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HomeMy WebLinkAbout07/03/2007, C7 - AWARD CONTRACT FOR TOURISM ADVERTISING SERVICES FOR THE COMMUNITY PROMOTIONS PROGRAM council j ac En as REpont «per CITY OF SAN LUIS OBISPO FROM: Shelly Stanwyck,Assistant CAO Prepared By: Brigitte Elke,Principal Administrative Analyst SUBJECT: AWARD CONTRACT FOR TOURISM ADVERTISING SERVICES FOR THE COMMUNITY PROMOTIONS PROGRAM CAO RECOMMENDATION 1. As recommended by the Promotional Coordinating Committee (PCC) award the contract for Tourism Advertising Services for the Community Promotions Program (Specification No. 90697)to Verdin Marketing Ink. 2. Authorize the Mayor to execute the contract. DISCUSSION Background Increasing the City's Transient Occupancy Tax (TOT) by means of tourism promotion is one of the major components of the Downtown Improvement work program included in the 2007-09 Financial Plan. The 2005-07 Major City Goal for economic development stipulated the encouragementand promotion of projects and programs that will increase sales and transient occupancy tax. The City's Community Promotions Program is a comprehensive program designed to support these goals and includes the PCC's oversight of the development of a tourism advertising and promotional campaign. The City applies a diversified approach to best achieve the program's defined objectives. In the past, the City has awarded four separate contracts focusing on providing visitors center services,public relations, direct marketing and regional advertising services. Historically, the advertising contract has been filled through the RFP process and the next contract term should run through June 30, 2009. Barnett, Cox and Associates (BCA) holds the current contract that will expire June 30, 2007, but chose not to pursue the new contract. BCA did an excellent job for the City over many years and their service is greatly appreciated. In its March meeting, the PCC assigned an ad hoc committee to revise the RFP document to reflect current work scope expectations based on updated marketing goals and objectives. The PCC had met previously at its annual retreat on January 24, 2007 to initiate the revision of the current marketing plan (established in 2003) and define the target audience, goals and objectives for the City's marketing efforts. The ad hoc committee convened on April 5, 2007 to prepare a new RFP document for approval by the PCC. During its monthly meeting on April 11, 2007,the PCC reviewed the proposed RFP document. The committee voted unanimously to recommend to Council that the attached RFP for Community Promotion Advertising Services be issued as presented. (Attachment 1 —PCC Minutes). On May 1, 2007 Council approved the RFP documents and allowed for release and advertisement on May 2, 2007. C7-1 RFP for Community Promotions Advertising Services Selection Process On May 31, 2007 the received bids were opened with two members of the PCC and one member of the public present. Three bids were received: JP Marketing from Fresno, Verdin Marketing Ink and Webfeet from San Luis Obispo. Due to the small number of proposals received, the PCC members present suggested that all three contractors be invited to interview with the PCC during its June meeting. On June 13, 2007 JP Marketing, Verdin Marketing, Ink, and Webfeet presented their proposals to the PCC. Each contractor was given 30 minutes to present advertising concept, creative approach and outreach strategy. After the three contractors had finished their presentation, the PCC started its deliberation. Several of the members found that JP Marketing had an enticing proposal, combined with enthusiastic out-of-the box thinking. However, local firm Verdin Marketing presented an equally strong and creative proposition. The committee felt that the contract should not be awarded to an out-of-area company due to the frequency of meetings and need to have in person representation. After some discussion and deliberation, the committee voted (6-1) to recommend Verdin Marketing, Ink for Council consideration (see attachment 2,PCC Minutes June 13, 2007). Summary of the Workscope The contract lists the specific advertising services sought by the City. Implementing the goals and objectives of the adopted Tourism Marketing Plan is a critical function of the City's Promotional Program. In addition to the typical services provided by an advertising contractor, such as preparing and implementing an advertising campaign, the contract requires the use and integration of the adopted tourism logo, tagline, and dedicated tourism website www.visitslo.org. It also encourages cooperative advertising opportunities with the County Visitors and