HomeMy WebLinkAbout04/15/2008, AGENDA council agcnaa
CITY OF SAN LUIS OBISPO
CITY HALL, 990 PALM STREET
Tuesday, April 15, 2008
4:00 p.m. SPECIAL.MEETING Council Chamber
990 Palm Street
CALL TO ORDER: Mayor Dave Romero
ROLL CALL: Council Members Andrew Carter, Christine Mulholland, Allen
K. Settle, Vice Mayor Paul Brown, and
Mayor Dave Romero
PUBLIC COMMENTS ON AGENDA ITEMS: You may address the Council on any item described in this agenda by
completing a speaker slip and giving it to the City Clerk prior to the meeting. The Mayor will invite public comments before
the Council takes action on each item. (Gov. Code Sec. 54954.3(a)) Your speaking time is limited to three (3) minutes.
CC&P Sec.1.3.7)
PUBLIC HEARING
1. FORMATION OF A CITYWIDE TOURISM BUSINESS IMPROVEMENT
DISTRICT. (STANWYCK/ELKE— 1 HOUR)
RECOMMENDATION: Adopt a Resolution of Intention to form a citywide tourism
business improvement district JBID) for the purpose of increasing industry investment
in tourism marketing in San Luis Obispo.
® City Council regular meetings are televised live on Charter Channel 20. The City of San Luis Obispo is committed to
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Please speak to the City Clerk prior to the meeting if you require a hearing amplification device. For more agenda information,call
781-7100.
Any writings or documents provided to a majority of the City Council regarding any item on this agenda will be made available for
public inspection in the City Clerk's office located at 990 Palm Street,San Luis Obispo,during normal business hours.
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Council Agenda Tuesuay, April 15, 2008
BUSINESS ITEM
2. 2007 GENERAL PLAN ANNUAL REPORT. (MANDEVILLE/CODRON - 45
MINUTES)
RECOMMENDATION: Receive a presentation on the 2007 General Plan Annual
Report.
CONSENT AGENDA
The Consent Agenda is approved on one motion. Council Members may pull consent items to be
considered after Business items. The public may comment on any item on the Consent Calendar.
C1. MINUTES OF MARCH 18. 2008. (HOOPER)
RECOMMENDATION: Waive oral reading and approve as presented.
C2. RESOLUTION TO JOIN INTERNATIONAL COUNCIL FOR LOCAL
ENVIRONMENT INITIATIVES - LOCAL GOVERNMENTS FOR
SUSTAINABILITY (ICLEI) IN ORDER TO CONDUCT A GREENHOUSE GAS
EMISSIONS INVENTORY FOR THE CITY OF SAN LUIS OBISPO.
(MANDEVILLE/MURRY)
RECOMMENDATION: 1. Adopt a resolution to join ICLEI (International Council for
Local Environmental Initiatives — Local Governments for Sustainability. 2. Authorize
staff to work with an intern to use the ICLEI program to conduct a greenhouse gas
emissions inventory for the City of San Luis Obispo. 3. Identify Council Member
Mulholland to act as the "Elected Official Liaison'.
C3. STREET RECONSTRUCTION 2007-08 PROJECT, SPECIFICATION N0.
90729. (WALTER/GUZMAN)
RECOMMENDATION: 1. Approve plans and Specifications for the Street
Reconstruction 2007-08 Project, Specification No. 90729. 2. Authorize staff to
advertise for bids and authorize the CAO to award the contract if the lowest responsible
bid is less than or equal to the Engineer's Estimate of $627,000 ($572,000 General
Fund, $34,000 Water System Improvements and $21,000 Collection System
Improvements).
C4. NEW AGREEMENT WITH SAN LUIS OBISPO LITTLE THEATER FOR LEASE
OF PROPERTY AT 888 MORRO STREET. (STANWYCK/ELKE)
RECOMMENDATION: 1. Rescind the current lease agreement with the San Luis
Obispo Little Theater (SLOLT) for 888 Morro Street. 2. Approve a new 10-year lease
agreement between the City of San Luis Obispo and the San Luis Obispo Little Theatre
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Council Agenda Tuesaay, April 15, 2008
(SLOLT) for lease of property at 888 Morro Street and authorize the Mayor to execute
the agreement.
CS. ANDREWS CREEK BYPASS, SPECIFICATION NO. 90562. (WALTER/HORN)
RECOMMENDATION: 1. Approve a purchase order in the amount of $55,113 with the
Wallace Group for alternatives analysis for the Andrews Creek Bypass, Specification
No. 90562. 2. Approve a transfer of $60,625 ($58,783 from construction and $1,842
from study) to the design account for this project.
C6. RAILROAD SAFETY TRAIL BRIDGE: HIGHWAY. 101 CROSSING:
SPECIFICATION NO. 90741. (WALTER/MCGUIRE)
RECOMMENDATION: 1. Approve a contract in the amount of $143,500 with Quincy
Engineering Inc. for preliminary study and design services for Railroad Safety Trail
Bridge: Highway 101 Crossing, Specification No. 90741. 2. Approve the transfer of
$88,500 from the construction account to the design account for these services.
C7. CONSTRUCTION INSPECTION AND MANAGEMENT SERVICES,
SPECIFICATION NO. 50410.7227.2007. (WALTER/MCGUIRE)
RECOMMENDATION: 1. Authorize the Mayor to execute agreements with the selected
on-call consulting firms: Wallace Group, Penfield & Smith, MNS Engineers, Advantage
Technical Services and MarWal Construction. 2. Authorize the Finance Director to
execute purchase orders for individual projects to consultants under agreement.
C8. BUENA VISTA & GARFIELD AT MONTEREY INTERSECTION
IMPROVEMENTS, SPECIFICATION NO. 90676. (WALTER/HUDSON)
RECOMMENDATION; 1. Approve plans and specifications for Buena Vista & Garfield
Intersection Improvements, Specification No. 90792. 2. Authorize staff to advertise for
bids and authorize the CAO to award the contract if the lowest responsible bid is within
the Engineer's Estimate of $232,147.50. 3. Approve the transfer of $24,000 from the
completed projects account to fund additional design and construction costs. 4.
Approve the transfer of $35,000 from CIP reserve to fund construction management.
C9. CORPORATION YARD ROOF REPAIRS, SPECIFICATION NO. 90441.
(WALTER/MCGUIRE)
RECOMMENDATION: 1. Approve plans and specifications for Corporation Yard Roof
Repairs, Specification No. 90441. 2. Authorize staff to advertise for bids and authorize
the City Administrative Officer to award the contract if the lowest responsible bid is
within the Engineer's Estimate of $235,000. 3. Approve the transfer-funds in the
amount of $30,250 from the capital improvement plans (CIP) reserve account to fund
additional construction management costs.
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Council Agenda Tuesuay, April 15, 2008
C10. INTER-AGENCY AGREEMENT FOR NARCOTIC TASK FORCE. (LINDEN)
RECOMMENDATION: Authorize the Mayor to execute an inter-agency Memorandum
of Understanding (MOU) for continued participation in the San Luis Obispo County
Narcotic Task Force from July 1, 2007, until the MOU is either terminated or until
participation in the Task Force is no longer desired.
C11. WATER RECLAMATION FACILITY MASTER PLAN UPDATE. (MOSS/HIX)
RECOMMENDATION: Approve agreement with Brown and Caldwell Engineers for
Updating the Master Plan for the Water Reclamation facility in an amount not to exceed
$231,100 and authorize the Mayor to execute the agreement.
C12. LOS OSOS VALLEY ROAD/US 101 INTERCHANGE PROJECT— DESIGN
FUNDING AMENDMENT. (WALTER/BOCHUM)
RECOMMENDATION: Approve a contract services agreement amendment in an
amount of $40,000 with Dokken Engineering to perform Caltrans value analysis for the
Los Osos Valley Road/US 101 Interchange project.
ADJOURN TO A REGULAR MEETING.
