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HomeMy WebLinkAbout11/06/2007, PH2 - FORMATION OF A CITYWIDE TOURISM BUSINESS IMPROVEMENT DISTRICT �j f � counci t Maw November 6,2007 j ac,Enaa Repot �N �.)4 v CITY O F SAN LUIS OBISPO FROM: Shelly Stanwyck, Assistant CAO Prepared by: Brigitte Elke, Principal Administrative Analyst SUBJECT: FORMATION OF A CITYWIDE TOURISM BUSINESS IMPROVEMENT DISTRICT CAO RECOMMENDATION As recommended by the Promotional Coordinating Committee (PCC), approve a Resolution of Intention to form a citywide tourism improvement district (TBID)for the purpose of increasing industry investment in tourism marketing in San Luis Obispo. DISCUSSION Background On January 9, 2007 staff presented to Council a report and PCC recommendation to approve a Resolution of Consent to allow the City hoteliers to participate in a countywide tourism business improvement district (attachment 3). This initiative had been launched by the San Luis Obispo Visitors and Conference Bureau (SLOVCB) and proposed the collection of one percent of gross room rent in each city and the County's unincorporated area for regional tourism marketing. At that time, Council requested that the SLOVCB provide documentation of at least a two third support from the City hoteliers and the participation of one other major city in the County: When Council considered the request, 19 city properties had signaled support through signed petitions and Morro Bay and Atascadero had passed a resolution of consent to allow their lodging establishments to participate in the SLOTBID discussion before the County Board of Supervisors. As discussed later in this report, this initiative has neither gained further momentum nor the kind of support desired by Council. However, on August 30, 2007 a group of 24 city hoteliers delivered signed petitions (attachment 1) to the City Council supporting the formation of a citywide TBID and requested the opportunity to present their proposal to Council. On September 18, 2007 Council heard the proposed initiative and referred the matter to the PCC and staff for further evaluation and recommended action. The TBID initiative was launched by city hoteliers who believe that increased marketing and promotional efforts are needed in order for San Luis Obispo to succeed in an increasingly competitive environment and a growing room inventory within and outside the county. They propose to levy a two percent assessment of gross room rent which is estimated to result in approximately $950,000 annually to support marketing and promotional efforts to attract tourism to the City of San Luis Obispo. r/ Council Agenda Report—Countywide Tourism Improvement District Page 2 Competitive Outlook The competition for tourism dollars appears to be increasingly fierce as more and more cities and counties establish business improvement districts to raise money for tourism specific marketing. In terms of regional competition, Monterey County has established a BID and its marketing power to support a consistent promotional presence has grown from$2.6 million to almost $5.0 million dollars annually. The increase in room occupancy in Sonoma County is believed to be a direct result of the boost in marketing revenue generated by the BID and Santa Barbara is considering the formation of a tourism related BID to keep pace with the growing, statewide competition. Considering that the tourism industry has seen little growth over the past few years and government allocations and countywide tourism marketing contribution continue to be vulnerable to budget constraints and various priorities, the willingness of the industry to self- assess for promotional purposes seems paramount. The City of San Luis Obispo—like many cities—has long encouraged the hotel industry to be less reliant on governmental assistance and bring more of their own resources to the promotion of the industry.The proposed local TBID is an opportunity for the lodging industry to do so and signals a major step in this direction. Purpose and Legal Form of Business Improvement District Simply put the purpose of forming a.district as a business improvement area (under the Parking and Business Improvement Area Law of 1989) is to raise revenue to be used for specific purposes as defined by state law and incorporated into the City ordinance..In the case of a tourism or hotel improvement district, the increase in revenue will defray the costs of services, activities and programs promoting scenic, recreational, cultural and other attractions in the district to drive tourism and directly benefit the operators of hotels in the established district. The state law states specifically that the businesses and the properties within the business and improvement area will be benefited by the improvements and activities funded by the assessments proposed to be levied. In the case of an area formed to promote tourism, only businesses that benefit from tourist visits may be assessed. Implementation of a TBID depends upon a negative protest model. The ordinance (and thus the TBID) can be revoked, if property owners representing 50 percent of the assessment amount "protest" the establishment or continuation of the TBID in the yearly review required by law. Mechanics of the BID The formation of a business improvement district is a multi-step process mandated by state law. It provides an opportunity for affected businesses to pool their resources for a common purpose— or to protest doing so. The following outlines the steps necessary in the process which also applies to the formation of a tourism-only BID: 1. Petition: Business owners petition the City or local agency to establish a BID on their behalf. 2. Resolution of Intention: The City must adopt a resolution of intention signaling intent to form a business improvement district, to levy an assessment,and to allow �-Z u Council Agenda Report—Countywide Tourism Improvement District Page 3 those to be subject to such assessment to voice their support or opposition in a public hearing. 3. Notification & Publication: The City has to mail a complete copy of the resolution of intention by first-class mail to each affected business owner in the area within seven days of the City Council's adoption. The resolution must also be published in a newspaper of general circulation in the City once, for at least seven days before the public hearing. 4. Public Hearing: Within 20 but no later than 30 days after the adoption of the resolution of intention, the City must hold a public hearing and allow for a protest in opposition to happen. In order for the negative protest to be successful, properties that would represent 50 percent or more of the assessment total have to oppose the proposed district. In that case, no further proceedings to create the TBID can be undertaken for at least one year. 5. Adoption: If no or insufficient protest is received, the City Council can then pass an ordinance establishing the TBID. If approved, the TBID would be in effect for the period of one year. After one year, the lodging industry is given the opportunity to comment again. If there is a protest equal to 50 percent or more of the assessment total at the anniversary date, the TBID will dissolve and no further proceedings to continue the TBID can be undertaken for at least one year. Once the BID is established, the City Council, by law, must appoint an advisory board which shall make recommendations to the City Council on the expenditure of revenues derived from the assessment. The hoteliers petitioning for the proposed TBID requested that the advisory body be composed of industry members representing the different hotel establishments in the City and include a Council representative and a staff member to oversee the administration of the TBID assessment funds. However, in their meeting on October 24, 2007 the PCC suggested that Council consider utilizing this committee as the advisory board for the district and direct staff to bring before a resolution modifying the PCC structure to make it a nine (9) member body with at least three (3) members appointed from the hotel industry. The PCC shall be aided by a City Council liaison and a staff member Current Support for a Tourism Business Improvement District 24 hotel owners and/or managers have submitted their written support for a two percent assessment for tourism marketing. As there are 36* lodging properties in the City of San Luis Obispo, these properties represent a two third majority of the properties. Further breaking down the numbers, these establishments represent 60 percent of the room inventory and 63 percent of the assessment amount.. *These calculations did not include the newly opened Marriot Courtyard hotel, since the assessment amount is not known and difficult to estimate until it has been in operation for one year. Potential Advantages of a Business Improvement District Historically, tourism promotion in the City and the County has heavily relied on public funding and the advertising dollars of individual hotels. The TBID formation is an opportunity for the o -3 Council Agenda Report—Countywide Tourism Improvement District Page 4 lodging industry to assess itself and—in a coordinated and strategic way—to invest funds directly into marketing efforts benefiting that industry. By assessing two percent of the gross room rate, the San Luis Obispo City TBID would collect almost one million dollars per year based on 2006/07 transient occupancy tax (TOT) numbers. The Current Status of the Countywide Tourism Improvement District (SLOTBID) With little enthusiasm from the incorporated areas, the countywide concept has evolved into a two percent assessment with a split of the assessment to one percent regional marketing administered by the SLOVCB and one percent returned to the individual cities for local marketing. This would require the City of San Luis Obispo to collect these funds and allocate staff time and resources necessary to do so. Also, the County of San Luis Obispo remains the goveming entity and the report regarding the use of the assessment funds will have to be submitted, in coordination with the county advisory body, to the Board of Supervisors. The current efforts for the countywide SLOTBID are headed by a steering committee comprised of county hoteliers. At the time of this staff report, no other city had passed a resolution of consent, nor have petitions in support for the new initiative been received from City hoteliers. Staff is only in possession of the initial one percent proposal petitions. The City of Pismo Beach has clearly signaled that they will not be part of such an assessment district and Paso Robles is not currently entertaining bringing forth a resolution of consent due to their lodging industry being undecided. The City Council has received a letter, dated October 3, 2007, from the countywide steering committee addressing concerns regarding the formation of a citywide TBID only, pointing out the limitations of the use of funds, staff time, duplication of efforts, and the exclusion of the City as an individual member from the SLOVCB (attachment 4). It is important to point out that the last item is not due to state law, but by decision of the SLOVCB board not to entertain individual memberships and to solely concentrate on the countywide SLOTBID as an exclusive contractor.. Promotional Coordinating Committee (PCC) Recommendation The PCC had originally reviewed the countywide proposal and supported this effort under the notion that the City hoteliers should be allowed to cast their vote regarding the assessment district. Therefore, in September 2006 the PCC voted unanimously to recommend that Council take the steps necessary to leave the final decision to the industry. On October 24, 2007 the PCC.met to discuss the proposed citywide TBID (attachment 5 —Draft Minutes). After some discussion, the committee voted 4:0 (one member absent, one abstained, and John Conner did not participate since he is heading the efforts for the hoteliers) that Council approve the Resolution of Intention to allow those within the local industry to cast their votes. However, the PCC also stipulated that, should Council form the TBID, only one advisory body should be considered. They suggested that the PCC should be increased to anine-member committee with the specific inclusion of hoteliers as members. 