Conference Bureau, the San Luis Obispo Cultural and Arts Community and provision for "fulfillment" materials requested by potential visitors. Next Steps The City of San Luis Obispo maintains for three additional contracts for community promotions, which include regional marketing services with the Visitors and Conference Bureau, a Public Relations contract with the Chamber of Commerce and a contract for the Visitors Center on 1039 Chorro Street with the Chamber of Commerce. The PCC's renewal recommendation for these contracts is anticipated for presentation to Council at the July 17, 2007 meeting. FISCAL IMPACT The approved 2007-09 budget allocates $865,800 to Community Promotions over two years and of that$187,500 is recommended for the advertising contract in 2007-08 and$197,000 in 2008-09. ALTERNATIVES Deny the recommendation. Council could choose to deny the PCC's recommendation to award the contract to Verdin Marketing Ink. Should this occur, staff suggests re-bidding the RFP and evaluating new proposal submitted C 7-Z RFP for Community Promotions Advertising Services ATTACHMENTS 1. Advertising Services Contract 2. Promotional Coordinating Committee Meeting Minutes of April 11, 2007. 3. Promotional Coordinating Committee Meeting Minutes of June 13, 2007 Council Reading File All three proposals are available in the Council Reading File. C' ATTACHMENT 9 AGREEMENT THIS AGREEMENT is made and entered into in the City of San Luis Obispo on this day of by and between the CITY OF SAN LUIS OBISPO, a municipal corporation, hereinafter referred to as City,and Verdin Marketing Ink hereinafter referred to as Contractor. WITNESSETH: WHEREAS, on May 2, 2007, City requested proposals for Advertising services for the City of San Luis Obispo per Specification No.90697; WHEREAS, pursuant to said request, Contractor submitted a proposal which was accepted by City for said services; NOW THEREFORE, in consideration of their mutual promises, obligations, and covenants hereinafter contained,the parties hereto agree as follows: 1. TERM. The term of this Agreement shall be from the date of this Agreement is made and entered, as first written above, until June 30, 2009. By mutual agreement of both parties, the term of this Agreement may be extended twice for an additional two years. 2. INCORPORATION BY REFERENCE. City Specification No. 90697 and Contractor's proposal dated May 31,2007, are hereby incorporated in and made a part of this Agreement. 3. CITY'S OBLIGATIONS. For providing services as specified in this Agreement, City will pay and Contractor shall receive therefore compensation in a total sum not to exceed$384,500. 4. CONTRACTOR'S OBLIGATIONS. For and in consideration of the payments and agreements hereinbefore mentioned to be made and performed by City, Contractor agrees with City to provide services as described in Exhibit A attached hereto and incorporated into this Agreement. 5. AMENDMENTS. Any amendment, modification, or variation from the terms of this Agreement shall be in writing and shall be effective only upon approval by the Council of the City. 6. COMPLETE AGREEMENT. This written Agreement, including all writings specifically incorporated herein by reference, shall constitute the complete agreement between the parties hereto. No oral agreement, understanding, or representation not reduced to writing and specifically incorporated herein shall be of any force or effect, nor shall any such oral agreement, understanding, or representation be binding upon the parties hereto. G 7_y ATTACHMENT I 7. NOTICE. All written notices to the parties hereto shall be sent by United States mail, postage prepaid by registered or certified mail addressed as follows: City City Clerk City of San Luis Obispo 990 Palm Street San Luis Obispo, CA 93401 Contractor Verdin Marketing Ink 1920 Broad Street San Luis Obispo, CA 934011 8. AUTHORITY TO EXECUTE AGREEMENT. Both City and Contractor do covenant that each individual executing this agreement on behalf of each party is a person duly authorized and empowered to execute Agreements for such parry. IN WITNESS WHEREOF, the parties hereto have caused this instrument to be executed the day and year first above written. ATTEST: CITY OF SAN LUIS OBISPO, A Municipal Corporation By: City Clerk Mayor APPROVED AS TO FORM: CONTRACTOR By: (City ney 2 � �- s EXHIBIT A ATTACHMENT 1 SCOPE OF WORK FOR ADVERTISING SERVICES 1. Assist in implementing the City's Tourism Marketing Plan Goals and Objectives. 1.1. Continue to maintain and improve upon strategic alliances including supporting partnership opportunities with the San Luis Obispo Vintners and their two main events, Cal Poly Open House, and the Arts Community (Symphony, Mozart Festival, Plein Air Festival, etc.) through special events and marketing opportunities. 