7:00 P.M. REGULAR MEETING Council Chamber
990 Palm Street
CALL TO ORDER: Mayor Dave Romero
ROLL CALL: Council Members, Andrew Carter, Christine Mulholland,
Allen K. Settle, Vice Mayor Paul Brown, and
Mayor Dave Romero
PLEDGE OF ALLEGIANCE
INTRODUCTIONS
PUBLIC WORKS EMPLOYEES. (WALTER — 5 MINUTES)
PRESENTATIONS
ARBOR DAY PROCLAMATION. (ROMERO - 5 MINUTES)
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Council Agenda Tuesuay, April 15, 2008
BIKE MONTH PROCLAMATION. (ROMERO.- 5 MINUTES)
RECOGNITION OF NATIONAL CRIME VICTIMS' RIGHTS WEEK AND TRACY NIX,
CHILD FORENSIC INTERVIEW SPECIALIST. (ROMERO/LINDEN - 5 MINUTES)
PUBLIC COMMENT PERIOD FOR ITEMS NOT ON THE AGENDA(not to exceed 15 minutes total)
The Council welcomes your input. You may address the Council by completing a speaker slip and giving it to the City
Clerk prior to the meeting. At this time,you may address the Council on items that are not on the agenda or items on the
Consent Agenda. Time limit is three minutes. State law does not allow the Council to discuss or take action on issues not
on the agenda, except that members of the Council or staff may briefly respond to statements made or questions posed by
persons exercising their public testimony rights(Gov. Code Sec.54954.2). Staff may be asked to follow up on such items.
Staff reports and other written documentation relating to each item referred to on this agenda are on file in the City Clerk's
Office in Room 1 of City Hall.
PUBLIC HEARINGS
3. APPEALS OF THE ARCHITECTURAL REVIEW COMMISSION'S APPROVAL
OF A MIXED-USE PROJECT AT 399 FOOTHILL BOULEVARD (ARC 55-07).
(MAN DEVI LLE/COREY/BOCH UM - 30 MINUTES)
RECOMMENDATION: 1. Adopt a resolution denying the appeals and upholding the
Architectural Review Commission's action to approve the project at 399 Foothill
Boulevard, based on findings, and subject to conditions. 2. Direct Staff to continue
working with the project applicant and return to Council as part of the FY 2008-09
Financial Plan with City financial participation to improve the corner of Foothill
Road/Tassajara.
4. REVIEW OF USE PERMIT TO ALLOW A FRATERNITY, ENVIRONMENTAL
REVIEW, AND GENERAL PLAN AMENDMENT AND REZONE TO CHANGE
THE DESIGNATION OF THE PROJECT SITE AND THREE SURROUNDING
PROPERTIES FROM MEDIUM-HIGH DENSITY RESIDENTIAL (R-3) TO HIGH-
DENSITY RESIDENTIAL. (R-4). 1292 FOOTHILL (ER/GP/R/U 109-05).
(MANDEVILLE/LEVEILLE - 30 MINUTES)
RECOMMENDATION: As recommended by the Planning Commission: 1. Adopt a
resolution amending the General Plan Land Use Element map to change the land use
designation for the site.from Medium-High Density Residential to High-Density
Residential and approving a use permit to allow a fraternity, and adopt the Mitigated
Negative Declaration of Environmental Impact. 2. Introduce an ordinance changing the
zoning from Medium-High Density Residential (R=3) to High-Density Residential (R-4)
for the project site and three surrounding properties.
5. GENERAL PLAN-AMENDMENT AND REZONING FOR PROPERTIES ON THE
SOUTH SIDE OF MONTEREY STREET BETWEEN THE CHILDREN'S
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Council Agenda _ Tuesoay, April 15, 2008
MUSEUM AND MISSION PLAZA AT 667.679.699 MONTEREY AND 1019 AND
1045 BROAD STREET. (GP/R/ER 6"7). (MANDEVILLE/DUNSMORE - 30
MINUTES)
RECOMMENDATION: As recommended by the Planning Commission: 1. Approve a
resolution adopting a Mitigated Negative Declaration (ER 64-07) and amending the
General Plan Land Use Element map to change the land use designation of 667,679,
699 Monterey and 1019 Broad from Office to General Retail, 1010 Broad from Public
Facility to General Retail, and 1045 Broad from Office to Public Facility. 2. Introduce an
ordinance changing the zoning at 667, 679, 699 Monterey and 1019 Broad from Office-
Historic (O-H) to Downtown-Commercial Historic with Special Considerations (C-D-H-
S), 1010 Broad from Public Facility-Historic (PF-H) to Downtown-Commercial Historic
with Special Considerations (C-D-H-S), and 1045 Broad from Office Historic (O-H) to
Public Facility-Historic (PF-H).
6. INTRODUCTION OF AN ORDINANCE AMENDING THE CITY'S STREET
NAME-AND ADDRESS REGULATIONS AND ADOPTION OF A RESOLUTION
SETTING.RELATED APPLICATION PROCESSING FEES.
(MANDEVILLE/BETZ - 15 MINUTES)
RECOMMENDATION: 1. Introduce an ordinance amending Chapter 12.32, Street
Name and Address Regulations of the Municipal Code to eliminate outdated provisions
and to reflect current practices. 2. Adopt a resolution superseding the City's
development review notification requirements, as established by Resolution No. 6779
(1990 Series), consistent with the recommended amendments to Chapter 12.32 of the
Municipal Code. 3. Adopt a resolution setting a fee, as authorized by the Municipal
Code section 12.32.070, associated with processing requests to change addresses, as
determined by the 2007-09 Cost Allocation Plan.
BUSINESS ITEM
7. QUAGGA MUSSELS — PROTECTION OF SANTA MARGARITA LAKE. (MOSS
—45 MINUTES)
RECOMMENDATION: Receive and consider information regarding options and
protocols for preventing the introduction of the Quagga Mussel to Santa Margarita Lake
and provide direction to staff to follow-up with the County as appropriate.
COUNCIL LIAISON REPORTS (not to exceed 15 minutes)
Council Members report on conferences or other City activities. Time limit-3 minutes.
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Council Agenda Tuesoay, April 15, 2008
COMMUNICATIONS (not to exceed 15 minutes)
At this time, any Council Member or the City Administrative Officer may ask a question for clarification,
make an announcement, or report briefly on his or her activities. In addition, subject to Council Policies
and Procedures, they may provide a reference to staff or other resources for factual information, request
staff to report back to the Council at a subsequent meeting concerning any matter, or take action to
direct staff to place a matter of business on a future agenda. (Gov. Code Sec. 54954.2)
ADJOURN.
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council M.E."D�April 15,2008
acEnaa REpoRt ,�N�
CITY OF SAN LUIS OBISPO
FROM: Shelly Stanwyck, ACAO
Prepared By: Brigitte Elke, Principal Administrative Analyst
SUBJECT: FORMATION OF A CITYWIDE TOURISM BUSINESS IMPROVEMENT
DISTRICT
CAO RECOMMENDATION
Adopt a Resolution of Intention to form a citywide tourism improvement district (TBID) for the purpose of
increasing industry investment in tourism marketing in San Luis Obispo.
DISCUSSION
Background
The discussion to form a tourism business improvement district (TBID) in San Luis Obispo surfaced
approximately three years ago, when the San Luis Obispo Visitors and Conference Bureau (SLOVCB)
initiated efforts to establish a countywide district to generate much needed funding for tourism promotion and
marketing efforts for the County. At the time, this proposal was considered by the County Board of
Supervisors which passed a resolution to seek consent from the incorporated areas to participate. On January
9, 2007 Council was presented with the request to participate in a countywide TBID as proposed by the
SLOVCB. The City's Promotional Coordinating Committee (PCC) had reviewed the proposal and
recommended that City hoteliers be allowed to decide for themselves whether to participate in a countywide
tourism business improvement district (PCC Minutes - Attachment 2). This original countywide TBID
proposal required the collection of one percent of gross room rent in each city and the County's
unincorporated area for regional tourism marketing.
On January 9, 2007, when Council considered the countywide TBID, 19 city hotel properties had submitted
signed petitions in support and Morro Bay and Atascadero had each passed a resolution of consent to allow
their lodging establishments to participate in the countywide TBID discussion. However, prior to initiating
the City's participation in the countywide TBID effort, Council requested that the SLOVCB provide
documentation of at least two-thirds support from City hoteliers and the consent to participate of one other
major city in the County.
While the countywide steering committee worked on gaining further support for the countywide TBID, on
August 30, 2007; a group of 24 city hoteliers delivered signed petitions (Attachment 3) to the Council in
support of a citywide TBID. They requested the opportunity to present the proposal to Council for
consideration. The citywide TBID initiative was launched by hoteliers who believed that increased marketing
efforts were needed in order for San Luis Obispo to succeed in an increasingly competitive environment, but
who oppose the countywide initiative.
