HomeMy WebLinkAbout07/17/2007, PH 3 - PUBLIC HEARING TO CONSIDER REQUEST FROM BEACH CITIES TAXI CAB COMPANY TO INCREASE THEIR PER MILE FE i
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7/17/2007
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C I T Y OF SAN LUIS OBISPO
FROM: Jay Walter,Director of Public Works
Prepared By: john Webster, Sr., Transit Manager
SUBJECT: PUBLIC HEARING TO CONSIDER REQUEST FROM BEACH CITIES
TAXI CAB COMPANY TO INCREASE THEIR PER MILE FEE
CAO RECOMMENDATION
Adopt a resolution approving a request from Beach Cities Taxi Cab Company (Beach Cities
Cab) to modify its schedule of rates. The MTC recommendation will be red filed to Council after
its July I I"'meeting.
DISCUSSION
Background
In March of 2007, the City received a written Table 1: Pro osed Fee Schedule
request for rate increase form Beach Cities Taxi for
2007. This rate increase request is the fourth rate Fee Type Current Proposed Change
increase request since 2004 and is for an increase of PickUp $ 3.00 $ 3.00 $0.00
$.50 per mile. The request was received at a time Per Mile $ 2.50 $3.00 $0.50
when the Transit Manager position was vacant and Wait Time $25.00 $25.00 $0.00
has needed to await.the arrival of the new Transit Min $10.00 None N/A
Char e
Manager. In exchange for the rate increase, Beach Credit $ 4.00 $ 4.00 $0.00
Cities Cab is offering to discontinue its $10.00 Card Use
minimum charge rate and will hold future rate
increase requests until 2009.
Table 2: Historical Rate Increase Requests-Beach Cities
Request# 1 2 3 4
Request date: 2-27-04 4-21-05 10-06-05 03-07-07
MTC Date: No MTC 5-11-05 1-11-06 7-11-07
CC Date: 4-20-04 6-21-05 2-7-06 N/A
Request: Pick up fee$2.50 to Mileage$2.00 to Mileage$2.15 to Mileage$2.50 to
$3.00 $2.15 $2.50 $3.00
Percentage 20% 16.3% 7.5% 20%
Increase
Gas Price: $2.029 $2.56 1 $2.964 $3.15
Taxi Cab rate requests.are normally reviewed by the Mass Transportation Committee.
The MTC is scheduled to review and make recommendations to the Council on this issue at its
July 11th, 2007 meeting. Staff will be.forwarding a revised Council Agenda Report as a "Red"
Beach Cities Cab Rate Increase Request Page 9
file after the MTC has considered and taken action on this item.
Municipal Code Requirements
The Municipal Code Section 5.20.160 requires that taxi cab certificate holders apply to the.City to
modify their fee schedules, and for the Council to hold a hearing, following written notice to each
certificate holder,before deciding to approve or disapprove any fee increases.
Justification for Fee Increase
Beach Cities Cab's request for a fee increase is directly related to the recent significant increases
in gas costs. Beach Cities Cab is presently the only cab company operating in the City. Their
fleet expansion has been accompanied with a corresponding increase in costs for insurance,
workers' compensation, and vehicle maintenance.
Table 2 compares the rates between Grover Beach Taxi and Table 3: Fee Comparison
Beach Cities Cab. Based on this table, Beach Cities Cab Grover
rates will consistent with other taxi providers in the county if Fee Type Beach Beach
its request is approved. Cities Taxi
Pick U $ 3.00 $ 3.00
FISCAL IMPACT Per Mile $ 3.00 $ 3.00
Wait Time $25.00 NA
There will be no financial impact to the General Fund. Credit Card $ 4.00 Cash only
Use
CONCURRENCES
The Mass Transportation Committee will consider the Beach Cities Cab request for the fee
increase at its meeting of July 17th, 2007.