2. Use the City of San Luis Obispo's Community Promotion's Brand, San Luis Obispo — Experience the SLO Life!in all materials and promote its use by the media. 3. Plan, prepare and implement annual advertising campaign with measurable goals. Provide account services such as but not limited to: 3.1. Development of ad concept. 3.2. Design and production of advertising materials. 3.3. Media buys and placement that meet criteria to reach the defined target audience considering traditional and new media. 3.4. Explore cooperative advertising opportunities, in particular those with the San Luis Obispo County Visitors and Conference Bureau, San Luis Obispo Vintners, Cal Poly and the Arts Community and athletic events (Tour of California, Downtown Criterium, Jeep King of the Mountain, City to Sea Marathon, Mission Christmas Classic, Soccer Club, etc.) driving tourism traffic to San Luis Obispo. 3.5. Provide advertising budget management. Pay placed advertising invoices and account for all such activity conducted on the City's behalf in monthly billing materials. 3.6. Provide additional advertising and consumer relations services as needed. 3.7. Work with the Marketing Subcommittee to generate new ideas, approaches to advertising, and evaluation of placed campaigns. 4. Consumer Relations. 4.1. Provide "direct marketing" services to consumers through various advertising and promotions efforts. 4.2. Develop targeted themes to attract consumers to the region. Coordinate themes with the Public Relations Contractor and the Promotional Coordinating Committee (PCC) Marketing Subcommittee. 4.3. Pursue other targeted niche opportunities as identified by the Contractor and the PCC Marketing Subcommittee. Evaluate creative focus for success and adjust accordingly. 4.4. Use local events and amenities identified by Contractor and PCC Marketing Subcommittee in consumer oriented email, electronic newsletters, and other web- based promotional opportunities. 3 ATTACHMENT f 4.5. Pursue focused promotional opportunities with local organizations to reach target audience as defined. 4.6. Direct mail to electronic database, monthly, an electronic newsletter, promoting events and new visitor opportunities in the City. Provide copies of the newsletter to all City lodging properties and encourage its use by visitors. Make a copy of the newsletter available to the Chamber of Commerce for placement on visitslo.com. 4.7. Explore other creative direct marketing opportunities in defined feeder markets. 5. Provide advertising "fulfillment" services in response to requests for material as a result of advertising and direct marketing to consumers. 5.1 This may be subcontracted to another party such as a "fulfillment house" or the Chamber of Commerce Visitors Center and may include use of the Chamber of Commerce's Visitors Guide. 5.2 Focus consumers to the website, visitslo.com, for fulfillment as well as for the continued development of the electronic database. 6. Monthly Reports. Monthly, by the first Wednesday, provide written reports on advertising activities to the City's Administration Department to be included in the Promotional Coordinating Committee's meeting packets. At a minimum the reports shall include: 6.1. Evaluation of campaign compared to work scope 6.2. Summary of advertising placed during the reporting period. 6.3. Summary of direct consumer marketing placed during the reporting period. 6.4. Summary of results and responses to materials during reporting period. 6.5. Examples of materials distributed during the reporting period. 6.6. Summary of strategic alliances supported during the reporting period. Once every three months, the contractor will provide an oral report to the PCC to discuss achievements in comparison to the work scope and a 60-day outlook for planned promotions. 4 ��� EXHIBIT B ATTACHMENT i GENERAL TERMS AND CONDITIONS 1. Business License & Tax. Contractor must have a valid City of San Luis Obispo business tax certificate prior to execution of the contract. Additional information regarding the City's business tax program may be obtained by calling (805) 781-7134. 2. Ability to Perform. Contractor warrants that it possesses, or has arranged through subcontracts, all capital and other equipment, labor, materials, and licenses necessary to carry out and complete the work hereunder in compliance with any and all federal, state, county, city, and special district laws, ordinances, and regulations. 