On September 18, 2007 Council heard the City hoteliers' initiative proposing the levy of a two percent
assessment of gross room rent and referred the matter to the PCC and staff for further evaluation and
recommended action. The matter was returned to Council on November 6, 2007 with a positive
Council Agenda Report—Formation of a Citywide Tourism Business Improvement District Page 2
recommendation by the PCC. However, the days leading to the Council meeting saw a flurry of activity with
support for either proposal being changed, shifted or switched so rapidly that a majority support for either
option was impossible to gauge. At the Council meeting, the City's Administrative Officer therefore
proposed that Council approve a facilitation process for City hoteliers to meet, confer; and conclude which
proposal, if any, to support. This report is a result of that process.
City Mediation Process and Final Result
Creative Mediation, a local company specializing in mediation and facilitation, was hired to lead the
mediation process for the hoteliers. Meetings took place December 2007 through January 2008 and
concluded in a final meeting open to all hoteliers on January 30, 2008. Three initial meetings were attended
by a steering committee of five representatives who established the ground work, created informational
leaflets explaining the various options (Attachment 4), and sent invitations for the consensus meeting on
January 30, 2007. These initial deliberations also included proposed administrative processes that will need
to be addressed with the establishment of a TBID. One of these issues addressed the requirement of the
formation of an advisory body as stipulated by state law. It was made clear that the hoteliers in favor would
only support the TBID given that the members appointed to the advisory body would consist exclusively of
lodging industry members. When the final meeting called for the vote, 15 properties out of 36 total properties
in San Luis Obispo were represented with ten supporting a citywide TBID. Two properties were in favor of a
one percent to City and one percent to County split, and three properties supported the countywide initiative
(Creative Mediation Report — Attachment 5). The approximately 40% participation in the process,
notwithstanding the substantial outreach effort by City hoteliers themselves, suggests that more than a
majority of hoteliers is not greatly interested in whether or not a citywide TBID is formed. Of those 40% that
did take an active interest in this matter, 66% favor a citywide TBID. Thus, in light of the fact that state law
is set up to provide for a negative protest (as explained more fully below), were the City to pursue a citywide
TBID, it is unlikely a protest against it would take place.
Competitive Outlook
The competition for tourism dollars is becoming increasingly fierce as the room inventory is growing rapidly
in the County and more and more cities and counties throughout the State establish business improvement
districts to raise money for tourism specific marketing. Considering that the tourism industry has seen little
growth in room occupancy over the past few years and government allocations continue to be vulnerable to
budget constraints, the willingness of the industry to self-assess for promotional purposes seems paramount.
The City of San Luis Obispo — like many cities —has long encouraged the hotel industry to be less reliant on
governmental assistance and bring more of its own resources to the promotion of the industry.
Purpose and Legal Form of Business Improvement District
The purpose of forming a business improvement area under the Parking and Business Improvement Area
Law of 1989 is to raise revenue to be used for specific purposes as defined by state law and incorporated into
a city ordinance. In the case of a tourism business improvement district, the increased revenue is intended to
defray the costs of services, activities and programs promoting scenic, recreational, and cultural attractions in
the district to drive tourism and directly benefit the operators of lodging establishments in the district.
The state law states specifically that the businesses and the properties within the business and improvement
area have to be benefited by the improvements and activities funded by the proposed assessments. In the case
of an area formed to promote tourism, only businesses that benefit from tourism may be assessed.
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Council Agenda Report—Formation of a Citywide Tourism Business Improvement District Page 3
Implementation of a TBID depends upon a negative protest model. The ordinance (and thus the TBID) can
be revoked, if property owners representing 50 percent of the assessment amount "protest" the establishment
or continuation of the TBID in the yearly review required by law.
Mechanics of the BID
The formation of a business improvement district is a multi-step process mandated by state law. The
following outlines the steps necessary in the process which also applies to the formation of a TBID:
1. Petition: Business owners petition the governing agency to establish a BID on their behalf.
2. Resolution of Intention: The City must adopt a resolution of intention signaling intent to form a
business improvement district, to levy an assessment, and to allow those to be subject to such
assessment to voice their support or opposition in a public hearing. In addition, the Resolution of
Intention will address a separate public meeting, held pursuant to the Government Code, at
Which public testimony will be heard.
3. Notification & Publication: The City has to mail a complete copy of the Resolution of Intention
by first-class mail to each affected business owner in the area within seven days of the City
Council's adoption. The resolution must also be published in a newspaper of general circulation
in the City once, for at least seven days before the public hearing.
4. Public Meeting: Pursuant to Government Code 54954.6 the City has to schedule a Public
Meeting to allow for public testimony. This meeting must be held before the Public Hearing can
occur.
5. Public Hearing: At least 45 days after the adoption of the Resolution of Intention, the City must
hold a public hearing and allow for a protest to happen. In order for the negative protest to be
successful, properties that would represent 50 percent or more of the assessment total have to
oppose the proposed district. In that case, no further proceedings to create the TBID can be
undertaken for at least one year.
6. Adoption: If no or insufficient protest is received, the City Council can then introduce an
ordinance establishing the TBID. The ordinance would be adopted at the next regular meeting,
and take effect 30 days later.
If approved, the TBID would be in-effect for the period of one year. After one year, the lodging industry is
given the opportunity to comment again. If there is a protest equal to 50 percent or more of the assessment
total at the anniversary date, the TBID will dissolve and no further proceedings to continue the TBID can be
undertaken for at least one year.
Once the TBID is established, the City Council, by law, must appoint an advisory board which shall make
recommendations to the City Council on the expenditure of revenues derived from the assessment. The
hoteliers petitioning for the proposed TBID requested that the advisory body be composed of industry
members representing the different hotel establishments in the City and be assigned a Council liaison and a
staff member to oversee the administration of the TBID assessment funds. The PCC's suggestion that it
assume responsibility for the TBID assessment was clearly rejected by the hotels participating in the
mediation process. Their support was contingent upon the establishment of a lodging industry only advisory
body. However, they did see the importance of coordinating the efforts with the PCC and suggested that one
representative should be appointed to both advisory bodies.
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Council Agenda Report—Formation of a Citywide Tourism Business Improvement District Page 4
Potential Advantages of a Business Improvement District
Historically, tourism promotion in the City and the County has heavily relied on public funding and the
advertising dollars of individual hotels. The TBID formation is an opportunity for the lodging industry to
assess itself and— in a coordinated and strategic way—invest funds directly into marketing efforts benefiting
that industry. By assessing two percent of the gross room rate, the San Luis Obispo City TBID would collect
almost one million dollars per year based on 2006-07 transient occupancy tax (TOT) numbers. This
compares to current City allocations under Community Promotions of$187,000 for advertising, $72, 000 for
regional promotion, and $43,000 for Public Relations efforts. In addition, the City contributes $25,000 for
Enhanced Promotions and $88,900 for the Visitors Center Downtown. Including funds for advertising related
studies and support cost, the overall promotional budget is $423,100.
The Current Status of the Countywide Tourism Improvement District (SLOTBID)
With little enthusiasm from the incorporated areas, the countywide concept moved forward to the Board of
Supervisors with a district encompassing the unincorporated areas of the County, Monro Bay, Atascadero and
Arroyo Grande. The resolution of intention to form the district was passed on January 29, 2008 and the first
public hearing was scheduled for February 26, 2008. At this meeting public protest and industry input lead to
a continuation of the item to March 18, 2008. However,before the item could be continued, the County Clerk
became aware of a notification error and suggested the item be continued indefinitely, so all concerned
properties could be correctly notified. The item is not expected to be considered again until September 2008.
Paso Robles has indicated that its industry has petitioned the city to form a citywide TBID and Pismo Beach
has clearly indicated that participation in a countywide assessment district is not an option.
Promotional Coordinating Committee(PCC) Recommendation
The PCC had originally reviewed the countywide proposal and supported this effort under the notion that the
City hoteliers should be allowed to cast their vote regarding the assessment district. Therefore, in September
2006 the PCC voted unanimously to recommend that Council take the steps necessary to leave the final
decision to the industry.
On October 24, 2007 the PCC met to discuss the proposed citywide TBID (Attachment 6 — PCC Minutes).