2 -y Council Agenda Report—Countywide Tourism Improvement District Page 5 Collection and Management of the TBID Assessment If a TBID were to be created, the City's Finance Division would collect the assessment of two percent of the gross room revenue together with the monthly TOT collection. All unpaid and/or underpaid amounts would be collected according to standard City processes. The advisory body would then propose the use of funds to Council and it is likely a staff liaison would oversee the administration and execution of programs in collaboration with contracted agencies. FISCAL IMPACT Based on 2006/07 TOT revenues, the assessment would generate approximately $950,000 per annum for the purpose of tourism marketing and promotional efforts. Since the assessment is directly tied to gross room revenue, the funds generated would fluctuate with the citywide room occupancy and increase in room inventory. NEXT STEPS If Council decides to pass the Resolution of Intention, a public hearing would have to be held no later than 30 days after the adoption and after proper notification to the affected properties in accordance with State Law. This would result in a hearing at the December 4, 2007 Council meeting. Hoteliers in opposition would have to file a written protest with the City Clerk. If the protest amounts to 50 percent or more of the proposed assessment total, the TBID could not be established for at least one year. If the protest does not amount to 50 percent, an ordinance governing the TBID could be adopted at that same meeting. Given that the second reading of the ordinance would occur on January 3, 2008, the TBID would become effective February 2008 or at some other later time as specified in the ordinance, e.g. April 2008. ALTERNATIVES 1. The Council could not adopt the resolution of intention. This would preclude the possibility of a citywide TBID assessment district at this time. I. The Council, if in its discussions determines that more information is needed, could direct staff to return with additional information at a future date. Specific direction on the information required should be given. ATTACHMENTS 1. Hotelier Petition 2. Proposed Resolution 3. Staff report from January 9, 2007 4. Letter from the steering committee for the countywide BID. 5. PCC Draft Minutes 2 -S' ATTACHMENT 1 RECEIVED August 28, 2007 AUG 3 0 2001 SLO CITY CLERK Dear Mayor Romero, Paul Brown, Andrew Carter, Christine Mulholland and Allen Settle: Please find attached petitions from Lodging Owners or their representative requesting the establishment of a San Luis Obispo City Lodging Business Improvement District. We would like an opportunity to present before you our proposal concerning a SLOBID. Sincerely, John C. Conner Pragna Patel Petit Soleil Samta Management Company 2 �� SL®BID ATTACHMENT 1 Dear Mayor Romero, Paul Brown, Andrew Carter, Christine Mulholland and Allen Settle: Our lodging property, within the city limits of San Luis Obispo, supports the proposal to establish a San Luis Obispo City Lodging Business Improvement District. A SLO Lodging Business Improvement District (SLOBID) will enable us to establish an adequate and stable funding source to promote the city of San Luis Obispo as a tourism destination for year-round travel. We support the proposal of a 2% of gross room revenue assessment. We understand these funds will be used exclusively for the tourism industry promotion for the city of San Luis Obispo. Sincerely, c Name of Lodging Property (printed) ? r/Representative Name (printed) i 0417 a7. Ow dRepresentative Signature Date ol' 7 SLOBID A1rACHMENt 1 Dear Mayor Romero, Paul Brown, Andrew Carter, Christine Mulholland and Allen Settle: Our lodging property, within the city limits of San Luis Obispo, supports the proposal to establish a San Luis Obispo City Lodging Business Improvement District. A SLO Lodging Business Improvement District (SLOBID) will enable us to establish an adequate and stable funding source to promote the city of San Luis Obispo as a tourism destination for year-round travel. We support the proposal of a 2% of gross room revenue assessment. We understand these funds will be used exclusively for the tourism industry promotion for the city of San Luis Obispo. Sincerely, Name of Lodging Property (printed) Owner/Representative Name (printed) Owner/Representative Signature Date 4Q SL.OBID ATTACHMENT 1 Dear Mayor Romero, Paul Brown, Andrew Carter, Christine Mulholland and Allen Settle: Our lodging property, within the city limits of San Luis Obispo, supports the proposal to establish a San Luis Obispo City Lodging Business Improvement District. A SLO Lodging Business Improvement District (SLOBID) will enable us to establish an adequate and stable funding source to promote the city of San Luis Obispo as a tourism destination for year-round travel. We support the proposal of a 2% of gross room revenue assessment. We understand these funds will be used exclusively for the tourism industry promotion for the city of San Luis Obispo. Sincerely, Name of Lodging Property (printed) S y Al r STS y Owner/Representative Name (printed) Owner/Representative Signature Date 2- 9 I� SL OBID - ATTACHMENT 9 Dear Mayor Romero, Paul Brown, Andrew Carter, Christine Mulholland and Allen Settle: Our lodging property, within the city limits of San Luis Obispo, supports the proposal to establish a San Luis Obispo City Lodging Business Improvement District. A SLO Lodging Business Improvement District (SLOBID) will enable us to establish an adequate and stable funding source to promote the city of San Luis Obispo as a tourism destination for year-round travel. We support the proposal of a 2% of gross room revenue assessment. We understand these funds will be used exclusively for the tourism industry promotion for the city of San Luis Obispo. Sincerely, Name of Lodging Property (printed) Owner/Representative Name (printed) uoo�� - Owner/ epresentative Signature Date 2 -10 08-31-'07 15:09 FROM- T-231 P001/00Z F-530 ATTACHMENT 9 ILI EMBASSY SUITES @ San Luis Obispo August 31,2007 To whom it may concern, I am writing to you with regards to the Embassy Suites San Luis Obispo's original support to the County Wide Business Improvement District. Our decision will result in our rescinding the support/vote for the County Wide Assessment and as attached have signed and supported the San Luis Obispo Cities Business Improvement District Assessment. L r cerel T (ling Manag Em assy Suites San Luis Obispo 15:0y FHUM- T-231 F002/002 F-630 ATTACHMENT 9 SL®BID Dear Mayor Romero, Paul Brown, Andrew Carter, Christine Mulholland and Allen Settle: Our lodging property, within the city limits of San Luis Obispo, supports the proposal to establish a San Luis Obispo City Lodging Business Improvement District. A SLO Lodging Business Improvement District (SLOBID) will enable us to establish an adequate and stable funding source to promote the city of San Luis Obispo as a tourism destination for year-round travel. We support the proposal of a 2% of gross room revenue assessment We understand these funds will be used exclusively for the tourism industry promotion for the city of San Luis Obispo. Sincerely, Embassy Suites San Luis Obispo Name of Lodging Property (printed) Timothy M Billing —General Manager er/Representative Name (printed) 8/30/2007 / epresenta ve Signature SLOBID ATTACHMENT 1 Dear Mayor Romero, Paul Brown, Andrew Carter, Christine Mulholland and Allen Settle: Our lodging property, within the city limits of San Luis Obispo, supports the proposal to establish a San Luis Obispo City Lodging Business Improvement District. A SLO Lodging Business Improvement District (SLOBID) will enable us to establish an adequate and stable funding source to promote the city of San Luis Obispo as a tourism destination for year-round travel. We support the proposal of a 2% of gross room revenue assessment. We understand these funds will be used exclusively for the tourism industry promotion for the city of San Luis Obispo. Sincerely, &"AJ �C-Xecve� —Z.,,VAJ Name of Lodging Property (printed) C I-Lz2�,L Owner/R resentative Name (printed) Owner/Representative Signature Date SL OLID `� �TTRCHMENT 1 Dear Mayor Romero, Paul Brown, Andrew Carter, Christine Mulholland and Allen Settle: Our lodging property, within the city limits of San Luis Obispo, supports the proposal to establish a San Luis Obispo City Lodging Business Improvement District. A SLO Lodging Business Improvement District (SLOBID) will enable us to establish an adequate and stable funding source to promote the city of San Luis Obispo as a tourism destination for year-round travel. We support the proposal of a 2% of gross room revenue assessment. We understand these funds will be used exclusively for the tourism industry promotion for the city of San Luis Obispo. Sincerely, / eG2 �c�re. Name of Lodging Property (printed) Owner/Representative Name (printed) SA 0 Owner/Representative Signature Date ��y SLOBID ' MACHMENt 1 Dear Mayor Romero, Paul Brown, Andrew Carter, Christine Mulholland and Allen Settle: Our lodging property, within the city limits of San Luis Obispo, supports the proposal to establish a San Luis Obispo City Lodging Business Improvement District. A SLO Lodging Business Improvement District (SLOBID) will enable us to establish an adequate and stable funding source to promote the city of San Luis Obispo as a tourism destination for year-round travel. We support the proposal of a 2% of gross room revenue assessment. We understand these funds will be used exclusively for the tourism industry promotion for the city of San Luis Obispo. Sincerely, L_ a. C U e s- �-� L Le Name of Lodging Property (printed) 1 ff '' 11 g I Owner/Representative Name (printed) S � o er/Representative Signature Date S LO B i D ATTACHMENT 9 Dear Mayor Romero, Paul Brown, Andrew Carter, Christine Mulholland and Allen Settle: Our lodging property, within the city limits of San Luis Obispo, supports the proposal to establish a San Luis Obispo City Lodging Business Improvement.District. A SLO Lodging Business Improvement District (SLOBID) will enable us to establish an adequate and stable funding source to promote the city of San Luis Obispo as a tourism destination for year-round travel. We support the proposal of a 2% of gross room revenue assessment. We understand these funds will be used exclusively for the tourism industry promotion for the city of San Luis Obispo. Sincerely, Los PAD1Zos 2�lv Name of Lodging Property (printed) 0"q P'9�uCfr Owner/Representative Name (printed) Owner/Representative Signature Date 2 -ice SLOBID ATTACHMENT 1 Dear Mayor Romero, Paul Brown,Andrew Carter, Christine Mulholland and Allen Settle: Our lodging property,within the city limits of San Luis Obispo, supports the proposal to establish a San Luis Obispo City Lodging Business Improvement District. A SLO Lodging Business Improvement District (SLOBID) will enable us to establish an adequate and stable funding source to promote the city of San Luis Obispo as a tourism destination for year-round travel. We support the proposal of a 2%of gross room revenue assessment. We understand these funds will be used exclusively for the tourism industry promotion for the city of San Luis Obispo. Sincerely, NN Name of Lodging Property(printed) ConhVe. pe.0.r�C4- Owner/Representative Name(printed) Owner/Representative Signature Date i 2 -17 I SLOBID ATTACHMENT I Dear Mayor Romero, Paul Brown, Andrew Carter, Christine Mulholland and Allen Settle: Our lodging property, within the city limits of San Luis Obispo, supports the proposal to establish a San Luis Obispo City Lodging Business Improvement District. A SLO Lodging Business Improvement District (SLOBID) will enable us to establish an adequate and stable funding source to promote the city of San Luis Obispo as a tourism destination for year-round travel. We support the proposal of a 2% of gross room revenue assessment. We understand these funds will be used exclusively for the tourism industry promotion for the city of San Luis Obispo. Sincerely, r ce, J.a w Name of Lodging Property (printed) Owner/Representative Name (printed) Owner/Representative Signature Date SL OBID ATTACHMENT I Dear Mayor Romero, Paul Brown, Andrew Carter, Christine Mulholland and Allen Settle: Our lodging property, within the city limits of San Luis Obispo, supports the proposal to establish a San Luis Obispo City Lodging Business Improvement District. A SLO Lodging Business Improvement District (SLOBID) will enable us to establish an adequate and stable funding source to promote the city of San Luis Obispo as a tourism destination for year-round travel. We support the proposal of a 2% of gross room revenue assessment. We understand these funds will be used exclusively for the tourism industry promotion for the city of San Luis Obispo. Sincerely, i .7— CLL- Name of Lodging Property (printed) 1 "Cd/yN C Owner/Representative Name (printed) A Owner/Representative Signature Date z �� Aug - 10 2007 5 30PM No 9805 P . 2 SLOBID ATTACHMENT 1 Dear Mayor Romero, Paul Brown, Andrew Carter, Christine Mulholland and Allen Settle: Our lodging property, within the city limits of San Luis Obispo, supports the proposal to establish a San Luis Obispo City Lodging Business Improvement District.. A SLO Lodging Business Improvement District(SLOBID)will enable us to establish an adequate and stable funding source to promote the city of San Luis Obispo as a tourism destination for year-round travel. We support the proposal of a 2% of gross room revenue assessment. We understand these funds will be used exclusively for the tourism industry promotion for the city of San Luis Obispo. Sincerely, Name of Lodding Property(printed) Owner/PUresentative Name (printed � JS Ow epresentative Signatu f/ ate �P AUG-20-2007 04 :29 PM 0 00000000400 P. 01 ��dID ATTACHMENT i ""I AAMr Rornw%Rew 8rtWo AndnAv C'attar, Chrfaane ,d and Alen Seffie: Ban Lute wldrDr �Um"01 Ban Luta Obtepo,jupWrte.ihe Obispo Ojb Locloho B Wne a tmpr nt DWrjcLPropoeeil to eaambt: A SLO Lodghrp Buatners fmPwvwrw* 841118 fund 0wq!eneb)p ua to eats hh an ade�. trarat. We p Prvpo5olm that of a 29i,of e cltyy of Sen �,u,,Obispo as a tourIM d,�on.*n for yea. growr00m revenue rrt We u Ob d.e farads wtN be user}exvtualveiy for the tourism indw*y pn�tion for am,Luisuis Obispo, t� 8lnosnslyr, Ao& iJanre of Ladgtng pmmf,iprint� AA T E L Owner rewnftve Name COMM) OMmedRv ve Shure �'_ ZS O SLOBI® ATTACHMENT I Dear Mayor Romero, Paul Brown, Andrew Carter, Christine Mulholland and Allen Settle: Our lodging property, within the city limits of San Luis Obispo, supports the proposal to establish a San Luis Obispo City Lodging Business Improvement District. A SLO Lodging Business Improvement District (SLOBID) will enable us to establish an adequate and stable funding source to promote the city of San Luis Obispo as a tourism destination for year-round travel. We support the proposal of a 2% of gross room revenue assessment. We understand these funds will be used exclusively for the tourism industry promotion for the city of San Luis Obispo. Sincerely, Name of Lodging Property (printed) ice\ CN-���-'Vi i \' Owner/Representative Name (printed) Owner/Representative Signature Date �d SL®BID MACNMENT 9 Dear Mayor Romero, Paul Brown, Andrew Carter, Christine Mulholland and Allen Settle: Our lodging property, within the city limits of San Luis Obispo, supports the proposal to establish a San Luis Obispo City Lodging Business Improvement District. A SLO Lodging Business Improvement District (SLOBID) will enable us to establish an adequate and stable funding source to promote the city of San Luis Obispo as a tourism destination for year-round travel. We support the proposal of a 2% of gross room revenue assessment. We understand these funds will be used exclusively for the tourism industry promotion for the city of San Luis Obispo. Sincerely, C Name of Lodging Property (printed) caner epresentative Name (printed) 07Owner/Repres ntative Si ature Date -2 -Z3 ATTACHMENT 1 e 1 Honorable Mayor and Members of the City Counsel I am opposed to raising hotel taxes at this time. However, I would rather have any new money go to the City rather than the County. Any new deal with the City Counsel should include their pledge to continue putting the same percentage bed tax money into advertising. I resent being forced to pay the credit card fee to collect city money. Any new deal should make the city pay credit card fees. Jesse Norris 1930 Monterey Street San Luis Obispo,CA 93401 t� 805/544-0500 Fax 805/544-3529 www.SandsSuites.com Zv SLOBID ATTACHMENT 1 Dear Mayor Romero, Paul Brown, Andrew Carter, Christine Mulholland and Allen Settle: Our lodging property, within the city limits of San LWs Obispo, supports the proposal to establish a San Luis Obispo City Lodging Business Improvement District. A SLO Lodging Business Improvement District (SLOBID) will enable us to establish an adequate and stable funding source to promote the city of San Luis Obispo as a tourism destination for year-round travel. We support the proposal of a 2% of gross room revenue assessment. We understand these funds will be used exclusively for the tourism industry promotion for the city of San Luis Obispo. Sincerely, wg� 7 Name of Lodging Property (printed) Owner/Representative Name (printed) Owne / epresentative Signature Date z-2.