3. Laws to be Observed. Contractor shall keep itself fully informed of and shall observe and comply with all applicable state and federal laws and county and City of San Luis Obispo ordinances, regulations and adopted codes during its performance of-the work. 4. Payment of Taxes. The contract prices shall include full compensation for all taxes that Contractor is required to pay. 5. Permits and Licenses. Contractor shall procure all permits and licenses, pay all charges and fees, and give all notices necessary. 6. Safety Provisions. Contractor shall conform to the rules and regulations pertaining to safety established by OSHA and the California Division of Industrial Safety. 7. Public and Employee Safety. Whenever Contractor's operations create a condition hazardous to the public or City employees, it shall, at its expense and without cost to the City, furnish, erect and maintain such fences, temporary railings, barricades, lights, signs and other devices and take such other protective measures as are necessary to prevent accidents or damage or injury to the public and employees. 8. Preservation of City Property. Contractor shall provide and install suitable safeguards, approved by the City, to protect City property from injury or damage. If City property is injured or damaged as a result of Contractor's operations, it shall be replaced or restored at Contractor's expense. The facilities shall be replaced or restored to a condition as good as when the Contractor began work. 9. Immigration Act of 1986. Contractor warrants on behalf of itself and all sub- contractors engaged for the performance of this work that only persons authorized to work in the United States pursuant to the Immigration Reform and Control Act of 1986 and other applicable laws shall be employed in the performance of the work hereunder. 10. Contractor Non-Discrimination. In the performance of this work, Contractor agrees that it will not engage in, nor permit such sub-contractors as it may employ, ATTACHMENT I to engage in discrin enation in employment of persons because of age, race, color, sex, national origin or ancestry, sexual orientation, or religion of such persons. 11. Work Delays. Should Contractor be obstructed or delayed in the work required to be done hereunder by changes in the work or by any default, act, or omission of the City, or by strikes, fire, earthquake, or any other Act of God, or by the inability to obtain materials, equipment, or labor due to federal government restrictions arising out of defense or war programs, then the time of completion may, at the City's sole option, be extended for such periods as may be agreed upon by the City and the Contractor. 12. Payment Terms. The City's payment terms are 30 days from the receipt of an original invoice and acceptance by the City of the services provided by Contractor (Net 30). 13. Inspection. Contractor shall furnish City with every reasonable opportunity for City to ascertain that the services of Contractor are being performed in accordance with the requirements and intentions of this contract. All work done and all materials furnished, if any, shall be subject to the City's inspection and approval. The inspection of such work shall not relieve Contractor of any of its obligations to fulfill its contract requirements. 14. Audit. The City shall have the option of inspecting and/or auditing all records and other written materials used by Contractor in preparing its invoices to City as a condition precedent to any payment to Contractor. 15. Interests of Contractor. Contractor covenants that it presently has no interest, and shall not acquire any interest direct or indirect or otherwise, which would conflict in any manner or degree with the performance of the work hereunder. Contractor further covenants that, in the performance of this work, no sub- contractor or person having such an interest shall be employed. Contractor certifies that no one who has or will have any financial interest in performing this work is an officer or employee of the City. It is hereby expressly agreed that, in the performance of the work hereunder, Contractor shall at all times be deemed an independent contractor and not an agent or employee of the City. 16. Hold Harmless and Indemnification. Contractor agrees to defend, indemnify, protect and hold the City and its agents, officers and employees harmless from and against any and all claims asserted or liability established for damages or injuries to any person or property, including injury to Contractor's employees, agents or officers which arise from or are connected with or are caused or claimed to be caused by the acts or omissions of Contractor, and its agents, officers or employees, in performing the work or services herein, and all expenses of investigating and defending against same; provided, however, that Contractor's duty to indemnify and hold harmless shall not include any claims or liability arising from the established sole negligence or willful misconduct of the City, its agents, officers or employees. 