsible for the entire cost and
expense of undertaking and performing those Host Obligations listed in Section 4(c) of
this document and in otherwise discharging its obligations under this Agreement.
c. Local Revenues.
(1) Parkins. Host may offer parking for spectators for the Host Stage.
Host may retain all revenues from such parking and shall be responsible for all parking
expenses.
(2) Food and Beverage Concessions. Subject to certain VIP
hospitality to be offered exclusively by AEG Cycling, Host may offer food and beverage
concessions at the Host Stage -Location for purchase. Host may retain all revenues
derived from food and beverage concessions and shall be responsible for all expenses
attendant to such concessions.
(3) Ancillary Events. Host may create, organize and present events
ancillary to the Host Stage,provided AEG Cycling andMedalist.has approved such
events in advance in writing, and Host may retain all revenues generated thereby. Host
shall be responsible for all expenses of creating, organizing and presenting such ancillary
events.
7. Local Sponsorships. Host acknowledges and agrees that AEG Cycling holds and
retains superior rights to grant sponsorships for the Tour; including for a title and
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presenting sponsor as well as for sponsorships which will grant recognition for the entire
Tour(collectively, the "Tour Sponsors").-Notwithstanding the foregoing, AEG Cycling
grants to Host a license to solicit and secure local sponsors to support the activities of
Host in connection with the Host Stage, in accordance with the following terms and
conditions:
a. Designation. Each local sponsor may be given the designation "Local
Stage Sponsor", to the exclusion of any other sponsorship designation. A Local Stage
Sponsor may neither be referred to nor describe its involvement with the Host Stage by
any other designation, including but not limited to a sponsor of the Tour or a local
sponsor of the Tour.
b. Sponsorship Levels. Host may create one or more sponsorship levels for
Local Stage Sponsors, including a local presenting sponsor.
c. Local Sponsorship Benefits. Host shall be able to provide Local Stage
Sponsors with those local sponsorship benefits to be provided by AEG Cycling. Specific
local sponsorship benefits will be provided upon execution of this Agreement.
d. Local Sponsorship Guidelines. Sale of Local Stage Sponsor rights shall be
subject to the following guidelines provided by AEG Cycling.
(1) Reserved.Tour Sponsor Categories Host acknowledges that AEG
Cycling has retained the exclusive right to sell sponsorship rights in specific sponsorship
categories to Tour Sponsors ("the Tour Sponsor Categories"). A listing of the current
Tour Sponsor Categories is set forth on Exhibit`B"(which listing may be updated by
AEG Cycling to add or delete sponsor categories). Pursuant to Exhibit"B", all potential
local sponsors must be pre-approved by AEG Cycling's designated Tour Managing
Director. Host acknowledges that it may not sell local sponsorship rights to become a
Local Stage Sponsor to any company which manufactures, markets or distributes
products or services in any of the Tour Sponsor Categories, such right being reserved to
AEG Cycling for Tour Sponsors.
(2) AEG Cycling Approval. AEG Cycling shall have the right of prior
review and prior written approval over the identity of all proposed Local Stage Sponsors
as well as recognition and benefits to be provided by Host to such Local Stage Sponsors.
Host acknowledges that such review and approval is necessary to avoid conflicts between
Tour Sponsors and Local Stage Sponsors.
(3) Sponsorship Priority. The title sponsor of the Tour as well as all
other sponsors of the Tour designated by AEG Cycling shall have priority over and rights
superior to that of any local sponsor.
(4) Submission of Materials to AEG Cycling Host must submit all
prospective sponsor lists and packages, art work,copy and designs to AEG Cycling for
approval in advance.
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(5) Use of Tour Marks. Host has no authority to grant a sublicense to
and Local Stage Sponsors shall have no right to use the Tour Marks at any time.
(6) Recognition of Tour Sponsors Host shall facilitate that
recognition of Tour Sponsors as designated by AEG Cycling and Benefits List.
(7) No Other Recognition. Local Stage Sponsors shall not receive any
endorsements from individual athletes participating in the Tour without the involved
athlete's prior permission, nor will local sponsors be guaranteed broadcast exposure of
any type.
8. Required Clauses. Notwithstanding the obligations of Host pursuant to Section
4m of this Agreement, Host agrees that, in each and every transaction that the City enters
into with regard to the Tour, the Host Stage, the ancillary events, or rights related to
either the Tour, the Host.Stage, or the ancillary events, the following required clauses
will be incorporated:
a. Commercial Identification Prohibition Unless otherwise agreed in
writing by AEG Cycling, all parties contracting with or providing goods or services to
Host in connection with the Host Stage or the Tour and/or any ancillary events related
thereto must agree that neither they nor their affiliates, agents, representatives,
employees, suppliers or subcontractors shall commercially exploit in any manner the
nature of their transaction with goods and/or services provided to Host for the Host Stage
or the Tour, including without limitation: (1) by referring to the transaction or the goods
or services, Host, the Host Stage or the Tour and/or events related thereto in any sales
literature, advertisements, letters, client lists, press releases, brochures or other written,
audio or visual materials; and(2)by using or allowing the use of the Tour Marks or any
other service mark, trademark;copyright or trade name now or which may hereafter be
owned or licensed to signify the Tour in connection with any service or product: or(3)by
otherwise disclosing their affiliation with Host or the Host Stage or the Tour and/or
events related thereto for a commercial purpose..
b. Clearances and Licenses. All parties contracting with or providing goods
or services to Host in connection with the Host Stage or the Tour or events which Host
hosts or associates with during the Host Stage and/or events related thereto must agree
that they are responsible for providing all clearances, licenses,permissions and consents
(including without limitation all music clearances, synchronization rights, union and
guild fees and the like)as may be necessary for the presentation of all such events, to the
extent permitted by AEG Cycling, in any and all media and in any and all forms,whether
now known or hereafter developed.
c. Indemnification. Every party contracting with or providing goods or
services to Host in connection with the.Host Stage or the Tour and/or events related
thereto must agree to indemnify, defend and hold harmless AEG Cycling, AEG,
Medalist,designated public relations entity, , the State of California, Union Cycliste
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Internationale("UCP'), Amgen, Inc., and Tour Sponsors, and their respective parent,
subsidiary, and affiliated companies and each of their respective shareholders, members,
trustees, partners, officers, directors, agents, volunteers, employees, and other
representatives (collectively, the "AEG Cycling Parties") from and against any claims,
demands, damages, liabilities, lawsuits, losses or expenses, including without limitation,
interest,penalties, reasonable attorney's fees, and all amounts paid in the investigation,
defense or settlement of any or all of the foregoing ("Claim"or"Claims")resulting from,
arising out of or in connection with the contracting parties' obligations to Host or the
provision of goods or services to Host.
d. Compliance with Law.. Every party contracting with or providing goods
or services to Host in connection with the Host Stage or the Tour and/or events related
thereto must agree to comply with all laws, ordinances, orders,rules and regulations
(state, federal,municipal or promulgated by other agencies or bodies having or claiming
jurisdiction) applicable to the performance of such party's obligations to Host.
e. Exculpation Clause. Every party contracting with or providing goods or
services to Host in connection with the Host Stage or the Tour and/or events related
thereto must agree to look solely to the assets of Host for any recourse, and not those of
AEG Cycling or the AEG Cycling Parties (as defined in Section 8c above).
f. Insurance. Every party contracting with or providing goods or services to
Host in connection with the Host Stage or the Tour and/or events related thereto must
agree to maintain, at no cost to AEG Cycling or the AEG Cycling Parties, appropriate
insurance coverage for Claims arising out of the contracting party's operations,
personnel, products and services. All such insurance provided by each contracting party
shall be (1)primary to and non-contributory with any insurance maintained by Host,
AEG Cycling and the AEG Cycling Parties; (2)shall be written by insurance companies
with ratings of"A"or better in the latest edition of the A.M. Best key rating guide; and
(3) shall provide that coverage may not be materially changed, reduced or cancelled
unless thirty(30) days prior written notice thereof is furnished to Host and AEG Cycling.
All liability policies shall be endorsed to name Host,AEG Cycling, Medalist, Amgen,
Inc., and the AEG Cycling Parties as Additional Insureds, and shall include a waiver of
subrogation in favor of the Additional Insureds. Each contracting party shall be solely
responsible for the costs of all deductibles under such policies and shall remain solely and
fully liable for the full amount of any Claims not covered by insurance. Each contracting
party shall provide Host and AEG Cycling with certificates of insurance certifying that the
appropriate insurance is in place and that the policies have been properly endorsed to meet
the insurance requirements as set forth above.
9. Licenses to Use Marks.
a. Tour Marks..
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(1) Acknowledgements Regarding Tour Marks AEG Cycling retains
the rights to sell title and presenting sponsorships in and to the Tour and, in such event,to
incorporate the name and/or marks of such title and/or presenting sponsor into the Tour
Marks or to develop new marks and logos for the Tour; acknowledging such title and/or
presenting sponsor's relationship with and support for the Tour. Host acknowledges the
foregoing and that the term "Tour Marks" as used herein may also refer to the Tour
Marks as such may be expanded to include the name and/or marks of a title and/or
presenting sponsor of the Tour. Upon being advised by AEG Cycling and Medalist of a
change to the Tour Marks in the event of a sale of title or presenting sponsorships, Host
agrees to utilize the updated Tour Marks with the name and/or marks of a title and/or
presenting sponsor, all as designated by AEG Cycling.
(2) License to Use Tour Marks. AEG Cycling hereby grants to Host a
limited non-exclusive license to use the name, logos, trademarks, service marks,designs,
product and service identification, artwork and other symbols and distinctive indicia
associated with the Tour and identified in Exhibit "C" (the "Tour Marks") during the
Term of this Agreement, in accordance with the terms of this Agreement and the Tour
Marks Guidelines set forth in Section 9a(6) hereinbelow, solely at or in connecting with
the site of the Host Stage, including the Host Stage Location. (Such Exhibit "C"to be
provided within reasonable timeframe upon execution of this Agreement). The foregoing
license is subject to the right of AEG Cycling to review and approve in advance all such
uses of the Tour Marks. Host shall have no right to assign, license or"pass-through"
rights to use the Tour Marks to any other person or entity. In exercising this license to
use the Tour Marks and in each and every reference to the Tour, Host shall utilize the
Tour Marks and the exact name of the Tour designated by AEG Cycling, which shall
include the name of any title and/or presenting sponsor. The Parties acknowledge and
agree that, upon the expiration or termination of the Term of the Agreement, Host shall
cease to use the Tour Marks.
(3) License Does Not Extend to Merchandise Host shall not
manufacture or sell, or license the manufacture or sale of, any promotional or other
merchandise which bears the Tour Marks.
(4) Acknowledgements Re arding Goodwill Host acknowledges the
great value of goodwill associated with the Tour Marks. Host acknowledges that the
goodwill attached to the Tour Marks belongs exclusively to AEG Cycling. Host agrees
that any and all.goodwill and other rights that may be acquired by the use of the Tour
Marks by Host shall inure to the benefit of AEG Cycling.
(5) No Disparagement by Host. Host will not, at any time, disparage,
dilute or adversely affect the validity of the Tour Marks or take any action, or otherwise
suffer to be done any act or thing which may at any time, in any way materially adversely
affect any rights of AEG Cycling in or to the Tour Marks, or any registrations thereof or
which, directly or indirectly, may materially reduce the value of the TourMarks or
detract from their reputation. This section shall not be interpreted to preclude any action
I1
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or proceeding by Host to enforce or defend its rights under this Agreement and shall not
preclude Host or its representatives from communicating information, which Host
reasonably determines to be factually accurate, pertaining to the Tour, its organizers or
sponsors.
(6) Tour.Marks Guidelines. Any use of the Tour Marks during the
Term shall be further subject to the following conditions and limitations (collectively, the
"Tour Marks Guidelines"):
(a) The Tour Marks shall be used in accordance with the
Amgen Tour of California Graphics Standards Manual,published by AEG Cycling from
time-to-time;
(b) Host shall not use the Tour Marks in any manner that is
misleading or that reflects unfavorably upon the reputation of the Tour, AEG Cycling,
AEG, Medalist, Amgen, Inc., the State of California or any competitor in the Tour or in
any manner that is contrary to applicable laws and regulations, including, without
limitation, those relating to truth in advertising and fair trade practices;
(c) Host shall not (i)permit any tradename or mark of a third
party to appear in conjunction with Host's materials that display any of the Tour Marks;
or (ii) participate with any third party in a promotion using the Tour Marks or permit the
Tour Marks to be used in a manner that could be reasonably interpreted as a promotion or
endorsement of a third party's products or services;
(d) Host shall not use the Tour Marks without the appropriate
trademark or copyright designation as required by AEG Cycling;
(e) Host acknowledges that its selection as a partner is not
based upon the results of any quality comparison between Host and any other
municipality within the State of California and agrees that it shall not represent otherwise
to any third party or use the expressions "selected", "approved","warranted",
"Preferred", or"consented to" by AEG Cycling or AEG, or the Tour or any similar
endorsement,
(f) Host shall not use the license granted under this Agreement
in any comparative advertising; and
(g) Host shall not, after the expiration or termination of this
Agreement, use any slogan or graphic device that was developed for use in conjunction
with the Tour Marks if such slogan or graphic device implies an ongoing association with
the Tour.
b. Host.Marks.
12
ATTACHAIENT-
(1) License to Use Host Marks. Host hereby grants to AEG Cycling a
limited non-exclusive license to use the name, logos, trademarks, service marks, designs,
product and service identification, artwork and other symbols and distinctive indicia of
Host and identified in Exhibit"D"attached hereto (the "Host Marks')during the Term of
this Agreement in accordance with the terms of this Agreement and the Host Marks
guidelines in accordance with Section 9b(2) of this Agreement, specifically to provide
Host with the Host Benefits. The foregoing license is subject to the right of Host to
review and approve in advance all such uses of the Host Marks. AEG Cycling shall have
no right to assign, license or"pass-through"rights to use the Host Marks to any party,
except as necessary to fulfill its obligations set forth in this Agreement. The Parties
acknowledge and agree that, upon the expiration or termination of the Term of the
Agreement, AEG Cycling shall discontinue any use of the Host Marks and AEG Cycling
may continue to use the Tour Marks.
(2) Host Marks Guidelines. AEG Cycling shall utilize the Host Marks
pursuant to the license granted herein in accordance with those graphics standards
supplied by Host to AEG Cycling in writing from time-to-time.
10. Trademarks.
a. Tour Marks.
(1) The Tour Marks, specifically including but not limited to the
words "Amgen Tour of California", are and shall remain the property of AEG Cycling
and AEG Cycling shall take all steps reasonably necessary to protect such Tour Marks,
which steps may include registrations through the United States Patent and Trademark
Office ("PTO")and foreign registrations, as it deems desirable and through reasonable
prosecution of infringements.
(2) The rights licensed by AEG Cycling to Host with respect to use of
the Tour Marks shall convey license rights only and shall convey no rights of ownership
in or to the Tour Marks.
(3) AEG Cycling represents and wan-ants that it has the right to use the
Tour Marks, specifically including but not limited to the words"Amgen Tour of
California", and to license the use of the Tour Marks to Host as set forth in Section 9a of
this Agreement.
(4) AEG Cycling (as well as Amgen) shall own all right, title and
interest in and to the Tour Marks. AEG Cycling shall have the right to take all steps
reasonable necessary to protect the Tour Marks through PTO registrations and such
foreign registrations as it deems desirable and through reasonable prosecution of
infringements. AEG Cycling shall be the record owner of all such registrations for the
Tour Marks. Host shall cooperate as reasonably necessary to assist AEG Cycling is
obtaining such trademark protection and in prosecuting any alleged infringements of the
Tour Marks.
13
ATTACHMENT '
b. Host Marks.
(1) The Host Marks are and shall remain the property of Host and Host
shall take all steps reasonably necessary to protect such Host Marks through the PTO and
foreign registrations as it deems desirable and through reasonable prosecution of
infringements.
(2) Host represents and warrants that it has the right to use the Host
Marks and to license the use of the Host Marks to AEG Cycling for use in connection
with the Tour and to provide the Host Benefits.
(3) The rights granted to AEG Cycling by Host with respect to use of
the Host Marks shall convey license rights only and shall convey no rights of ownership
in or to the Host Marks.
11. Merchandising. The Parties acknowledge and agree that AEG Cycling shall be
the sole licensor of all Tour-related merchandise bearing the Tour Marks and/or
otherwise relating to the Tour in any way (the "Tour-Related.Merchandise"). Host shall
have the right to purchase Tour-Related Merchandise from the licensee for such Tour-
Related Merchandise at amount to be agreed upon by and among AEG Cycling, Host and
such licensee, but shall have no right or license to manufacture or distribute Tour-Related
Merchandise or any other merchandise bearing the Tour Marks.
12. Approvals.
a. Host agrees to submit to AEG Cycling for its prior written approval all
proposed uses of the Tour Marks that Host wishes to make pursuant to the limited license
granted to Host in this Agreement, including but not limited to submission of
representative samples of all advertising,promotional and other materials to be used in
connection with Host's products and services as well as any premiums that Host may
wish to use containing the Tour Marks. If Host's request is not responded to by AEG
Cycling within ten(10) business days after AEG Cycling has received the material from
Host, Host shall provide written notification to AEG Cycling of such fact and AEG
Cycling agrees that any such proposed materials shall be deemed denied if Host's request
is not responded to within five (5) business days following receipt of such written notice.
Host shall not distribute any material without the prior written approval of AEG Cycling.
b. Host shall supply free of charge to AEG Cycling for administrative and
archival purposes two(2)originals of all advertising,promotional or other materials in
connection with the products and services to be used by Host in connection with the
licenses granted under this Agreement.
c. All requests for approval, including representative samples of all
advertising, promotional and other materials shall be sent to AEG Cycling at the address
14
G'!o-lea
f
ATTACHMENT
for notices under this Agreement to the attention of the individual designated to receive
notices for AEG Cycling.
13. Broadcast and Media Rights; Other Commercial Exploitation of Tour. As
between Host and AEG Cycling, AEG Cycling controls all rights to distribute, promote,
market and otherwise commercially exploit the Tour and the Host Stage by means of any
and all audio, visual and audiovisual media of all types, including but not limited to
television, radio, Internet and print, and wireless devices as well as with respect to
sponsorship, licensing,hospitality, merchandising, and other marketing tights with
respect to the Tour("Commercial Exploitation Rights") and that Host will not purport to
grant or license any such rights to a third party without the prior express written approval
of AEG Cycling.
14. Ownership and Protection of Intellectual Property.
a. Ownership of Intellectual Property.
(1) Subject to the terms of Section 10 of this Agreement, each Party
shall own all right, title and interest in and to all intellectual property created by or on
behalf of such Party in connection with this Agreement, including without-limitation, all
logos, names, ideas, concepts,creative materials, promotional materials, advertising,
graphics, including all copyrights and proprietary rights therein, and any inventions and
discoveries first conceived or developed, whether or not protected by patent,trade secret
or copyright, subject to the ownership rights of the other Party to such other Party's
trademarks to the extent that such are incorporated into such intellectual property (such
property being collectively referred to as the "Intellectual.Property"). (That Intellectual
Property which has been created by or on behalf of Host is referred to as the "Host
Intellectual Property"and that Intellectual Property which has been created on behalf of
AEG Cycling is referred to as the "AEG Cycling intellectual Property".)