� SLOBID ATTACHMENT Dear Mayor Romero, Paul Brown, Andrew Carter, Christine Mulholland and Allen Settle: Our lodging property, within the city limits of San Luis Obispo, supports the proposal to establish a San Luis Obispo City Lodging Business Improvement District. A SLO Lodging Business Improvement District (SLOBID) will enable us to establish an adequate and stable funding source to promote the city of San Luis Obispo as a tourism destination for year-round travel. We support the proposal of a 2% of gross room revenue assessment. We understand these funds will be used exclusively for the tourism industry promotion for the city of San Luis Obispo. Sincerely, Name of Lodging Property (printed) Lae Owner/Representative Name (printed) caner/Re esentative Signature Date 7� SL OBID ATTACHMENT I Dear Mayor Romero, Paul Brown, Andrew Carter, Christine Mulholland and Allen Settle: Our lodging property, within the city limits of San Luis Obispo, supports the proposal to establish a San Luis Obispo City Lodging Business Improvement District. A SLO Lodging Business Improvement District (SLOBID) will enable us to establish an adequate and stable funding source to promote the city of San Luis Obispo as a tourism destination for year-round travel. We support the proposal of a 2% of gross room revenue assessment. We understand these funds will be used exclusively for the tourism industry promotion for the city of San Luis Obispo. Sincerely, Q Name of Lodging Property (printed) "'-t &-� Owner/Representative Name (printed) a �J&- <?1 1( 4 --7 Owner/ presentative Signature Date 2 -2- 7 � v SLOBID ATTACHMENTI Dear Mayor Romero, Paul Brown, Andrew Carter, Christine Mulholland and Allen Settle: Our lodging property, within the city limits of San Luis Obispo, supports the proposal to establish a San Luis Obispo City Lodging Business Improvement District. A SLO Lodging Business Improvement District (SLOBID) will enable us to establish an adequate and stable funding source to promote the city of San Luis Obispo as a tourism destination for year-round travel. We support the proposal of a 2% of gross room revenue assessment. We understand these funds will be used exclusively for the tourism industry promotion for the city of San Luis Obispo. Sincerely, Name of Lodging Property (printed) PL.M C. !R6 ARF C l51 e h ex j 0 Owner/Representative Name (printed) Owner/Representative Signature Date SL.OBID A�11CHM fNT 1 Dear Mayor Romero, Paul Brown, Andrew Carter, Christine Mulholland and Allen Settle: Our lodging property, within the city limits of San Luis Obispo, supports the proposal to establish a San Luis Obispo City Lodging Business Improvement District. A SLO Lodging Business Improvement District (SLOBID) will enable us to establish an adequate and. stable funding source to promote the city of San Luis Obispo as a tourism destination for year-round travel. We support the proposal of a 2% of gross room revenue assessment. We understand these funds will be used exclusively for the tourism industry promotion for the city of San Luis Obispo. Sincerely, Mal Name o Lodging Property (printed) Owner/Representative Name (printed) I ) d Owner/Representative Signature Date Z-z59 SL®BID ATTACHMENT 9 Dear Mayor Romero, Paul Brown, Andrew Carter, Christine Mulholland and Allen Settle: Our lodging property, within the city limits of San Luis Obispo, supports the proposal to establish a San Luis Obispo City Lodging Business Improvement District. A SLO Lodging Business Improvement District (SLOBID) will enable us to establish an adequate and stable funding source to promote the city of San Luis Obispo as a tourism destination for year-round travel. We support the proposal of a 2% of gross room revenue assessment. We understand these funds will be used exclusively for the tourism industry promotion for the city of San Luis Obispo. Sincerely, .UIL'LA rndT�� Name of Lodging Property (printed) Owner/Representative Name (printed) Owner/Representative Signature Date i 15 I I ATTACHMENT2 RESOLUTION NO. RESOLUTION OF THE CITY OF SAN LUIS OBISPO DECLARING ITS INTENTION TO ESTABLISH THE SAN LUIS OBISPO.TOURISM BUSINESS IMPROVEMENT DISTRICT, TO ESTABLISH THE BASIS FOR AND TO LEVY THE ASSESSMENT FOR THE DISTRICT, TO UTILIZE THE PROMOTIONAL COORDINATING COMMITTEE AS THE ADVISORY BODY FOR THE DISTRICT, AND TO SET DATES FOR THE PUBLIC HEARINGS ON THE DISTRICT AND THE PROPOSED ASSESSMENT WHEREAS the Parking and Business Improvement Law of 1989, sections 35000 et seq. of the Street and Highway Code, authorizes cities to establish business improvement districts for several purposes, one of which is promotion of tourism; and . WHEREAS the businesses within the proposed City of San Luis Obispo Tourism Business Improvement District have requested the City of San Luis Obispo to establish such a self-assessment improvement district. NOW, THEREFORE, BE IT RESOLVED by the City Council of the City of San Luis Obispo as follows: a) The San Luis Obispo City Council proposes to form a parking and business improvement district pursuant to the 1989 California Street and Highway Code section 36500 et seq. the proposed boundaries shall encompass the City of San Luis Obispo. b) The proposed improvement district shall be called the City of San Luis Obispo Tourism Business Improvement District. c) The assessment levied by the Tourism Business Improvement District shall be used to promote lodging at the hotels within the district and administer marketing programs that increase overnight lodging. d) The assessment will be levied and allocated by the City of San Luis Obispo. e) The assessment is proposed to be levied on all "hotels", as that term is defined in San Luis Obispo Municipal Code section 3.04.020, to wit: any structure, or any portion of any structure, which is occupied or intended or designed for occupancy by transients for dwelling, lodging or sleeping purposes, and includes any hotel, inn, tourist home or house, motel, studio hotel, bachelor hotel, lodging house, rooming house, apartment house, dormitory, public or private club, mobile home or house trailer at a fixed location, or other similar structure or portion thereof. The assessment shall be based on two percent (2%) of gross room rent. ' 1 MACHMEW2 location, or other similar structure or portion thereof. The assessment shall be based on two percent (2%) of gross room rent. f) New hotels shall not be exempt from assessment. g) The San Luis Obispo City Council shall appoint the Promotional Coordinating Committee as the advisory board for the district and direct staff to bring before a resolution modifying the Promotional Coordinating Committee structure to make it a nine (9) member body with at least three (3) members appointed from the hotel industry. The Promotional Coordinating Committee shall be aided by a City Council liaison and a staff member. h) The first public hearing for comments on the proposed District and assessments is hereby set for 7 P.M. Tuesday, December 4, 2007 before the City Council of San Luis Obispo at the City Council Chamber at 990 Palm Street, San Luis Obispo, California. i) At the public hearing, the testimony of all interested persons for or against the establishment of the District, the extend of the District, or the furnishing of specified types of improvements or activities will be heard. j) Any protest against the City of San Luis Obispo Tourism Business Improvement District, or any aspect, may be made in writing. To count in the majority protest against the City of San Luis Obispo Tourism Business Improvement District, the owner of a lodging establishment included in the Tourism Business Improvement District must submit the protest in writing. A written protest may be withdrawn at any time before the conclusion of the public hearing. Any protest shall contain a written description of the business in which the person signing the protest is not shown on the official records of the City of San Luis Obispo as the owner of the business, then the protest shall contain or beaccompaniedby written evidence tat the person is the owner of the authorized representative of the business. Any written protest as to the regularity or evidence of the proceedings shall be in writing and clearly state the irregularity or defect to the City of San Luis Obispo at 990 Palm Street, San Luis Obispo, CA 93401. k) If at the conclusion of the public hearing, there are of record, written protests by the owners of businesses within the proposed San Luis Obispo Tourism Business Improvement District that will pay fifty percent (50%) or more of the total assessments of the entire San Luis Obispo Tourism Business Improvement District, no further proceedings to create the San Luis Obispo Tourism Business Improvement District shall occur. New proceedings to form the San Luis Obispo Tourism Business Improvement District shall not be undertaken again for a period of at least one (1) year from the date of the finding. If the majority of written protests are only as to an improvement or 2 `03 z MACHMENT2 activity proposed, then that type of improvement or activity shall not be included in the San Luis Obispo Tourism Improvement District. BE IT THEREFORE RESOLVED, the City Clerk is instructed to provide notice of the public hearing as required by Government Code Section 53753 as follows: a) Publish this Resolution of Intention in a newspaper of general circulation in the City of San Luis Obispo once, at least seven (7) days before the hearing. b) Mail a complete copy of this Resolution of Intention to each and every business that will be subject to assessment within seven (7) days of the adoption of the Resolution by the City Council Upon motion of seconded by and on the following roll call vote: AYES: NOES: ABSENT: The foregoing resolution was adopted this day of 2007. Mayor David F. Romero ATTEST: Audrey Hooper City Clerk APPROVED AS TO FORM: Jonathan P. Lowell City Attorney Al 1AWME111 a coum C mR�.o January 9,2007 [A: acEnda uepont '; N°.b� CITY OF SAN L U I S OBISPO FROM: Shelly Stanwyck, Assistant CAO Prepared by: Brigitte Elke, Principal Administrative Analyst SUBJECT: FORMATION OF A COUNTYWIDE TOURISM BUSINESS IMPROVEMENT DISTRICT CAO RECOMMENDATION As recommended by the Promotional Coordinating Committee (PCC), approve the resolution of consent to allow the lodging industry to decide whether or not to form a countywide tourism Business Improvement District for purposes of increasing industry investment in tourism marketing efforts in San Luis Obispo County. DISCUSSION Background In March 2006, Jonni Biaggini, Director of the County's Visitors and Conference Bureau, presented to the Council the concept of a creating a countywide Business Improvement District (BID) for tourism and the formation process that would need to be undertaken (Attachment 1). During the "questions and answer" period, Council focused on two distinct areas: (1) what is the level of support for this proposal amongst the local hotel owners and (2) what are the mechanical aspects that need to happen on the City's end to facilitate the BID, the collection of funds, and the associated cost to the City. At that time, Council requested that the PCC review, analyze, and possibly make a recommendation to the Council regarding the BID. Council also requested that the PCC obtain feedback from each of the local hotels prior to making their recommendation. Staff was directed to be working on a parallel track to the PCC to complete its analysis of the mechanics of the BID. Since that time, the County Board of Supervisors has passed the resolution to request consent of the cities of the County of San Luis Obispo to allow the industry to consider creating what is now called the San Luis Obispo County Tourism Business Improvement District (SLOCTBID) (Attachment 2). The cities of Morro Bay and Atascadero have passed resolutions allowing their lodging industries to participate in the SLOCTBID. Paso Robles has discussed the item and postponed a decision to a date uncertain due to questions regarding the governing ordinance. Arroyo Grande has the BID item tentatively scheduled for January 23, 2007, as does Grover Beach. At this point, the Pismo Beach Council will not entertain the idea of a BID for its lodging industry. ATTACHMENT 3 Council Agenda Report—Countywide Tourism Improvement District Page 2 Purpose and Legal Form of Business Improvement District Simply put, the purpose of forming the district as a business improvement area (under the Parking and Business Improvement Area Law of 1989) is to provide revenue to be used only for certain purposes authorized by state law. This increase in revenue will defray the costs of services, activities and programs promoting tourism which will benefit the operators of hotels in the district through the promotion of scenic, recreational, cultural and other attractions in the district. The BID ordinance is based on the 1989 Parking and Business Improvement Area Law, and its implementation ordinance depends upon a negative protest model. The ordinance (and thus the BID) can be revoked, if enough property owners "protest" More information on the mechanics of the process is explained in the next section, along with various accountability provisions proposed for the SLOCTBID. Mechanics of the BID The formation of the BID is a multi-step process mandated by state law to provide opportunity for affected businesses to pool their resources for a common purpose—or to protest doing so. The following outlines the steps to be taken in the process: 1. Business owners must petition the County and cities to establish a BID on their behalf. 