6 C�9 ATTACHMENT.1 17. Contract Assignmunt. Contractor shall not assign, transfer, convey or otherwise dispose of the contract, or its right, title or interest, or its power to execute such a contract to any individual or business entity of any kind without the previous written consent of the City. 18. Termination. If, during the term of the contract, the City determines that Contractor is not faithfully abiding by any term or condition contained herein, the City may notify Contractor in writing of such defect or failure to perform; which notice must give Contractor a 10 (ten) calendar day notice of time thereafter in which to perform said work or cure the deficiency. If Contractor has not performed the work or cured the deficiency within the ten days specified in the notice, such shall constitute a breach of the contract and the City may terminate the contract immediately by written notice to Contractor to said effect. Thereafter, neither party shall have any further duties, obligations, responsibilities, or rights under the contract. In said event, Contractor shall be entitled to the reasonable value of its services performed from the beginning date in which the breach occurs up to the day it received the City's Notice of Termination, minus any offset from such payment representing the City's damages from such breach. "Reasonable value" includes fees or charges for goods or services as of the last milestone or task satisfactorily delivered or completed by Contractor as may be set forth in the Amended Agreement payment schedule; compensation for any other work, services or goods performed or provided by Contractor shall be based solely on the City's assessment of the value of the work-in-progress in completing the overall workscope. The City reserves the right to delay any such payment until completion or confirmed abandonment of the project, as may be determined in the City's sole discretion, so as to permit a full and complete accounting of costs. In no event, however, shall Contractor be entitled to receive in excess of the compensation quoted in its proposal. 19. Ownership of Materials. All original drawings, plan documents and other materials prepared by or in possession of Contractor as part of the work or services under these specifications shall become the permanent property of the City, and shall be delivered to the City upon demand. 20. Release of Reports and Information. Any reports, information, data, or other material given to, prepared by or assembled by Contractor as part of the work or services under these specifications shall be the property of City, and shall not be made available to any individual or organization by Contractor without the prior written approval of the City. 21. Copies of Reports and Information. If the City requests additional copies of reports, drawings, specifications, or any other material in addition to what Contractor is required to furnish in limited quantities as part of the work or services under these specifications, Contractor shall provide such additional copies as are requested, and City shall compensate Contractor for the costs of duplicating of such copies at the Contractor's direct expense. 7 C -/d ATTACHMENT I 22. Attendance at Meetings and Hearings. As part of the workscope and included in the contract price is attendance by the Contractor to public meetings to present and discuss its findings and recommendations. Contractor shall attend as many "working" meetings with staff as necessary in performing workscope tasks. 8 EXHIBIT C C' ATTACHMENT I INSURANCE The Contractor shall procure and maintain for the duration of the contract insurance against claims for injuries to persons or damages to property which may arise from or in connection with the performance of the work hereunder by the Contractor, its agents, representatives, employees or subcontractors. Minimum Scope of Insurance. Coverage shall be at least as broad as: 1. Insurance Services Office Commercial General Liability coverage (occurrence form CG 0001). 2. Insurance Services Office form number CA 0001 (Ed. 1/87) covering Automobile Liability, code 1 (any auto). 3. Workers' Compensation insurance as required by the State of California and Employer's Liability Insurance. 