After some discussion, the committee voted 4:0 (one member absent, one abstained, and John Conner
recused himself) that Council approve the Resolution of Intention to allow City hoteliers to cast their votes.
However, the PCC also stipulated that, should Council form the TBID, only one advisory body should be
considered. They suggested that the PCC should be increased to a nine-member committee with the specific
inclusion of hoteliers as members. As discussed above, this suggestion remains strongly opposed by the local
hoteliers who wish to see their own advisory board established. Council will need to decide how to structure
the ordinance as to the appropriate form of the advisory body. The ordinance would be introduced at the first
public hearing following the adoption of the resolution of intention, assuming no relevant protest.
Collection and Management of the TBID Assessment
If a TBID is created, the City's Finance Division will collect the assessment of two percent of the gross room
revenue together with the monthly TOT invoicing. All unpaid and/or underpaid amounts will be collected
according to standard City practices. The advisory body will then propose the use of the assessment funds to
Council and it is likely that a staff liaison will oversee the administration and execution of programs in
collaboration with contracted agencies:
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Council Agenda Report—Formation of a Citywide Tourism Business Improvement District Page.5
FISCAL IMPACT
Based on 2006/07 TOT revenues, the assessment would generate approximately $950,000 per annum for the
purpose of tourism marketing and promotional efforts. Since the assessment is directly tied to gross room
revenue, the funds generated would fluctuate with the citywide room rates and changes in room inventory.
CONCLUSION AND NEXT STEPS
Staff feels that all possible avenues have been utilized to gain a clear picture of support for or oppositions to
a TBID, be it county- or citywide. The petition processes in both efforts were cumbersome as hoteliers
shifted support or opposition. The initial county initiative saw staff contact each individual city property by
phone to verify support for such an initiative. This effort, as well as all subsequent ones, including the
mediation process, remained vague at best with many hoteliers unavailable for comment or position.
However, all efforts point to the industry being interested in establishing a TBID and seeing the importance
of increased funding for promotion and marketing. From the hoteliers engaged and interested in the dialogue,
a two-thirds majority favored the citywide effort. If Council passes the Resolution of Intention, the next steps
would be as follows:
1. A public meeting to allow testimony will be held on May 20, 2008 pursuant to Government Code
requirements
2. A public hearing to allow for negative protest at least 45 days after the adoption and after proper
notification to the affected properties in accordance with the Streets and Highway Code on June 3,
2008
3. Hoteliers in opposition may file written protest with the City Clerk by the day of or at the public
hearing. Oral protest also may be presented at the hearing. If the protests amount to 50 percent or
more of the proposed assessment total,the TBID could not be established for at least one year.
4. If the protests do not amount to 50 percent, an ordinance governing the TBID could be introduced at
that same meeting.
5. Given that the second reading of the ordinance would occur on June 17, 2008 the TBID would
become effective July 18, 2008 or at some other later time as specified in the ordinance.
CONCURRENCES
The Chamber of.Commerce Board of Directors supports a citywide TBID (Chamber of Commerce Letter-
Attachment 7).
ALTERNATIVES
1. The Council could decide to not adopt the resolution of intention. This would preclude the possibility of a
citywide TBID assessment district at this time.
2. The Council, if in its discussions determines that more information is needed,could direct staff to return with
additional information at a future date. Specific direction on the information required should be given.
Council Agenda Report—Formation of a Citywide Tourism Business Improvement District Page 6
ATTACHMENTS
1. Proposed Resolution
2. PCC Minutes—September 20, 2006
3. City Hotelier Petition and Staff Memorandum
4. Informational Leaflet
5. Creative Mediation Report
6. PCC Minutes—October 24, 2007
7. Chamber of Commerce Endorsement Letter
ATTACHMENT 1
RESOLUTION NO. (2008 Series)
RESOLUTION OF THE CITY OF SAN LUIS OBISPO DECLARING ITS
INTENTION TO ESTABLISH THE SAN LUIS OBISPO TOURISM BUSINESS
IMPROVEMENT DISTRICT, TO ESTABLISH THE BASIS FOR AND TO LEVY
THE ASSESSMENT FOR THE DISTRICT, TO UTILIZE THE PROMOTIONAL
COORDINATING COMMITTEE AS THE ADVISORY BODY FOR THE DISTRICT,
AND TO SET DATES FOR THE PUBLIC HEARINGS ON THE DISTRICT AND THE
PROPOSED ASSESSMENT
WHEREAS the Parking and Business Improvement Law of 1989, sections 36500
et seq. of the Streets and Highways Code, authorizes cities to establish business
improvement districts for several purposes, one of which is promotion of tourism; and
WHEREAS the businesses within the proposed City of San Luis Obispo Tourism
Business Improvement District have requested the City of San Luis Obispo to establish
such a self-assessment improvement district.
NOW,THEREFORE, BE IT RESOLVED by the City Council of the City of San
Luis Obispo as follows:
a) The San Luis Obispo City Council proposes to form a parking and business
improvement district pursuant to the California Streets and Highways Code,
section 36500 et seq. (Parking and Business Improvement Law of 1989) the
proposed boundaries shall encompass the City of San Luis Obispo.
b) The proposed improvement district shall be called the City of San Luis Obispo
Tourism Business Improvement District.
c) The assessment levied by the Tourism Business Improvement District shall be
used to promote lodging at the hotels within the district and administer
marketing programs that increase overnight lodging.
d) The assessment will be levied and allocated by the City of San Luis Obispo.
e) The assessment is proposed to be levied on all "hotels", as that term is defined
in San Luis Obispo Municipal Code section 3.04.020, to wit: any structure, or
any portion of any structure, which is occupied or intended or designed for
occupancy by transients for dwelling, lodging or sleeping purposes, and
includes any hotel, inn, tourist home or house, motel, studio hotel, bachelor
hotel, lodging house, rooming house, apartment house, dormitory, public or
private club, mobile home or house trailer at a fixed location, or other similar
structure or portion thereof. The assessment shall be based on two percent
(2%) of gross room rent.
ATTACHMENT 1
f) New hotels shall not be exempt from assessment.
g) The City of San Luis Obispo will hold Public Meeting to allow for public
testimony pursuant to Government Code 54954.6 on May 20, 2008
h) The first public hearing for comments on the proposed District and
assessments is hereby set for 7 P.M. Tuesday, June P, 2008 before the City
Council of San Luis Obispo at the City Council Chamber at 990 Palm Street,
San Luis Obispo, California.
i) At the public hearing, the testimony of all interested persons for or against the
establishment of the District, the extend of the District, or the furnishing of
specified types of improvements or activities will be heard.
j) Any protest against the City of San Luis Obispo Tourism Business
Improvement District, or any aspect, may be made in writing. A protest may
be withdrawn at any time before the conclusion of the public hearing. Any
written protest shall contain a description of the business in which the person
signing the protest is not shown on the official records of the City of San Luis
Obispo as the owner of the business, then the protest shall contain or be
accompanied by written evidence that the person is the owner of the
authorized representative of the business. Any protest as to the regularity or
evidence of the proceedings shall be in writing and clearly state the
irregularity or defect to the City of San Luis Obispo at 990 Palm Street, San
Luis Obispo, CA 93401.
k) If at the conclusion of the public hearing, there are of record, written protests
by the owners of businesses within the proposed San Luis Obispo Tourism
Business Improvement District that will pay fifty percent (50%) or more of
the total assessments of the entire San Luis Obispo Tourism Business
Improvement District, no further proceedings to create the San Luis Obispo
Tourism Business Improvement District shall occur. New proceedings to form
the San Luis Obispo Tourism Business Improvement District shall not be
undertaken again for a period of at least one (1) year from the date of the
finding. If the majority of written protests are only as to an improvement or
activity proposed, then that type of improvement or activity shall not be
included in the San Luis Obispo Tourism Improvement District.
BE IT THEREFORE RESOLVED, the City Clerk is instructed to provide notice of the as
required by Government Code Section 54954.6 as follows:
The City Clerk shall publish joint notice of both the public meeting and the public
hearing, as set forth in Section g and h above, beginning at least 45 days prior to the
public hearing, by placing a display advertisement of this Resolution of at least one-
eighth page in a newspaper of general circulation for three weeks pursuant to
ATTACHMENT 1
Government Code, Section 6063 and by mailing of a complete copy of the Resolution of
Intention by first-class mail to each business owner in the area within seven days of the
City Council's adoption of the Resolution of Intention. The City Clerk shall also provide
notice by a first-class mailing to those interested parties who have filed a written request
with the City for mailed notice of public meetings or hearings on new or increased
general taxes.
a) Mail a complete copy of this Resolution of Intention to each and every
business that will be subject to assessment within seven (7) days of the
adoption of the Resolution by the City Council.