(2) Notwithstanding the foregoing, the Parties acknowledge and agree
that the Tour Marks and the distinctive colors,concepts, indicia and look displayed by
AEG Cycling throughout the Tour and by AEG Cycling in its regular business operations
and materials shall constitute AEG Cycling Intellectual Property and therefore be owned
by AEG Cycling. Host expressly acknowledges that the Parties have agreed that all
copyrightable aspects of the AEG Cycling Intellectual Property are to be considered
"works made for hire"within the meaning of the Copyright Act of 1976, as amended(the
"Act"), of which AEG Cycling is to be the"author" within the meaning of such Act. All
such copyrightable works, as well as all copies.of such works in whatever medium fixed
or embodied, shall be owned exclusively by AEG Cycling as its creation and Host
expressly disclaims any interest in any of them. Host expressly acknowledges that it is
not a joint author and that the AEG Cycling Intellectual Property and all other work
created by AEG Cycling hereunder are not joint works under the Act.
(3) In the event(and to the extent) that any AEG Cycling Intellectual
Property or any part or element thereof is found as a matter of law not to be "work made
15 C� />
ATTACHMENT
for hire" within the meaning of the Act, Host hereby conveys and assigns to AEG
Cycling the sole and exclusive right, title and interest in the ownership to all such AEG
Cycling Intellectual Property, and all copies of it, without further consideration, and
agrees to assist AEG Cycling's efforts to register, and from time to time to enforce, all
patents,copyrights, and other rights and protections relating to the AEG Cycling
Intellectual Property in any and all countries. To that end, Host agrees to execute and
deliver all documents requested by AEG Cycling to evidence any assignment as well as
otherwise in connection therewith.
(4) Host understands that the term"moral rights"means any rights of
paternity and integrity, including any right to claim authorship of a copyrightable work,
to object to a modification of such copyrightable work and any similar right existing
under the judicial or statutory law of any country or under any treaty, regardless of
whether or not such right is referred to as a "moral right", including,without limitation,
the rights of attribution and integrity in works of visual art pursuant to 17 U.S.C. § 106A.
Host irrevocably waives and agrees never to assert any moral rights Host may have in the
AEG Cycling Intellectual Property, even after any termination or expiration of this
Agreement.
(5) The Parties agree.to affix appropriate copyright and trademark
notices as reasonably designated by the other, together with their own notices as
appropriate, on the AEG Cycling Intellectual Property to identify AEG Cycling as the
owner of the AEG Cycling Intellectual Property and Host as the owner of the Host
Marks.
b. Protection of Intellectual Property.
(1) Host acknowledges that it has no right, title or interest in the Tour
Marks and that nothing in this Agreement shall be construed as an assignment to Host of
any right, title or interest in the Tour Marks, except the license to use of the Tour Marks
as provided in this Agreement.
(2) Host agrees that AEG Cycling shall have the sole right to
determine whether any action should be taken to terminate unauthorized use of the Tour
Marks or to settle any proceeding brought by AEG Cycling to terminate such
unauthorized use. All proceeds from any enforcement action shall belong exclusively to
AEG Cycling.
(3) AEG Cycling and Host agree to assist each other in the defense of
any proceeding or claim with respect to the use of any Tour Marks by Host in accordance
with the terms of this Agreement. AEG Cycling agrees to defend, at its expense, any
such proceeding or claim on behalf of Host. Host shall be permitted to retain, at its
expense, separate counsel in such defense.
15. Reservation of Rights. AEG Cycling reserves all rights not expressly licensed to
Host under this Agreement. Any and all rights of AEG Cycling, including those in and to
ATTACHMENT f
the Tour and the Tour Marks, not expressly granted to Host under this Agreement are
reserved to AEG Cycling and may be exercised, marketed, exploited or disposed of by
AEG Cycling concurrently with the Term of this Agreement in such form and manner as
AEG Cycling wishes. Host acknowledges and agrees that this Agreement does not
convey or grant to it any rights of ownership in or management of the Tour, AEG
Cycling or the Tour Marks.
16. Representations and Warranties
a. By AEG Cycling, AEG Cycling represents and warrants that:
(1) It has the full right, power and legal authority to enter into and
fully perform this Agreement in accordance with its terms without violating the rights of
any other person, that there are no other agreements or commitments, oral or written, that
will interfere with its full performance hereunder and that it will fully comply with all
federal, state and local laws, rules and regulations applicable to the day-to-day conduct of
its business and to its obligations and performances hereunder;
(2) The Tour Marks do not infringe the trademarks or other proprietary
rights of any other person or entity;
(3) Any materials created under the control, direction or supervision of
AEG Cycling shall be original, shall be owned by AEG Cycling and shall not infringe
any third party copyright or trademark; and
(4) It will comply with all applicable laws, regulations and ordinances
pertaining to the promotion and conduct of the Tour.
b. By Host. Host represents and warrants that:
(1) It.has the full right,power and legal authority to enter into and
fully perform this Agreement in accordance with its terms without violating the rights of
any other person, that there are no other agreements or commitments,oral or written,that
will interfere with its full performance hereunder and that it will fully comply with all
federal, state and local laws, rules and regulations applicable to the day-to-day conduct of
its business and to its obligations and performances hereunder;
(2) Host owns or has the authority to grant to AEG Cycling a license
to use the Host Marks;
(3) The Host Marks do not infringe the trademarks or other proprietary
rights of any other person or entity;
(4) Any materials created under the control, direction or supervision of
Host shall be original, shall be owned by Host and shall not infringe any third party
copyright or trademark; and
17
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(5) It will exercise its best efforts to ensure that City officials,
employees and other representatives and Host officers, directors, employees, volunteers,
agents, representatives, and contracted parties promote and protect the goodwill of the
Tour and not engage in conduct which.is detrimental to the Tour, its Sponsors,AEG
Cycling, Medalist and/or the AEG Cycling Parties. This section shall not be interpreted
to preclude any action or proceeding by Host to enforce or defend its rights under this
Agreement and shall not preclude Host or its representatives from communicating
information, which Host reasonably determines to be factually accurate,pertaining to the
Tour, its organizers or sponsors.
17. Indemnification.
a. By AEG Cycling. AEG Cycling shall indemnify, defend and hold
harmless Host, its affiliates, and their respective officers, directors, partners,
shareholders, members, agents, employees, and other representatives (collectively, the
"Host Indemnified Parties"), from and against any and.all claims, demands, damages,
liabilities, lawsuits, losses or expenses, including without limitations interest, penalties,
reasonable attorney's fees, and all amounts paid in the investigation, defense or
settlement of the foregoing (the"Claim" or "Claims") arising out of, based on or in any
other manner related to: (1) the breach of any representation, warranty, material covenant
or obligation of AEG Cycling under this Agreement; (2) any negligent act, negligent
omission or willful conduct by AEG Cycling; and (3) any Claim that the Tour Marks or
other AEG Cycling Intellectual Property infringe upon any patent,copyright, trademark,
trade secret or any other right of a third party.
b. By Host. Host shall indemnify, defend and hold harmless AEG Cycling,
AEG, Medalist, the State of California, UCI,Amgen, Inc., and Tour Sponsors, and their
respective parent, subsidiary and affiliated companies, and each of their respective
officers,directors, partners, trustees, shareholders, members, agents, employees,
volunteers and other representatives (collectively,the"AEG Cycling Indemnified
Parties"), from and against any and all Claims arising out of, based on or in any other
manner related to: (1) the breach of any representation, warranty, material covenant or
obligation of Host under this Agreement; (2) any negligent act, omission or willful
conduct by Host; (3)the products, services, and other deliverables provided by Host and
its employees,volunteers, agents, representatives and contractors in carrying out its
obligations under this Agreement;provided, however, that Host shall not be responsible
for indemnification resulting from road conditions of State of California maintained
highways and roads (4)the exercise by Host of its rights and the Host Benefits under this
Agreement, including but not limited to any parking, food and beverage concessions,
ancillary events or local sponsorships organized by Host; (5) advertiser's liability or other
claim arising out of or in connection with the use by Host of the Tour Marks, including
but not limited to any claim based upon an allegation of sponsorship or guaranty by AEG
Cycling of City; (6) a claim that the Host Marks infringe upon any patent, copyright,
trademark, trade secret or any other right of a third party; and(7)the failure or alleged
18
ATTACHMENT
failure by Host to comply with all Laws relating to labor relations, fair employment
practices, safety and similar rules and regulations, including without limitation,the
requirement of the Occupational Safety and Health Act(OSHA)of 1970 and with all
Equal Employment Opportunity(EEO) provisions as required by law, regulation or
executive order. Notwithstanding the foregoing, this indemnification shall not extend to
or include any claims, damages, suit or attorneys fees arising out of any claim or
allegation that any of the routes, roads,trails or other parts of the Tour course were
negligently designed or selected. Prior approval by AEG Cycling of the use of the Tour
Marks or other matters as to which AEG Cycling approval is required under this
Agreement shall not affect AEG Cycling's right to indemnification as to such usage.
c. Procedure Regarding Indemnification Each Party shall give the other
Party prompt written notice of any Claim coming within the scope of any indemnity
expressly set forth in this Agreement. Upon written request of any indemnitee,the
indemnitor will assume defense of any such Claim, action or proceeding. The indemnitee
shall cooperate with the indemnitor in the investigation, defense and/or settlement of any
such Claim. The indemnification obligations in this Section 17 of this Agreement shall
survive the expiration and/or termination of this Agreement.
18. Termination.
a. Default. Either Party may terminate this Agreement; at its option, upon
written notice to the other Party, upon the occurrence of one or more of the following
events (the "Termination Events"):
(1) Material breach.of any covenant, agreement, representation,
warranty, term or condition of this Agreement, if such breach has not been waived in
writing and if such breach is not cured or remedied by the breaching Party to the other
Party's reasonable satisfaction within thirty (30) days after delivery of written notice
specifying the nature of the breach, or if the Parties agree that the breach is not capable of
being cured or remedied within said thirty(30)days, then within the time period mutually
agreed to by the Parties in a jointly approved plan of convective action developed within
thirty(30) days after the delivery of written notice to the breaching Party specifying the
nature of the breach;
(2) A Party becomes insolvent, fails to pay its debts or perform its
obligations in the ordinary course of its business as they become due, admits in writing its
insolvency or instability to pay its debts or perform its obligations as they become due, or
becomes the subject of any voluntary or involuntary proceeding in bankruptcy,
liquidation, dissolution, receivership or general assignment for the benefit of creditors,
provided that, if such condition is assumed involuntarily, it has not been dismissed with
prejudice within sixty (60) days after its commencement; or
(3) A Party is the subject of.public controversy of such a magnitude
that such Party's association with the other Party pursuant to this Agreement creates a
19 ere _�
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negative association for such other Party, in the reasonable judgment of such other Party,
in which case the other Party may terminate this Agreement without cost or penalty.
b. Effect of Termination. Should either Party terminate this Agreement as a
result of a Termination Event set forth in subsection a above, then upon termination of
this Agreement, Host's Host Benefits shall terminate and Host shall cease using the Tour
Marks. In addition, should such termination result from termination notice given by Host
to AEG Cycling from occurrence of a Termination Event of the type set forth in Sections
18a(l) or(2) above, AEG Cycling shall repay to Host all amounts actually expended by
Host in performing its obligations hereunder; provided, however that in no event shall
AEG Cycling be liable for amounts in excess of$10,000 in the aggregate for any
particular Tour. Should termination.result from termination notice given by AEG
Cycling to Host from occurrence of a Termination Event of the type set forth in Sections
18a(1)or(2) above, Host shall repay to AEG Cycling all amounts expended by AEG
Cycling in.licensing to Host the right to host the Host Stage, to provide the Host Benefits,
and to relocate the site for the Host Stage.
19._Independent Contractors. AEG Cycling and Host are independent contractors
with respect to each other and nothing herein shall be deemed or construed to create any
partnership,joint venture or agency relationship between them. Host is simply serving as
host to the Host Stage of the Tour under the license of rights granted herein and is
agreeing herein to provide certain services and to undertake certain obligations in order to
acquire certain marketing rights and benefits. Neither Party shall have any authority to
contract or bind the other Party in any manner and shall not represent itself as the agent
of the other.
20. Insurance.
a. AEG Cycling Provided Insurance Throughout the Term of this
Agreement (including any extensions thereof), AEG Cycling shall provide.and maintain,
at its expense, the following insurance policies which-shall protect the AEG Cycling
Parties on a primary basis from any and all Claims arising out of or in connection with
respect to the staging of each Tour and the obligations of AEG Cycling pursuant to this
Agreement:
(1) Event Liability insurance (inclusive of CGL as well as auto
liability)of with limits not less than $1,000,000 each occurrence and$2,000,000 in the
aggregate;
(2) Auto Liability& Physical Damage insurance covering Claims
arising out of the use, operation or maintenance of any vehicle(whether owned, non-
owned, leased, hired or borrowed) by AEG Cycling,with limits not less than$1,000,000
each accident combined single limit for bodily injury and property damage
(3) Workers' Compensation insurance covering AEG Cycling's
employees with limits as required by statutory law, including Employer's Liability
coverage with limits not less than $500,000 each accident;
20
ATTACHMENT 1
(4) Umbrella and/or Excess Liability insurance with limits not less
than$5,000,000 each occurrence shall apply in excess of and on a following form basis
to the primary Commercial General Liability, Automobile Liability and Employer's
Liability policies; and
(5) Any other insurance necessary and appropriate for the staging of
the Tour as determined by AEG Cycling and Medalist.
All such insurance to be maintained by AEG Cycling shall be (1) primary with respect to
Claims arising out of the AEG Cycling's staging of each Tour and the obligations of
AEG Cycling pursuant to this Agreement; (2) shall be written by insurance companies
with ratings of"A"or better in the latest edition of the A.M. Best key rating guide; and
(3) shall provide that coverage may not be materially changed, reduced or cancelled
unless thirty(30) days prior written notice thereof is finnished to Sponsor.
Policies (1), (2) and (4) above shall be endorsed to name Host as Additional Insureds
with respect to the negligent acts or omissions of AEG Cycling.
At least 15 days prior to each Tour, AEG Cycling shall provide Host with a certificate of
insurance certifying that the appropriate insurance is in place and that the policies have
been properly endorsed to meet the insurance requirements as set forth above.
b. AEG Cycling Optional Insurance AEG Cycling may, but shall not be
obligated to, secure Event Cancellation insurance providing reimbursement of insured
losses if any Tour does not take place, in whole or in part, due to any Act of God or other
event beyond the control of the AEG Cycling and those other circumstances set forth in
Sections 21 and 22 of this Agreement. Covered perils may include adverse weather
conditions; natural disasters, outbreak of disease; damage to or loss of venue;
unavoidable transportation delays;non-appearance of key participants due to death,
injury or illness; situations which pose significant danger to the public or Tour
participants; and other causes beyond AEG Cycling's control which are not specifically
excluded under the policy. Notable exclusions will include war, civil commotion, riot,
martial law, seizure, or radioactive/nuclear contamination; poor event planning and
management; fraud, misrepresentation or concealment. All event cancellation proceeds
shall constitute the property of AEG Cycling. AEG Cycling's obligation to secure Event
Cancellation insurance is limited to the extent such coverage is available at a reasonable
cost in the sole discretion of AEG Cycling.
c. Host Provided Insurance Throughout the Term of this Agreement
(including any extensions thereof), Host shall provide and maintain, at its expense, the
following insurance policies (or in the event Host is self=insured,a program of
insurance), which shall protect Host, AEG Cycling, Medalist, Amgen, Inc. and the AEG
Cycling Parties on a primary basis from any and all Claims arising out of or in connection
with the Host's activities, operations,representations and warranties, rights, obligations
and duties of Host pursuant to this Agreement:
21
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(1) General Liability insurance with limits not less than $1,000,000
each occurrence and.$2,000,000 in the aggregate. Such insurance shall include coverage
for contractual liability,products-completed operations, personal and advertising injury,
premises damage legal liability, liquor liability(if applicable), property damage and
bodily injury liability(including death);
(2) Auto Liability & Physical Damage insurance covering Claims
arising out of the use, operation or maintenance of any vehicle (whether owned,non-
owned, leased, hired or borrowed)by Host, with limits not less than $1,000,000 each
accident combined single limit for bodily injury and property damage;
(3) Workers' Compensation insurance covering Host's employees
with limits as required by statutory law, including Employer's Liability coverage with
limits not less than$1,000,000 each accident, $1,000,000 disease-each employee and
$1,000,000 disease-policy limit;
(4) Umbrella and/or Excess Liability insurance with limits not less
than $3,000,000 each occurrence shall apply in excess of and on a following form basis
to the primary Commercial General Liability, Automobile Liability and Employer's
Liability policies;
(5) Any other insurance necessary and appropriate for covering the
Host's activities, operations,representations and warranties, rights, obligations and duties
pursuant to this Agreement.
All such insurance to be maintained by Host shall be(1)primary to and non-contributory
with any insurance maintained by AEG Cycling and the AEG Cycling Parties; (2) shall
be written by insurance companies with ratings of"A" or better in the latest edition of the
A.M. Best key rating guide; and(3) shall provide that coverage may not be materially
changed, reduced or cancelled unless thirty(30) days prior written notice thereof is
furnished to AEG Cycling.
Policies(1), (2) and(4)above shall be endorsed to name AEG Cycling and the AEG
Cycling Indemnified Parties (as defined in Section 17b of this Agreement) as Additional
Insureds with respect to the negligent acts or omissions of Host.
At least 15 days prior to each Tour-,.Host shall provide AEG Cycling with a certificate of
insurance certifying that the appropriate insurance is in place and that the policies have
been properly endorsed to meet the insurance requirements as set forth above.
21. Force Maieure. In the event that the Tour does not take place or is rescheduled,
in whole or in part, due to any Act of God or other event not reasonably foreseeable by
the Parties or beyond the control of the Parties which is generally considered an event of
force majeure("Force Majeure''), including without limitation, weather, fire, flood, act of
public enemy or terrorism, strike or labor dispute, governmental action or directive or
22
ATTACHMENT_
local, regional or national day of mourning,whether such event of Force Majeure has
occurred in a community through which the Tour course shall run or not, then AEG
Cycling may discontinue provision of the Host Benefits to and for the benefit of Host and
Host need not continue to perform those Host Obligations which remain unperformed as
of the date of cancellation or postponement. AEG Cycling shall determine whether the
Tour is to be cancelled in whole or in part or postponed due to a Force Majeure event.
Should the Tour be cancelled in whole or in part due to an event of Force Majeure,AEG
Cycling shall have no further obligation, financial or otherwise, to Host and Host shall
have no further obligation to AEG Cycling in connection with the Tour. In the event that
the Tour is postponed in whole or in part due to an event of Force Majeure and AEG
Cycling intends to reschedule the Tour, AEG Cycling and Host shall discuss in good faith
the terms under which such rescheduling should occur. In the event of such cancellation
or postponement due to a Force Majeure event, the obligations of AEG Cycling and the
rights of Host shall be as specifically set forth in this Section 21 as the sole-and exclusive
remedy by virtue of such cancellation or postponement.
22. Cancellation or Postaonement of Tour for Reason Other than Force
Majeure. AEG Cycling shall have the sole and unfettered right to cancel or postpone the
Tour or any Host Stage. In such event, Host acknowledges and agrees that AEG Cycling
shall have no financial responsibility to Host as a consequence of such cancellation or
postponement. However, should AEG unilaterally cancel the Host Stage for reasons
other than Force Majeure or a Termination Event, AEG shall, subject to the terms of
Section 18(b), repay to Host all amounts reasonably expended by Host in performing its
obligations hereunder.. In the event of such cancellation or postponement for a reason
other than.Force Majeure, the obligations of AEG Cycling and the rights of Host shall be
as specifically set forth in this Section 22 as the sole and exclusive remedy by virtue of
such cancellation or postponement. Upon providing notice of cancellation or
postponement, AEG Cycling shall have no further obligation to provide Host with any of
the Host Benefits as set forth in this Agreement.
23.Public Announcement. The Parties agree to make a joint public announcement
and press release upon in the near future following execution of this Agreement. The
Parties agree that the form and substance of such announcement and press release shall be
mutually agreed between the Parties.