2. The County must pass a resolution requesting that cities consent to the County's formation of a BID. This resolution was passed by the County Board of Supervisors on July 18, 2006. 3. Cities must then approve a resolution of consent to allow the County to form a BID. 4. County sends a copy of the BID proposal to affected businesses. 5. Public hearings are held to receive comment. 6. County establishes a BID by ordinance unless 50%or more of the total assessment proposed submits a written protest. If approved, the SLOCTBID will be in effect for the period of one year. After one year, the lodging industry is given the opportunity to comment again, and if there is a protest equal to 50% or more of the assessment total at the anniversary date, the BID will dissolve. In addition, the Council can revoke the governing resolution after one year and therefore exclude its lodging industry from participating in the countywide BID Once the BID is established, the County Board of Supervisors, by law, must appoint an advisory board made up of lodging businesses. As currently proposed in the draft ordinance to be considered by the Board of Supervisors, an advisory body consisting of nine members of the lodging industry is to be created to carry out the functions of the SLOCTBID. The advisory board reports to the County Supervisors, maintaining accountability for the funds. The advisory board will become members of the San Luis Obispo County Visitors and Conference Bureau (VCB) Board of Directors, since at this time, the County Supervisors plans to contract with the VCB to manage and implement the marketing plan. Thus, there are several accountability and oversight provisions built into the proposal. 2 -3� Council Agenda Report—Countywide Tourism Improvement District Page 3 Potential Advantages of a Business Improvement District Historically, tourism promotion in the County has heavily relied on public funding and the advertising dollars of individual hotels. The BID formation is an opportunity for the lodging establishments to assess themselves —in a coordinated and strategic way—to invest added funds directly into marketing efforts for their industry. The VCB argues that this new approach is essential in today's tourism environment in light of ongoing and new challenges. The lodging inventory is projected to increase by 3,570 rooms (+43%) countywide and by 450 rooms (+24%) in the City of San Luis Obispo alone within the next few years (Attachment 3 —Countywide Occupancy Trend). In addition, 26 counties in the State of California have successfully established Tourism BIDS, thus raising the competitive bar higher in tourism promotion statewide. Competitive Outlook The competition for tourism dollars appears to be increasingly fierce in nature. Added information about hotel inventory and increasing competition is provided in Attachment 1. In terms of regional competition, Monterey County has established a BID and its marketing budget is expected to grow from $2.6 million to almost $5.0 million dollars. Sonoma County has increased its room occupancy, which they believe is largely due to the BID money and Santa Barbara is currently considering a BID for the county. Government allocations and countywide tourism marketing contribution continue to be vulnerable to budget constraints and competing priorities as the budget distribution below reiterates: The County's Visitors and Conference Bureau contribution from city and county government: 2006 2005 County of SLO: $289,000 $275,000 City of SLO: $ 72,000 $ 70,040 City of Atascadero: $ 9,000 $ 9,222 City of Mono Bay $ 5,000 $ 62,803 City of Paso Robles: $ 8,804 $ 8,464 City of Arroyo Grande: $ 7,100 $ 6,890 City of Grover Beach: 6,500 6,222 Total Sa27 M14 438 641 Our City— like many cities —has long encouraged the hotel industry to be less reliant on governmental assistance and bring more of their own resources to the promotion of the industry. The tourism BID is an opportunity for the industry to do so and would represent a major step in this direction. • ATTACHMENT 3 Council Agenda Report—Countywide Tourism Improvement District Page 4 By assessing 1% of the room rate, the San Luis Obispo Tourism BID would collect $2.3 million per year based on 2005/06 transient occupancy tax (TOT) numbers of all the County jurisdictions. Together with the existing funding, the budget for countywide tourism promotion could total $2.7 million. However, it is anticipated to be less, due to Pismo Beach's unlikely participation in the SLOCTBID. A Snapshot of Local Hotelier Sentiments While staff was unable to get 100% response from the local hotels, and sentiments changed over time (and may still be changing), we can provide some added insights for the Council in the view of our local hotels relative to the BID idea. Dated March 20, 2006, staff received a letter of support signed by 10 hotel property owners in addition to individual petition letters from several local hoteliers which were received between September and December of 2006 (Attachment 4). Independent phone calls by staff, made between April and August 2006, to the hotel owners or managers revealed: • 19 properties are in support • 10 properties are opposing 6 properties have not responded According to the BID law, the properties not responding are automatically counted as "yes" votes due to the negative protest clause. In terms of properties, this represents 66% in favor of the BID. In terms of"rooms", the 19 properties in favor represent 62% of the rooms in SLO; combined with the non responses, this would represent 70% of total rooms in the City. Thus, hotels opposed represent approximately 30% of the rooms in San Luis Obispo. In terms of actual rooms, the supporting properties represent 1269 rooms, non-supporting properties 614 rooms and the ones that have not responded approximately 156 rooms. PCC Recommendation The PCC scheduled the BID item for discussion on several of its monthly meetings, and heard public comment from hoteliers voicing their concerns, support, and, on occasion, opposition for the countywide BID. They evaluated current trends, future outlook and consulted with staff on the research conducted amongst the lodging industry. Those hoteliers expressing opposition to a BID have expressed concern about the added financial burden, feeling that they cannot increase the room rates to compensate for it. In addition, some have said that BID marketing will benefit retail outlets, wineries, restaurants, and others without any contribution on their part to the effort. Questions have also been raised regarding governance, should a countywide BID be created. After much consideration, the PCC concluded that the arguments in favor of a BID are compelling enough to allow the industry itself to decide. Therefore, in September 2006 the PCC voted unanimously to recommend that Council take the steps necessary to move the final decision to the industry itself(Attachment 5 —PCC Minutes). Questions regarding governance Z -3 � MACHMENT3 Council Agenda Report—Countywide Tourism Improvement District Page 5 and other concerns, in the opinion of the PCC, can be discussed further between property owners and the VCB, prior to expressing final opinions through the protest hearing. Indeed, while this report was being drafted, further information regarding BID govemance policies was being circulated by the VCB and considered by the hoteliers. Collection of the BID Assessment If a bid is created, the City's Finance Division would collect the BID assessment of 1% of the rent charged together with the TOT collection. The amounts collected will be sent to the County's Collectors office within 30 days of collection. However, since this is an assessment fee administered by the County, the City proposes to refer all unpaid and/or underpaid amounts to the County Tax Collector for follow-up and collection action. The ordinance imposes a penalty of 10% of assessment for non-payment. There are specific provision of the governing County ordinance (Attachment 6) regarding collection and remittance of funds that are still being negotiated between the City and the County. The resolution is therefore contingent on approval of the final ordinance language. FISCAL IMPACT Per County ordinance, the City may retain up to 2% of the amount collected as an administrative fee for billing and passing through of the BID contribution. Based on the 2005/06 TOT collection of$4,539,158 this would generate $9,078 in revenue to the City. CONCURRENCE In their monthly meeting on September 20, 2006, the PCC unanimously voted for a positive recommendation to the City Council. The City Attorney has reviewed the draft County ordinance (Attachment 6) to govern the SLOCTBID and addressed several concerns that will result in a new version of the ordinance. The Chamber of Commerce is remaining neutral on the issue of whether or not a BID should be formed, and is instead serving as "a broker of information." ALTERNATIVES 1. The Council could not adopt the resolution. This would automatically exclude the San Luis Obispo City lodging industry from participating in the countywide BID decision, since it does not allow for individual membership or participation. 2. The Council, if in its discussions determines that more information is needed could direct staff to return with additional information at a future date. Specific direction on the information required should be given.- 09,Cyr ATTACHMENT 3 Council Agenda Report—Countywide Tourism Improvement District Page 6 ATTACHMENTS 1. VCB March 2006 Presentation to Council 2. County Resolution 3. County wide Occupancy Trends 4. Letter of Support from 10 Properties 5. PCC Minutes—September 20, 2006 6. Draft County Ordinance 7. Proposed Resolution 2-3 � San Luis Obispo County ,--) Lodging Business Improvement District ATTACHMENT 4 October 2,2007 jl REr%E�VED The Honorable Dave Romero ✓ 1007 City of San Luis Obispo SLO C1�CQ�NC�� 990 Palm Street San Luis Obispo, CA 93401 Dear Mayor Romero: Steerin;Committee A group of San Luis Obispo hoteliers have indicated to the City Council their desire to establish a city-only BID to enhance tourism promotion Jamie Wallace,Co-Chair funding.A majority of these hoteliers also support being included in the Courtyard by Marriott,SLO countywide BID. There should be no question now that an overwhelming John Solu.Co-Chair majority of the hotels in the city want to move forward with a BID to Days Inn, Morro Bay enhance tourism promotion. Terence Concannon On the surface a city-onlyBID d e and a "win-win" for all Afission Inn,Pismo Beach may sound appealing concerned,but because of the intent of BID law, there are some restrictions Matt Masia in how and what to promote that the Council should be aware of. Adelaide Inn,Paso Robles Marjorie Ott Simply put, the purpose of forming a BID is to show special benefit to those Olallieberry Inn, Cambria hotels that pay and not showing the same benefit to those that don't. In the JP Patel case of San Luis Obispo's tourism promotion program, this may mean that BGV Colony Inn,Atascadero the city-only BID programs will have to duplicate many of the programs already in place,just to satisfy this requirement. Re-inventing the wheel takes Nipool Patel a lot of time and money. Comfort Inn,SLO Shawm Styler The City has invested millions of dollars over the years to enhance tourism Holiday Inn Express,Paso Robles through the Promotions Coordinating Committee which currently uses the Myraline Morris Whitaker services and products from the SLO Chamber of Commerce to promote the Central Coast of California Hotels city and its businesses. That practice and those tools (website and visitors guide) will not be available to promote with BID funds because 60% of the Chamber's lodging membership is located outside the city limits. Another website and visitor's guide will no doubt need to be produced, competing with the Chamber's, costing tens of thousands of dollars and countless hours in duplication. In addition to this limitation,if a countywide BID is established and the City is not part of it,none of the hotels or other businesses in the city will be able to be members of the SLO County VCB, the initial contractor for the countywide BID. Again,this is because of the requirement to show special benefit only to those that pay into the district. Z-elo AnACHMEM 4 October 2,2007 Page 2 These two restrictions alone were not expressed to the City's hoteliers by the group that wants to establish a city-only BID. The overwhelming reason that the hotels supported the city-only BID was because of the pledge that the district could be established more quickly than the countywide BID. No attention has been paid to an actual marketing plan, how the BID would interact with existing programs and how much duplication in efforts would undoubtedly exist The City Council in San Luis Obispo is the key to keeping tourism promotion cohesive and collaborative. By establishing a city-only BID, the Council will effectively open the door to allowing many BIDs to be established in the county.