Upon motion of seconded by
and on the following roll call vote:
AYES:
NOES:
ABSENT:
The foregoing resolution was adopted this day of , 2008.
Mayor David F. Romero
ATTEST:
Audrey Hooper
City Clerk
APPRO AS TO FOR. :�
o than P. Lowell
Ky Attorney
Promotional Coordinating Committee
Minutes qTTgCHMENt2
Wednesday, September 20, 2006
5:30 pm
City Hall
Council Hearing Room
990 Palm Street
CALL TO ORDER: Chair, Cate Norton 5:30 pm
PRESENT: Justice, Griffin, Nicklas, Norton, Kinney, Mclvor, Hunt Roberts
STAFF PRESENT: Brigitte Elke, Principal Administrative Analyst
PUBLIC COMMENT
Isaac Mueller from Samata Management spoke against the BID and requested to see the
questions that City staff asked the hotels.
CONSENT AGENDA
Correction to C1:
June Mclvor will be the Chair of the Grants-in-Aid subco a instead of Diane Hunt-
Roberts
ACTION: Moved by Mcl-vcrt Justice to approve the minutes from August 9, 2006 and
accept-tile remainder of the Consent Agenda as presented.
otion carried 7:0.
COMMITTEE & BUDGET ITEMS
1. City's Amended Conflict of Interest Code (Lowell)
City Attorney Jonathan Lowell presented the bo ith the documents to be filed with
the City Clerk and explained the adopt solution and the resulting filing duty for all
Advisory Bodies.
2. Budget Goal Se
Finance D' or Bill Statler presented the City's Budget process and the role the
advi bodies play in this process. The board will have to submit its promotional
als by November 1, 2006. It was decided that the goal setting session be placed on
the agenda for October 11, 2006.
/n
ATTACHMENT 2
3. Discussion of Recommendation to the City Council regarding a resolution to
form a countywide tourism business district
Hunt-Roberts raised a question as to whether the hotel research revealed anything
new and where the other cities in the County stand on the issue.
Elke explained that the research stands at a status quo and Jonni Biaggini reiterated
the BID laws and the BID situation statewide. She also mentioned that only
Atascadero has the BID agendized for its council meeting in October.
Mclvor/Kinney motioned to recommend to Council to pass a resolution to allow the
countywide BID vote. Motion carried 7:0
MARKETING OBJECTIVES
1. Tourism Marketing Plan — discussion of su revisions
Griffin pointed out the various areas i current plan that need revision and updates.
Hunt-Roberts would like to a recreational pieces that have grown in the city
better recognized. or stressed the importance of sports and bringing special
events to i . The target audience should include families and tie in with new
features like the Children Museum and the Damon Garcia sports fields.
SUBCOMMITTEE REPORTS
1. Grants In Aid
The board assigned the organization liaison a updated list, including the
respective liaisons, will be distribute the next agenda.
2. Marketing Su mmittee
The Sep er meeting was cancelled. The next Marketing Subcommittee meeting is
sc{1 ed for October 3, 2006. Nicklas asked for the starting time to be changed to
30pm. The subcommittee members agreed to the time change and the contractors
will be available.
BUSINESS ITEMS
1. Advertising
Maggie Cox presenteeduled ads featured in Travel & Leisure, Sunset
Magazine a scape and also the upcoming email newsletter and email blast. She
also feported on hotel occupancy and room rates comparing July 2005 with July 2006.
[Occupancy is down, as room rates show a slight increase.
ATTACHMENT Z
2. Public Relations
Lindsey presented the new PR plan. The CD they have been working on is waiting for
the b-roll to be edited in order to be ready for mailing.
Norton asked whether all PR efforts are sent by email. Lindsey confirmed, b
mentioned that they usually send out a hard copy to travel writers as we .
The Chamber are currently working on the survey to visitors. 28 rveys were dropped
off randomly around town and 1,000 surveys were sent out t94ifferent visitor lists.
The new City maps were distributed and several travel wr rs have visited San Luis
Obispo.
3. Visitor Center
Lindsey reported that visitors to the center a down from last year, but up from July
2006. The new director of the center, G ce Allen, is taking amore sale oriented
approach and has reorganized the ter accordingly.
4. Visitors and Conference B au
Jonni Biaggini presented a invitations and baseball-like cards that were used for the
events targeting meeti planners. The cards feature county hotels with their
meeting/conferenc acilities related statistics. The idea was very well received by both
participants an ' vitees.
The news per insert "California's Central Coast Escapes" will be placed in 500,000
newspapers. Last year it generated 5,000 responses.
nnie also reported.that Winecountry.com will be in town and that, through a mishap
at the magazine, Travel and Leisure will feature a full page ad for the price of a half-
page. San Luis Obispo was also featured in a two
article in the German
magazine "Gala".
PCC LIASON REPORTS
Hunt-Roberts received a bone-catl roma County band, but was never called back to
discuss the p o the call.
PCC COMMUNICATIONS
A thank-you letter from the Gay and Lesbi ceCentral Coast was passed
around. The alliance thanked mittee for the grant support of its Central Coast Pride
Week.
The meeting adjourned at 7:30 pm to the October 11, 2006 meeting.
�m�u�iiii���►I�II�1°°��IIIIII► ATTACHMENT 3
l m
ma=. l •a counc cmoRAnbum
;city oLsan tuffs oho;ac�tnmt5taation c�E}aaiitmenxa _
DATE: September 4, 2007
TO: City Council
FROM: Ken Hampian, City Administrative Officer
Prepared by: Brigitte Elke, Principal Administrative Analyst
SUBJECT: Communication Item for September 4, 2007
San Luis Obispo City Tourism Improvement District
Attached please find a petition from San Luis Obispo hoteliers to form a citywide tourism
improvement district and the request to present their proposal to Council on September 18, 2007.
The petition is accompanied by support letters individually signed by 24 property owners or their
representatives in San Luis Obispo. This represents 2/3 of the 36 City properties or 57% of all the
rooms (2039) in the City. In their presentation to Council the hoteliers will describe their proposal of a
2% gross room revenue assessment to be used for tourism promotion. After the presentation Council
could refer this matter to staff for further review and return to Council with a recommendation.
Attachments (provided separately to Council)
Cc: Lowell
Stanwyck
Statler
y GASraff0keWed PileASLO Cary Bladoe
1-13
ATTACHMENT 3
RECEIVED
August 28, 2007 AUG 3 0 2007
SLO CITY CLERK
Dear Mayor Romero, Paul Brown, Andrew Carter, Christine Mulholland and Allen
Settle:
Please find attached petitions from Lodging Owners or their representative
requesting the establishment of a San Luis Obispo City Lodging Business
Improvement District.
We would like an opportunity to present before you our proposal concerning a
SLOBID.
Sincerely,
i
John C. Conner Pr n
ag a Patel
Petit Soleil Samta Management Company
1y
SL OLID VACHMEW 3
Dear Mayor Romero, Paul Brown, Andrew Carter, Christine Mulholland and Allen Settle:
Our lodging property, within the city limits of San Luis Obispo, supports the proposal to establish a
San Luis Obispo City Lodging Business Improvement District.
A SLO Lodging Business Improvement District (SLOBID) will enable us to establish an adequate and
stable funding source to promote the city of San Luis Obispo as a tourism destination for year-round
travel. We support the proposal of a 2% of gross room revenue assessment.
We understand these funds will be used exclusively for the tourism industry promotion for the city of
San Luis Obispo.
Sincerely,
Name of Lodging Property (printed)
O r/Representative Name (printed)
O417
Ow r/Representative Signature Date
S
SL®BID MACHMENT 3
Dear Mayor Romero, Paul Brown, Andrew Carter, Christine Mulholland and Allen Settle:
Our lodging property, within the city limits of San Luis Obispo, supports the proposal to establish a
San Luis Obispo City Lodging Business Improvement District.