ALTERNATIVES
The Council could deny Beach Cities Cab request for a fee increase and require it to continue
operating at under its current fee schedule. This is not recommended because it affects the
ability of Beach Cities Cab to meet rising operational costs and could possibly jeopardize the
availability of cab service within the City.
ATTACHMENTS
1. Resolution
2. Beach Cities Cab Rate Increase Request
G:\Staff-Rcpons-Agendas-Minutes\_CAR\2007\Transportation\Transit\Taxi CAR Beach City Cab Rate Request#5-PRODUCTION.doc
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ArmcAmf-N- I
RESOLUTION NO. (2007 Series)
RESOLUTION APPPROVING REQUEST FROM BEACH CITIES CAB COMPANY TO
MODIFY THEIR SCHEDULE OF RATES
WHEREAS, the City Council of the City of San Luis Obispo desires to provide for taxi
service for its citizens; and
WHEREAS,Beach Cities Cab Company is a current taxi operator in the City of San
Luis Obispo; and
WHEREAS, the City has received an application from Beach Cities Cab Company to
increase their schedule of rates; and
WHEREAS, the proposed rate increase is consistent with increasing operational costs.
NOW THEREFORE,BE IT RESOLVED that the City Council of the City of San Luis
Obispo approves the schedule of rates for Beach Cities Cab Company as set forth in Exhibit
A.
Upon motion of seconded by , and on
the.following roll call vote:
AYES:
NOES:
ABSENT:
The foregoing resolution adopted this day of 2006.
Mayor Dave F. Romero
ATTEST:
Audrey Hooper
City Clerk
APPROVED AS TO FORM:
Jonathan P. Lowell
City Attorney
R
�'—3
EXHIBIT A
BEACH CITIES CAB COMPANY
SCHEDULE OF RATES
Fee Type Fee
Pick Up $ 3.00
Per Mile $ 3.00
Wait Time $25.00
Credit Card Use $ 4.00
3 - y
A-TTi�L(tMENi Z
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Cities Cab Co., Inc.
R DESIGNATED DRIVER=
Beach CiptiiesACpab ., Inc.
YOURDWEFr-
Local 1$05.543.1234 Toll Free 1-866-GO-CAB-GO
Toll Free 1.86640-CAB-00 FAX(805)787-M 32
P.O.Bwt 8B6
JEFF GOLDENBERG Pfsmo 8eeah.G�93449
Pr'SUMM a F'U'dw .
Attn: Sabrina Haggie
City of San Luis Obispo
919 Palm St.
San Luis Obispo, CA 93401
From! Beach Cities Cab Companies, Inc.
Date: March 7, 2007
RE: Rate Fee Requests
I am asking for City Council approval to allow my rates to be raised .50
per mile, effective April 15, 2007. With the current gas prices going up
and my insurance premiums being raised, I see no other way to defer
excess costs than to raise my rates. This will also do away with our
$10.00 minimum fee.
My last rate increase was in March of 2006. Keeping inline with other
taxi companies around the Country, with fleets above 25, $3.00 per mile is
the standard.
Based on the upgrade to the cars in my fleet and therefore my lower
maintenance costs, this will be the last fare increase I request until March
2009.
Your quick response in a Council date would be greatly appreciated.
Please forward your approval directly to myself and the Department of
Weights and Measures.
Best regards,
eff Goldenberg.
CEO/Founder Beach Cities Cab Companies, Inc.
OF
llli�� MAUL
Islt,�EM1J/�A/VDN1"1 1 Iii
Date: July 12, 2007 RECEIVED
TO: City Council
JUL 16 2007
SLO CITY CLERK
VIA: Ken Hampian, City Administrative Officer
FROM: Jay Walter, Public Works Director
SUBJECT: MTC Action: Beach Cities Cab Company Fare Increase
The purpose of this memo is to provide the Council with a status update regarding the
Mass Transportation Committee (MTC) review and recommendation for the Beach
Cities Cab Company fare increase.