—each one competing against each other for market share—and no one having the kind of resources necessary to increase the demand we all want to achieve. Lastly,the city-only BID will cost the City money as the group of hoteliers has asked for staffing support from the City. Not only would this duplicate the efforts of the PCC,it would add more duties and requirements to staff for no apparent remuneration. We urge you to approve consent to form a Countywide BID promptly and not split this county up into tiny marketing islands. The urgency with which this needs to occur has been expressed by the city's hoteliers over and over again. Sincerer i 7 fJamie Wallace, Co-Chair BID Steering Committee cc: City Council Promotions Coordinating Committee City Administration ,z-y/ Promotional Coordinating Committee Minutes ATTACHMENT S Wednesday, October 24, 2007 6:30 pm City Hall Council Hearing Room 990 Palm Street CALL TO ORDER: Chair Cate Norton 6:30 pm PRESENT: T. Conner, Babb, Sexton, J. Conner, Nicklas STAFF PRESENT: Brigitte Elke, Principal.Administrative Analyst PUBLIC COMMENT No public comment. CONSENT AGENDA ACTION: Moved by Sexton/Nicklas to approve-the minutes from September 12, 2007 as presented_. Motion—carried 6:0 Moved-by' a� bb/Sexton to approve consent agenda as presented Mofion carried 6:0 PRESENTATIONS 1. PUBLIC RELATIONS CONTRACT– CHAMBER OF COJIAMERCE QUARTERLY REPORT � Linsey Miller presented the PR and Tourisrrf Center efforts over the last three months. In this time period, the Jeep King of thetwin race was held successfully and coverage aired on September 23, 2007. The Ci ourism in was shown three times during September after NFL gar s. The Chamber successfully placed three articles in travel magazines including the New York Times travel section. They are currently working on the upcoming Tour of California and so far 450 hotel rooms have been booked. The Visitors, Center saw 19,872 visitors during the last quarter and the website had 79,466 individual visits. These numbers are significantly up from 2006. z�yz ATTACHMENT S BUSINESS ITEMS 1. SAN LUIS OBISPO TOURISM IMPROVEMENT DISTRICT John Conner showed the Committee the presentation given to Council on September 18, 2007 and reiterated the desire by the lodging industry to move forward with a citywide Tourism Improvement District. Brigitte Elke followed-up with the process that the State Law requires. The City Attorney further explained the establishment of an advisory body and the possible use of the assessment funds. After hearing public comment from Jonni Biaggini on the current status of the countywide tourism improvement district, the Committee discussed the proposed initiative. All committee members where in favor of defining "the City's own destiny" and keeping control with the City. They also felt that creating further delay in generating more marketing funds would not be advantageous for the tourism industry. However, they strongly suggested that the Promotional Coordinating Committee be the advisory body to avoid creating conflicting promotional efforts for City promotions. They suggested amending the resolution to provide for an increase in members and that at least 3 members would be from the lodging industry. ACTION: Moved by Nicklas/T. Conner to recommend to Council to proceed with the Resolution of Intention to form a citywide tourism business district, given that the PCC, in an amended form, be the appointed advisory body. Motion carried 4:0 Sexton abstained John Conner recused himself. PCC LIAISON REPORTS Cate Norton mentioned that she�caeted all of her liaison groups, but has not heard back from any of them. Ter eet�r er and Cathie Babb mentioned the same problems with their respective o ations. The meeting adjourned at 7:58 pm to the November 14, 2007 meeting. Nov-06-07 12 : 10P s RECEIVED 01 C C y C NOV 0 6 2001 La Cuesta Inn, LLC SLO CITY CLERK Business ice: Location: 1060 Palm Street 2074 Monterey Street San Luis Obispo,Ca 93401 San Luis Obispo,Ca 93401 805-5441001 November 6, 2007 City of San Luis Obispo VIA FACSIMILE 990 Palm Street RED FILE 781-7109 San Luis Obispo, Ca 93401 MEETING AGENDA Dear City Council Members: DAT I( ITEM } a Our lodging property has been asked to support two Lodging Business Improvement Districts(BID). The first one being formed is a City of San Luis Obispo BID(City BID). The second one is a San Luis Obispo County BID (County BID). Both BIDS make a lot of sense to me but my main concern would be that San Luis Obispo City be guaranteed of receiving its fair share of the County BID 2%per occupied room if we were to support it. If there were no guarantee, then I would support a proposal to establish two BIDS if that were possible. In that case, the assessment would be capped at I%per occupied room per BID rather than 2%per occupied room per BID. I would not support a 4%BID proposal. I spoke to Brigitte Elke of the City of San Luis Obispo today who verifiedwith the city attorney that legally both BIDs could be formed. The reasons for both BIDs to succeed are two fold. First, some of the cities in our county already give fiords to the county for promotion and San Luis Obispo City funds would be lost for promotional purposes if the City does not approve the County BID. I was informed that the Visitor's and Conference Bureau(VCB) would no longer promote any city that does not participate in the County BID. The VCB would refuse to promote San Luis Obispo motels, hotels and restaurants from the current promotional funding received from the City of San Luis Obispo. The purpose of either BID is to increase, not decrease current promotional funding. Secondly, forming a City BID permits the city to augment the county effort and promote city-only programs as proposed by the City BID. The funds collected could not be used for any other purpose but tourism promotion for the City of San Luis Obispo. In addition, the City of San Luis Obispo,nor any other individual city, is not an island. Working with the County to promote the entire county gives each city an opportunity to sell the entire area to potential visitors and to give them more reasons for traveling to our beautiful,diverse area. If there were a concern about how the County or City committees might spend the BID assessment funds,parameters could be established and audited. With both BIDs in place, an additional funding source would be in place to promote tourism for year-round travel. Funds collected could not be used for any other purposes but additional tourism promotion. If there were some way to have only one BID and split the funds between the County and City with the assurance that the funds would only be used for additional tourism promotion by each of these entities, I would support such a proposal. Sincerely, 8'COUNCIL k✓CDD DIR La Cuesta Inn, LLC /) - FIN DIP 0"ACA I�ACAO 'FIRE CHIEF O�ATTOCynthia Wood, Managing ember 2rCLERRNEY 2T PW DIR y7 CLERK/ORIO I�POLICE CHF CC: VCB,Altamont Hotels, via email ❑ D PT EADS I'REC DIP 0LITIL DIP j nr"1nr.V i I FNDVO D council memoRAnbum07 qtyofsanLuisosispo, ac�mmistuationoeparztmEnt _ ___ ERK DATE: November 5, 2007 RED FILE MEETING AGENDA DA ll u9 ITEM # hN 2 TO: City Council Pi COUNCIL PL COD DIP $CAO 3'FIN DIR FROM: Ken Hampian, City Administrative Officer E�ACAO �FIRE CHIEF Prepared by: Brigitte Elke, Principal Administrative Analyst ATTORNEY V PW DIR 'iff CLERK/ORIG S POLICE CHF ❑ DEPT HEADS PEC DIR UTIL DIR SUBJECT: San Luis Obispo City Tourism Improvement District ® HR DIP Clarifications to Councilmember Carter's questions �+/4o )c Outlined below (bold) are five questions posed by Councilmember Carter over the weekend with responses (italic) from staff. 1)Page 2-35: Do you happen to know if the intent of SLOVCB is that their board becomes the advisory board for the proposed SLOCTBID? The SLOVCB board has nine members. The BID advisory board would have nine members? Do you happen to know how the SLOVCB board is selected? The SLOVCB board is independent from the TBID board which will be appointed by the County Board of Supervisors. The draft ordinance for the countywide TBID reads: "A countywide advisory board comprised of between nine(9)and fifteen(15)members is hereby created to carry out the functions of an advisory board under Section 36530 of the law. The members of the initial countywide advisory board shall be appointed from a list recommended to the Board of Supervisors by the existing BID Steering Committee." The current SLOVCB Board is comprised of elected and appointed board members. The contributing cities and the County have an appointed seat and the elected seats come from the lodging industry, agriculture, cultural, and business community. 2)Page 2-36: Do you have a breakout of hotel revenue in the County by municipality? (This would include Pismo and the County.) The approximate TOT revenue by jurisdiction is: County $6,500,000 . Pismo Beach $5,800,000 City of San Luis Obispo $4,800,000 Morro Bay $1,900,000 Paso Robles $2,000,000 Atascadero $ 480,000 Arroyo Grande $ 450,000 Grover Beach $ 236,000 GA.Stafflke\Red Files'SLO Ciry BID Caner.doc I� 3)Page 2-40 which is perhaps relative to the point staff makes on page 2-4,paragraph 3 "Current Status" about it being the SLOVCB's decision not to entertain individual memberships: Why is there a Pismo Beach hotelier on the SLOVCB when Pismo makes no contributions to the SLOVCB Currently the SLOVCB allows for individual membership. If hoteliers or restaurants from a "non-supporting" jurisdiction want to pay an individual membership, they can do so. This, however, would change with the countywide TBID since the SLOVCB board decided to no longer support individual membership from non- participating jurisdiction once they become the contractor for the countywide TBID. 4)Page 2-31: Apartment house,dormitory,and mobile home are defined as hotels? Are we currently collecting TOT from these? If these properties had transients staying less than 30 days, they would be subject to TOT. Stenner Glenn apartments featured on our TOT list for a long time, since they used to rent apartments through the summer. Staff is not aware of any such properties, although we do not currently audit for,such use. 5) What is PCC's reasoning on having the PCC control BID expenditures vs.the hoteliers themselves? The PCC was concerned that two advisory bodies for the same "purpose" could create conflicting or competing promotional messages. They wanted to assure consistency between the City's Community Promotion program and the marketing efforts through the TBID. The idea was to add two members and gradually increase the number of hoteliers to five,presenting a majority on the PCC. However, if this were done right away, two current members would have to be exchanged. Cc: Lowell Stanwyck Statler CAStgffLkeVted PilesNSLO City BID-Cartecdar Page 1 of 1 Settle Allen From: Adelaide Inn [adelaide@fix.net] Sent: Mon 11/5/2007 10:21 PM To: Romero, Dave Cc: Brown, Paul; Carter,Andrew; Settle,Allen; Mulholland,Christine RECEIVED Subject: pr city bid NOV 0 6 2007 I Attachments: SLO CITY CLERK Hello Mayor Romero, I can not be at your city's councils meeting as I will be at Paso's meeting tonight. I just want to clear up the position of the Paso Robles hoteliers for the support of the county's BID. The majority of the hotels met last Thursday and reaffirmed our support of the 1 and 1 split for the county BID. This message has been sent to our city manager. We will ask the city council to please move forward with the county BID. Thank you for your time.. Best Regards, Matt Masia, owner &=UNCIL fir CDD DIR Adelaide Inn aCAO FIN DIR Best Western Black Oak Motor Lodge �ACAO FIRE CHIEF RED FILE B ATTORNEY PW DIR MEETING AGENDA Q CLERK(/ORIG POLICE CHF ❑ DEPT HEADS REC DIR DA I Ir l ITEM# 4,?� / /tom 1HR DIR B DIR `P ('Gu.rCiYr 7 C•� v https://mail.slocity.org/exchange/asettle/Inbox/pr%20city%20bid.EML?Cmd=open 11/6/2007 RECEIVED Iril�l�!III�I;iiU11°°Il�ii�lil NOV 0 6 2007 City Clerk_ Memorandum Oty of San Luis Obispo MEE) FILE MEETING AGENDA November 5, 2007 DA iI b ITEM # a PV 4COUNCIL aCDD DIR r CAO $FIN DIR TO: . Mayor Romero& Members of the City Council B'ACAO IR FIRE CHIEF ATTORNEY %PW DIR CLERK/ORIGa SI POLICE CHF FROM: Audrey Hooper, City ClerUq DEPT HEADS 4�1 REC DIR ;.1 UTIL DIR VIA: Ken Hampian, CAOk-p 7R/f3l/ Irl HR DIR SUBJECT: Revision to October 2, 2007, Council Meeting Minutes Council Member Carter has requested that the following paragraph on page C1-7 of the October 2, 2007, minutes be revised as indicated. This paragraph pertains to the discussion of the Use of the San Luis Obispo Stadium for 2008 (item 62). Council Member Carter admowledged that it will be difficult for two beams to succeed financially with shared use of the facility, but suggested that the City's responsibility is not to ensure profitability of a private enterprise in that mgaFd and so he supported the recommendation.. If Council concurs with this revision, the motion should so indicate. GA301-04 IYftdwXCcnecffw to Knutes 10-02-07.doc Es CEIVED NOV o 2��7 11'1 E11'1012A1� C�U1"1'1 C1 CLERK November 1, 2007 L�CCUNCIL 5CCDD In t�CAO FIN C);R, y RED-FILE TO: City Council G?ACAO -FIRE CHIEF VIA: Ken Hampian IRATTORNEY .a PW DIR MEETING AGENDA p OCLERK/ORIG PPOLICE CHF [IDEPT HEADS REC DIR ®AT i1 :ITEM-#2 FROM: Shelly Stanwyck P//q UTIL DIR -- — Prepared by: Brigitte Elke E97:_"&u"fF ;F D:R SUBJECT: San Luis Obispo,Countywide Tourism Improvement District Attached please find a letter from the Countywide Tourism Business Improvement District steering committee, submitting petition letters from City of San Luis Obispo hotels indicating support for a countywide district. The letter states that the countywide effort, separate and distinct from the City's, is now supported by two-thirds of the city hoteliers. Because of inconsistencies in the letter, staff felt that several of the statements and numbers needed further clarification. For instance, petitions have been signed by the newly opened Courtyard Marriott and the not yet opened Hampton Inn. These two properties in particular were counted towards the two-thirds "benchmark" previously requested by Council. Because Public Hearing Item Number 2 on November 6, 2007 — relates specifically to the issue of a Citywide BID, these properties were not considered; the Hampton Inn because it has yet to open or start construction,. and the Courtyard Marriott because as indicated in the report it is too new for an assessment value to be placed. If these properties are included in the countywide BID "count", then the total number of hotels would be 38 and not the 36 on which the steering committee has based its representation of a two- third support. In addition, the Apple Farm is presently one property as TOT is paid under Apple Farm only. If the Apple Farm and Apple Farm Trellis Court were to be counted separately, the count would then be 39 hotels within city limits. Most of the petitions submitted were signed in April and June 2007, several months before the citywide initiative was launched. When preparing the Council Agenda Report, staff did not evaluate whether properties are in support of the countywide initiative because the request was for a citywide BID requested by city properties. At the time of the staff report, Paso Robles' City Manager was