24. Arbitration. The Parties agree that any dispute between them arising out of,
based upon, or relating to this Agreement, shall be resolved exclusively by arbitration
conducted in accordance with the Commercial Rules then in effect of the American
Arbitration Association. Such arbitration shall be held in Los Angeles, California.
Judgment upon the award rendered shall be final and non-appealable and may be entered
in a court having jurisdiction. Each Party shall bear its own expenses arising out of any
such proceeding, except that the fees and costs of any arbitrator(s)shall be bome equally
by the Parties. Notwithstanding the obligations set forth in this Section,AEG Cycling
shall be permitted to seek equitable relief to prevent the unauthorized uses of the Tour
Marks.
23
ITACHMENTi_
25. Liability of City. City acknowledges and agrees that it shall be responsible for
each and every obligation under this Agreement and,therefore, that any liability for
breach of any obligation of Host hereunder shall constitute an obligation of City
hereunder.
26. Specific Performance. The duties, obligations and responsibilities of the Parties
under this Agreement are unique, and, therefore, the Parties agree that monetary damages
will not be an adequate remedy for breach of this Agreement. The Parties acknowledge
and agree that, in the event of a breach by Host, AEG Cycling will suffer irreparable
harm. Therefore, AEG Cycling shall be entitled to the remedy of specific performance,
which shall not be the exclusive remedy for any violation of breach of this Agreement.
27. General.
a. Assignment. Host may not assign any rights or obligations under this
Agreement or this Agreement itself, in whole or in part, without the prior express written
consent of AEG Cycling. Notwithstanding the foregoing, AEG Cycling may retain the
services of subcontractors to discharge certain obligations under this Agreement.
b. Notices. Except as expressly provided to the contrary herein, any notice,
consent, report, documents or other item to be given, delivered, furnished or received
hereunder shall be deemed given, delivered, furnished and received when given in
writing and personally delivered to and received by an officer or designated employee of
the applicable Party, to seventy-two (72) hours after the same is deposited in the United
States mail, postage prepaid, registered or certified first class mail,return receipt
requested addressed as set forth below, or to such other address as either of the parties
shall advise the other in writing or sent by confirmed facsimile transmission:
If to Host:
NAME OF CITY
Address
City, State Zip
Attn.:
If to AEG Cycling;
AEG Cycling, LLC
1100 S. Flower St, Suite 3200
Los Angeles, CA 90015
Attn: Shawn Hunter
with a cove to:
AEG Cycling, LLC
1100 S. Flower St, Suite 3200
24 L�Co -.Zle
� 1
ATTACHMENT
Los Angeles, CA 90015
Attn: Shervin Mirhashemi, Esq.
c. Entire Agreement: Modifications. This Agreement constitutes the entire
agreement of the Parties hereto pertaining to the subject matter hereof and supersedes all
prior agreements and understandings between the Parties with respect to the subject
matter hereof. This Agreement may not be modified, amended or supplemented or
otherwise changed, except by a written document executed by an authorized
representative of each of the Parties hereto.
d. No Waiver of Ri hts and Breaches. No failure or delay of any Party in the
exercise of any right given to such Party hereunder shall constitute a waiver thereof, nor
shall any single or partial exercise of any such right preclude other or further exercise
thereof or of any other right. The waiver by a Party of any default of any other Party
hereunder shall not be deemed to be a waiver of any such subsequent default or other
default of any Party.
e. Captions. Section headings used in this Agreement are for convenience of
reference only and shall not affect the construction of any provision of this Agreement.
f. Successors and Assigns. This Agreement shall be binding upon and inure to
the benefit of the Parties hereto and their respective successors and authorized assigns.
g. Governing Law. This Agreement shall be deemed to be a contract made
under the laws of the State of California and for all purposes governed by and construed
in accordance with the laws of the State of California.
h. Construction of Agreement. Each Party acknowledges that it has participated
in the negotiation of this Agreement and that no provision of this Agreement shall be
construed against or interpreted to the disadvantage of any Party hereto by any court or
other governmental or judicial authority by reason of such Party having or deemed to
have structured, dictated or drafted such provision.
i. Relationship of Parties. This Agreement shall neither be deemed nor
construed to create a joint venture or partnership between AEG Cycling and Host, nor
shall this Agreement be deemed or construed as making either Party the agent or
representative of the other Party. Neither Party shall have the authority to bind the other
Party in any respect.
j. Survival. Those covenants, acknowledgments, representations, agreements
and obligations contained in Sections 9a(4), 9a(5), 9a(6)(g), 13-16, 17, 18b, 20-22, and
24-27 of this Agreement shall survive the expiration and/or termination of this
Agreement.
k. Compliance with Law Rules and Regulations. The Parties agree to comply
with all federal, state and local laws, ordinances, orders,rules and regulations applicable
25
ATTACHMENT
to the performance of their respective obligations under this Agreement, both now
existing and as such may hereinafter:be adopted.
1. Time of Essence. The Parties agree that time is of the essence in performing
obligations under this Agreement.
m. Exhibits. The documents attached hereto as exhibits are incorporated by
reference herein and made a part of this Agreement as if fully set forth herein.
n. Severability. The determination that any provision of this Agreement is
invalid or unenforceable shall not invalidate this Agreement, all of such provisions being
inserted conditionally upon their being considered legally valid, and this Agreement shall
be construed and performed in all respects as if such invalid or unenforceable
provision(s) were omitted.
o. Exclusive Jurisdiction. The Parties agree that, subject to the provisions of
Section 24, venue of any judicial action in connection with this Agreement shall lie
exclusively in the state or federal courts located in Los Angeles, California. Host
accepts,generally and unconditionally,the exclusive jurisdiction of such courts and any
related appellate court and irrevocably agrees to be bound by any judgment rendered
thereby in connection with this Agreement. Host further agrees that it irrevocably waives
any objection it may now have or hereafter have as to the jurisdiction or venue of any
such suit, action or proceeding brought in such court or that such court is an inconvenient
forum. Host acknowledges that it possesses the requisite minimum contacts with the
State of California sufficient to establish jurisdiction over Host in State and Federal
Courts in California.
p. Further Assurances. The Parties agree to execute and deliver, or cause to be
executed and delivered, such instruments and documents as either Party mayy reasonably
request or require to cant' out more effectively the purpose and intent of this Agreement.
q. Intentionally Omitted.
r. Counterparts. This Agreement may be executed in one or more counterparts,
each of which shall be deemed an original, but all of which taken together shall constitute
one and the same agreement.
s. No Third Party Beneficiaries It is expressly understood that there are no third
party beneficiaries to this Agreement.
26 �� ��
ATTACHMENT,
IN WITNESS WHEREOF,the Parties hereto have caused their duly authorized
representatives to execute this Agreement on their respective behalf, all as of the day and
year first above written.
AEG CYCLING:
AEG CYCLING, LLC
By:
Name:
Title:
HOST:
[NAME OF CITY]
By:
Name:
Title:
APP ED AS TO FORM:
JO Hm P.IAWELL
lty Attorney
27
DRAFT-SUBJEC. ,rO FURTHER REVIEW AND COMMENT dY AEG CYCLINGATTANmEmr
EXHIBITS
A Host.City 2008 Request for Proposal
B Sponsorship
C Tour Marks
D Host Marks
ATTACHMENT
EXHIBIT
EXHIBIT A
Host City 2008 Request for Proposal
(see attached)
A
Proposal •
• • Amgen • of • •
San Luis Obispo
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ATTACHMENT
' EXHIBIT
San Luis Obispo Chamber of Commerce
1039 Chorro Street • San Luis Obispo, California 93401-3278
(805) 781-2777 • FAX (805) 543-1255
May 22, 2007 David E. Garth, President/CEO
Ms. Kristin Bachochin
AEG
1100 South Flower Street, Suite 3100
Los Angeles, Ca. 90015
Dear Ms. Bachochin:
On behalf of the City of San Luis Obispo, the San Luis Obispo Chamber of Commerce.
and the San Luis Obispo Local Organizing Committee, I respectfully submit a bid
proposal to be included as a host city for the 2008 Amgen Tour of California.
We have enjoyed working with AEG, Medalist Sports and other entities to coordinate the
best possible experience for athletes, owners, sponsors, organizers and fans in 2006 and
2007. Based on the growth of the spectator base, advancements in technology and the
continued excellence crafted by the teams of experts who work on the race, we can
anticipate how thrilling 2008 will be. The bid proposal outlines our commitment as a city
to helping realize your goals. Please contact us with any questions you may have. Feel
assured we share your vision and enthusiasm for the sport of cycling and the Amgen Tour
of California.
We wish you all the best and look forward to helping you in.any way we can.
S' re
Diehl
Chair
San Luis Obispo Local organizing Committee
email: slochamber@slochamber.org websites:www.slochamber.org www.visitsio.com
AMCHNIENT
EXHIBIT
San Luis Obispo Chamber of Commerce
1039 Chorro Street • San Luis Obispo, California 93401-3278
(805) 781-2777 • FAX (805) 543-1255
David E. Garth, President/CEO
May 22, 2007
Ms. Kelly Greene
Medalist Sports
828 Senoia Rd.
Tyrone, Georgia
30290
Dear Ms. Greene:
On behalf of the City of San Luis Obispo, the San Luis Obispo Chamber of Commerce
and the San Luis Obispo Local Organizing Committee, I respectfully submit a bid
proposal to be included as a host city for the 2008 Amgen Tour of California.
We have enjoyed working with AEG, Medalist Sports and other entities to coordinate the
best possible experience for athletes, owners, sponsors, organizers and fans in.2006 and
2007. Based on the growth of the spectator base, advancements in technology and the
continued excellence crafted by the teams of experts who work on the race, we can
anticipate how thrilling 2008 will be. The bid proposal outlines our commitment as a city
to helping realize your goals. Please contact us with any questions you may have. Feel
assured we share your vision and enthusiasm for the sport of cycling and the Amgen Tour
of California.
We wish you all the best and look forward to helping you in any way we can.
VDiehl
San Luis Obispo Local organizing Committee
email: slochamber@slochamber.org websites:www.slochamber.org www.visitsio.com
I
4TTF,CKMENT.
EXHIBIT
San Luis Obispo, California
Bid Proposal
2008 Amgen Tour of California
Table of Contents
Statement of Interest Page - i
About San Luis Obispo Page- 2
Why Cycling is Important to the SLO Life Page -g
Race Infrastructure Page - 4
Route and Festival Options Page -5
Maps Pages 5a, 5b
Race Operation Commitment Page - 6
Hotel, Parking and Meal Options Page -7
Marketing and Public Relations Commitment Page - 8-
The San Luis Obispo Local Organizing Committee Page - 9
Letters of Comment Attachments
ATTACHMENT
EXHIBIT
Statement of Interest
The City of San Luis Obispo, the San Luis Obispo Chamber of Commerce and the
members of the San Luis Obispo Local Organizing Committee thank AEG Cycling
and Medalist Sports for extending a 2008 host city bid opportunity for the
greatest cycling event in North America.
As a Host City for the inaugural Amgen Tour of California Stage 4 Finish and the
Stage 5 Start in 2006 and the Stage 4 Finish in 2007, San Luis Obispo recognizes
the importance of a premier cycling event on the world stage and is again
committing itself to providing the most conducive environment for AEG,
Medalist Sports, and competing teams to grow the sport.
The San Luis Obispo Chamber of Commerce,the City of San Luis Obispo and the
Local Organizing Committee will dedicate resources, foster an atmosphere
supportive of the event and nurture the vision established by AEG Cycling,
Medalist Sports and Cycling Teams.
San Luis Obispo has established.more than an interest in the success of the
Amgen Tour of California. In working to lay the groundwork for future races, it
has dedicated itself to expanding the already healthy fan base for the sport in
businesses, central coast residents and tourists.
It is often said-by government leaders -that the tour is "perfect" for San Luis
Obispo and the city is "perfect"for the tour. Already well known in the cycling
community,the city is working to attract recreational and professional cyclists to
Fxperfence The SLO Life.
San Luis Obispo will continue to bid on opportunities to be a Host City and looks
forward to helping AEG Cycling realize its goals now and in the future.
As co-sponsors,the City of San Luis Obispo and the San Luis Obispo Chamber of
Commerce, if selected, will again combine their substantial efforts and impact on
the Central Coast to benefit the 20o8 Amgen Tour of California.
-1 -
�� X34
i
ATTACHMENT
EXHIBIT
About San Luis Obispo
The City of San Luis Obispo,incorporated February 16, 1856, is located 200
miles north of Los Angeles and 235 miles south of San Francisco;it is 10.7 square
miles, at an elevation of 315 feet. Average family income is $49,411 The median
age is 27.Average household size is 2.33 persons. San Luis Obispo County is the
15th largest county in the state of California with 3,316 square miles. The county
population is approximately 315,0oo. The population of San Luis Obispo is
roughly 44,500 people,but swells during the day to accommodate business,
government and education employees.
Since it is located midway between Los Angeles and San Francisco, San Luis
Obispo lies in an enviable spot along California's scenically unparalleled coast. At
the junction of Highway 1oi and the legendary Highway 1, San Luis Obispo serves
as the commercial, governmental and cultural hub of the Central Coast. Framed
by rolling hills and green mountains, and in close proximity to the cooling
influences of the Pacific Ocean, San Luis Obispo is well known.for its ideal
weather and vast opportunities for the pursuit of outdoor recreation.
The protected open space around San Luis Obispo is very accessible for hiking,
nature viewing, picnics, or family fun. Much of the county is still pastoral, rural
and breathtakingly beautiful..It is a destination spot for tourists from all over the
world. Visitors come to splash in the Pacific Ocean, explore the highly acclaimed
wine regions, marvel at Hearst Castle and experience the best of small town
California.
The climate affords visitors mild weather conditions all year round to wander
through the Mission San Luis Obispo de Tolosa, which was founded in 1772. The
Plaza in front of the mission is a source for community festivals and gatherings
and has provided a great backdrop for Amgen Tour of California in 2oo6 and
2007.
Contributing to the friendly, progressive environment is California Polytechnic
State University(Cal Poly),founded in 1902. Cal Poly staff, students, alumni and
visiting parents have been a huge influence on San Luis Obispo. In addition to
providing a tremendous economic impact, it contributes to the youthful energy,
optimism, fun-loving spirit and openness to new ideas that are hallmarks of the
town. This positive energy and spirit attracts others who share this same positive
outlook.These people, in turn, have created San Luis Obispo's unique businesses,
rich cultural life, and sense of purpose.
- 2 -
ATTACHMENT
Why cycling is an important part of the SLO Life EXHIBIT
Cycling enjoys a tremendous fan base in the area.At any time of the day or week,
cyclists can be spotted pedaling the roads and byways in and around San Luis
Obispo. Numerous cycling clubs have formed within the county,workers get out
of their vehicles and bike to work,families bond on weekend bike rides,
individuals find that life is easier to savor from the seat of a bike, and
professionals train here.
For the last three years,.San Luis Obispo has attracted worldwide attention as one
of the premier destinations for professional mountain bike racing as host of a
Jeep King of the Mountain competition. 3.3 million viewers tuned it to see the
exciting action from Cerro San Luis, above the Madonna Inn.
The varied terrain and hospitable roadways are a big hit with road racers. On
their web site,the nationally known Cal Poly Wheelmen offer this assessment.of
why it's fun to ride in and around San Luis Obispo, "The quaint country roads and
tumultuous topography of the Central Coast make this area a premier road riding mecca.
Within miles you could climb into the hills or enjoy ocean views and a brisk sea breeze.
Who wouldn't want to go for a ride?"
In a scientific research study conducted in San Luis Obispo County prior to the
inaugural race measuring interest in major sporting events in general and cycling
in specific, cycling showed its broad appeal to local residents. The Tour de France
and Super Bowl attracted almost equal followers among the San Luis Obispo
Households sampled. The Tour de France showed significant appeal to women.
Sports businesses that cater to the needs of cyclists - both bricks and mortar and
internet-report strong sales based on interest in the Tour de France and, now,
the Amgen Tour of California.
The sport is gaining interest and support in sectors of the community which
might not have otherwise been introduced to cycling.Through the outreach of
national business sponsorships with locations in San Luis Obispo and the
fundraising component through non-profits such as the Wellness Community,
residents have become aware of and supportive of the sport of cycling and the
ATOC event.
The San Luis Obispo LOC is aware of the growing interest and is eager to utilize
the new fans as it works with ATOC owners and organizers to solidify support.
-3 -
` 4TIACHMEPIT_�1
EXHIBIT K
Race Infrastructure
San Luis Obispo has the proven infrastructure required for staging a finish, start
or circuit race and has the knowledge gleaned from participating in 20o6 and
2007 to meet and exceed requirements of the previous years.
The City of San Luis Obispo has again pledged a high level of staff support from
its police,fire, public works and parks and recreation departments. The San Luis
Obispo Chamber of Commerce,the leading business organization in the County
of San Luis Obispo, has the support of its board of directors, communications
staff and members to again use its significant resources to reach the community,
state, nation and international tourism and business communities.
The Local Organizing Committee, acting on behalf of the co-sponsors -the City of
San Luis Obispo and the San Luis Obispo Chamber of Commerce is well versed in
the needs of AEG Cycling, Medalist Sports, teams and support personnel and is
prepared to build upon past accomplishments and continue strengthening the
foundation for future events.
San Luis Obispo recognizes the expertise of the race owners and organizers in
choosing a route that is exciting, meets the needs of the international racing
community and builds on previous accomplishments, it would.respectively ask to
be considered for a Stage Finish and a Stage Start. If only one is chosen, the
preference is to again be a Stage Finish, but would accept a Stage Start as a
second choice or a Circuit Course.
-4-
L
ATTACHMENT_
EXHIBIT K
Route and Festival Options
Narrative and Mans submitted by Technical Director Christine
Wallace
Stage Finish
In collaboration with the California Highway Patrol, CalTrans, and the County of
San Luis Obispo, the San Luis Obispo LOC proposes to use the incoming route
option of O'Connor Way to Foothill Boulevard turning right onto Chorro Street,
left onto Monterey and finishing at the intersection of Osos and Monterey Streets.
Stage Start
The San Luis Obispo LOC proposes as an outgoing start option of staging on the
"dog leg,"Monterey and Broad Streets, traveling through Mission Plaza, up
Monterey Street, right turn onto Osos Street, right turn onto Higuera Street,then
a left onto Broad Street/Hwy. 227 exiting San Luis Obispo.
Lifestyle Festival
The San Luis Obispo LOC proposes the use of the Chorro Street from Monterey to
Higuera, Mission Plaza, Broad Street from Palm to Monterey(the"dog leg'), and
Monterey from Mission Plaza to Nipomo Street for the Lifestyle Festival.
-5 -
ATTACHMENT_
EXHIBIT A
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ATTACHMENT,_
Race Operation Commitment EXHIBIT
As a Host City for the Amgen Tour of California 20o8, The San Luis Obispo Local
Organizing Committee is committed to again meeting and striving to exceed the
required race support before, during and after the event. In 20o6 and 2007, the
LOC technical team comprised of police,fire, parking,traffic, transportation,
streets, parks,parks and recreation and risk management departments worked
closely with the Tour's Technical Directors.The Race was brought successfully
and safely into and out of San Luis Obispo. If selected as a Host City for 20o8,
can expect continued support.
• San Luis Obispo Police Department will provide traffic control at all affected
intersections and street closures, as well as provide incoming and/or outgoing
facilitation to the race entourage. Where needed, parking enforcement officers
will assist in traffic control at the direction of the police department.
• San Luis Obispo Public Works Streets Division will provide assistance with all
street closures, including barricade placement, road delineation, posting of
"no parking"areas and street sweeping.