4. Errors and Omissions Liability insurance as appropriate to the consultant's profession. Minimum Limits of Insurance. Contractor shall maintain limits no less than: 1. General Liability: $1,000,000 per occurrence for bodily injury, personal injury and property damage. If Commercial General Liability or other form with a general aggregate limit is used, either the general aggregate limit shall apply separately to this project/location or the general aggregate limit shall be twice the required occurrence limit. 2. Automobile Liability: $1,000,000 per accident for bodily injury and property damage. 3. Employer's Liability: $1,000,000 per accident for bodily injury or disease. 4. Errors and Omissions Liability: $1,000,000 per occurrence. Deductibles and Self-Insured Retentions. Any deductibles or self-insured retentions must be declared to and approved by the City. At the option of the City, either: the insurer shall reduce or eliminate such deductibles or self-insured retentions as respects the City, its officers, officials, employees and volunteers; or the Contractor shall procure a bond guaranteeing payment of losses and related investigations, claim administration and defense expenses. Other Insurance Provisions. The general liability and automobile liability policies are to contain, or be endorsed to contain, the following provisions: 1. The City, its officers, officials, employees, agents and volunteers are to be covered as insureds as respects: liability arising out of activities performed by or on behalf of the Contractor;. products and completed operations of the Contractor; premises owned, occupied or used by the Contractor; or automobiles owned, leased, hired or borrowed by the Contractor. The coverage shall contain no special limitations on the scope of protection afforded to the City, its officers, official, employees, agents or volunteers. 9 � ATTACHMENT 2. For any claims related to this project, the Contractor's insurance coverage shall be primary insurance as respects the City, its officers, officials, employees, agents and volunteers. Any insurance or self-insurance maintained by the City, its officers, officials, employees, agents or volunteers shall be excess of the Contractor's insurance and shall not contribute with it. 3. The Contractor's insurance shall apply separately to each insured against whom claim is made or suit is brought, except with respect to the limits of the insurer's liability. 4. Each insurance policy required by this clause shall be endorsed to state that coverage shall not be suspended, voided, canceled by either parry, reduced in coverage or in limits except after thirty (30) days' prior written notice by certified mail, return receipt requested, has been given to the City. Acceptability of Insurers. Insurance is to be placed with insurers with a current A.M. Best's rating of no less than ANIL Verification of Coverage. Contractor shall furnish the City with a certificate of insurance showing maintenance of the required insurance coverage. Original endorsements effecting general liability and automobile liability coverage required by this clause must also be provided. The endorsements are to be signed by a person authorized by that insurer to bind coverage on its behalf. All endorsements are to be received and approved by the City before work commences. 10 ATTACHMENT 2- Promotional Coordinating Committee Minutes Wednesday, April 11, 2007 5:30 pm City Hall Council Hearing Room 990 Palm Street CALL TO ORDER: Staff, Brigitte Elke 5:35 pm PRESENT: Nicklas, J. Conner, T. Conner, Kinney STAFF PRESENT: Brigitte Elke, Principal Administrative Analyst Due to the absence of the Chair, the committee voted on an interim chair for the April meeting, since the Vice-Chair had left the PCC at the end of her term limit March 31, 2007. ACTION: Moved by J. Conner/T. Conner to elect Debbie Nicklas as the interim Chair for the April PCC meeting. Motion carried 4:0 City Clerk, Audrey Hooper, swore in the newly elected members of the PCC: Rob Sexton and Cathie Babb. Both signed their certificate and received the City pin. PUBLIC COMMENT There was no public comment. CONSENT AGENDA ACTION: Moved by J. Conner/T. Conner to approve the consent agenda as presented. Motion carried 6:0. BUSINESS ITEMS ATTACHMENT 2 1. Election of Vice-Chair ACTION: Moved by J. Conner/T. Conner to elect Debbie Nicklas as Vice Chair for the upcoming year. Motion carried 6:0. 