not aware of any petitions and was under the impression that the hoteliers were undecided. No action on their part has therefore been taken. San Luis Obispo County Lodging Business Improvement Listrict RECEIVED I NMI 0 1 2097 November 1,2007 SLO CITY CLERK k Ken Hampian City of San Luis Obispo 990 Palm Street San Luis Obispo,CA 93401 Dear Ken: Steering Committee The countywide BID Steering Committee would like the City Council to Jamie Wallace,Co-Chair consider the proposal to establish the countywide Business Improvement Courtyard by Marriott,SLO District and schedule it again for a Council agenda. This revised plan includes John Solu,Co-Chair a revenue-share plan between the cities for local promotion and the Days Inn, Morro Bay countywide promotional efforts.Attached are the letters of support from 66% of the hotels as required by the Council in February. Terence Concannon Mission Inn,Pismo Beach In addition to the letters of support for,the countywide BID,there are 8letters Matt Masia from hoteliers rescinding their support for the city-only BID.That means only Adelaide Inn,Paso Robles 43% of the hotels are in favor of the city-only BID proposal. . Marjorie Ott 0lallieberryInn,Cambria The final draft ordinance to establish the County BID has been circulated JP Patel among all the cities and County and approved. To date, the cities of Morro BwColony Inn.Atascadero Bay and Atascadero and the unincorporated areas have consented to being included in the Countywide BID. In Paso Robles,hotels representing 74%of Nipool Patel the total rooms have also signed a petition showing agreement,and we are Comfort Inn,SLO awaiting Council scheduling as well. Shawn Styler Holiday Inn Express,Paso Robles Please advise Joni Biaggini,working as our BID staff,of your decision to Myraline Morris Whitaker schedule our issue. Cental Coast of California Hotels We look forward to presenting a win-win proposal for the tourism industry and the City of San Luis Obispo. Sincerely, J e Wallace, o-C Nipool Patel Steering Commits BID Steering Committee November 1,2007 Page 2 List of San Luis Obispo hotels in support of being included in Countywide BID: Apple Farm Inn Apple Farm Trellis Court Coachman Inn Comfort Inn and Suites/Lamplighter Courtyard by Marriott Econolodge El Toro Motel Hampton Inn Heritage Inn B&B. Holiday Inn Express Homestead Motel Los Padres Inn Quality Suites Ramada Inn BW Royal Oak Sanitarium BW Somerset . San Luis Inn San Luis Creek Lodge Sunbeam Motel Super 8 Travelodge Travelodge Downtown Villa San Luis Vagabond Inn Petition to Establish the San Luis Obispo County Lodging Business Improvement District Dear City Council: Our lodging property, in coordination with the San Luis Obispo County Visitors & Conference Bureau (SLOCVCB), supports the proposal to establish a Lodging Business Improvement District in San Luis Obispo County. A Lodging Business Improvement District (BID) will enable us to establish an adequate and stable funding source to promote San Luis Obispo County as a tourism destination for year-round travel. We support the proposal of an assessment of 2% per occupied room per night. We understand these funds will be used exclusively for the tourism industry promotion in San Luis Obispo County, with 1% of the 2% collected by our city lodging properties being retained for local tourism promotion efforts. A Tourism District will provide economic benefit to lodging establishments, tourism related businesses and the local jurisdictions in San Luis Obispo County. Please take this letter of renewed support for the countywide Lodging Business Improvement District under consideration. Thank you for your time. Sincerely, Name of Lodging Property (printed) Own /Repres tative ame (printed) (01Z6 lo Owner/Representative Signature ate Please return the completed petition to: SLO County BID Steering Committee 811 EI Capitan Way, San Luis Obispo, CA 93401 Fax: (805) 543-9498 Oct 30 07 08333 p.1 10/30/2007 18:42 86554,' 4 Petition to Establish the San Luis Obispo County Lodging Business Improvement District Dear City Council: Our lodging property, in coordination with the San Luis Obispo County Visitors S Conference Bureau (SLOCVCB), supports the proposal to establish a Lodging Business Improvement District in San Luis Obispo County. A Lodging Business Improvement District(BID)wi l enable us to establish ars adequate and stable funding source to promote San Luis Obispo County as a tourism destination for year-round travel. We support the proposal of an assessment of 2%per occupied room per night We understand these funds will be used exclusively for the tourism industry promotion in San Luis Obispo County, with I%of the 2% collected by our city lodging properties being retained for local tourism promotion efforts. A Tourism District will provide economic benefit to lodging establishments,tourism related businesses and the local jurisdictions in San Luis Obispo County. Please take this letter of renewed support for the countywide Lodging Business Improvement District under consideration. Thank you for your time. Sincerely, Coachman Inn Name of Lodging Property(printed) _ xev',>1 ,Qw ier/Representative Name (printed) ,06dlsGro-;t ofti/Representafnre Signature Dal Please return the completed petition to: SLO County MD StoorkS Committee 811 El Capitan Way,San Luis Obispo,CA 93401 Fa]c (805)S43-9488 Petition to Establish the San Luis Obispo County Lodging Business Improvement District Dear City Council: Our lodging property, in coordination with the San Luis Obispo County Visitors & Conference Bureau (SLOCVCB), supports the proposal to establish a Lodging Business Improvement District in San Luis Obispo County. A Lodging Business Improvement District (BID) will enable us to establish an adequate and stable funding source to promote San Luis Obispo County as a tourism destination for year-round travel. We support the proposal of an assessment of 2% per occupied room per night. We understand these funds will be used exclusively for the tourism industry promotion in San Luis Obispo County, with 1% of the 2% collected by our city lodging properties being retained for local tourism promotion efforts. A Tourism District will provide economic benefit to lodging establishments, tourism related businesses and the local jurisdictions in San Luis Obispo County. Please take this letter of renewed support for the countywide Lodging Business Improvement District under consideration. Thank you for your time. Sincerely, Name of Lodging Property (printed) � acx�—fes Owner/Representative Name (printed) - e/a Owner/ a gnature Date Please return the completed petition to: SLO County BID Steering Committee 811 El Capitan Way, San Luis Obispo, CA 93401 Fax.: (805) 543-9498 Petition to Establish the San Luis Obispo County Lodging Business Improvement District Dear City Council: Our lodging property, in coordination with the San Luis Obispo County Visitors & Conference Bureau (SLOCVCB), supports the proposal to establish a Lodging Business Improvement District in San Luis Obispo County. A Lodging Business Improvement District (BID) will enable us to establish an adequate and stable funding source to promote San Luis Obispo County as a tourism destination for year-round travel. We support the proposal of an assessment of 2% per occupied room per night. We understand these funds will be used exclusively for the tourism industry promotion in San Luis Obispo County, with 1% of the 2% collected by our city lodging properties being retained for local tourism promotion efforts. A Tourism District will provide economic benefit to lodging establishments, tourism related businesses and the local jurisdictions in San Luis Obispo County. Please take this letter of renewed support for the countywide Lodging Business Improvement District under consideration. Thank you for your time. Sincerely, Name o odging P operty (printed) St�W Owner/Representative Name (printed) w er/Representa ive Sin re at Please return the completed petition to: SLO County BID Steering Committee 811 El Capitan Way, San Luis Obispo, CA 93401 Fax: (805) 543-9498 By Friday, April 20, 2007 Petition to Establish the San Luis Obispo County Lodging Business Improvement District Dear City Council: Our lodging property, in coordination with the San Luis Obispo County Visitors & Conference Bureau (SLOCVCB), supports the proposal to establish a Lodging Business Improvement District in San Luis Obispo County. A Lodging Business Improvement District (BID) will enable us to establish an adequate and stable funding source to promote San Luis Obispo County as a tourism destination for year-round travel. We support the proposal of an assessment of 2% per occupied room per night. We understand these funds will be used exclusively for the tourism industry promotion in San Luis Obispo County, with I% of the 2% collected by our city lodging properties being retained for local tourism promotion efforts. A Tourism District will provide economic benefit to lodging establishments, tourism related businesses and the local jurisdictions in San Luis Obispo County. Please take this letter of renewed support for the countywide Lodging Business Improvement District under consideration. Thank you for your time. Sincerely, Name of Lodging Property (p rated) Owner/Represents a Name (printed) f'i � y2��v7 Owner epresentative Signature Date Please return the completed petition to: SLO County BID Steering Committee 811 EI Capitan Way, San Luis Obispo, CA 93401 Fax: (805),643-9498 i Petition to Establish the San Luis Obispo County Lodging Business Improvement District Dear City Council: Our lodging property, in coordination with the San Luis Obispo County Visitors & Conference Bureau (SLOCVCB), supports the proposal to establish a Lodging Business Improvement District in San Luis Obispo County. A Lodging Business Improvement District (BID) will enable us to establish an adequate and stable funding source to promote San Luis Obispo County as a tourism destination for year-round travel. We support the proposal of an assessment of 2% per occupied room per night. We understand these funds will be used exclusively for the tourism industry promotion in San Luis Obispo County, with 1% of the 2% collected by our city lodging properties being retained for local tourism promotion efforts. A Tourism District will provide economic benefit to lodging establishments, tourism related businesses and the local jurisdictions in San Luis Obispo County. Please take this letter of renewed support for the countywide Lodging Business Improvement District under consideration. Thank you for your time. Sincerely, o2v. Name of Lodging Property (printed) Yfl'1ij N Owner/Representative Name (printed) Vk— — (�/ti�d) Owner epresentative Signature Date Please return the completed petition to: SLO County BID Steering Committee 811 EI Capitan Way, San Luis Obispo, CA 93401 Fax: (805)543-9498 s, . _ ��� � 55'+ �zg � Petition to Establish the San Luis Obispo County Lodging Business Improvement District Dear City Council: Our lodging property, in coordination with the San Luis Obispo County Visitors & Conference Bureau (SLOCVCB), supports the proposal to establish a Lodging Business Improvement District in San Luis Obispo County. A Lodging Business Improvement District (BID) will enable us to establish an adequate and stable funding source to promote San Luis Obispo County as a tourism destination for year-round travel. We support the proposal of an assessment of 2% per occupied room per night. We understand these funds will be used exclusively for the tourism industry promotion in San Luis Obispo County, with 1% of the 2% collected by our city lodging properties being retained for local tourism promotion efforts. A Tourism District will provide economic benefit to lodging establishments, tourism related businesses and the local jurisdictions in San Luis Obispo County. Please take this letter of renewed support for the countywide Lodging Business Improvement District under consideration. Thank you for your time. Sincerely, Namd of Lodging Property (printed) Owner/Re resentative Name (printed) . O ner/Repr iv Si ture *Dtel Please return the completed petition to: SLO County BID Steering Committee 811 EI Capitan Way, San Luis Obispo, CA 93401 Fax: (805) 543-9498 By Friday, April 20, 2007 Petition to Establish the San Luis Obispo County Lodging Business Improvement District Dear City Council: Our lodging property, in coordination with the San Luis Obispo County Visitors & Conference Bureau (SLOCVCB), supports the proposal to establish a Lodging Business Improvement District in San Luis Obispo County. A Lodging Business Improvement District (BID) will enable us to establish an adequate and stable funding source to promote San Luis Obispo County as a tourism destination for year-round travel. We support the proposal of an assessment of 2% per occupied room per night. We understand these funds will be used exclusively for the tourism industry promotion in San Luis Obispo County, with 1% of the 2% collected by our city lodging properties being retained for local tourism promotion efforts. A Tourism District will provide economic benefit to lodging establishments, tourism related businesses and the local jurisdictions in San Luis Obispo County. Please take this letter of renewed support for the countywide Lodging Business Improvement District under consideration. Thank you for your time. Sincerely, Heritage Inn B &B Name of Lodging Property (printed) Owner epresentative Name (printed) OwnerffRepresentative Signature Date Please return the completed petition to: SLO County BID Steering Committee 811 EI Capitan Way, San Luis Obispo, CA 93401 Fax: (805) 543-9498 05/07/2007 12:44 80589'1 _6 PACIFICA HOTEI l PAGE 04/06 Petition to Establish the San Luis Obispo County Lodging Business Improvement District Dear City Council: Our lodging property, in coordination with the San Luis Obispo County Visitors & Conference Bureau (SLOCVCB), supports the proposal to establish a Lodging Business Improvement District in San Luis Obispo County. A Lodging Business Improvement District (BID)will enable us to establish an adequate and stable funding source to promote San Luis Obispo County as a tourism destination for year-round travel. We support the proposal of an assessment of 2% per occupied room per night We understand these funds will be used exclusively for the tourism industry.promction in San Luis Obispo County, with 1% of the 2% collected by our city lodging properties being retained for local tourism promotion efforts. A Tourism District will provide economic benefit to lodging establishments, tourism related businesses and the local jurisdictions in San Luis Obispo County. Please take this letter of renewed support for the countywide Lodging Business improvement District under consideration. Thank you for your time. Sincerely, ':L)n SLO Name dKodging Prope rintedj .