• San Luis Obispo Public Works Parks Division will provide support if any park
space is impacted by the event.The support may include assistance with
electricity, park restroom cleaning and stocking, and park trash can emptying
and lining.
• San Luis Obispo Public Works Parking Division will assist with the
identification of appropriate areas for parking of official vehicles named by
AEG and Medalist Sports.
• San Luis Obispo Public Works Traffic Division,with the assistance of the San
Luis Obispo Police Department, will create a traffic plan to safely bring ATOC
2008 in and/or out of the City.
• The San Luis Obispo Public Works Transportation Division will assist with the
re-routing of all affected city public transportation. It will coordinate with San
Luis Obispo County to assist with any re-routing of San Luis Obispo County
buses.
• The San Luis Obispo Public Works Transportation Division will assist with the
identification of satellite parking locations for spectators.
• The San Luis Obispo Parks and Recreation Department will assist with the
permit process including: facility use,encroachment and sound permits. It
will complete all resident and business notification of event information.
-6-
-yam
/ I
ATTACHMENT
EXHIBIT
• San Luis Obispo Parks and Recreation Department, with assistance from the
San Luis Obispo Fire Department,will secure the services of emergency
medical technicians to act as first aid contacts during the event.
• The San Luis Obispo Local Organizing Committee will provide a volunteer
medical doctor to assist with the required testing of any athletes immediately
following the stage finish.
• San Luis Obispo Parks and.Recreation Department will secure port-o-lets,
waste wheelers, recycle bins and five yard roll off waste bins for the event.
Port-o-lets will include ADA compliant units. Waste management will be
directly contracted with local providers.
• San Luis Obispo Parks and Recreation will work with other departments to
coordinate availability of the rooms,facilities and identified equipment
needed for ATOC 2oo8 media, news conference and Commissaires' meeting
room and, if needed, race office, medical office and bicycle storage.
_ 7-
�� -ys-
/ f
ATTACHMENT
Hotel, Parldng and Meal Options EXH)BiT _0
As a host city for 2oo6 and 2007,the San Luis Obispo Chamber of Commerce,
the City of San Luis Obispo and the Local Organizing Committee understand the
unique needs of ATOC for lodging, parking and meals. The San Luis Obispo
Chamber of Commerce, represented on the LOC`s Operations Director Lindsey
Miller,will negotiate a $99 or less room rate at properties that meet or exceed
ATOC 2008 specifications.Any additional costs that exceed the $99 room rate
will be paid by the LOC, only if the Chamber has negotiated and/or approved the
room blocks at that price.
Overnight parking for ATOC 2008 will be accommodated by the Madonna Inn,
both at the hotel itself and at the Expo Center, located just above the Inn.
The meal options for ATOC will be coordinated by the San Luis Obispo Chamber
of Commerce through its representative (s) on the LOC . The LOC will incur costs
of the catered.meals at dinner and breakfast,based on the menu created and
specified by ATOC organizers. It will be served at the headquarter hotel, a
convenient venue for team athletes and team support personnel. Food will be
provided by the LOC to the media room for visiting press. Meal coupons,
equivalent to a $15 per diem,will be distributed for use by staff identified by
ATOC for food at select San Luis Obispo restaurants.
- 8 -
ATTACHMENT I
Marketing and Public Relations Commitment "'HIBiT
LA
The San Luis Obispo Chamber of Commerce, as the public relations and media
coordinator for the City of San Luis Obispo, will work with and under the
guidance of AEG Cycling, Medalist Sports and other designated entities,to
disseminate information, publicize the event, provide exciting opportunities to
portray the sport of cycling in the best light, foster positive relationships between
local media and ATOC, secure media partners, and meet the communication
needs of ATOC 2008.
The San Luis Obispo Local Organizing Committee,working with AEG
representatives, has forged strong media partners in the leading print, radio, and
television companies serving readers, listeners and viewers in the San Luis
Obispo region. In facilitating partnerships with the San Luis Obispo Tribune,
KSBY TV NBC, Charter Communications, ESPN 128o Radio,the LOC was able to
provide an estimated $ioo,000 of in kind coverage for ATOC pre-event, event
and post-event publicity..
Given the close working relationships the San Luis Obispo Chamber of
Commerce and its communication's staff enjoy with outlets in the region,state,
national and international media, the San Luis Obispo LOC is a natural and
strong ally in the pursuit of race exposure in the advertising, marketing and
editorial arenas.
Beyond the news organizations participating as media partners, the San Luis
Obispo LOC Marketing and Communications sub-committee reaches out to all
media in San Luis Obispo and Northern Santa Barbara Counties to establish
consistent positive media relationships as it relates to ATOC.
The Marketing and Communications sub-committee is eager to work with
AEG, Medalist Sports and their communications entities to formulate a
marketing plan that builds upon past successes and creates new marketing
ventures to promote ATOC 2008.
- 9 -
ATTACHMENT
The San Luis Obispo Local Organizing Committee Plan EXHIBIT /9
The San Luis Obispo Local Organizing Committee is comprised of members
representing the government,business, media and cycling communities. They
have a proven dedication to working with ATOC organizers to provide the best
possible venue for world class cycling.
Lynn Diehl, Media and Public Relations Director for 20o6 and 2007,is named
the Local Organizing Committee Chair for 2oo8. In addition to directing the
communications arm of the LOC, Ms. Diehl will oversee the duties of returning
members, in addition to expanding the committee to include additional sports,
cycling and business leaders.The 2008 committee is expected to benefit from
additional sub-committee members to assist directors.
i00% of those members who have served as LOC directors in 2oo6 and 2007 will
return in 20o8. Their valuable expertise cannot be overemphasized in the
planning of an event of this magnitude. They include:
Lindsey Miller, Operators Director and Sponsorship Director.
Christine Wallace,Technical Director.
Linda Fitzgerald, Former Chair and current LOC Liaison to the City of San
Luis Obispo.
Rich Ogden, Volunteer Coordinator.
The LOC has a proven track record in securing a financial commitment from the
community in order to fund the costs associated with producing a world class
event in San Luis Obispo. Local sponsors have indicated aninterest in continued
support of bringing ATOC 2oo8 back to San Luis Obispo.The City of San Luis
Obispo,the San Luis Obispo Chamber of Commerce and numerous other
businesses and organizations have donated hundreds of staff volunteer hours to
support the tour needs.
San Luis Obispo is committed to leaving a cycling legacy to future generations. It
strongly supports the educational component of the ATOC outreach. in creating
the model for children's essay contests, San Luis Obispo is researching new ways
to encourage the involvement of the youngsters in cycling.The education
curriculum provided by ATOC will be a central focus of an LOC Director in 2oo8.
- 10 -
AT A,CHINENT
COMPUTER NETWORK EXHIBIT
SERVICES
To the Tour of California Organizers and Amgen:
Thank you so much for selecting our son,Haven Kardel, as a podium kid winner for the
2006 finish in San Luis Obispo when he was in third grade..
God must have a sense of humor to have the introverted kid with a great vocabulary and
writing skills win a contest that puts him reading his essay on the radio, TV and in front
of 300 business leaders at a business breakfast!I don't know who was more nervous,
mom or Haven! But he practiced hard, got his presentation skills down and did a great
job blossoming into a public speaker. Thank you so much for the boost in confidence
and gift in skills he could never have gotten in any other way.
You'll be glad to hear he has since spoken at a City Council meeting on an issue affecting
traffic near his school and he has volunteered to be in a video presentation on his school.
He calls himself a professional speaker and one of his prized possessions is a photo of
him with Floyd Landis.
What a great idea and what a great result,thanks so much! Please comeback to San Luis
Obispo, especially for your young fans!
Amy Kardel
Proud Mom
1413 MONTEREY STREET . SAN LUIS OBISPO, CA 93401
P.O. BOX 14059 . SAN LUIS OBISPO, CA 93406
VOICE: Soy 543-1930 . FAx: aos 543-5760 . EMAIL info@cnsslo.com J
WWW.CNSSLO.COM
ATTACHMENT
`��1®�� �� San Luis Obispo County Bi
cycle Coalition
PO Box 14860 • San Luis Obispo, CA 93406-4860 A
® EXHIBIT
805-547-2055
www.stobikelane.org
AEG Cycling and Medalist Sports
iioo South Flower Street,Suite 3100
Los Angeles,CA goo15
May 23, 2007
To whom it may concern:
What a thrill it was to see San Luis Obispo rally once again for the local stage of the Tour of
California! SLO has always been a bicycle town,but even those of us in the bike community were
impressed to see such widespread support for a local cycling event.In both 20o6 and 2007, the
Tour inspired enthusiastic participation from a wide range of community members—not just
hardcore bicycling enthusiasts,but also downtown business owners and residents,casual cyclists,
and even some passers-by who now count themselves among the growing number of local cycling
fans.
We would Iove to see the Tour return to San Luis Obispo in 2oo8. If the route represents the best
California has to offer cyclists, our town is a natural choice. The League of American Bicyclists
recently awarded Safi Luis Obispo the coveted`Bicycle Friendly Community"designation, evidence.
of the increasing support for cycling citywide.-And just last week the City approved an ambitious
bike plan that will make SLO even more bike-friendly in years to come.Next year promises to bring
even more community support for the Tour than we've already demonstrated in the past
Thank you for bringing the Tour of California to San Luis Obispo for two years in a row.We look
forward to celebrating year number three!
Bestregards,
,o
Kim Lisagor
Board President
The San Luis Obispo County Bicycle Coalition is a 501(c)(3) nonprofit organization working to transform
SLO Counry into a safer and more livable commwidy by promoting cycling and walking for everyday A
transportation and recreation. For more information, visit www.slobikelane.org. G <V —,�'Q
ATTACHMENT '
wlnl II 'I
C4 of sAn luis oBispo
Nis
990 Palm Street, San Luis Obispo, CA 93401-3249
EXHIBIT
May 22, 2007
Shawn Hunter
President,AEG Sports
1100 South Flower St.
Los Angeles, CA 90015 .
Dear Mr. Hunter.
On behalf of the City of San Luis Obispo, I am writing to express our continued support
for the efforts of the Local Organizing Committee to bring the Amgen Tour of California
back to San Luis Obispo for a third year in 2008. Our city has a strong cycling
community and the Tour is an opportunity for many enthusiasts to watch a world-class
event in their own community.
Each year, the event exceeds the expectations in terms of the benefits offered to the
community. Increased tourism and economic development values were far reaching and
encouraging, especially with the national and international exposure given to San Luis
Obispo.
San Luis Obispo has long been a community that has embraced events such as the
Amgen Tour of California. The enthusiasm within our city remained long after the Tour
moved on. We certainly look forward to the Tour of California's return to San Luis
Obispo in 2008.
Sincerely,
David A�omero
Mayor
cc: City Council
�E The City of San Luis Obispo is committed to include the disabled In all of its services,programs and activities.
` Telecommunications Device for the Deaf(805)781-7410.
ATTACHMENT
EXHIBIT R
@San Luis Obispo Chamber of Commerce
merce
1039 Chorro Street • San Luis Obispo, California 93401-3278
(805) 781-2777 • FAX (805) 543-1255
David E. Garth, President/CEO
May 22, 2007
Mr. Shawn Hunter
President,AEG Sports and Chief Marketing Officer
1100 South Flower Street
Los Angeles, California 90015
Dear Mr.Hunter:
On behalf of the San Luis Obispo Chamber of Commerce Board of Directors, I would
Eke to convey to you our continued support of your efforts to create a cycling event that
moves the sport forward in the United States. It is obvious that AEG is committed to
creating a race worthy of world attention and maintaining the high standards needed to
promote such an event.
San Luis Obispo's business community stands behind AEG, Medalist Sports and the
many others involved in the Amgen Tour of California as you plan for the 2008 race.
As co-sponsors with the City of San Luis Obispo in 2006 and 2007,we appreciate the
selection of San Luis Obispo as a host city. We encourage you to make our beautiful,
cycling-friendly city part of your race route in 2008.
We wish you all the best and ask you to call on us to help you in any way we can.
Sincerely,
J gham
an of the Board of Directors
San Luis Obispo Chamber of Commerce
email: slochamber@slochamber.org websites:www.slochambecorg www.visitsio.com
ATTACHMENT--.
PA C I F I C EXHIBIT
EYESURGEONS
May 22, 2007
Mr. Shawn Hunter
President, AEG Sports and Chief Marketing Officer
1100 South Flower Street
Los Angeles, California 90015
Dear Mr. Hunter:
Congratulations on taking the sport of cycling to a new level in the United States. Those
of us who live and work in San Luis Obispo County recognize the vision that was
followed by hard work and financial commitment that resulted in a tremendously positive
event for the world to see.As businesspeople we appreciate what it requires to introduce
and manage a race of such magnitude.
At Pacific Eye Surgeons, we feel that sponsorship of the San Luis Obispo Stage of the
Amgen Tour of California provided us with many benefits. It helped raise awareness in
the community of our commitment to the health and fitness. The sponsorship also helped
us network with other like-minded businesses, relationships -which have carried over to
other community events. Members of the community are appreciative of us for helping
portray our county in such a positive way.
I have always been a bicycling enthusiast, so when our practice was presented with the
opportunity to be the sponsor for the fourth stage of the Amgen Tour of California, we
embraced the opportunity. The county of San Luis Obispo is a rider's paradise; the
gentle rolling hills, spectacular coastline, and expansive vineyards provide the ideal
backdrop for the tour of California. As we were waiting in downtown SLO for the riders
to approach the finish of the stage, footage of the peloton was being shown on large-
screen monitors and I remember thinking how fortunate I was to be able to live and ride
in San Luis Obispo.
We encourage you to return to San Luis Obispo in 2008 and for many years to come. As
a practice we would welcome the opportunity to be a local sponsor of the Amgen Tour of
California next year.
Sincerely,
Ahmad A. Amir, M.D.
Pacific Eye Surgeons
ATTACHMENT
I. HOST CITY REQUIREMENTS-STAGE FINISH A
EXHIBIT
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HOST CITY REQUIREMENTS—STAGE FINISH EXHIBIT A
As a partner of the Amgen Tour of California, a Stage Finish Host City is REQUIRED to
provide the following support and assume all related costs as part of their bid
submission.
RACE OPERATIONS
POLICE SERVICES - Local (City and/or County) police services and related costs are the
responsibility of the host city. In coordination with California Highway Patrol (CHP),
CalTrans, as well as the Tour's motor and road marshals and in conjunction with the LOC
volunteer program, local police provide for a safe road closure, which may include fixed-post
positions, traffic control, crowd control, enforcing no-parking zones and maintaining general
public safety.
PUBLIC WORKS AND ROAD SERVICES - Local Public Works and Road Services are
the responsibility of the host city. The city will absorb the cost for all services within the city
limits. These services are necessary to support police efforts to ensure road closure and safety
of the course. These services include:
• Detours and detour equipment(ATOC will provide 4000 feet of finish fencing
(2000 on each side of race course)
• Barricades
• Cones
• Printing/posting of No Parking signs
• Removal/restoration and street repair
PERMIT SERVICES - All fees associated with city permits and permit requirements for the
operation of the event are to be procured by the host venue on behalf of the Tour. They
include, but are not limited to:
• Parking-both on and off street
• Alcoholic beverages -consumption in public, if served at a start, from cups and
cans, in a private VIP area
• Road closures and use -closure and use of roads for setup and racing(includes
permits for construction of staging, tents, wiring and electrical, portable
generators, power equipment, and fork lift)
• Special and Ancillary Events -pre-event and race day
• Banners and Signs-hanging and display of pre-event, race day advertising, and
sponsor banners.
• Concession Sales -on-site merchandise and concession stands as requested
by ATOC .
EMT/EMS SERVICES - It is the responsibility of the host venue to provide EMT/EMS
services for the general public the day of the Stage Finish.
Please note that the Tour provides medical services for the athletes, team support and staff
personnel. Placement of EMT/EMS services will be decided by the Tour's Technical
Director.
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ATTACHMENT
EXHIBIT A
RESIDENT/BUSINESS NOTIFICATIONS—Host cities are responsible for notifying local
residents and businesses of the impact of the tour including road closures, traffic advisories
etc. Notifications should be bi-lingual, including an English and Spanish version.
PORT-O-LETS—Host cities will secure port-o-let services or public restrooms during the
day of the Stage Finish. The number of units and placement of the units will be mutually
agreed upon by the host venue and the Tour's Technical Director.
WASTE MANAGEMENT—Host cities will provide waste management/trash removal
services during the event and at the conclusion.
LIFESTYLE FESTIVAL —The host venue is required to support the tour with the Lifestyle
Festival by assisting with the following:
—Allocation of a suitable area for the festival;
—Handle all festival permits and associated fees;
—Provide electricity and waste management;
—Parking for vendors.
AWARDS
—LOC will provide 8 floral bouquets to be used in the awards ceremony.
HOTELS, PARKING AND MEALS (STAGE FINISH VENUE)
HOTEL ACCOMMODATIONS
• ROOM BLOCKS —The host venue's hotel obligation applies to the following:
Host Venue Financially Responsible for:
The host city hotel obligation applies to the following:
Night before Stage Finish(advance crew and staff— 195 people), requires 143 rooms (91
singles and 52 doubles).
• Rooms should be at one hotel within close proximity of the Finish Line area. Hotel
should offer a breakfast meal.
• Requirement: Minimum 3-Star Property
SITE VISIT/LOC MEETING ROOMS: The host city is required to provide the tour with 20
hotel room nights to be used anytime from July 1 to February 17ei.
Host Venue Must Secure the FOLLOWING ROOMS at the Required Rate of$99 (or
less), including all taxes and fees:
-Night of Stage Finish—for approximately 700 people, equating to approximately 450
rooms
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ATTACHMENT
EXHIBIT _n
The room blocks need to be as follows:
—250 Double/Double rooms
—200 Single Bed rooms
The room block must be:
—In no more than three locations, and
—Requirement: Minimum 3-star hotel properties, and
—Located in close proximity to each other.
Hotels should offer meal service or be close to full-service restaurants. It is preferred that all
hotels at least serve breakfast.
MEALS
DINNER MEAL—The host city will provide the dinner meal the night of the Stage Finish,
based upon menu specifications provided by the Tour's Operations director, for athletes and
team support personnel only (approximately 290 people). The dinner meal will be located at
the Headquarter Hotel. "Please see attached Menu
PER DIEM-Excluding athletes and team support personnel, a dinner per diem of$15 (per
person) should be provided for the staff of(410) people in lieu of an organized dinner meal.
BREAKFAST MEAL - The host city will provide the tour with a breakfast meal the morning
after the Stage Finish for athletes and team support personnel only (approximately 290
people). The Tour's Operations Director will provide a specific menu for the team breakfast.
The breakfast meal will be served at the Headquarter Hotel.
"Please Please see attached Menu
LUNCH MEAL - The host city will provide the tour with a lunch meal the day of the Overall
Start stage, for the working media, approximately 35 people. The lunch meal should be
located at the designated Media Office
AUXILIARY SPACES
The host cities are responsible for providing the following auxiliary spaces within 24 hours
leading up to the Stage Finish.
o RACE OFFICE—Requires approximately 500 to 1,000 square feet and should be
located at the Headquarter Hotel. Must have power, phone line, and wireless internet access.
o MEDIA OFFICE - Requires approximately 500 to 1,000 square feet. Must have
power,phone line, fax line and DSL and wireless internet access
o PRESS WORK ROOM —Requires approximately 500 to 1,000 square feet. Must
have power, DSL and wireless internet access
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ATTACHMENT.
o PRESS CONFERENCE—Requires approximately 1,500 square feet and Ea soiin� A
System with 7 Microphones and mult-box.
o MEDICAL OFFICE - Suite at the Headquarter Hotel or a meeting room at
Headquarter Hotel with a nearby bathroom
o COMMISSAIRES MEETING ROOM—Small Conference room for approximately 8-
10 people;close proximity to Finish line.
o COPIER—Host Cities will provide the tour with two (2) high-speed copiers, which collate
and staple, 4 days in advance of the Stage Finish. Copiers will be delivered and installed
in the Race Office and Media Office. Copiers should print minimum of(30-50) pages per
minute.
o T1 Line-A minimum of a T1 Line established at the finishline near the TV compound(to
be mutually determined).