2. Review RFP documents for advertising contract as submitted by ad-hoc committee and recommendation to Council The committee reviewed the document as presented by the ad-hoc committee. Brigitte Elke reiterated the RFP process and proposed time table. Debbie Nicklas highlighted the changes the ad-committee made in order to improve and clarify the work scope requested. She further explained the elected definition of "destination" and the main target audience. Terry Conner had an addition in the description of the work and suggested a different order of the tasks listed. ACTION: Moved by J. Conner/T. Conner to recommend the RFP to Council as amended during discussion. Motion carried 6:0 SUBCOMMITTEE REPORTS 1. Grants In Aid The Grants in Aid subcommittee will have their first evaluation meeting on April 26, at 4:00 PM at City Hall. 2. Marketing Subcommittee The Marketing Subcommittee continued work on the Marketing Plan. The committee decided to lead the plan with a mission statement, in addition to defining the new positioning envisioned. PCC LIAISON REPORTS No liaison reports were given. C �-ice ATTACHMENT 2 PCC COMMUNICATIONS Brigitte Elke passed the new contact list for committee members to verify and update as needed. Debbie Nicklas asked to change the reporting schedule for the contractors. Instead of having all of them present at the same meeting once a quarter, they will alternate their reports and be assigned a month. This will still give the PCC a quarterly report by each contractor, but allow for a more in depth presentation and discussion on the individual contracts. The meeting adjourned at 6:25 pm to the May 9, 2007 meeting. ATTACHMENTS Promotional Coordinating Committee Minutes Wednesday, June 13, 2007 5:30 pm City Hall Council Hearing Room 990 Palm Street CALL TO ORDER: Chair Cate Norton 5:30 pm PRESENT: Nicklas, J. Conner, T. Conner, Kinney, Sexton, Babb STAFF PRESENT: Brigitte Elke, Principal Administrative Analyst PUBLIC COMMENT Two members of the Bike Coalition presented their thanks for the GIA recommendation in support of their organization. Maggie Cox thanked the committee for their commitment to the advertising contract over the past 14 years and handed out aprons they produced for the Sunset Show. Robert Sexton asked whether she would be willing to conduct an exit interview. Staff will follow-up with her to set a date and time. CONSENT AGENDA ACTION: Moved by Nicklas/ Kinney to approve the consent agenda as presented. Motion carried 7:0. BUSINESS ITEMS 1. GIA— Final Recommendations After hearing public comment from Marta Beloso from the Arts Council, the committee discussed the recommendations and made the following changes: ARTS Obispo increase to $2,500 CalPoly Open House reduce to $3,500 Central Coast Shakespeare Festival eliminate all funding GALA increase to $3,000 San Luis Obispo Art Center reduce to $7,400 City-to-Sea Half Marathon reduce to $4,500 San Luis Obispo County Band increase to $1,550 - ATTACHMENT 3 International Film Festival reduce to $7,400 Mozart Festival reduce to $7,400 The members will review the new priority criteria for the grants and provide feedback to Brigitte Elke for final summary. Moved by J. Conner/Kinney to recommend grants-in-aid funding as amended. Motion carried 7:0 2. Interviews of Advertising Contractors and Committee Recommendation Three contractors had submitted proposals and all of them were invited to present their proposals to the PCC. After the presentations were received, the committee deliberated to provide a recommendation to Council. Rob Sexton voiced a very strong preference of the first presenter, JP Marketing from Fresno. Their proposal, in his opinion, was the most innovative and yielded the most promising campaign, mainly due to their strong integration of various web features and "out of the box" thinking. Several committee members concurred regarding innovation and most creative approach, but they felt that the local firm, Verdin Marketing, had a solid proposal and circumstances did not warrant the contract going to an outside company. Some of the members also found that JP Marketing had too narrow a focus and came across as too aggressive.. The third presenter, Webfeet from San Luis Obispo, was not considered since no actual marketing concept was presented. This company presented media options and based most of their outreach on a direct mail component. They did not attempt to develop a conceptual marketing strategy and were therefore eliminated. The following committee discussion points supported the recommendation: 1) With Verdin Ink the contract is kept local and they understand the market and the community. 2) Verdinn Marketing Ink's proposal had lower cost associated with administration and more money for media placement. 3) Keeping the contract local increases availability for meetings and accountability. 4) Verdin Marketing Ink presented a good, solid concept if also not overly innovative and more based on status-quo. Moved by Kinney/T. Conner to recommend Verdin Marketing Ink as the advertising firm for the City's Community Promotions contract. Motion carried 6:1 (Sexton) The meeting adjourned at 8:35 pm to the July 11, 2007 meeting.