A SLO Lodging Business Improvement District (SLOBID) will enable us to establish an adequate and
stable funding source to promote the city of San Luis Obispo as a tourism destination for year-round .
travel. We support the proposal of a 2% of gross room revenue assessment.
We understand these funds will be used exclusively for the tourism industry promotion for the city of
San Luis Obispo.
Sincerely,
Name of Lodging Property (printed)
V-t
Owner/Representative Name (printed)
Owner/Representative Signature Date
40
l" --ale
SL OBID
ATTACHMENT 3
Dear Mayor Romero, Paul Brown, Andrew Carter, Christine Mulholland and Allen Settle:
Our lodging property, within the city limits of San Luis Obispo, supports the proposal to establish a
San Luis Obispo City Lodging Business Improvement District.
A SLO Lodging Business Improvement District (SLOBID) will enable us to establish an adequate and
stable funding source to promote the city of San Luis Obispo as a tourism destination for year-round
travel. We support the proposal of a 2% of gross room revenue assessment.
We understand these funds will be used exclusively for the tourism industry promotion for the city of
San Luis Obispo.
Sincerely,
Name of Lodging Property (printed)
Owner/Representative Name (printed)
Owner/Representative Signature Date
SLOBID ATTACHMENT 3
Dear Mayor Romero, Paul Brown, Andrew Carter, Christine Mulholland and Allen Settle;
Our lodging property, within the city limits of San Luis Obispo, supports the proposal to establish a
San Luis Obispo City Lodging Business Improvement.District.
A SLO Lodging Business Improvement District (SLOBID) will enable us to establish an adequate and
stable funding source to promote the city of San Luis Obispo as a tourism destination for year-round
travel. We support the proposal of a 2% of gross room revenue assessment.
We understand these funds will be used exclusively for the tourism industry promotion for the city of
San Luis Obispo.
Sincerely,
�Ga Ind �.C7� C7
Name of Lodging Property (printed)
2C fUIS�-/ 2y
Owner/Representative Name (printed)
Owner/Representative Signature Date
SL OBID MACHMENT3
Dear Mayor Romero, Paul Brown, Andrew Carter, Christine Mulholland and Allen Settle:
Our lodging property, within the city limits of San Luis Obispo, supports the proposal to establish a
San Luis Obispo City Lodging Business Improvement District.
A SLO Lodging Business Improvement District (SLOBID) will enable us to establish an adequate and
stable funding source to promote the city of San Luis Obispo as a tourism destination for year-round
travel. We support the proposal of a 2% of gross room revenue assessment.
We understand these funds will be used exclusively for the tourism industry promotion for the city of
San Luis Obispo.
Sincerely,
�L 7D/Lo xta-j
Name of Lodging Property (printed)
Owner/Representative Name (printed)
Owner/ epresentative Signature Date
r'�
08-31-`07 15:09 FROM- T-231 P001/002 F-630
ATTACHMENT 3
EMBASSY SUITES
San Luis Obispo
August 31,2007
To whom it may concern,
I am writing to you with regards to the Embassy Suites San Luis Obispo's original
support to the County Wide Business Improvement District. Our decision will result in
our rescinding the support/vote for the County Wide Assessment and as attached have
signed and supported the San Luis Obispo Cities Business Improvement District
Assessment.
cerel
T !ling
e Manage
E assy Suites San Luis Obispo
08-37.-'07 15:09 FROM- T-231 P002/002 F-630
ATTACHMENT3
SLOBID
Dear Mayor Romero, Paul Brown, Andrew Carter, Christine Mulholland and Allen
Settle:
Our lodging property, within the city limits of San Luis Obispo, supports the
proposal to establish a San Luis Obispo City Lodging Business Improvement
District.
A SLO Lodging Business Improvement District (SLOBID)will enable us to
establish an adequate and stable funding source to promote the city of San Luis
Obispo as a tourism destination for year-round travel. We support the proposal
of a 2% of gross room revenue assessment.
We understand these funds will be used exclusively for the tourism industry
promotion for the city of San Luis Obispo.
Sincerely,
Embassy Suites San Luis Obispo
Name of Lodging Property (printed)
Timothy M Billing — General Manager
O er/Representative Name (printed)
APP 8/30/2007
/ epresenta ve Signature
SL OLID ATTACHMENT
Dear Mayor Romero, Paul Brown, Andrew Carter, Christine Mulholland and Allen Settle:
Our lodging property, within the city limits of San Luis Obispo, supports the proposal to establish a
San Luis Obispo City Lodging Business Improvement District.
A SLO Lodging Business Improvement District (SLOBID) will enable us to establish an adequate and
stable funding source to promote the city of San Luis Obispo as a tourism destination for year-round
travel. We support the proposal of a 2% of gross room revenue assessment.
We understand these funds will be used exclusively for the tourism industry promotion for the city of
San Luis Obispo.
Sincerely,
Name of Lodging Property (printed)
Owner/R resentative Name (printed)
Owner/Representative Signature Date
� SLOBID � AnRCHMEW 3
Dear Mayor Romero, Paul Brown, Andrew Carter, Christine Mulholland and Allen Settle:
Our lodging property, within the city limits of San Luis Obispo, supports the proposal to establish a
San Luis Obispo City Lodging Business Improvement District.
A SLO Lodging Business Improvement District (SLOBID) will enable us to establish an adequate and
stable funding source to promote the city of San Luis Obispo as a tourism destination for year-round
travel. We support the proposal of a 2% of gross room revenue assessment.
We understand these funds will be used exclusively for the tourism industry promotion for the city of
San Luis Obispo.
Sincerely,
Name of Lodging Property (printed)
Owner/Representative Name (printed)
Owner/Representative Signature Date
� J
SL.,OBID ATTACHMENT 3
Dear Mayor Romero, Paul Brown, Andrew Carter, Christine Mulholland and Allen Settle:
Our lodging property, within the city limits of San Luis Obispo, supports the proposal to establish a
San Luis Obispo City Lodging Business Improvement District.
A SLO Lodging Business Improvement District (SLOBID) will enable us to establish an adequate and
stable funding source to promote the city of San Luis Obispo as a tourism destination for year-round
travel. We support the proposal of a 2% of gross room revenue assessment.
We understand these funds will be used exclusively for the tourism industry promotion for the city of
San Luis Obispo.
Sincerely,
a Cues- -�-h� / LLC
Name of Lodging Property (printed)
o rn n 6L y! J VG�-LP
Owner/Representative Name (printed)
g / o
er/Representative Signature Date
-' ATTACHMENT3
SLOBID ,
Dear Mayor Romero, Paul Brown, Andrew Carter, Christine Mulholland and Allen Settle:
Our lodging property, within the city limits of San Luis Obispo, supports the proposal to establish a
San Luis Obispo City Lodging Business Improvement District.
A SLO Lodging Business Improvement District (SLOBID) will enable us to establish an adequate and
stable funding source to promote the city of San Luis Obispo as a tourism destination for year-round
travel. We support the proposal of a 2% of gross room revenue assessment.
We understand these funds will be used exclusively for the tourism industry promotion for the city of
San Luis Obispo.
Sincerely,.
Los Pd4D uc-s
Name of Lodging Property (printed)
Owner/Representative Name (printed)
-fes
Owner/Representative Signature Date
SLOBID
ATTACHMENT 3
Dear Mayor Romero,Paul Brown, Andrew Carter,Christine Mulholland and Allen Settle:
Our lodging property,within the city limits of San Luis Obispo, supports the proposal to establish a San Luis
Obispo City Lodging Business Improvement District.
A SLO Lodging Business Improvement District(SLOBID) will enable us to establish an adequate and stable
funding source to promote the city of San Luis Obispo as a tourism destination for year-round travel. We
support the proposal of a 2%of gross room revenue assessment.
We understand these fimds will be used exclusively for the tourism industry promotion for the city of San Luis
Obispo.
Sincerely,
M �opt rs o . 1 N tQ
Name of Lodging Property(printed)
Clz r\n ve, ?e 0,ri,C4—
Owner/Representative Name(printed)
cam = )a-o - 8
Owner/Representative Signature Date
i
r
i
SLOBID ATTACHMENT
Dear Mayor Romero, Paul Brown, Andrew Carter, Christine Mulholland and Allen Settle:
Our lodging property, within the city limits of San Luis Obispo, supports the proposal to establish a
San Luis Obispo City Lodging Business Improvement District.