PARKING REQUIREMENTS
TEAM PARKING AND MECHANICS WORK AREA—Requires a sizable portion of the
Headquarters Hotel parking lot with overnight Security. Each team travels with a motor
coach, trailer and support vehicle and additional space is needed for mechanics to work on
bikes. Must have access to water and power
VIP /STAFF EVENT PARKING—Requires parking for approximately 150 vehicles adjacent
to the finish-line location.
FESTIVAL EVENT PARKING- Requires parking within close proximity of the start/finish
area for approximately 50 vehicles for festival vendors.
• Host Venue should provide suggested directions to each parking area and assist with
providing parking staff day of the Stage Finish.
LOCAL.ORGANIZING COMMITTEE (LOC)
The host venue is required to form a Local Organizing Committee that best represents the
interests of the host venue and the Tour.
STRUCTURE -
In order for the Amgen Tour of California(ATOC) to be successful at the local and
international level, in terms of support, planning and execution in your community,
the following positions are required for your host venue's LOC. Each of the positions outlined
below will work directly in cooperation with their respective Tour
counterpart—ongoing dialogue between the Tour and the LOC is necessary
and invaluable.
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ATTACH64ENT
Chairperson EXHIBIT K
Tour Venue Director point-of-contact
Significant community leader required for creating project support, community
awareness and fundraising efforts.
Direct point of contact for Tour Venue Director and staff—liaison between TOC staff
and LOC members.
Responsible for communicating Tour plans and directives to all LOC staff
members.
Responsible for coordinating and conducting regular LOC meetings and
maintaining all LOC functions based upon TOC-driven timeline.
Technical Director
In cooperation with the Tour Technical Director:
Assist with all race operations, including, but not limited to, course markings,
road closures, course maps, routing, volunteer& marshal placement,
communications, venue design and construction, schedule of events, etc.
- Assist with overall conduct of events and remain in constant communication
with Tour staff to ensure a properly managed and safe event
- Assist with design of Finish line layout and adjacent areas
- Assist with local police and DOT support
- Coordinate outdoor auxiliary space
- Residential Notifications
- Assist Tour officials with permit process
- Assist Tour officials with securing local vendors (i.e. port-o johns)
- Assist with identifying a safe overnight location for vehicles and equipment
- Assist Tour officials with course entry into and departure from city limits
Assist with identifying required parking space for required vehicles
Assist with procurement of local EMS/EMT services
Operations Director
In cooperation with the Tour Operations Director:
- Coordinate with contracted hotels for all requirements (rooms, meals, auxiliary
space)
- Secure housing/rates for additional (paid) housing.groups (media, tourists)
- Assist with housing assignments, check-in/out dates for Tour entourage
- Serve as a liaison with the Tour's Official Race hotel
- Assist with transportation needs of local LOC members, volunteers, etc.
Media/Public Relations Director
In cooperation with the Tour Media/Public Relations Director:
Assist with all local media inquiries before, during and after the race
Assist with gathering media applications, credential information from local media
Assist with scheduling of local press conferences, interviews, appearances, etc.
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A
Assist Tour with developing local media partners (print, radio, television) E'/,1ii31T
Coordinate distribution of Tour promotional materials—i.e. poster, brochures,
etc.
Assist with maximizing media attendance and coverage through local press
releases, telephone calls and personal contacts
Provide LOC and venue-specific information for inclusion in Tour's collateral
Materials
Marketing Director
In cooperation with the Tour Marketing Director:
Coordinate distribution of Tour promotional materials—i.e. poster, brochures, etc.
Assist Tour and LOC Media Director with developing local media partners (print,
radio, television)
Coordinate distribution of Tour promotional materials—i.e. poster, brochures,etc.
Assist Tour with developing relationships with local retailers and cycling clubs
Provide LOC and venue-specific information for inclusion in Tour's collateral
materials
Sales/Sponsorship Director
In cooperation with the Tour Sales/Sponsorship Director:
- Determine local sales (cash/VIK) goals
- Coordinate sales approach with Tour's Director of Development
- Develop proper levels of local sponsorship packages
- Coordinate fulfillment of local sponsorship benefits with Tour's Community
Relations Manager
Volunteer Director
In cooperation with the Tour Volunteer Director:
- Recruit and schedule local volunteer requirements
- Develop job descriptions for local volunteer positions
- Develop volunteer recognition or incentive programs
- Coordinate volunteer needs and placement with Tour's Technical Director, LOC's
Technical Director and local police/DOT officials
- Determine uniform requirements for local volunteer corps (numbers/sizes)
- Communicate work schedule to volunteer corps
- Direct daily volunteer check-in, uniform distribution and transportation to
assignments
- Secure refreshments for volunteers
VIP/Hospitality Director
In cooperation with the Tour's VIP/Hospitality Director:
Assist with Tour's Hospitality area—set-up, operations, etc.
See to all local sponsorship/sponsor needs
Coordinate awards presenters, athlete escorts, local awards, flowers, etc.
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ATTACHMENT=_
with Tour's Awards Ceremony Coordinator EXHOT A
Assist with accreditation system(wristbands), including enforcement
Distribute hospitality invitations to respective LOC guests
See to all local sponsorship/sponsor needs
Ancillary Events/Lifestyle Festival Liaison
In cooperation with the Tour Festival Director:
Coordinate "festival-like" atmosphere before, during and after Tour
Assist with logistical and communication details regarding the coordination
of local activities and Tour activities
Assist with all aspects of Tour's Health Fair and Lifestyle Expo
School/Community Involvement Liaison
- Assist Tour with promoting and supporting the Tour of California message
and objectives
- Coordinate with local bike shops and clubs the message of bike safety,
helmets, etc.
- Assist Tour officials with scheduling appearances, photo ops, etc.
regarding above
- Develop and implement local educational campaign regarding Tour aspects,
teams/athletes, etc.
- Assistance with distribution of Tour's Educational/School Booklet
- Creation and coordination of Tour-related topics into school curriculum
(ie international aspects of event)
- Coordinate participation and attendance of local school system during event
VOLUNTEER PROGRAM
The host venue will be responsible for securing and organizing local volunteers for the tour.
Volunteers will assist the tour and the LOC with coordinating activities on the day of the
event. Each venue will have different volunteer requirements, but the total number of
volunteers is typically 250 to 300 per host venue.
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ATTACHMENT_
HOST CITY SUBMISSION REQUIREMENTS EXHIBIT
Host venue proposals submitted in response to this RFP should include the following
information:
STATEMENT OF INTEREST
This statement should provide AEG with a brief understanding of your city's interest and
investment in being a host city for the Tour. Include statements addressing the following:
• Why should the Tour select your city?
• What makes your city a good host venue?
• Letters of support from city officials?
RACE OPERATION COMMITMENT
State your venues commitment to providing the required race operation support including
police services, public works, hotels, road services, permit services, EMT/EMS services,
resident notifications, copiers, port-o-lets, and waste management.
HOTEL,PARKING AND MEAL OPTIONS
Summarize your options to support the Tour's needs for hotel accommodations, parking and
meals. Please list at least (5) prospective hotel properties; minimum 3-Star property.
ROUTE AND FESTIVAL OPTIONS
List three route options that the host city would like to showcase for start/finish locations and
the festival areas.
MARKETING AND PUBLIC RELATIONS COMMITMENT
Host cities play a key role in determining the success of the tour in their local venue. The
host venue is responsible for local marketing, promotions and public relations efforts.
The Local Organizing Committee is responsible for the following:
-Detailed Marketing Plan that includes a rough timeline, the designated media partners,
ancillary events and the overall financial model to ensure that there are levels of commitment
for a successful campaign.
Below are key areas of focus:
LOCAL OUTDOOR EXPOSURE—The Amgen Tour of California should be a visible
presence in the host venue in the months leading up to the event. Host cities should evaluate
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ATTACHMENT__
EXHIBIT `}
all opportunities for city decorations, pole banners, posters/displays in retail establishments,
welcome banners, and other signage.
ADVERTISING—Host cities are responsible for developing and implementing local
advertising campaigns. The host venue should secure advertising and promotions with
newspapers(ads and special sections) television stations, radio stations, billboard
companies, and websites. Please list the primary media outlets in your area.
PUBLIC RELATIONS—Host cities should develop and implement a local public
relations plan for newspaper, television, radio and online. It is strongly encourage to conduct
local press conferences and public relation promotions, as well as local story angles.
EDUCATIONAL CURRICULUM: HANDBOOK DISTRIBUTION—The Amgen Tour of
California will create educational handbooks for students in grades 4 to 6. The
purpose of the program is to increase student's awareness of cycling and to
encourage them to ride a bicycle for exercise, recreation and lifelong health. Host cities will
be responsible for implementing the program with local schools and
distributing the handbooks.
LOCAL ORGANIZING COMMITTEE PLAN
Provide your vision for the structure and operation of the LOC. Include a description of the
key individuals that your foresee as part of the LOC.
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ATTACHMENT
HOST VENUE EVALUATIONS EXHIBIT
Responses to host city RFP's will be evaluated based upon the following criteria. (Listed in
no particular order)
ROUTE
How does the host city location fit within the overall route plan?
EXPOSURE
Does the host city provide good exposure locally for the Tour?
GROWTH OPPORTUNITIES
What are the future opportunities for the Tour in the host city?
VENUE COMMITMENTS
What are the host cities commitments towards police services, public works, road services,
permit services, etc.?
FINANCIAL OPPORTUNITIES
What are the host cities financial commitments to the Tour?
COMMITMENT OF SUPPORT
What is the host cities support with hotel, parking, meal, marketing, public relations and
ancillary events?
STRENGTH OF COMMUNITY
How strong is the support from city officials and the Local Organizing Committee?
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A TIACHMENT
PROPOSAL SUBMISSION GENERAL INFORMATION
EXHIBIT
PROPOSAL DELIVERY INSTRUCTIONS
Host venue proposal's should be submitted no later than May 25th. Please send 2 copies to
the addresses below:
Kristin Bachochin Kelly Greene
AEG Medalist Sports
1100 South Flower Street, Suite 3100 828 Senoia Rd.
Los Angeles, CA 90015 Tyrone, GA 30290
213.763.7794 770.631.1239
kbachochin(@aegworldwide.com kelly. reeve ,medalistsports.com
HOST CITY SELECTION TIMELINE
• REQUEST FOR PROPOSAL DUE-MAY 25TH
• Early June- Candidate cities contacted for follow up meetings and site visits as needed
• End of June- CONTRACT SIGNED
• JULY-ROUTE ANNOUNCEMENT
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ATTACHMENT
II. HOST CITY REQUIREMENTS-STAGE START A
EXHIBIT
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ATTACHMENT=_
HOST CITY REQUIREMENTS—STAGE START EXHIBIT �f
As a partner of the Amgen Tour of California, a Stage Start Host City is REQUIRED to
provide the following support and assume all related costs as part of their bid
submission.
RACE OPERATIONS
POLICE SERVICES - Local (City and/or County) police services and related costs are the
responsibility of the host city. In coordination with California Highway Patrol (CHP),
CalTrans, as well as the Tour's motor and road marshals and in conjunction with the LOC
volunteer program, local police provide fora safe road closure, which may include fixed-post
positions, traffic control, crowd control, enforcing no-parking zones and maintaining general
public safety.
PUBLIC WORKS AND ROAD SERVICES - Local Public Works and Road Services are
the responsibility of the host city. The city will absorb the cost for all services within the city
limits. These services are necessary to support police efforts to ensure road closure and safety
of the course. These services include:
• Detours and detour equipment(ATOC will provide 2000 running feet start line
fencing (1000 feet of fencing on each side of race course)
• Barricades
• Cones
• Printing/posting of No Parking signs
• Removal/restoration and street repair
PERMIT SERVICES -All fees associated with city permits and permit requirements for the
operation of the event are to be procured by the host venue ori behalf of the Tour. They
include, but are not limited to:
• Parking-both on and off street
• Alcoholic beverages -consumption in public, if served at a start, from cups and
cans, in a private VIP area
• Road closures and use -closure and use of roads for setup and racing(includes
permits for construction of staging, tents, wiring and electrical, portable
generators, power equipment, and fork lift)
• Special and Ancillary Events -pre-event and race day
• Banners and Signs -hanging and display of pre-event, race day advertising, and
sponsor banners.
• Concession Sales -on-site merchandise and concession stands as requested
by ATOC .
EMT/EMS SERVICES - It is the responsibility of the host venue to provide EMT/EMS
services for the general public the day of the Stage Start. Please note that the Tour provides
medical services for the athletes, team support and staff personnel. Placement of EMT/EMS
services will be decided by the Tour's Technical Director.
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47,ACHi1 ENT
RESIDENTBUSINESS NOTIFICATIONS—Host cities are responsible for note `% R
residents and businesses of the impact of the tour including road closures, traffic advisories
etc. Notifications should be bi-lingual, including an English and Spanish version.
PORT-O-LETS—Host cities will secure port-o-let services or public restrooms during the
day of the Stage Start_. The number of units will be mutually agreed upon by the host venue
and the Tour's Technical Director.
WASTE MANAGEMENT—Host cities will provide waste management/trash removal
services during the event and at the conclusion.
HOTELS, PARKING AND MEALS (STAGE START)
HOTEL ACCOMMODATIONS
Host Venues are Financially Responsible For:
START ADVANCE CREW ROOM BLOCKS - The host venue is required to provide
accommodations for the Tour's start construction crew and start advance staff which consists
of 100 people.
• The hotel room commitment is 63 rooms the night before the race stage start,
with the following room configuration: 25 singles, 38 doubles rooms.
• It is most advantageous that these rooms be in no more than one (1) hotel
property located close (walking distance)to the Start Line area.
• Minimum 3-Star hotel property
• It is preferred that the hotel offers a breakfast meal and also be close to
full-service restaurants.
SITE VISIT/LOC MEETING ROOM BLOCK—The host city is required to provide the tour
with 20 hotel room nights to be used anytime from July 1 to February 17th for site visit and
LOC meetings.
MEALS
BREAKFAST MEAL - The host venue is required to provide breakfast for the start line
construction crew and start advance staff(approximately 100 people). Breakfast will need to
be served no later than 6 a.m.
• A breakfast per diem of$10 (per person) maybe provided for staff in lieu of an
organized breakfast(due to early hours).
PARKING REQUIREMENTS
TEAM PARKING AND STAGING AREA—Requires parking for approximately 50
vehicles
VIP/ STAFF EVENT PARKING—Requires parking for approximately 150 vehicles
adjacent to the finish-line location.
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ATTACHMENT
EXHIBIT
LOCAL ORGANIZING COMMITTEE (LOC)
The host venue is required to form a Local Organizing Committee that best represents the
interests of the host venue and the Tour.
STRUCTURE
In order for the Amgen Tour of California(ATOC) to be successful at the local and
international level, in terms of support, planning and execution in your community, the
following positions are required for your host venue's LOC. Each of the positions outlined
below will work directly in cooperation with their respective Tour counterpart—ongoing
dialogue between the Tour and the LOC is necessary and invaluable.
Chairperson
Tour Venue Director point-of-contact
- Significant community leader required for creating project support, community
awareness and fundraising efforts.
Direct point of contact for Tour Venue Director and staff—liaison between TOC
staff and LOC members.
- Responsible for communicating Tour plans and directives to all LOC staff
members.
- Responsible for coordinating and conducting regular LOC meetings and
maintaining all LOC functions based upon TOC-driven timeline.
Technical Director
In cooperation with the Tour Technical Director:
- Assist with all race operations, including, but not limited to, course markings,
road closures, course maps, routing, volunteer& marshal placement,
communications, venue design and construction, schedule of events, etc.
- Assist with overall conduct of events and remain in constant communication
with Tour staff to ensure a properly managed and safe event
- Assist with design of Finish line layout and adjacent areas
- Assist with local police and DOT support
- Coordinate outdoor auxiliary space
- Residential Notifications
- Assist Tour officials with permit process
- Assist Tour officials with securing local vendors (i.e. port-o johns)
- Assist with identifying a safe overnight location for vehicles and equipment
- Assist Tour officials with course entry into and departure from city limits
- Assist with identifying required parking space for required vehicles
- Assist with procurement of local EMS/EMT services
Operations Director
In cooperation with the Tour Operations Director:
Coordinate with contracted hotels for all requirements (rooms, meals,
auxiliary space)
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Secure housing/rates for additional (paid) housing groups (media, tourists) EXHIBIT A
Assist with housing assignments, check-in/out dates for Tour entourage
Serve as a liaison with the Tour's Official Race hotel
Assist with transportation needs of local LOC members, volunteers, etc.
Media/Public Relations Director
In cooperation with the Tour Media/Public Relations Director:
- Assist with all local media inquiries before, during and after the race
- Assist with gathering media applications, credential information from local media
- Assist with scheduling of local press conferences, interviews, appearances, etc.
- Assist Tour with developing local media partners (print, radio, television)
- Coordinate distribution of Tour promotional materials—i.e. poster,
brochures, etc.
- Assist with maximizing media attendance and coverage through local press
releases, telephone calls and personal contacts
- Provide LOC and venue-specific information for inclusion in Tour's collateral
materials
Marketing Director
In cooperation with the Tour Marketing Director:
Coordinate distribution of Tour promotional materials—i.e. poster, brochures, etc.
Assist Tour and LOC Media Director with developing local media partners (print,
radio,television)
Coordinate distribution of Tour promotional materials—i.e. poster, brochures, etc.
Assist Tour with developing relationships with local retailers and cycling clubs
Provide LOC and venue-specific information for inclusion in Tour's collateral
materials
Sales/Sponsorship Director
In cooperation with the Tour Sales/Sponsorship Director:
- Determine local sales (cash/VIK) goals
- Coordinate sales approach with Tour's Director of Development
- Develop proper levels of local sponsorship packages
- Coordinate fulfillment of local sponsorship benefits with Tour's Community
Relations Manager
Volunteer Director
In cooperation with the Tour Volunteer Director:
- Recruit and schedule local volunteer requirements
- Develop job descriptions for local volunteer positions
- Develop volunteer recognition or incentive programs
- Coordinate volunteer needs and placement with Tour's Technical Director, LOC's
Technical Director and local police/DOT officials
- Determine uniform requirements for local volunteer corps (numbers/sizes)
- Communicate work schedule to volunteer corps
- Direct daily volunteer check-in, uniform distribution and transportation to
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ATTACHMENT
assignments EXHIBIT A
Secure refreshments for volunteers
VIP/Hospitality Director
In cooperation with the Tour's VIP/Hospitality Director:
- Assist with Tour's Hospitality area—set-up, operations, etc.
- See to all local sponsorship/sponsor needs
- Coordinate awards presenters, athlete escorts, local awards, flowers, etc.
with Tour's Awards Ceremony Coordinator
- Assist with accreditation system(wristbands),including enforcement.
- Distribute hospitality invitations to respective LOC guests
See to all local sponsorship/sponsor needs
Ancillary Events/Lifestyle Festival Liaison
In cooperation with the Tour Festival Director:
Coordinate "festival-like" atmosphere before, during and after Tour
Assist with logistical and communication details regarding the coordination
of local activities and Tour activities
Assist with all aspects of Tour's Health Fair and Lifestyle Expo
School/Community Involvement Liaison
- Assist Tour with promoting and supporting the Tour of California message
and objectives
- Coordinate with local bike shops and clubs the message of bike safety,
helmets, etc.