�-Zhi MAM Owner/Representative Nafhe (printed) OwnedikepreMphifve Si nature Dafe Please return the completed petiition to: SLO County BID Steering Committee 811 El Capitan Way, San Luis Obispo,CA 93401 Fax: (805)543-9498 Petition to Establish the San Luis Obispo County Lodging Business Improvement District Dear City Council: Our lodging property, in coordination with the San Luis Obispo County Visitors& Conference Bureau (SLOCVCB), supports the proposal to establish a Lodging Business Improvement District in San Luis Obispo County. A Lodging Business Improvement District (BID) will enable us to establish an adequate and stable funding source to promote San Luis Obispo County as a tourism destination for year-round travel. We support the proposal of an assessment of 2% per occupied room per night. We understand these funds will be used exclusively for the tourism industry promotion in San Luis Obispo County, with 1% of the 2% collected by our city lodging properties being retained for local tourism promotion efforts. A Tourism District will provide economic benefit to lodging establishments, tourism related businesses and the local jurisdictions in San Luis Obispo County. Please take this letter of renewed support for the countywide Lodging Business Improvement District under consideration. Thank you for your time. Sincerely, Name of Lodging Property (printed) Owner/Reptesentatiive Name (printed) Owner/Representative Signature D to Please return the completed petition to: SLO County BID Steering Committee 811 El Capitan Way, San Luis Obispo, CA 93401 Fax: (805) 543-9498 Petition to Establish the San Luis Obispo County Lodging Business Improvement District Dear City Council: Our lodging property, in coordination with the San Luis Obispo County Visitors & Conference Bureau (SLOCVCB), supports the proposal to establish a Lodging Business Improvement District in San Luis Obispo County. A Lodging Business Improvement District (BID) will enable us to establish an adequate and stable funding source to promote San Luis Obispo County as a tourism destination for year-round travel. We support the proposal of an assessment of 2% per occupied room per night. We understand these funds will be used exclusively for the tourism industry promotion in San Luis Obispo County, with 1% of the 2% collected by our city lodging properties being retained for local tourism promotion efforts. A Tourism District will provide economic benefit to lodging establishments, tourism related businesses and the Local jurisdictions in San Luis Obispo County. Please take this letter of renewed support for the countywide Lodging Business Improvement.District.under consideration. Thank you for your time. Sincerely, lid.. Q(? � Name of Lodging Property (printed) Owner/Representative Name (printed) Owner/Representative Tignature Date Please return the completed petition to: SLO County BID Steering Committee 811 EI Capitan Way, San Luis Obispo, CA 93401 Fax: (805) 543-9498 Juo •29 • X00 6 0 6 P M _ o• 3a66 P- 1/i Petition to Establish the San Luis Obispo County Lodginc Business Improvement District Dear City Council: Our lodging property, in coordination with the San Luis Obispo County Visitors & Conference Bureau (SLOCVCB), supports the proposal to establish a Lodging Business improvement District in San Luis Obispo County. A Lodging Business Improvement District(BID)will enable unto establish an adequate and stable funding source to promote San Luis Obispo County as a tourisr.d destination for year-round travel. We support the proposal of an assessment of 2% per occupied room per night t'lle understand these funds will be used exclusively for the tourism incustn;promotion in San Luis Obispo County, with 1% of the 2% collected by our city lodging properties being retained for local tourism promotion efforts. A Tourism District wits provide economic benefit to lodging establishments, tourism related businesses and the local jurisdictions in San Luis Obispo County. Please take this letter of renewed support for the countywide Lodging,Business Imp rove, District under consideration. Thank you for your time. Sincerely, Name of Lodging Property qnted) Owner/R -ntative Name (printe ) ;;?5,w e'r a Sig Katdre Dale Please return the completed petition to: SLO County BID Steering Committee 811 EI Capitan Way,San Luis Obispo, CA 93401 Fax: (805)643-5498 Petition to Establish the San Luis Obispo County Lodging Business Improvement District Dear City Council: Our lodging property, in coordination with the San Luis Obispo County Visitors & Conference Bureau (SLOCVCB), supports the proposal to establish a Lodging Business Improvement District in San Luis Obispo County. A Lodging Business Improvement District (BID) will enable us to establish an adequate and stable funding source to promote San Luis Obispo County as a tourism destination for year-round travel. We support the proposal of an assessment of 2% per occupied room per night. We understand these funds will be used exclusively for the tourism industry promotion in San Luis Obispo County, with 1% of the 2% collected by our city lodging properties being retained for local tourism promotion efforts. A Tourism District will provide economic benefit to lodging establishments, tourism related businesses and the local jurisdictions in San Luis Obispo County. Please take this letter of renewed support for the countywide Lodging Business Improvement District under consideration. Thank you for your time. Sincerely, Name of Lodging Property (printed) Owner/Representative Name (printed) Z 6 Owne�esentatnre Signature Dat Please return the completed petition to: SLO County BID Steering Committee 811 EI Capitan Way, San Luis Obispo,CA 93401 Fax: (805) 543-9498 06/2°/2007 17:10 805544BW ROYAL OAK PAGE 01 06/2S/2007 16:14 80554,9448 SLOCVCB PAGE 01 Petition to Establish the San Luis Obispo County Lodging Business improvement District Dear City Council: Our lodging property, in coon ination with the San Luis Obispo County Visitors & Gonference Bureau (SLOCVCB), supports the proposal to establish a cdg Ing Business Improvement District in San Luis Obispo County. A Lodging Business Improvement District(BiD)vrrll enable us to establish an adequate and stable funding source to promote San Luis Obispo County as a tourism destination for;near-round travel. We support the proposal of an assessment of 2% per accxpied o,, per night. We understand these funds will be used exclusively for the tourism it lustry promotion in San Luis Obispo County,with 1% of the 2%collected by our city lodging properties being retained for local tourism promotion efforts. A Tourism.District V.11 provide economic benefit to lodging establishments,tourism related businesses qrd he local j;ar%cf1ctiom in San Luis Obispo County. Pic.ass take this letter of renewed supporta^ for the countywide Lodging � �i ,r„3 improvement District under consideration. Thank you for your time. Sincerely, Name of Lodging Property(printed) OwrYer/Represe ' dive Name (printed) ! F f�� on Ownerimepresentative Signature L?af Please return the completed petition to: 51.0 County BID Steering Committee 811 EI Capitan Way,San Luis Obispo,CA 93401 Fac: (soi) 343.8498 i Petition to Establish the San Luis Obispo County Lodging Business Improvement District Dear City Council: Our lodging property, in coordination with the San Luis Obispo County Visitors & Conference Bureau (SLOCVCB), supports the proposal to establish a Lodging Business Improvement District in San Luis Obispo County. A Lodging Business Improvement District (BID) will enable us to establish an adequate and stable funding source to promote San Luis Obispo County as a tourism destination for year-round travel. We support the proposal of an assessment of 2% per occupied room per night. We understand these funds will be used exclusively for the tourism industry promotion in San Luis Obispo County, with 1% of the 2% collected by our city lodging properties being retained for local tourism promotion efforts. A Tourism District will provide economic benefit to lodging establishments, tourism related businesses and the local jurisdictions in San Luis Obispo County. Please take this letter of renewed support for the countywide Lodging Business Improvement District under consideration. Thank you for your time. Sincerely, Sanitarium Name of Lodging Property (printed) Suzie Kyle Owner/Representative Name (printed) (o-2q Owne Represe tive Signature Date Please return the completed petition to: $LO County BID Steering Committee 811 EI Capitan Way, San Luis Obispo, CA 93401 Fax: (805) 543-9498 Petition to Establish the San Luis Obispo County Lodging Business Improvement District Dear City Council: Our lodging property, in coordination with the San Luis Obispo County Visitors & Conference Bureau (SLOCVCB), supports the proposal to establish a Lodging Business Improvement District in San Luis Obispo County. A Lodging Business Improvement District(BID) will enable us to establish an adequate and stable funding source to promote San Luis Obispo County as a tourism destination for year-round travel. We support the proposal of an assessment of 2% per occupied room per night. We understand these funds will be used exclusively for the tourism industry promotion in San Luis Obispo County, with 1% of the 2% collected by our city lodging properties being retained for local tourism promotion efforts. A Tourism District will provide economic benefit to lodging establishments, tourism related businesses and the local jurisdictions in San Luis Obispo County. Please take this letter of renewed support for the countywide Lodging Business Improvement District under consideration. Thank you for your time. Sincerely, Name of Lodging Property (printed) ner/Representative Name (printed) VL--� 6 Lr e /Representative Signature Date Please return the completed petition to: SLO County BID Steering Committee 811 EI Capitan Way, San Luis Obispo,CA 93401 Fax: (805) 543-9498 Petition to Establish the San Luis Obispo County Lodging Business Improvement District Dear City Council: Our lodging property, in coordination with the San Luis Obispo County Visitors & Conference Bureau (SLOCVCB), supports the proposal to establish a Lodging Business Improvement District in San Luis Obispo County. A Lodging Business Improvement District (BID) will enable us to establish an adequate and stable funding source to promote San Luis Obispo County as a tourism destination for year-round travel. We support the proposal of an assessment of 2% per occupied room per night. We understand these funds will be used exclusively for the tourism industry promotion in San Luis Obispo County, with 1% of the 2% collected by our city lodging properties being retained for local tourism promotion efforts. A Tourism District will provide economic benefit to lodging establishments, tourism related businesses and the local jurisdictions in San Luis Obispo County. Please take this letter of renewed support for the countywide Lodging Business Improvement District under consideration. Thank you for your time. Sincerely, Name of Lodging Property (printed) -G�o Oviner/Representative N me (printed) 1- eni c L G L I U Owner/Repres-e--nTative Signature Date Please return the completed petition to: SLO County BID Steering Committee 811 EI Capitan Way, San Luis Obispo, CA 93401 Fax: (805)543-9498 i Petition to Establish the San Luis Obispo County Lodging Bu.%;ness Improvement District Dear City ClOuncil, Our lodging property, in coordination with the San Luis Obispo County Visitors Conference Bureau (SLOCVCB), supports the proposal to establish a Lodging Business Improvement District in San Luis Obispo County. A Lodging Business Improvement District (BID)will enable us to establish an adequate and stahie fund rig source to promote San Luis Obispo County as a tourism destination for yearroLrd travel.. We support the proposal of an assessment of 2% per cccupied room per n!g""t'C. We understand these funds will be used exclusively for the tourism industry promotion in San Luis C'Mispo County, with 1%of the 2% collected by our city lodging properties being retained for local tourism promotion efforts. A Tourism District will provide economic bene r to lodging establishments, tourism related businesses and the kcal jurisdictions in San Luis Obispo County. Please take this letter of renewed support for the countywide Lodging Business Improvement District under consideration. Thank you for your time. Sincerely, Name of Lodging Property (prin d) .LT1 0(a Owned eprasentative Name (printed) Owner/R3pres tiv Signature Date Please return the completed petition to: SLO County BIG Steering Committee 811 EI Capitan Way, San Luis Obispo, CA 93401 Fax:(805) 543.9488 I0 3Jtld 90ZIti9908 E17:00 _60Z/Z0/L2 Petition to Establish the San Luis Obispo County Lodging Business Improvement District Dear City Council: Our lodging property, in coordination with the San Luis Obispo County Visitors & Conference Bureau (SLOCVCB), supports the proposal to establish a Lodging Business Improvement District in San Luis Obispo County. A Lodging Business Improvement District (BID) will enable us to establish an adequate and stable funding source to promote San Luis Obispo County as atourism destination for year-round travel. We support the proposal of an assessment of 2% per occupied room per night. We understand these funds will be used exclusively for the tourism industry promotion in San Luis Obispo County, with 1% of the 2% collected by our city lodging properties being retained for local tourism promotion efforts. A Tourism District will provide economic benefit to lodging establishments, tourism related businesses and the local jurisdictions in San Luis Obispo County. Please take this letter of renewed