A SLO Lodging Business Improvement District (SLOBID) will enable us to establish an adequate and
stable funding source to promote the city of San Luis Obispo as a tourism destination for year-round
travel. We support the proposal of a 2% of gross room revenue assessment.
We understand these funds will be used exclusively for the tourism industry promotion for the city of
San Luis Obispo.
Sincerely,
r l a w
Name of Lodging Property (printed)
Owner/Representative Name (printed)
a l.is o7
Owner/Representative Signature Date
SLOBID ATTACHMENT 3
Dear Mayor Romero, Paul Brown, Andrew Carter, Christine Mulholland and Allen Settle:
Our lodging property, within the city limits of San Luis Obispo, supports the proposal to establish a
San Luis Obispo City Lodging Business Improvement District.
A SLO Lodging Business Improvement District (SLOBID) will enable us to establish an adequate and
stable funding source to promote the city of San Luis Obispo as a tourism destination for year-round
travel. We support the proposal of a 2% of gross room revenue assessment.
We understand these funds will be used exclusively for the tourism industry promotion for the city of
San Luis Obispo.
Sincerely,
Name of Lodging Property (printed)
Owner/Representative Name (printed)
Owner/Representative Signature Date
Aug 10 . 2007 5 : 80PM N o � 9 8 0 5 P . 2/2
SLOBI�
ARACHMENT3
Dear Mayor Romero, Paul Brown, Andrew Carter, Christine Mulholland and Allen Settle:
Our lodging property,within the city limits of San Luis Obispo, supports the proposal to establish a
San Luis Obispo City Lodging Business Improvement District
A SLO Lodging Business Improvement District (SLOBID)will enable us to establish an adequate and
stable funding source to promote the city of San Luis Obispo as a tourism destination for year-round
travel. We support the proposal of a 2% of gross room revenue assessment.
We understand these funds will be used exclusively for the tourism industry promotion for the city of
San Luis Obispo.
Sincerely,
Name of Lad ing Property(printed)
Owner/FAQresentative Name (printed
Ow epresentative Signatur ate
AUG-28-2007 04:29 PM 0 0000000000 P. 01
SL OgID ATTACHMENT3
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SLOBID ATTACHMEW 3
Dear Mayor Romero, Paul Brown, Andrew Carter, Christine Mulholland and Allen Settle:
Our lodging property, within the city limits of San Luis Obispo, supports the proposal to establish a
San Luis Obispo City Lodging Business Improvement District.
A SLO Lodging Business Improvement District (SLOBID) will enable us to establish an adequate and
stable funding source to promote the city of San Luis Obispo as a tourism destination for year-round
travel. We support the proposal of a 2% of gross room revenue assessment.
We understand these funds will be used exclusively for the tourism industry promotion for the city of
San Luis Obispo.
Sincerely,
Name of Lodging Property (printed)
Owner/Representative Name (printed)
Owner/Representative Signature Date
SLOBID � ATTACHMENTS
Dear Mayor Romero, Paul Brown, Andrew Carter, Christine Mulholland and Allen Settle:
Our lodging property, within the city limits of San Luis Obispo, supports the proposal to establish a
San Luis Obispo City Lodging Business Improvement District..
A SLO Lodging Business Improvement District (SLOBID) will enable us to establish an adequate and
stable funding source to promote the city of San Luis Obispo as a tourism destination for year-round
travel. We support the proposal of a 2% of gross room revenue assessment.
We understand these funds will be used exclusively for the tourism industry promotion for the city of
San Luis Obispo.
Sincerely,
Name of Lodging Property (printed)
caner/ epresentative Name (printed)
). 5 07
Owner/Repref ntative Si' ature Date
v
ATTACHMENT3
e
Honorable Mayor and Members of the City Counsel
I am opposed to raising hotel taxes at this time.
However,
I would rather have any new money go to the City rather than the County.
Any new deal with the City Counsel should include their pledge to continue putting the
same percentage bed tax money into advertising.
I resent being forced to pay the credit card fee to collect city money. Any new deal
should make the city pay credit card fees.
Jesse Norris
1930 Monterey Street
San Luis Obispo,CA 93401
805/544-0500
Fax 805/5443529
www.SandsSuites.com Zv
C) ATTACHMENT 3
.SLDBID
Dear Mayor Romero, Paul Brown, Andrew Carter, Christine Mulholland and Allen Settle:
Our lodging property, within the city limits of San Luis Obispo, supports the proposal to establish a
San Luis Obispo City Lodging Business Improvement District.
A SLO Lodging Business Improvement District (SLOBID) will enable us to establish an adequate and
stable funding source to promote the city of San Luis Obispo as a tourism destination for year-round
travel. We support the proposal of a 2% of gross room revenue assessment.
We understand these funds will be used exclusively for the tourism industry promotion for the city of
San Luis Obispo.
Sincerely,
365?
Name of Lodging Property (printed)
Owner/Representative Name (printed)
Owne / epresentative Signature Date
1�3,e
1
SLOBID ATTACHMENT
Dear Mayor Romero, Paul Brown, Andrew Carter, Christine Mulholland and Allen Settle:
Our lodging property, within the city limits of San.Luis Obispo, supports the proposal to establish a
San Luis Obispo City Lodging Business Improvement District.
A SLO Lodging Business Improvement District (SLOBID) will enable us to establish an adequate and
stable funding source to promote the city of San Luis Obispo as a tourism destination for year-round
travel. We support the proposal of a 2% of gross room revenue assessment.
We understand these funds will be used exclusively for the tourism industry promotion for the city of
San Luis Obispo.
Sincerely,
Name of Lodging Property (printed)
-tee
Owner/Representative Name (printed)
ner/Re esentative Signature Date
I�
SLOBID ATTACHMENT
3
Dear Mayor Romero, Paul Brown, Andrew Carter, Christine Mulholland and Allen Settle:
Our lodging property, within the city limits of San Luis Obispo, supports the proposal to establish a
San Luis Obispo City Lodging Business Improvement District.
A SLO Lodging Business Improvement District (SLOBID) will enable us to establish an adequate and
stable funding source to promote the city of San Luis Obispo as a tourism destination for year-round
travel. We support the proposal of a 2% of gross room revenue assessment.
We understand these funds will be used exclusively for the tourism industry promotion for the city of
San Luis Obispo.
Sincerely,
OQ ,
Name of Lodging Property (printed)
Owner/Representative Name (printed)
( U
Owner/Representative Signature Date
; v
SL®BID ATTACHMENT3
Dear Mayor Romero, Paul Brown, Andrew Carter, Christine Mulholland and Allen Settle:
Our lodging property, within the city limits of San Luis Obispo, supports the proposal to establish a
San Luis Obispo City Lodging Business Improvement District.
A SLO Lodging Business Improvement District (SLOBID) will enable us to establish an adequate and
stable funding source to promote the city of San Luis Obispo as a tourism destination for year-round
travel. We support the proposal of a 2% of gross room revenue assessment.
We understand these funds will be used exclusively for the tourism industry promotion for the city of
San Luis Obispo.
Sincerely,
SLo
Name of Lodging Property (printed)
Owner/RepresentativellName (printed) OOa
Owner/Representative Signature Date
/-3�7
ATTACHMENT
SLOBID .
Dear Mayor Romero, Paul Brown, Andrew Carter, Christine Mulholland and Allen Settle:
Our lodging property, within the city limits of San Luis Obispo, supports the proposal to establish a
San Luis Obispo City Lodging Business Improvement.District.
A SLO Lodging Business Improvement District (SLOBID) will enable us to establish an adequate and
stable funding source to promote the city of San Luis Obispo as a tourism destination for year-round
travel. We support the proposal of a 2% of gross room revenue assessment.
We understand these funds will be used exclusively for the tourism industry promotion for the city of
San Luis Obispo.
Sincerely,
�M y ,
Name o Lodging Property (printed)
Owner/Representative Name (printed)
1) d
Owner/Representative Signature Date
SLOBID ATTACHMENT3
Dear Mayor Romero, Paul Brown, Andrew Carter, Christine Mulholland and Allen Settle:
Our lodging property, within the city limits of San Luis Obispo, supports the proposal to establish a
San Luis Obispo City Lodging Business Improvement District.
A SLO Lodging Business Improvement District (SLOBID) will enable us to establish an adequate and
stable funding source to promote the city of San Luis Obispo as a tourism destination for year-round
travel. We support the proposal of a 2% of gross room revenue assessment.