Assist Tour off vials with scheduling appearances, photo ops, etc.
regarding above
- Develop and implement local educational campaign regarding Tour aspects,
teams/athletes, etc.
- Assistance with distribution of Tour's Educational/School Booklet
- Creation and coordination of Tour-related topics into school curriculum
(ie international aspects of event)
- Coordinate participation and attendance of local school system during event
VOLUNTEER PROGRAM
The host venue will be responsible for securing and organizing local volunteers for the tour.
Volunteers will assist the tour and the LOC with coordinating activities on the day of the
event. Each venue will have different volunteer requirements, but the total number of
volunteers is typically 150 to 200 per host venue.
0.TTACH1MENT.__.
HOST CITY SUBMISSION REQUIREMENTS EXHIBIT A
Host venue proposals submitted in response to this RFP should include the following
information:
STATEMENT OF INTEREST
This statement should provide AEG with a brief understanding of your city's interest and
investment in being a host city for the Tour. Include statements addressing the following:
• Why should the Tour select your city?
• What makes your city a good host venue?
• Letters of support from city officials?
RACE OPERATION COMMITMENT
State your venues commitment to providing the required race operation support including
police services, public works, road services, permit services, EMT/EMS services, resident
notifications, copiers, port-o-lets, and waste management.
HOTEL, PARKING AND MEAL OPTIONS
Summarize your options to support the Tour's needs for hotel accommodations,parking and
meals. Please list at least (5) prospective hotel properties, 3-Star or better.
ROUTE AND FESTIVAL OPTIONS
List three route options that the host city would like to showcase for start/finish locations and
the festival areas.
MARKETING AND PUBLIC RELATIONS COMMITMENT
Host cities play a key role in determining the success of the tour in their local venue. The
host venue is responsible for local marketing, promotions and public relations efforts.
The Local Organizing Committee is responsible for the following:
-Detailed Marketing Plan that includes a rough timeline, the designated media partners,
ancillary events and the overall financial model to ensure that there are levels of commitment
for a successful campaign.
Below are key areas of focus:
LOCAL OUTDOOR EXPOSURE—The Amgen Tour of California should be a visible
presence in the host venue in the months leading up to the event. Host cities should evaluate
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A 1ACHn11ENT-----.
all opportunities for city decorations, pole banners,posters/displays in retail establishments,
welcome banners, and other signage. EXHIBIT A
ADVERTISING—Host cities are responsible for developing and implementing local
advertising campaigns. The host venue should secure advertising and promotions with
newspapers (ads and special sections) television stations, radio stations, billboard
companies, and websites. Please list the primary media outlets in your area.
PUBLIC RELATIONS—Host cities should develop and implement a local public
relations plan for newspaper, television, radio and online. Itis strongly encourage to conduct
local press conferences and public relation promotions, as well as local story angles.
EDUCATIONAL CURRICULUM: HANDBOOK DISTRIBUTION—The Amgen Tour of
California will create educational handbooks for students in grades 4 to 6. The
purpose of the program is to increase student's awareness of cycling and to
encourage them to ride a bicycle for exercise, recreation and lifelong health. Host cities will
be responsible for implementing the program with local schools and
distributing the handbooks.
LOCAL ORGANIZING COMMITTEE PLAN
Provide your vision for the structure and operation of the LOC. Include a description of the
key individuals that your foresee as part of the LOC.
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HOST VENUE EVALUATIONS EXHIBIT A
Responses to host city RFP's will be evaluated based upon the following criteria. (Listed in
no particular order)
ROUTE
How does the host city location fit within the overall route plan?
EXPOSURE
Does the host city provide good exposure locally for the Tour?
GROWTH OPPORTUNITIES
What are the future opportunities for the Tour in the host city?
VENUE COMMITMENTS
What are the host cities commitments towards police services, public works, road services,
hotels, permit services, etc.?
FINANCIAL OPPORTUNITIES
What are the host cities financial commitments to the Tour?
COMMITMENT OF SUPPORT
What is the host cities support with hotel, parking, meal, marketing, public relations and
ancillary events?
STRENGTH OF COMMUNITY
How strong is the support from city officials and the Local Organizing Committee?
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PROPOSAL SUBMISSION GENERAL INFORMATION EXHIBIT
PROPOSAL DELIVERY INSTRUCTIONS
Host venue proposals should be submitted no later than May 25th. Please send 2 copies to the
addresses below:
Kristin Bachochin Kelly Greene
AEG Medalist Sports
1100 South Flower Street, Suite 3100 828 Senoia Rd.
Los Angeles, CA 90015 Tyrone, GA 30290
213.763.7794 770.631.1239
kbachochin(@aeaworldwide.com kelly.ereene(a,medalistsports.com
HOST CITY SELECTION TIMELINE
• REQUEST FOR PROPOSAL DUE-MAY 25T"
• Early June- Candidate cities contacted for follow up meetings and site visits as needed
• End of June- CONTRACT SIGNED
• JULY-ROUTE ANNOUNCEMENT
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III. HOST CITY REQUIREMENTS-OVERALL FINISH
EXHIBIT
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HOST CITY REQUIREMENTS—OVERALL FINISH EXHIBIT
As a partner of the Amgen Tour of California, an Overall Finish City is REQUIRED to
provide the following support and assume all related costs as part of their bid submission.
RACE OPERATIONS
POLICE SERVICES - Local (City and/or County) police services and related costs are the
responsibility of the host city. In coordination with California Highway Patrol (CHP),
CalTrans, as Well as the Tour's motor and road-marshals and in conjunction With the LOC
volunteer program, local police provide for a safe road closure, which may include fixed-post
positions, traffic control, crowd control, enforcing no-parking zones and maintaining general
public safety.
PUBLIC WORKS AND ROAD SERVICES - Local Public Works and Road Services are
the responsibility of the host city. The city will absorb the cost for all services within the city
limits. These services are necessary to support police efforts to ensure road closure and safety
of the course. These services include:
• Detours and detour equipment(ATOC will provide 6000 feet of start/finish fencing)
• Barricades
• Cones
• Printing/posting of No Parking signs
• Removal/restoration and street repair
PERMIT SERVICES - All fees associated with city permits and permit requirements for the
operation of the event are to be procured by the host venue on behalf of the Tour. They
include, but are not limited to:
• Parking -both on and off street
• Alcoholic beverages-consumption in public, if served at a start, from cups
and cans, in a private VIP area
• Road closures and use-closure and use of roads for setup and.racing (includes
permits for construction of staging, tents, wiring and electrical, portable
generators, power equipment, and fork lift)
• Special and Ancillary Events -pre-event and race day
• Banners and Signs -hanging and display of pre-event, race day advertising,
and sponsor banners.
• Concession Sales -on-site merchandise and concession stands as requested
by ATOC .
EMT/EMS SERVICES - It is the responsibility of the host venue to provide EMT/EMS
services for the general public the day of the Individual Time Trial. Please note that the Tour
provides medical services for the athletes, team support and staff personnel. Placement of
EMT/EMS services will be decided by the Tour's Technical Director.
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ATTACHMENT
RESIDENTBUSINESS NOTIFICATIONS—Host cities are responsible for notifying local
residents and businesses of the impact of the tour including road closures, traffic ad
viso �11sBIT A
etc. Notifications should be bi-lingual, including an English and Spanish version.
PORT-O-LETS—Host cities will secure port-o-let services or public restrooms during the
day of the Overall Finish. The number of units and placement of the units will be mutually
agreed upon by the host venue and the Tour's Technical Director.
WASTE MANAGEMENT— Host cities will provide waste management/trash removal
services during the event and at the conclusion.
LIFESTYLE FESTIVAL—The host venue is required to support the tour with the Lifestyle
Festival by assisting with the following:
• Allocation of a suitable area for the festival;
• Handle all festival permits and associated fees;
• Provide electricity and waste management;
• Parking for vendors.
AWARDS —
• LOC will provide 8 floral bouquets to be used in the awards ceremony.
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ATTACH NO,ENT
EXHIBIT
HOTELS, PARKING AND MEALS (OVERALL FINISH VENUEZ
HOTEL ACCOMODATIONS
ROOM BLOCKS:
Host Venue Financially Responsible for the following:.
• Night before Stage Finish (finish and start advance crew and staff—295
people), requires 206 rooms (116 singles and 90 doubles). Rooms should be
at one hotel within close proximity of the Finish Line area. Hotel should offer a
breakfast meal
SITE VISIT/LOC MEETING HOTEL ROOMS: The host city is required to
provide the tour with 20 hotel room nights to be used anytime from July 1 to
February 171h.
Host Venue Must Secure the FOLLOWING ROOMS at the Required Room
Rate of$99 (or less), including all taxes and fees:
The host venue will help secure hotel accommodations for approximately 995
people, equating to approximately 656 rooms. The room blocks need to be as
follows:
0 340 Double/Double rooms
0 316 Single Bed rooms
The room block must be:
• In no more than three locations, and
• Requirement: Minimum 3-star hotel properties, and
• Located in close proximity to each other.
Hotels should offer meal service or be close to full-service restaurants. It is preferred that all
hotels at least serve breakfast.
MEALS
o DINNER MEAL—The host city will provide the dinner meal the night after the
Overall Finish, based upon menu specifications provided by the Tour's Operations
director, for athletes and team support personnel only(approximately 290
people). The dinner meal will be located at the Headquarter Hotel. "Please see
attached Menu
o PER DIEM- Excluding athletes and team support personnel, a dinner per diem of
$15 (per person) should be provided for the staff of(410) people in lieu of an
organized dinner meal.
o BREAKFAST MEAL-The host city should assist the tour with providing a
breakfast meal the morning after the Overall Finish for athletes and team support
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ATTACHMENT
personnel only (approximately 290 people). The Tour's Operations Director will
provide a specific menu for the team breakfast. The breakfast meal will be served
at the Headquarter Hotel. ** Please see attached Menu EXHIBIT A
o LUNCH MEAL -The host city should assist the tour with providing a lunch meal
the day of the Overall Finish stage, for approximately 35 working media. The
lunch meal should be located at the designated Media Office.
AUXILIARY SPACES
The host venues are responsible for providing the following auxiliary spaces.
o RACE OFFICE—Requires approximately 500 to 1,000 square feet and should be
located at the Headquarter Hotel. Must have power, phone line, and wireless
internet access.
o MEDIA OFFICE - Requires approximately 500 to 1,000 square feet. Must have
power, phone line, fax line and DSL and wireless internet access
o PRESS WORK ROOM—Requiresapproximately500 to 1,000 square feet. Must
have power, DSL and wireless internet access
o PRESS CONFERENCE—Requires approximately 1,500 square feet and a sound
System with 7 Microphones and mult-box.
o MEDICAL OFFICE- Suite at the Headquarter Hotel or a meeting room at
Headquarter Hotel with a nearby bathroom
o COMMISSAIRES MEETING ROOM—Small Conference room for
approximately 8-10 people; close proximity to Finish line.
o COPIER—Host Cities will provide the tour with two (2) high-speed copiers,
which collate and staple, 24 hours in advance of the Individual Time Trial.
Copiers will be delivered and installed in the Race Office and Media Office.
Copiers should print minimum of(30-50) pages per minute.
o Tl Line- A minimum of a Tl Line established at the finishline near the TV
compound (to be mutually determined)
PARKING REQUIREMENTS
o VEHICLE OUT PROCESSING LOT (2 days after) - Must have capacity for
150 vehicles and 25 trucks with 24-hour access. Must be within walking
distance of the Headquarter Hotel
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EXHIBIT A
4TTP.CHMFNT
o TEAM PARKING AND MECHANICS WORK AREA (1 day after)—Requires a
sizable portion of the Headquarters Hotel parking lot with overnight Security and
24-hour access. Each team travels with a motor coach, trailer and support vehicle
and additional space is needed for mechanics to work on bikes. Must have access
to water and power
o VIP/ STAFF EVENT PARKING—Requires parking for approximately 150
vehicles adjacent to the finish-line location.
o FESTIVAL EVENT PARKING- Requires parking within close proximity of the
start/finish area for approximately 75 vehicles for festival vendors.
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ATTACHMENT
LOCAL ORGANIZING COMMITTEE(LOC)
- EXHIBIT
The host venue is required to form a Local Organizing Committee that best represents the
interests of the host venue and the Tour.
STRUCTURE -
In order for the Amgen Tour of California (ATOC) to be successful at the local and
international level, in terms of support, planning and execution in your community, the
following positions are required for your host venue's LOC. Each of the positions outlined
below will work directly in cooperation with their respective Tour counterpart—ongoing
dialogue between the Tour and the LOC is necessary and invaluable.
Chairperson
Tour Venue Director point-of-contact
- Significant community leader required for creating project support,
community awareness and fundraising efforts.
- Direct point of contact for Tour Venue Director and staff—liaison between TOC
staff and LOC members.
- Responsible for communicating Tour plans and directives to all LOC staff
members.
- Responsible for coordinating and conducting regular LOC meetings and
maintaining all LOC functions based upon TOC-driven timeline.
Technical Director
In cooperation with the Tour Technical Director:
- Assist with all race operations, including, but not limited to, course markings,
road closures, course maps, routing, volunteer& marshal placement,
communications, venue design and construction, schedule of events, etc.
- Assist with overall conduct of events and remain in constant communication
with Tour staff to ensure a properly managed and safe event
- Assist with design of Finish line layout and adjacent areas
- Assist with local police and DOT support
- Coordinate outdoor auxiliary space
- Residential Notifications
- Assist Tour officials with permit process
- Assist Tour officials with securing local vendors (i.e. port-o johns)
- Assist with identifying a safe overnight location for vehicles and equipment
- Assist Tour officials with course entry into and departure from city limits
- Assist with identifying required parking space for required vehicles
- Assist with procurement of local EMS/EMT services
Operations Director
In cooperation with the Tour Operations Director:
Coordinate with contracted hotels for all requirements (rooms, meals,
auxiliary space)
Secure housing/rates for additional (paid) housing groups (media,tourists)
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ATTACHMENT
Assist with housing assignments, check-in/out dates for Tour entourage
Serve as a liaison with the Tour's Official Race hotel EX, 118IT
Assist with transportation needs of local LOC members, volunteers, etc.
Media/Public Relations Director
In cooperation with the Tour Media/Public Relations Director:
- Assist with all local media inquiries before, during and after the race
- Assist with gathering media applications, credential information from local media
- Assist with scheduling of local press conferences, interviews, appearances, etc.
- Assist Tour with developing local media partners (print, radio, television)
- Coordinate distribution of Tour promotional materials—i.e. poster,
brochures, etc.
- Assist with maximizing media attendance and coverage through local press
releases, telephone calls and personal contacts
- Provide LOC and venue-specific information for inclusion in Tour's
collateral materials
Marketing Director
In cooperation with the Tour Marketing Director:
Coordinate distribution of Tour promotional materials—i.e. poster, brochures, etc.
Assist Tour and LOC Media Director with developing local media partners (print,
radio, television)
Coordinate distribution of Tour promotional materials—i.e. poster, brochures, etc.
Assist Tour with developing relationships with local retailers and cycling clubs
Provide LOC and venue-specific information for inclusion in Tour's collateral
materials
Sales/Sponsorship Director
In cooperation with the Tour Sales/Sponsorship Director:
- Determine local sales (cashNIK) goals
- Coordinate sales approach with Tour's Director of Development
- Develop proper levels of local sponsorship packages
- Coordinate fulfillment of local sponsorship benefits with Tour's Community
Relations Manager
Volunteer Director
In cooperation with the Tour Volunteer Director:
- Recruit and schedule local volunteer requirements
- Develop job descriptions for local volunteer positions
- Develop volunteer recognition or incentive programs
Coordinate volunteer needs and placement with Tour's Technical Director, LOC's
Technical Director and local police/DOT officials
Determine uniform requirements for local volunteer corps (numbers/sizes)
Communicate work schedule to volunteer corps
- Direct daily volunteer check-in, uniform distribution and transportation to
assignments
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ATTACH"IEMT
Secure refreshments for volunteers
VIP/Hospitality Director
EXHIBIT R
In cooperation with the Tour's VIP/Hospitality Director:
- Assist with Tour's Hospitality area—set-up, operations, etc.
- See to all local sponsorship/sponsor needs
- Coordinate awards presenters, athlete escorts, local awards, flowers, etc.
with Tour's Awards Ceremony Coordinator
- Assist with accreditation system (wristbands), including enforcement
- Distribute hospitality invitations to respective LOC guests
- See to all local sponsorship/sponsor needs
Ancillary Events/Lifestyle.Festival Liaison
In cooperation with the Tour Festival Director:
Coordinate"festival-like" atmosphere before, during and after Tour
Assist with logistical and communication details regarding the coordination
of local activities and Tour activities
Assist with all aspects of Tour's Health Fair and Lifestyle Expo
School/Community Involvement Liaison
Assist Tour with promoting and supporting the Tour of California message
and objectives
- Coordinate with local bike shops and clubs the message of bike safety,
helmets, etc.
- Assist Tour officials with scheduling appearances, photo ops, etc.
regarding above
- Develop and implement local educational campaign regarding Tour aspects,
teams/athletes, etc.
- Assistance with distribution of Tour's Educational/School Booklet
- Creation and coordination of Tour-related topics into school curriculum
(ie international aspects of event)
- Coordinate participation and attendance of local school system during event
VOLUNTEER PROGRAM
The host venue will be responsible for securing and organizing local volunteers for the tour.
Volunteers will assist the tour and the LOC with coordinating activities on the day of the
event. Each venue will have different volunteer requirements, but the total number of
volunteers is typically 250 to 300 per host venue.
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I
ATTACHMENT
HOST CITY SUBMISSION REQUIREMENTS �—
ExniBir
Host venue proposals submitted in response to this RFP should include the following
information:
STATEMENT OF INTEREST
This statement should provide AEG with a brief understanding of your city's interest and
investment in being a host city for the Tour. Include statements addressing the following:
• Why should the Tour select your city?
• What makes your city a good host venue?
• Letters of support from city officials?
RACE OPERATION COMMITMENT
State your venues commitment to providing the required race operation support including
police services, public works, road services, hotels,permit services, EMTIEMS services,
resident notifications, copiers, port-o-lets, and waste management.
HOTEL, PARKING AND MEAL OPTIONS
Summarize your options to support the Tour's needs for hotel accommodations, parking and
meals. Please list at least (5) prospective hotel properties; minimum 3-Star property.
ROUTE AND FESTIVAL OPTIONS
List three route options that the host city would like to showcase for start/finish locations and
the festival areas.
MARKETING AND PUBLIC RELATIONS COMMITMENT
Host cities play a key role in determining the success of the tour in their local venue. The
host venue is responsible for local marketing,promotions and public relations efforts.
The Local Organizing Committee is responsible for the following:
-Detailed Marketing Plan that includes a rough timeline, the designated media partners,
ancillary events and the overall financial model to ensure that there are levels of commitment
for a successful campaign.
Below are key areas of focus:
LOCAL OUTDOOR EXPOSURE—The Amgen Tour of California should be a visible
presence in the host venue in the months leading up to the event. Host cities should evaluate
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C4 -mss
ATTACHMENT-l_
all opportunities for city decorations, pole banners, posters/displays in retail establishments,
welcome banners, and other signage.
ADVERTISING—Host cities are responsible for developing and implementing local
advertising campaigns. The host venue should secure advertising and promotions with
newspapers (ads and special sections) television stations, radio stations, billboard
companies, and websites. Please list the primary media outlets in your area.
PUBLIC RELATIONS—Host cities should develop and implement a local public
relations plan for newspaper, television, radio and online. It is strongly encourage to conduct
local press conferences and public relation promotions, as well as local story angles.