support for the countywide Lodging Business Improvement District under consideration. Thank you for your time. Sincerely, Name of Lodging Property (printed) /)`eal 9&V &L) Owner/Representative/Name (printed) a Owner/Representati Signa ure Me . Please return the completed petition to: SLO County BID Steering Committee 811 EI Capitan Way, San Luis Obispo, CA 93401 Fax: (805) W-9498 Petition to Establish the San Luis Obispo County Lodging Business Improvement District Dear City Council:. Our lodging property, in coordination with the San Luis Obispo County Visitors & Conference Bureau (SLOCVCB), supports the proposal to establish a Lodging Business Improvement District in San Luis Obispo County. A Lodging Business Improvement District (BID) will enable us to establish an adequate and stable funding source to promote San Luis Obispo County as a tourism destination for year-round travel. We support the proposal of an assessment of 2% per occupied room per night. We understand these funds will be used exclusively for the tourism industry promotion in San Luis Obispo County, with 1% of the 2% collected by our city lodging properties being retained for local tourism promotion efforts. A Tourism District will provide economic benefit to lodging establishments, tourism related businesses and the local jurisdictions in San Luis Obispo County. Please take this letter of renewed support for the countywide Lodging Business Improvement District under consideration. Thank you for your time. Sincerely, Name of Lodging Property (printed) Owner/Representative Name (printed) LL OwnerARepresentative Signature D to Please return the completed petition to: Kathleen Sauret San Luis Obispo County VCB 811 EI Capitan Way, San Luis Obispo, CA 93401 Fax: (805) 543-9498 10/31/2E07 12:30 4082r '117 _ PAGE 01/01 Petition to Establish the San Luis Obispo.County Lodging Business Improvement District Dear City Council: Our lodging property, in Coordination with the San Luis Obispo County Visitors & Conference Bureau (SLOCVCB), supports the proposal to establish a Lodging Business Improvement District In San Luis Obispo County. A Lodging Business Improvement District (BID) will enable us to establish an adequate and stable funding source to promote San Luis Obispo County as a tourism destination for year-round travel. We support the proposal of an assessment of 2% per occupied room per night. L,tom We understand these funds will sed exclusively for the tourism industry promotion in San Luis Obispo County, wit 1 of the 2% collected by our city lodging properties being retained for local tourism promotion efforts. A Tourism District will provide economic benefit to lodging establishments, tourism related businesses and the local jurisdictions in San Luis Obispo County. Please take this letter of renewed support for the countywide Lodging Business Improvement District under consideration. Thank you for your time. Sincere[ , J.tvjP a.�,bcait� ' Q"�"'��C. Name of Lodging Property (printed) .Owner;F,fpresentative PJame (printed) Owner/Re a ntative Signatusy Date Please return the i;ompleted petition to: SLO County SID Ste®ring Committee 811 EI Capitan Way,.San Luis Obispo, CA 93401 Fax: (805)543.9498 Petition to Establish the San Luis Obispo County Lodging Business Improvement bistrict Dear City Council: Our lodging property, in coordination with the San Luis Obispo County Visitors & Conference Bureau (SLOCVCB), supports the proposal to establish a Lodging Business Improvement District in San Luis Obispo County. A Lodging Business Improvement District (BID) will enable us to establish an adequate and stable funding source to promote San Luis Obispo County as a tourism destination for year-round travel. We support the proposal of an assessment of 2% per occupied room per night. We understand these funds will be used exclusively for the tourism industry promotion in San Luis Obispo County, with 1% of the 2% collected by our city lodging properties being retained for local tourism promotion efforts. A Tourism District will provide economic benefit to lodging establishments, tourism related businesses and the local jurisdictions in San Luis Obispo County. Please take this letter of renewed support for the countywide Lodging Business Improvement District under consideration. Thank you for your time. Sincerely, ` RWVCLcYbG, E - SLo Name of Lodging Property (printed) �.�kA�- Owner/Representative Name (printed) Owner/Representative Signature Date . Please return the completed petition to: SLO County BID Steering Committee 811 EI Capitan Way, San Luis Obispo, CA 93401 Fax: (805) 543-9498 G Petition to Establish the San Luis Obispo County Lodging Business Improvement District Dear City Council: Our lodging property, in coordination with the San Luis Obispo County Visitors & Conference Bureau (SLOCVCB), supports the proposal to establish a Lodging Business Improvement District in San Luis Obispo County. A Lodging Business Improvement District (BID) will enable us to establish an adequate and stable funding source to promote San Luis Obispo County as a tourism destination for year-round travel. We support the proposal of an assessment of 2% per occupied room per night. We understand these funds will be used exclusively for the tourism industry promotion in San Luis Obispo County, with 1% of the 2% collected by our city lodging properties being retained for local tourism promotion efforts. A Tourism District will provide economic benefit to lodging establishments, tourism related businesses and the local jurisdictions in San Luis Obispo County. Please take this letter of renewed support for the countywide Lodging Business Improvement District under consideration. Thank you for your time. Sincerely, N me of Lodging Property (printed) T-2,-q v- P"9 Owner/Representative Name (printed) l- 0 Owr(er/Representative Signature Date Please return the completed petition to: SLO County BID Steering Committee 811 EI Capitan Way, San Luis Obispo, CA 93401 Fax: (805) 543-9498 Petition to Establish the San Luis Obispo County Lodging Business Improvement District Dear City Council: Our lodging property, in coordination with the San Luis Obispo County Visitors & Conference Bureau (SLOCVCB), supports the proposal to establish a Lodging Business Improvement District in San Luis Obispo County. A Lodging Business Improvement District (BID) will enable us to establish an adequate and stable funding source to promote San Luis Obispo County as a tourism destination for year-round travel. We support the proposal of an assessment of 2% per occupied room per night. We understand these funds will be used exclusively for the tourism industry promotion in San Luis Obispo County, with 1% of the 2% collected by our city lodging properties being retained for local tourism promotion efforts. A Tourism District will provide economic benefit to lodging establishments, tourism related businesses and the local jurisdictions in San Luis Obispo County. Please take this letter of renewed supportfor the countywide Lodging Business Improvement.District under consideration. Thank you for your time. Sincerely, �) Name of lodging Property (printed) Rnon.--,;i-t L Zr� Owner/ p entative Name (printed) G 1 1 n 7-- Owner/MiiVe-§i-Mafi4a6nature Date Please return the completed petition to: SLO County BID Steering Committee 811 El Capitan Way, San Luis Obispo, CA 93401 Fax: (805) 543-9498 11/02/2007 13:15 8055439698 SLOCVCB PAGE 01 RECEIVED Q COUNCIL CDD DIR $CAO FIN DIR NOV 0 5 2007 �I RED FILE CACAO M ING AGENDA ATTORNEY FIRECHIEFSLO CITY CLERK Q-CLERK/ORIG [�-POLICE CHF DATE k1h A 7 ITEM # 0 DEPT HEADS lj7 REC DIR Er UTIL DIR �' i✓ S HR DIR � O[Jno�iG k L c Eiz�c, TO: SM Ltis Obispo City-Cauucil Mcmbers Witb dais letter,I am rescmditigmy suppOtt foz the establishment of the city ulyBID. I am is support of the city of Sat.Lina Obispo estabUshiag a BID d=t.assesses the lodging industiy 2°/a per occupied room per.nighr;with Half of the total asse3=eat being allomted so the County BID and the tetwiader to be used for additional local tourism promotion prog=ns. Siac�sely, - a;_Z�az Name of Lodging Property resentanve 1N Owner/Rep _ (px=4 ame Owncr/Reptesentativc�a�e ]Date I'd 8LZ0-Z9&SO2 UORM IIe4S M:61 LO ZO noN Page 1 of 1 RECEIVED i Cano, Elaina -- 001 REB-F From: Council, SloCity MEETING AGENDA SLO CITY CLERK Sent: Friday, November 02, 200711:22 AM DATE44— -LL ` 4-1 ITEM #-�_ To: Cano, Elaina -�'"`'� Subject: FW: Tourism BID On Tuesday 11/6 you will be voting on the citywide tourism improvement district JBID). I want the council to know that I support the TBID with the following stipulation.. In the Council Agenda Report dated 11/6/07 it states that the PCC is being considered as the advisory body of the TBID. I am opposed to the PCC being the advisory body for the TBID. Since the hotels are self assessing the tax we should control our future. I support the TBID only if the advisory body to oversee the funds collected is made up of hotel owners or their representatives. George Newland A 2. e0 ip c 6 L L Managing Partner �-COUNCIL -f---�;---CPDD DIR Quality Suites Hotel ICAO �E FIN DIR 1631 Monterey St. 4;R ACAO $PFIRE CHIEF San Luis Obispo, CA 93401 ATTORNEY DPW DIR Ph. 805-541-5001 Fax 805-546-9475 fH'CLERK/ORIG a POLICE CHF www.qualitysuitesslo.com ❑ DEPT HEADS 13 REC DIR UTIL DIR ?2�'9r1 pR BIR y� eo cw e c � ° 11/2/2007 SLOBID Page 1 of 1 0 Cano, Elaina RED FILE RECEIVED I From: Council, SloCity DA LLITEM # L; NOV 0 2 200 Sent: Friday, November 02, 200711:21 AM ISLO CITY CLERK To: Cano, Elaina Subject: FW: SLOBID Mayor Romero, Allen Settle, Andrew Carter, Christine Mulholland and Paul Brown: On Tuesday,November 6, 2007, you will be voting on a Resolution of Intention to form a citywide tourism improvement district (TBID) for the purpose of increasing industry investment in tourism marketing in San Luis Obispo. In our presentation to Council on September 18, 2007, we proposed a city BID as opposed to a County Wide BID so that the hotel industry in San Luis Obispo may control its future. We also proposed an advisory board made up of only hotel owners, or their representatives, who would coordinate their efforts with the PCC; not become members of the PCC. We are totally opposed to the stipulation of the PCC that only one advisory body should be considered, but we would be in favor of one hotel member of the PCC also being a member of the Hotel Advisory body of the city TBID. We know there is a protest by some of the hotels in San Luis Obispo, because they are either members of the VCB board or it's Steering Committee, or they.might fear being alienated by The San Luis Obispo County Visitors and Conference Bureau. We feel that there is not a large enough protest to prevent the ordinance from proceeding and ask you for a"Yes" vote to move to the next step. Your affirmative vote will still allow Hoteliers, that wish to protest, do so in writing. Thank you, AAi2t> el ij�COUNCL 5LCDD DIR CAO `e FIN DIR John & Dianne ConnerACAO 9FIRE CHIEF f7 ATTORNEY ;1 PW DIR Petit Soleil J2 CLERK/ORIG a POLICE CHF Bed et Breakfast 0DEPT HEADS J REC DIR 1473 Monterey Street P/IRUTIL DIR 3c�✓F San Luis Obispo, CA 93401 'r HR DIR 800-676-1588o v N e Fie reservations@petitsoleiislo.com CAO www.petitsoleilslo.com n eCEg-cC- 11/2/2007 RECEIVED RED FILE OCT 3 0 2001 MEETING AGENDA SLO CITY CLERK Ii I I -ITEM #T j October 30, 2007 TO: San Luis Obispo City Council Members RE: Tourism BIDS Please see attached letters regarding the support for tourism BIDs in the City of San Luis Obispo. Cc: Ken Hampian OCUNCI -d"CDD DIR Jonathon Lowell ACAO ;?FIN DIR Shelly Stanwyck ATTORNEY DPW CHIEF ,Q CLEftORIO DPW DIR Brigitte Elke ❑ D PT HEAbS POLICE CNF $REC DIR 'CTUTIL DIR eL-HR DIR / A,, TO: San Luis Obispo City Council Members With this letter, I am rescinding my support for the establishment of the city-only BID. I am in support of the city of San Luis Obispo establishing a.BID that assesses the lodging industry 2%per occupied room per night;with half of the total assessment being allocated to the County BID and the remainder to be used for additional local tourism promotion programs. Sincerely, N ame o od ' g Property L-e )I �E'A-k (p Owner/Representative Name ted) Ownef/Rep=aentative Signature OL3 j Date l1 TO: San Luis Obispo City Council Members With this letter, I am rescinding my support for the establishment of the city-only BID. I am in support of the city of San Luis Obispo establishing a BID that assesses the lodging industry 2%per occupied room per night;with half of the total assessment being allocated to the County BID and the remainder to be used for additional local tourism promotion programs. Sincerely, Name of L g Property 2 q/M * '�' F. Owner/Representative Name (printed) RUA Owner esentattve ignature Date TO: San Luis Obispo City Council Members With this letter, I am rescinding my support for the establishment of the city-only BID. I am in support of the city of San Luis Obispo establishing a BID that assesses the lodging industry 2%per occupied room per night;with half of the total assessment being allocated to the County BID and the remainder to be used for additional local tourism promotion programs. Sincerely, Name of Lodging Property S� ry 1 1S7(z Owner/Representative Name (printed) r Owner/Representative Signature Date � 1 TO: San Luis Obispo City Council Members With this letter, I am rescinding my support for the establishment of the city-only BID. I am in support of the city of San Luis Obispo establishing a BID that assesses the lodging industry 2%per occupied room per night;with half of the total assessment being allocated to the County BID and the remainder to be used for additional local tourism promotion programs. Sincerely, Name of Lodging Property Oce,,, e Owner/Representative Name (printed) Owner/Representative Signature Date l TO: San Luis Obispo City Council Members With this letter, I am rescinding my support for the establishment of the city-only BID. I am in support of the city of San Luis Obispo establishing a BID that assesses the lodging industry 2% per occupied room per night;with half of the total assessment being allocated to the County BID and the remainder to be used for additional local tourism promotion programs. Sincerely, Name of Lodging Property Owner/Representative Name (printed) Owner/Representative Signature Dat