The MTC met on July 11, 2007 and after consideration of the staff report they
unanimously approved the staff recommendation to grant the requested fifty-cent
($0.50) per mile fare increase with the stipulation that Beach Cities Cab (BCC) would
eliminate the $10.00 minimum fee per ride currently charged, and not seek another fare
rate increase until at least March of 2009 as stated in the rate fee request letter dated
March 7, 2007 from BCC President/Founder Jeff Goldenberg.
There are no direct fiscal impacts to the General Fund due to the recommendations by
the MTC on this issue.
GATmnspD=ui Daml_Unsortad SNMTransporUdbn%Trmvsportetbn Commkum\rlTC Commdt oTY 200MRogular maoting July 11,200TRED FILE COUNCIL MEMORANDUM
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CITY OF SAN LUIS OBISPO
MASS TRANSPORTATION COMMITTEE
SLOCOG OFFICES
WEDNESDAY, JULY 11, 2007
DRAFT
CALL TO ORDER:
Chair Jean Knox called the meeting to order at 2:50 p.m.
ROLL CALL
Present: Jean Knox, D. Gregg Doyle, Susan Rains, Diana Gould-Wells, Christine Batteate,
Margaret Crockett, Kathy Howard and Denise Martinez
Absent: Tracey Amundson
Staff. John Webster and Sabrina Haggie
ANNOUNCEMENTS
s. Knox noted that due to the switch in meeting venues, Ms. Hooper could not be present to
s in new member at large Margaret Crockett.
Mr. Doyle ted that the agenda roll call should now list Denise Martinez as Vice Chair.
PUBLIC CO TS
Don Miller, Route #2 ride , ad been in communication with various staff/organization members
about needing to get more b' rack capabilities available, reporting that he had been unable to
ride several times because the ra s were already filled. He now stated that the bus had a 3-
position bike rack in place and wan d to thank staff for all their efforts to make this happen.
A. CONSENT ITEMS
A-1 Approval of May 9, 2007 Meeting Mi tes
Ms. Knox requested that due to the lateness of the ting start and the pending presentations,
MTC table the minutes' approval until the next meetin
There were no objections.
Mr. Doyle su sted sandwich boards at the Cal Poly W and Mott Gym stops. He also noted
that the commun should be targeted with ads as well to reach the people that currently do not
ride the bus becaus ere had been no evening service, so as to inform them that there is now
evening service availa
Ms. Howard felt that the lac f service amendments/expansions during the summer months
were unfair to seniors who wo like to also utilize the evening service, e.g. Farmer's Market,
Friday Night Plaza concerts, etc. a did not feel that schedules should always be tied to the
student population. Mr. Webster a ed to discuss the concerns further with Ms. Howard to see
how to address the issue.
Mr. Doyle suggested using the Trolley sere for Thurs./Friday evening service for the seniors.
Ms. Haggie discussed the new Descanso reverse op, which will become effective September 4,
2007.
B4 Bikes on Transit Vehicles
Mr. Webster reported that his office was dedicated to retrofi ' g/equipping new vehicles with
the 3-position bike racks.
Mr. Blakeman discussed the reasons why bike_ racks installed at the ck of busses was a
dangerous set-up.
C. ACTION ITEMS
C-1 Fare Increase for Beach Cities Cab
Mr. Webster discussed the March 7,.2007 request from Jeff Goldenberg President/Founder of
Beach Cities Cab Company for a fifty-cent ($0.50)per mile fare increase which would bring the
proposed rate to $3.00 per mile. He reported that the increases in fuel and insurance costs
prompted the applicant's request, and seems reasonable due to the volatility of gasoline prices.
He stated the applicant was attempting to address customer complaints and if the fee increase
were granted, the applicant would eliminate the current $10/minimum charge per ride and would
not request another increase until March 2009.
Mr. Doyle moved to approve the request for an increase to a $3/mile charge, providing the
applicant dropped any minimum fare requirement and did not request another fee increase until
at least March 2009.
Ms. Rains seconded the motion.
The motion passed unanimously.