EDUCATIONAL CURRICULUM: HANDBOOK DISTRIBUTION—The Amgen Tour of
California will create educational handbooks for students in grades 4 to 6. The
purpose of the program is to increase student's awareness of cycling and to
encourage them to ride a bicycle for exercise, recreation and lifelong health. Host cities will
be responsible for implementing the program with local schools and
distributing the handbooks.
LOCAL ORGANIZING COMMITTEE PLAN
Provide your vision for the structure and operation of the LOC. Include a description of the
key individuals that your foresee as part of the LOC.
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1�
ATTACHMENT
HOST VENUE EVALUATIONS q
EXHIBIT
Responses to host city RFP's will be evaluated based upon the following criteria. (Listed in
no particular order)
ROUTE
How does the host city location fit within the overall route plan?
EXPOSURE
Does the host city provide good exposure locally for the Tour?
GROWTH OPPORTUNITIES
What are the future opportunities for the Tour in the host city?
VENUE COMMITMENTS
What are the host cities commitments towards police services, public works, road services,
permit services, etc.?
FINANCIAL OPPORTUNITIES
What are the host cities financial commitments to the Tour?
COMMITMENT OF SUPPORT
What is the host cities support with hotel, parking, meal, marketing, public relations and
ancillary events?
STRENGTH OF COMMUNITY
How strong is the support from city officials and the Local Organizing Committee?
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iACHI
PROPOSAL SUBMISSION GENERAL INFORMATION EXHIBIT A
PROPOSAL DELIVERY INSTRUCTIONS
Host venue proposal's should be submitted no later than May 25'h. Please send 2 copies to the
addresses below:
Kristin Bachochin Kelly Greene
AEG Medalist Sports
1100 South Flower Street, Suite 3100 828 Senoia Rd.
Los Angeles, CA 90015 Tyrone, GA 30290
213.763.7794 770.631.1239
kbachochin(a,aegworidwide.com kelly.greene d)medalistsports.com
HOST CITY SELECTION TIMELINE
• REQUEST FOR PROPOSAL DUE-MAY 25TH
• Early June- Candidate cities contacted for follow up meetings and site visits as needed
• End of June- CONTRACT SIGNED
• JULY-ROUTE ANNOUNCEMENT
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ATTACHMENT
IV. HOST CITY REQUIREMENTS-OVERALL ST.Rif A
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ATTACHMENT r
HOST CITY REQUIREMENTS—OVERALL START A
EXHIBIT
As a partner of the Amgen Tour of California, an Overall Start is REQUIRED to provide the
following support and assume all related costs as part of their bid submission.
RACE OPERATIONS
POLICE SERVICES - Local (City and/or County)police services and related costs are the
responsibility of the host city. In coordination with California Highway Patrol (CHP),
CalTrans, as well as the Tour's motor and road marshals and in conjunction with the LOC
volunteer program, local police provide for a safe road closure, which may include fixed-post
positions, traffic control, crowd control, enforcing no-parking zones and maintaining general
public safety.
PUBLIC WORKS AND ROAD SERVICES - Local Public Works and Road Services are
the responsibility of the host city. The city will absorb the cost for all services within the city
limits. These services are necessary to support police efforts to ensure road closure and safety
of the course. These services include:
• Detours and.detour equipment (ATOC will provide 6000 feet of start/finish fencing)
• Barricades
• Cones
• Printing/posting of No Parking signs
• Removal/restoration and street repair
PERMIT SERVICES -All fees associated with city permits and permit requirements for the
operation of the event are to be procured by the host venue on behalf of the Tour. They
include, but are not limited to:
• Parking-both on and off street
• Alcoholic beverages -consumption in public, if served at a start, from cups
and cans, in a private VIP area
• Road closures and use -closure and use of roads for setup and racing (includes
permits for construction of staging, tents, wiring and electrical, portable
generators, power equipment, and fork lift)
• Special and Ancillary Events - pre-event and race day
• Banners and Signs -hanging and display of pre-event, race day advertising,
and sponsor banners.
• Concession Sales - on-site merchandise and concession stands as requested
by ATOC .
EMT/EMS SERVICES - It is the responsibility of the host venue to provide EMT/EMS
services for the general public the day of the Overall Start. Please note that the Tour provides
medical services for the athletes,team support and staff personnel. Placement of EMT/EMS
services will be decided by the Tour's Technical Director.
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RESIDENTBUSINESS NOTIFICATIONS—Host cities are responsible for nod*fff �al�=
residents and businesses of the impact of the tour including road closures, traffic advisories
etc. Notifications should be bi-lingual, including both an English and Spanish version.
PORT-O-LETS—Host cities will secure port-o-let services or public restrooms during the
day of the Overall Start. The number of units and placement of the units will be mutually
agreed upon by the host venue and the Tour's Technical Director.
WASTE MANAGEMENT—Host cities will provide waste management/trash removal
services during the event and at the conclusion.
LIFESTYLE FESTIVAL—The host venue is required to support the tour with the Lifestyle
Festival by assisting with the following:
• Allocation of a suitable area for the festival;
• Handle all festival permits and associated fees;
• Provide electricity and waste management;
• Parking for vendors.
AWARDS—
• LOC will provide 8 floral bouquets to be used in the awards ceremony.
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ATTACHMENT_
HOTELS, PARKING AND MEALS (OVERALL START VENUEZ
EXHIBIT A
HOTEL ACCOMODATIONS
o TOTAL ROOM BLOCKS - The host venue will help secure hotel
accommodations for approximately 995 people, equating to approximately 656
rooms. The room blocks need to be as follows:
0 340 Double/Double rooms
0 316 Single Bed rooms
o Requirement: Minimum 3-Star Property
The room block must be located in no more than three hotel properties, located in
close proximity to each other. The above numbers reflect peak nights. Our room
block will begin one (1) week in advance of the tour:.
Host Venue Must Secure the Requested Rooms at the required room rate of$99
(or less), including all taxes and fees
Host Venue Financially Responsible for:
FINISH ADVANCE CREW= 143 rooms (91 singles; 52 doubles)Night before
the Overall Start.
MEALS
o DINNER MEAL—The host city will provide the dinner meal the night before the
Overall Start, based upon menu specifications provided by the Tour's Operations
director, for athletes and team support personnel only(approximately 290
people). The dinner meal will be located at the Headquarter Hotel. "Please see
attached Menu
o PER DIEM-Excluding athletes and team support personnel, a dinner per diem of
$15 (per person) should be provided for the staff of(410) people in lieu of an
organized dinner meal.
o BREAKFAST MEAL- The host city should assist the tour with providing a
breakfast meal the morning of the Overall Start for athletes and team support
personnel only(approximately 290 people). The Tour's Operations Director will
provide a specific menu for the team breakfast. The breakfast meal will be served
at the Headquarter Hotel. "Please see attached menu
o LUNCH MEAL - The host city should assist the tour with providing a lunch meal
the day of the Overall Start stage, for approximately 35 working media. The
lunch meal should be located at the designated Media Office.
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AUXILIARY SPACES ExHieir g
The host venues are responsible for providing the following auxiliary spaces.
o RACE OFFICE (4 days in advance)—Requires approximately 500 to 1,000 square
feet and should be located at the Headquarter Hotel. Must have power, phone line,
and wireless internet access.
o MEDIA OFFICE (4 days in advance) - Requires approximately 500 to 1,000
square feet. Must have power, phone line, fax line and DSL and wireless internet
access
o STAFF PROCESSING SPACE (4 days in advance) Requires approximately 2,000
square feet, located in or near the Headquarter Hotel and must be secure space.
o PRESS WORK ROOM (2 days in advance)—Requires approximately 500 to
1,000 square feet. Must have power, DSL and wireless internet access
o KICK-OFF PRESS CONFERENCE (2 days in advance)—Requires approximately
1,500 square feet and a sound System with 7 Microphones and mult-box..
o MEDICAL OFFICE(1 day in advance) - Suite at the Headquarter Hotel or a
meeting room at Headquarter Hotel with a nearby bathroom
o ALL-STAFF MEETING SPACE(1 day in advance)—Requires approximately
1,500 square feet(can be the same room as the Kick-Off Press Conference) with
theater-style seating for 600 people.
o AD-HOC MEETING SPACE(4 days in advance)—Requires approximately 1,000
square feet at the Headquarters Hotel with classroom seating for 70 people and a
podium. This room is used for event managers meetings.
o STORAGE SPACE FOR DELIVERIES (6 days in advance)—Requires
approximately 1,500 square feet near or at the Headquarters Hotel with staffing to
accept and distribute deliveries.
o BICYCLE STORAGE(3 days in advance)—Requires approx 1,500 square feet
that can accommodate all team bicycles and can be locked and secured.
o COPIER—Host Cities will provide the tour with two (2) high-speed copiers,
which collate and staple, 4 days in advance of the Overall Stard. Copiers will be
delivered and installed in the Race Office and Media Office. Copiers should print
minimum of(30-50)pages per minute
o Tl Line- A minimum of a T1 Line established at the finishline near the TV
compound(to be mutually determined)
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PARKING REQUIREMENTS
EXHIBIT A
o VEHICLE PROCESSING LOT(6 days in advance) - Must
have capacity for 145 vehicles and 25 trucks with 24-hour access. Must be within
walking distance of the Headquarter Hotel
o TEAM PARKING AND MECHANICS WORK AREA(3 days
in advance)—Requires a sizable portion of the Headquarters Hotel parking lot with
overnight Security. Each team travels with a motor coach, trailer and support
vehicle and additional space is needed for mechanics to work on bikes. Must have
access to water and power
o STAFF PARKING(3 days in advance)—Requires parking for
approximately 150 vehicles.
o VIP/STAFF PARKING - Requires parking located adjacent to
the start/finish area for approximately 150 vehicles for VIP's and Sponsors.
o FESTIVAL EVENT PARKING-Requires parking within close
proximity of the start/finish area for approximately 100 vehicles for event and
festival vendors.
LOCAL ORGANIZING COMMITTEE(LOC)
The host venue is required to form a Local Organizing Committee that best represents the
interests of the host venue and the Tour.
STRUCTURE -
In order for the Amgen Tour of California(ATOC)to be successful at the local and
international level, in terms of support, planning and execution in your community,the
following positions are required for your host venue's LOC. Each of the positions outlined
below will work directly in cooperation with their respective Tour counterpart—ongoing
dialogue between the Tour and the LOC is necessary and invaluable.
Chairperson
Tour Venue Director point-of-contact
- Significant community leader required for creating project support,
community awareness and fundraising efforts.
- Direct point of contact for Tour Venue Director and staff—liaison between TOC
staff and LOC members.
- Responsible for communicating Tour plans and directives to all LOC staff
members.
- Responsible for coordinating and conducting regular LOC meetings and
maintaining all LOC functions based upon TOC-driven timeline.
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Technical Director EXHIBIT
In cooperation with the Tour Technical Director:
- Assist with all race operations, including, but not limited to, course markings,
road closures, course maps, routing, volunteer& marshal placement,
communications, venue design and construction, schedule of events, etc..
- Assist with overall conduct of events and remain in constant communication
with Tour staff to ensure a properly managed and safe event
- Assist with design of Finish line layout and adjacent areas
- Assist with local police and DOT support
- Coordinate outdoor auxiliary space
- Residential Notifications
- Assist Tour officials with permit process
- Assist Tour officials with securing local vendors (i.e. port-o johns)
- Assist with identifying a safe overnight location for vehicles and equipment
- Assist Tour officials with course entry into and departure from city limits
- Assist with identifying required parking space for required vehicles
- Assist with procurement of local EMS/EMT services
Operations Director
In cooperation with the Tour Operations Director:
- Coordinate with contracted hotels for all requirements (rooms, meals,
auxiliary space)
- Secure housing/rates for additional (paid) housing groups (media, tourists)
- Assist with housing assignments, check-in/out dates for Tour entourage
- Serve as a liaison with the Tour's Official Race hotel
- Assist with transportation needs of local LOC members, volunteers, etc.
Media/Public Relations Director
In cooperation with the Tour Media/Public Relations Director:
- Assist with all local media inquiries before, during and after the race
- Assist with gathering media applications, credential information from local media
- Assist with scheduling of local press conferences, interviews, appearances, etc.
- Assist Tour with developing local media partners (print, radio, television)
- Coordinate distribution of Tour promotional materials—i.e. poster,
brochures, etc.
- Assist with maximizing media attendance and coverage through local press
releases, telephone calls and personal contacts
- Provide LOC and venue-specific information for inclusion in Tour's
collateral materials
Marketing Director
In cooperation with the Tour Marketing Director:
Coordinate distribution of Tour promotional materials—i.e. poster, brochures, etc.
Assist Tour and LOC Media Director with developing local media partners (print,
radio, television)
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Coordinate distribution of Tour promotional materials—i.e.poster, brochures, etc.
Assist Tour with developing relationships with local retailers and cycling clubkXHISIT
Provide LOC and venue-specific information for inclusion in Tour's collateral
materials
Sales/Sponsorship Director
In cooperation with the Tour Sales/Sponsorship Director:
- Determine local sales (cash/VIK) goals
- Coordinate sales approach with Tour's Director of Development
- Develop proper levels of local sponsorship packages
- Coordinate fulfillment of local sponsorship benefits with Tour's Community
Relations Manager
Volunteer Director
In cooperation with the Tour Volunteer Director:
- Recruit and schedule local volunteer requirements
- Develop job descriptions for local volunteer positions
- Develop volunteer recognition or incentive programs
- Coordinate volunteer needs and placement with Tour's Technical Director, LOC's
Technical Director and local police/DOT officials
- Determine uniform requirements for local volunteer corps (numbers/sizes)
- Communicate work schedule to volunteer corps
- Direct daily volunteer check-in, uniform distribution and transportation to
assignments
- Secure refreshments for volunteers
VIP/Hospitality Director
In cooperation with the Tour's VIP/Hospitality Director:
- Assist with Tour's Hospitality area—set-up, operations, etc.
- See to all local sponsorship/sponsor needs
- Coordinate awards presenters, athlete escorts, local awards, flowers, etc.
with Tour's Awards Ceremony Coordinator
- Assist with accreditation system (wristbands), including enforcement
- Distribute hospitality invitations to respective LOC guests
- See to all local sponsorship/sponsor needs
Ancillary Events/Lifestyle Festival Liaison
In cooperation with the Tour Festival Director:
Coordinate "festival-like"atmosphere before, during and after Tour
Assist with logistical and communication details regarding the coordination
of local activities and Tour activities
Assist with all aspects of Tour's Health Fair and Lifestyle Expo
School/Community Involvement Liaison
Assist Tour with promoting and supporting the Tour of California message
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and objectives ATTACHMENT
Coordinate with local bike shops and clubs the message of bike safety, EXHIBIT
helmets, etc.
Assist Tour officials with scheduling appearances, photo ops, etc.
regarding above
Develop and implement local educational campaign regarding Tour aspects,
teams/athletes,etc.
Assistance with distribution of Tour's Educational/School Booklet
Creation and coordination of Tour-related topics into school curriculum
(ie international aspects of event)
Coordinate participation and attendance of local school system during event
VOLUNTEER PROGRAM
The host venue will be responsible for securing and organizing local volunteers for the tour.
Volunteers will assist the tour and the LOC with coordinating activities on the day of the
event. Each venue will have different volunteer requirements, but the total number of
volunteers is typically 250 to 300 per host venue.
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HOST CITY SUBMISSION REQUIREMENTS EZHiBir A
Host venue proposals submitted in response to this RFP should include the following
information:
STATEMENT OF INTEREST
This statement should provide AEG with a brief understanding of your city's interest and
investment in being a host city for the Tour. Include statements addressing the following:
• Why should the Tour select your city?
• What makes your city a good host venue?
• Letters of support from city officials?
RACE OPERATION COMMITMENT
State your venues commitment to providing the required race operation support including
police services, public works, road services, hotels, permit services, EMT/EMS services,
resident notifications, copiers,port-o-lets, and waste management.
HOTEL, PARKING AND MEAL OPTIONS
Summarize your options to support the Tour's needs for hotel accommodations, parking and
meals. Please list at least (5) prospective hotel properties; minimum 3-Star property.
ROUTE AND FESTIVAL OPTIONS
List three route options that the host city would like to showcase for start/finish locations and
the festival areas.
MARKETING AND PUBLIC RELATIONS COMMITMENT
Host cities play a key role in determining the success of the tour in their local venue. The
host venue is responsible for local marketing, promotions and public relations efforts.
The Local Organizing Committee is responsible for the following:
-Detailed Marketing Plan that includes a rough timeline, the designated media partners,
ancillary events and the overall financial model to ensure that there are levels of commitment
for a successful campaign.
Below are key areas of focus:
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EXHIBIT A 'TIACHNIENT
LOCAL OUTDOOR EXPOSURE—The Amgen Tour of California should be a visible
presence in the host venue in the months leading up to the event. Host cities should evaluate
all opportunities for city decorations, pole banners, posters/displays in retail establishments,
welcome banners, and other signage.
ADVERTISING— Host cities are responsible for developing and implementing local
advertising campaigns. The host venue should secure advertising and promotions with
newspapers (ads and special sections) television stations, radio stations, billboard
companies, and websites. Please list primary media outlets in your area.
PUBLIC RELATIONS —Host cities should develop and implement a local public
relations plan for newspaper, television, radio and online. It is strongly encourage to conduct
local press conferences and public relation promotions, as well as local story angles.
EDUCATIONAL CURRICULUM: HANDBOOK DISTRIBUTION—The Amgen Tour of
California will create educational handbooks for students in grades 4 to 6. The
purpose of the program is to increase student's awareness of cycling and to
encourage them to ride a bicycle for exercise, recreation and lifelong health. Host cities will
be responsible for implementing the program «pith local schools and
distributing the handbooks.
LOCAL ORGANIZING COMMITTEE PLAN
Provide your vision for the structure and operation of the LOC. Include a description of the
key individuals that your foresee as part of the LOC.
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HOST VENUE EVALUATIONS EXHIBIT A
Responses to host city RFP's will be evaluated based upon the following criteria. (Listed in
no particular order)
ROUTE
How does the host city location fit within the overall route plan?
EXPOSURE
Does the host city provide good exposure locally for the Tour?
GROWTH OPPORTUNITIES
What are the future opportunities for the Tour in the host city?
VENUE COMMITMENTS
What are the host cities commitments towards police services, public works, road services,
permit services, etc.?
FINANCIAL OPPORTUNITIES
What are the host cities financial commitments to the Tour?
COMMITMENT OF SUPPORT
What is the host cities support with hotel, parking, meal, marketing, public relations and
ancillary events?
STRENGTH OF COMMUNITY
How strong is the support from city officials and the Local Organizing Committee?
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PROPOSAL SUBMISSION GENERAL INFORMATION EXHIBIT A
PROPOSAL DELIVERY INSTRUCTIONS
Host venue proposal's should be submitted no later than May 25`I' . Please send 2 copies to
the addresses below:
Kristin Bachochin Kelly Greene
AEG Medalist Sports
1100 South Flower Street, Suite 3100 828 Senoia Rd.
Los Angeles, CA 90015 Tyrone, GA 30290
213.763.7794 770.631.1239
kbachochin@aegworldwide.com kelly.greene(&medalistsports.com
HOST CITY SELECTION TIMELINE
• REQUEST FOR PROPOSAL DUE-MAY 25TH
• Early June- Candidate cities contacted for follow up meetings and site visits as needed
• End of June- CONTRACT SIGNED
• JULY-ROUTE ANNOUNCEMENT
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ATTACHNIENT 1
EXHIBIT
V. HOST CITY REQUIREMENTS-INDIVIDUAL TIME TRIAL
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HOST CITY REQUIREMENTS—INDIVIDUAL TIME TRIAL EXHIBIT �}
As a partner of the Amgen Tour of California, a Individual Time Trial Host City is
REQUIRED to provide the following support and assume all related costs as part of their bid
submission.
RACE OPERATIONS
POLICE SERVICES - Local (City and/or County) police services and related costs are the
responsibility of the host city. In coordination with California Highway Patrol (CHP),
CalTrans, as well as the Tour's motor and road marshals and in conjunction with the LOC
volunteer program, local police provide for a safe road closure, which may include fixed-post
positions, traffic control, crowd control, enforcing no-parking zones and maintaining general
public safety.
PUBLIC WORKS AND ROAD SERVICES - Local Public Works and Road Services are
the responsibility of the host city. The city will absorb the cost for all services within the city
limits. These services are necessary to support police efforts to ensure road closure and safety
of the course. These services include:
• Detours and detour equipment (ATOC will provide 6000 feet of start/finish fencing)
• Barricades
• Cones
• Printing/posting of No Parking signs
• Removal/restoration and street repair
PERMIT SERVICES - All fees associated with city permits and permit requirements for the
operation of the event are to be procured by the host venue on behalf of the Tour. They
include, but are not limited to:
• Parking -both on and off street
• Alcoholic beverages-consumption in public, if served at a start, from cups
and cans, in a private VIP area
• Road closures and use -closure and use of roads for setup and racing(includes
permits for construction of staging, tents, wiring and electrical, portable
generators, power equipment, and fork lift)
• Special and Ancillary Events -pre-event and race day
• Banners and Signs-hanging and display of pre-event,race day advertising,
and sponsor banners.
• Concession Sales - on-site merchandise and concession stands as requested
by ATOC .
EMT/EMS SERVICES It is the responsibility of the host venue to provide EMT/EMS
services for the general public the day of the Individual Time Trial. Please note that the Tour
provides medical services for the athletes, team support and staff personnel. Placement of
EMT/EMS services will be decided by the Tour's Technical Director.
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EXHIBIT
RESIDENTBUSINESS NOTIFICATIONS—Host cities are responsible for notifying loc
residents and businesses of the impact of the tour including road closures, traffic advisories
etc. Notifications should be bi-lingual, including an English and Spanish version.
PORT-0-LETS—Host cities will secure port-o-let services or public restrooms during the
day of the Individual Time Trial. The number of units and placement of the units will be
mutually agreed upon by the host venue and the Tour's Technical Director.
WASTE MANAGEMENT—Host cities will provide waste management/trash removal
services during the event and at the conclusion.
LIFESTYLE FESTIVAL—The host venue is required to support the tour with the Lifestyle
Festival by assisting with the following:
• Allocation of a suitable area for the festival;
• Handle all festival permits and associated fees;
• Provide electricity and waste management;
• Parking for vendors.
AWARDS—
• LOC will provide 8 floral bouquets to be used in the awards ceremony.
HOTELS, PARKING AND MEALS (INDIVIDUAL TIME TRIAL VENUE)
.HOTEL ACCOMMODATIONS
ROOM BLOCKS:
Host Venue Financially Responsible for the following:
• Night before Stage Finish (advance crew and staff—295 people), requires 206
rooms (116 singles and 90 doubles). Rooms should be at one hotel within close
proximity of the Finish Line area. Hotel should offer a breakfast meal.
SITE VISIT/LOC MEETING HOTEL ROOMS: The host city is required to provide the tour
with 20 hotel room nights to be used anytime from July I to February 171'.
Host Venue Must Secure FOLLOWING ROOMS at the Required Room Rate of$99 (or
less), including all taxes and fees:
Night of Stage Finish—for approximately 700 people, equating to
approximately 450 rooms.
The room blocks need to be as follows:
• 250 Double/Double rooms
• 200 Single Bed rooms
The room block must be:
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A'
• In no more than three locations, and EXHIBIT
• Requirement: Minimum 3-star hotel properties, and
Located in close proximity to each other.
Hotels should offer meal service or be close to full-service restaurants. It is preferred that all
hotels at least serve breakfast.
MEALS
• DINNER MEAL—The host city will provide the dinner meal the night of the Stage
Finish, based upon menu specifications provided by the Tour's Operations director, for
athletes and team support personnel only (approximately 290 people).. The'dinner meal will
be located at the Headquarter Hotel. "Please see attached Menu
• PER DIEM- Excluding athletes and team support personnel, a dinner per diem of$15
(per person) should be provided for the staff of(4 10) people in lieu of an organized
dinner meal (Tour can provide suggested alternatives- ie "fun bucks)
• BREAKFAST MEAL -The host city will provide the tour with a breakfast meal the
morning after the Stage Finish for athletes and team support personnel only(approximately
290 people). The Tour's Operations Director will provide a specific menu for the team
breakfast. The breakfast meal will be served at the Headquarter Hotel.
"Please see attached Menu
• LUNCH MEAL - The host city will provide the tour with a lunch meal the day of the
Overall Start stage, for the working media, approximately 35 people. The lunch meal should
be located at the designated Media Office.
AUXILIARY SPACES
The host cities are responsible for providing the following auxiliary spaces within 24 hours
leading up to the Stage Finish.
• RACE OFFICE—Requires approximately 500 to 1,000 square feet and should be
located at the Headquarter Hotel. Must have power, phone line, and wireless internet access.
• MEDIA OFFICE- Requires approximately 500 to 1,000 square feet. Must have
power,phone line, fax line and DSL and wireless internet access
• PRESS WORK ROOM —Requires approximately 500 to 1,000 square feet. Must
have power, DSL and wireless internet access
• PRESS CONFERENCE—Requires approximately 1,500 square feet and a sound
System with 7 Microphones and
mult-box.
• MEDICAL OFFICE - Suite at the Headquarter Hotel or a meeting room at
Headquarter Hotel with a nearby bathroom
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EXHIBIT �}
• COMMISSAIRES MEETING ROOM—Small Conference room for approximately 8-
10 people; close proximity to Finish line.
• COPIER—Host Cities will provide the tour with two (2) high-speed copiers, which
collate and staple, 24 hours in advance of the Individual Time Trial. Copiers will be
delivered and installed in the Race Office and Media Office. Copiers should print
minimum of(30-50)pages per minute.
• T1 Line- A minimum of a T1 Line established at the finishline near the TV compound(to
be mutually determined).
PARKING REQUIREMENTS
• TEAM PARKING AND MECHANICS WORK AREA—Requires a sizable portion
of the Headquarters Hotel parking lot with overnight Security. Each team travels with a
motor coach, trailer and support vehicle and additional space is needed for mechanics to work
on bikes. Must have access to water and power
• TEAM PARKING AND STAGING AREA (AT TIME TRIAL START)—
Approximately 50 vehicles
• VIP/ STAFF EVENT PARKING—Requires parking for approximately 150 vehicles
adjacent to the finish-line location.
• FESTIVAL EVENT PARKING- Requires parking within close proximity of the
start/finish area for approximately 75 vehicles for festival vendors.
LOCAL ORGANIZING COMMITTEE (LOC)
The host venue is required to form a Local Organizing Committee that best represents the
interests of the host venue and the Tour.
STRUCTURE -
In order for the Amgen Tour of California(ATOC)to be successful at the local and
international level, in terms of support, planning and execution in your community,the
following positions are required for your host venue's LOC. Each of the positions outlined
below will work directly in cooperation with their respective Tour counterpart—ongoing
dialogue between the Tour and the LOC is necessary and invaluable.
Chairperson
Tour Venue Director point-of-contact
Significant community leader required for creating project support,
community awareness and fundraising efforts.
Direct point of contact for Tour Venue Director and staff—liaison between TOC
staff and LOC members.
Responsible for communicating Tour plans and directives to all LOC staff
members.
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Responsible for coordinating and conducting regular LOC meetings and
maintaining all LOC functions based upon TOC-driven timeline. EXHIBIT A
Technical Director
In cooperation with the Tour Technical Director:
- Assist with all race operations, including, but not limited to, course markings,
road closures, course maps, routing, volunteer& marshal placement,
communications, venue design and construction, schedule of events, etc.
- Assist with overall conduct of events and remain in constant communication
with Tour staff to ensure a properly managed and safe event
- Assist with design of Finish line layout and adjacent areas
- Assist with local police and DOT support
- Coordinate outdoor auxiliary space
- Residential Notifications
- Assist Tour officials with permit process
- Assist Tour officials with securing local vendors (i.e. port-o johns)
- Assist with identifying a safe overnight location for vehicles and equipment
- Assist Tour officials with course entry into and departure from city limits
- Assist with identifying required parking space for required vehicles
- Assist with procurement of local EMS/EMT services
Operations Director
In cooperation with the Tour Operations Director:
- Coordinate with contracted hotels for all requirements (rooms, meals,
auxiliary space)
- Secure housing/rates for additional (paid) housing groups (media, tourists)
- Assist with housing assignments, check-in/out dates for Tour entourage
- Serve as a liaison with the Tour's Official Race hotel
- Assist with transportation needs of local LOC members, volunteers,etc.
Media/Public Relations Director
In cooperation with the Tour Media/Public Relations Director:
- Assist with all local media inquiries before, during and after the race
- Assist with gathering media applications, credential information from local media
- Assist with scheduling of local press conferences, interviews,appearances, etc.
- Assist Tour and LOC Marketing Director with developing local.media partners (print,
radio, television)
- Assist with maximizing media attendance and coverage through local press
releases, telephone calls and personal contacts
Marketing Director
In cooperation with the Tour Marketing Director:
Coordinate distribution of Tour promotional materials (i.e.poster, flyers)
Assist Tour and LOC Media Director with developing local media partners (print,
radio, television)
Assist Tour with developing relationships with local retailers and cycling clubs
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Provide LOC and venue-specific information for inclusion in Tour's
collateral materials EXHIBIT
Sales/Sponsorship Director
In cooperation with the Tour Sales/Sponsorship Director:
- Determine local sales (cashNIK) goals
- Coordinate sales approach with Tour's Director of Development
- Develop proper levels of local sponsorship packages
- Coordinate fulfillment of local sponsorship benefits with Tour's Community
Relations Manager
Volunteer Director
In cooperation with the Tour Volunteer Director:
- Recruit and schedule local volunteer requirements
- Develop job descriptions for local volunteer positions
- Develop volunteer recognition or incentive programs
- Coordinate volunteer needs and placement with Tour's Technical Director, LOC's
Technical Director and local police/DOT officials
- Determine uniform requirements for local volunteer corps (numbers/sizes)
- Communicate work schedule to volunteer corps
- Direct daily volunteer check-in, uniform distribution and transportation to
assignments
- Secure refreshments for volunteers
VIP/Hospitality Director
In cooperation with the Tour's VIP/Hospitality Director:
- Assist with Tour's Hospitality area—set-up, operations, etc.
- See to all local sponsorship/sponsor needs
- Coordinate awards presenters, athlete escorts, local awards, flowers, etc.
with Tour's Awards Ceremony Coordinator
- Assist with accreditation system(wristbands), including enforcement
- Distribute hospitality invitations to respective LOC guests
- See to all local sponsorship/sponsor needs
Ancillary Events/Lifestyle Festival Liaison
In cooperation with the Tour Festival Director:
Coordinate "festival-like"atmosphere before, during and after Tour
Assist with logistical and communication details regarding the coordination
of local activities and Tour activities
Assist with all aspects of Tour's Health Fair and Lifestyle Expo
School/Community Involvement Liaison
Assist Tour with promoting and supporting the Tour of California message
and objectives
Coordinate with local bike shops and clubs the message of bike safety,
helmets, etc.
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AT T.ACHIMENT
Assist Tour officials with scheduling appearances, photo ops, etc.
regarding above EXHIBIT
Develop and implement local educational campaign regarding Tour aspects,
teams/athletes, etc.
Assistance with distribution of Tour's Educational/School Booklet
Creation and coordination of Tour-related topics into school curriculum
(ie international aspects of event)
- Coordinate participation and attendance of local school system during event
VOLUNTEER PROGRAM
The host venue will be responsible for securing and organizing local volunteers for the tour.
Volunteers will assist the tour and the LOC with coordinating activities on the day of the
event. Each venue will have different volunteer requirements, but the total number of
volunteers is typically 250 to 300 per host venue.
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ATTACHMENT—
HOST
TTACHMENT HOST CITY SUBMISSION REQUIREMENTS
EXHIBIT
Host venue proposals submitted in response to this RFP should include the following
information:
STATEMENT OF INTEREST
This statement should provide AEG with a brief understanding of your city's interest and
investment in being a host city for the Tour. Include statements addressing the following:
• Why should the Tour select your city?
• What makes your city a good host venue?
• Letters of support from city officials
RACE OPERATION COMMITMENT
State your venues commitment to providing the required race operation support including
police services, public works, road services, hotels, permit services, EMT/EMS services,
resident notifications, copiers, port-o-lets, and waste management.
HOTEL, PARKING AND MEAL OPTIONS
Summarize your options to support the Tour's needs for hotel accommodations, parking and
meals. Please list at least(5)prospective hotel properties; minimum 3-Start properties.
ROUTE AND FESTIVAL OPTIONS
List three route options that the host city would like to showcase for start/finish locations and
the festival areas.
MARKETING AND PUBLIC RELATIONS COMMITMENT
Host cities play a key role in determining the success of the tour in their local venue. The
host venue is responsible for local marketing, promotions and public relations efforts.
The Local Organizing Committee is responsible for the following:
-Detailed Marketing Plan that includes a rough timeline, the designated media partners,
ancillary events and the overall financial model to ensure that there are levels of commitment
for a successful campaign.
Below are key areas of focus:
LOCAL OUTDOOR EXPOSURE—The Amgen Tour of California should be a visible
presence in the host venue in the months leading up to the event. Host cities should evaluate
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AFIACHNI,ENT
all opportunities for city decorations, pole banners, posters/displays in retail establf"'J ts—A.
welcome banners, and other signage.
ADVERTISING–Host cities are responsible for developing and implementing local
advertising campaigns. The host venue should secure advertising and promotions with
newspapers (ads and special sections) television stations, radio stations, billboard
companies, and websites. Please list the primary media outlets in your area.
PUBLIC RELATIONS –Host cities should develop and implement a local public
relations plan for newspaper, television, radio and online. It is strongly encourage to conduct
local press conferences and public relation promotions, as well as local story angles.
EDUCATIONAL CURRICULUM: HANDBOOK DISTRIBUTION–The Amgen Tour of
California will create educational handbooks for students in grades 4 to 6. The
purpose of the program is to increase student's awareness of cycling and to
encourage them to ride a bicycle for exercise, recreation and lifelong health. Host cities will
be responsible for implementing the program with local schools and
distributing the handbooks.
LOCAL ORGANIZING COMMITTEE PLAN
Provide your vision for the structure and operation of the LOC. Include a description of the
key individuals that your foresee as part of the LOC.
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ATTACHMENT
HOST VENUE EVALUATIONS
EXHIBIT
Responses to host city RFP's will be evaluated based upon the following criteria. (Listed in
no particular order)
ROUTE
How does the host city location fit within the overall route plan?
EXPOSURE
Does the host city provide good exposure locally for the Tour?
GROWTH OPPORTUNITIES
What are the future opportunities for the Tour in the host city?
VENUE COMMITMENTS
What are the host cities commitments towards police services, public works, road services,
permit services, etc.?
FINANCIAL OPPORTUNITIES
What are the host cities financial commitments to the Tour?
COMMITMENT OF SUPPORT
What is the host cities support with hotel, parking, meal, marketing, public relations and
ancillary events?
STRENGTH OF COMMUNITY
How strong is the support from city officials and the Local Organizing Committee?
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ATTACHMENT r
PROPOSAL SUBMISSION GENERAL INFORMATION A
EXHIBIT
PROPOSAL DELIVERY INSTRUCTIONS
Host venue proposal's should be submitted no later than May 25`h. Please send 2 copies to the
addresses below:
Kristin Bachochin Kelly Greene
AEG Medalist Sports
1100 South Flower Street, Suite 3100 828 Senoia Rd.
Los Angeles, CA 90015 Tyrone, GA 30290
213.763.7794 770.631.1239
kbachochin(a,aegworldwide.com kelly.preeneamedalistsDorts.com
HOST CITY SELECTION TIMELINE
• REQUEST FOR PROPOSAL DUE-MAY 25 TI
• Early June- Candidate cities contacted for follow up meetings and site visits as needed
• End June- CONTRACT SIGNED
• JULY-ROUTE ANNOUNCEMENT
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EXHIBIT B kTTACHMENT
TOUR SPONSORS EXHIBIT
Protected Categories (Exclusivity)
• Biotechnology
• Energy Bar
• Energy Drink
• Financial Services
• Health Insurance
• Security Systems Category
• Software
• Web Portal
The following categories will NOT be allowed for inclusion in the
2008 Amgen Tour of California:
• Firearms
• Gaming/Gambling
• Pornography
• Spirits/Hard alcohol
• Tobacco
Protected categories by AEG Sponsorship
These categories are subject to change over the course of the planning process. AEG Cycling
will inform all Host cities regarding any additions/deletions made based on National
Sponsorship.
• Apparel/footwear
• Automobile
• Cable/satellite
• Consumer electronics
• Credit card
• Gas/convenience
• Gyms
• Home construction
• Risk insurance
• Soda/water
• Technology
• Telecommunications
• Wine
• Wireless communications
• Wireless device
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EXHIBIT C G
EXHIBIT
Tour Marks
TourofCaliform- lay
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EXHIBIT D
Host Marks EXHIBIT p
(to be inserted)
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ATTACHMENT_
011
San Luis Obispo Chamber of Commerce
1039 Chorro Street • San Luis Obispo, California 93401-3278
(805) 781-2777 • FAX (805) 543-1255
David E. Garth, President/CEO
June 14, 2007
To: City of San Luis Obispo
From: Lynn Diehl
Amgen Tour of California
Chair, San Luis Obispo Local Organizing Committee
Re: 2008 Amgen Tour of California Draft City Participation Agreement
The 2008 Amgen Tour of California host venue invitation has been reviewed,
received and responded to, within a timely manner, by the San Luis Obispo
Local Organizing Committee according to the guidelines established by AEG
Cycling LLC and Medalist Sports. The San Luis Obispo LOC -with
representatives from the City of San Luis Obispo and the San Luis Obispo
Chamber of Commerce, sponsors of the local stages in 2006 and 2007- submitted
the proposal to AEG Cycling and Medalist Sports on May 23, 2007.
On June 13, 2007 ATOC 2008 organizers met with the San Luis Obispo LOC
representatives to review any additions or deletions from the 2006 and 2007
agreements signed by the City of San Luis Obispo to the 2008 draft agreement.
Please note the following changes, which have been discussed and agreed upon
by all parties to date:
• The San Luis Obispo Local Organizing Committee Technical Director
will work with AEG Cycling and Medalist Sports to accommodate their
2008 operational and technical specifications in accordance with local
public safety requirements.
• San Luis Obispo LOC will create a coupon program that will afford staff
(410 people) a dinner per diem with a value of$15. The coupon will
designate participating local restaurants and food outlets.
elle -
email: slochamber@slochamber.org • websites: www.slochamber.org www.visitsio.com
ATTACHMENT - Z
• San Luis Obispo Chamber of Commerce working on behalf of the LOC
will be the sole agent to secure hotel accommodations (approximately
656 rooms) at the agreement rate or below the agreement rate.
• San Luis Obispo LOC will secure 20 room nights to be used for race
organizers prior to race day(s).
• San Luis Obispo LOC will secure 143 rooms for the advance crew to be
used the night before the designated stage(s) race day.
AEG Cycling and Medalist Sports have asked for approval and signature of the
draft agreement two weeks prior to the selection and subsequent announcement
of host venues in the fourth week of July 2007.
Res ctfully submitted,
L iehl
Chair
San Luis Obispo Local organizing Committee