We understand these funds will be used exclusively for the tourism industry promotion for the city of
San Luis Obispo.
Sincerely,
(I���.fl rnOTEL
Name of Lodging Property (printed)
OG�ML�
Owner/Representative Name (printed)
Owner/Representative Signature Date
1� 39
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ATTACHMENTS
Meeting Summary
"SAM
CREATIVE
MEDIATION
�c
The City of San Luis Obispo
City Hoteliers
Creative Mediation
265 South St., Suite A
San Luis Obispo, CA 93401
Phone: 805-.549-0442
Fax: 805-549-0654
Web: www.creativemediation.net
E-mail: info@)creativemediation.net
/-- 13
ATTACHMENT
At the request of the San Luis Obispo City Council, Creative Mediation was engaged to design
and facilitate a consensus building process among City Hoteliers regarding options to for a
TBID. The primary objective of the engagement was to convene a group of City Hoteliers in a
constructive forum to share accurate information regarding the TBID process and options and to
determine what option a clear majority of City Hoteliers supports. Throughout the process, four
meetings were held and the following summary outlines the key outcomes.
To initiate the process, a core group of City Hoteliers met on Friday November 30th to discuss
relevant information and brainstorm ways to engage City Hoteliers in the facilitated meeting.
The initial meeting participants included:
• John Conner, Petit Soleil
• Tim Billing, Embassy Suites
• Pragna Patel & Robert, Samata Management
• Jamie Wallace, Courtyard by Marriott
• Nipool Patel, Lamplighter Inn
At this meeting, the core group of Hoteliers shared their perspectives on the issues and
variables involved in the TBID process, as well as their hopes for a successful process that
culminates in swift action. Some of the key themes from the meeting included:
• Recognition that competition is becoming increasingly fierce and it is critical to establish
a mechanism to use more dollars to promote San Luis Obispo and fill rooms,
• Some City Hoteliers want greater ownership and control over resources and strategies for
marketing San Luis Obispo hotels; and
• The legal aspects of TBIDs must be clarified by an objective, qualified attorney.
When asked about clarifying the specific objectives of the large group meeting, the participants
determined that the most significant goal is to educate other Hoteliers about the facts regarding
the County and City TBID proposals, and specifically the prospective outcomes of implementing
one option over the other. In addition, it was agreed upon that it is more likely to get Hoteliers
to one single meeting (to both share information and build consensus), rather than a series of
meetings.
The core planning group re-convened on December 13, 2007 to finalize the informational
presentation to be used at the large meeting and to review the meeting agenda, including
roles/process. Jonathan Lowell, City Attorney, attended this meeting by ,request to answer
technical questions. In addition, an outreach and invitation plan was created to connect with all
Hoteliers.
Based upon the need to seek clarification from the VCB regarding their recent policy decision
regarding membership limitations, a third planning meeting was scheduled for January 2nd at
10:00 am. The agenda for that meeting was to finalize the agenda and informational
presentation.
The large meeting with all City Hoteliers was scheduled for January 30, 2008 from 2:00 pm
4:00 pm at the Courtyard Marriot. Once the introductory information packet was finalized, a
mailing that included a meeting agenda and informational matrix was sent on City letterhead to
all Hotels within the City of San Luis Obispo. In addition, each Hotel was contacted via
telephone, or in person, by a member of the core group to personally invite them to attend and
participate in the meeting.
/-yy
ru eA
The agenda for the meeting included the following: ATTACHMENT
1. Review TBID Overview Information
2. Table Discussions Regarding Specific Questions and Concerns
3. Large Group Discussion About Options
4. Exploring the Value & Importance of Taking Action
5. Further Discussion and Information Sharing As Needed
6. Consensus Building and Decision-making
7. Meeting Close and Next Steps
Throughout the information sharing and discussion portion of the meeting, meeting participants
raised important questions and shared individual perspectives regarding the pros and cons of
the TBID options. Jonathan Lowell, City Attorney for San Luis Obispo, was available to clarify
legal and technical questions as they surfaced. As the discussion progressed, participants
identified the importance of taking action now and expressed a unanimous sense of urgency for
taking action.
These discussions naturally led to the consensus building and decision-making portion of the
meeting. Participants were invited to .select their most preferred option. Of the 15 properties,
represented, 10 voted for the City-only TBID with a 2 percent assessment; 2 voted for a City
only BID with a 2 percent assessment but with half of the money going to the VCB; and 3 voted
for the County TBID with a 1 percent assessment. The actual votes break down visually as
follows:
❑ Option #1: SLO TBID (Proposed 2% assessment going exclusively to the City)
XXXXX
XXXXX
❑ Option #2: Both City of SLO TBID and SLO County TBID (Proposed 2% total assessment,
with City providing 1% to County to participate in County TBID)
❑ Option#3: SLO County TBID (Proposed 1% assessment going exclusively to the County)
XXX
❑ Option #4: None of these options at this time
❑ Other: City of SLO TBID (Proposed 2% total assessment, with City providing 1% to VCB)
XX
At the conclusion of the meeting, the facilitators announced that a meeting summary would be
prepared and submitted to the City. Jonathan Lowell explained that the City CAO would review
the meeting summary and make a recommendation to the City Council. Upon closing the
meeting, Mr. Lowell informed City Hoteliers that they will be notified by the appropriate City
staff regarding the next steps in the process.
/-yam
Promotional Coordinating Committee A�ACHME96
Minutes
Wednesday, October 24, 2007
6:30 pm
City Hall
Council Hearing Room
990 Palm Street
CALL TO ORDER: Chair Cate Norton 6:30 pm
PRESENT: T. Conner, Babb, Sexton, J. Conner, Nicklas
STAFF PRESENT: Brigitte Elke, Principal Administrative Analyst
PUBLIC COMMENT
No public comment.
CONSENT AGENDA
ACTION: Moved by Sexton/Nicklas to approve the m' om September 12, 2007
as presented. Motion carried 6:
Moved b B exton to approve consent agenda as presented
Mo " carried 6:0
PRESENTATIONS
1. PUBLIC RELATIONS CONTRACT— CHAMBER OF COMMERCE QU ERLY
REPORT
Linsey Miller presented the PR and Tourism Center s over the last three months. In this
time period, the Jeep King of the Mountain ra as held successfully and coverage aired on
September 23, 2007. The City's touris mercial was shown three times during
September after NFL games. Th amber successfully placed three articles in travel
magazines including the ork Times travel section.
They are currently ing on the upcoming Tour of California and so far 450 hotel rooms
have been b ed.
The Vi ' s' Center saw 19,872 visitors during the last quarter and the website had 79,466
i idual visits. These numbers are significantly up from 2006.
A°TACHMENT6
BUSINESS ITEMS
1. SAN LUIS OBISPO TOURISM IMPROVEMENT DISTRICT
John Conner showed the Committee the presentation given to Council on September 18,
2007 and reiterated the desire by the lodging industry to move forward with a citywide
Tourism Improvement District.
Brigitte Elke followed-up with the process that the State Law requires. The City Attorney
further explained the establishment of an advisory body and the possible use of the
assessment funds.
After hearing public comment from Jonni Biaggini on the current status of the countywide
tourism improvement district, the Committee discussed the proposed initiative.
All committee members where in favor of defining "the City's own destiny" and keeping
control with the City. They also felt that creating further delay in generating more marketing
funds would not be advantageous for the tourism industry. However, they strongly suggested
that the Promotional Coordinating Committee be the advisory body to avoid creating
conflicting promotional efforts for City promotions. They suggested amending the resolution
to provide for an increase in members and that at least 3 members would be from the lodging
industry.
ACTION: Moved by Nicklas/T. Conner to recommend to Council to proceed with the
Resolution of Intention to form a citywide tourism business district, given that
the PCC, in an amended form, be the appointed advisory body.
Motion carried 4:0
Sexton abstained
John Conner recused himself.
PCC LIAISON REPORTS
Cate Norton mentioned thatsh c ed all of her liaison groups, but has not heard back
from any of them. Te nner and Cathie Babb mentioned the same problems with their
respective Dmarfizations.
The meeting adjourned at 7:58 pm to the Novemb
i--7 /
ATTACHMENT 7
' an Luis Obispo/
S
Chamber of Commerce_
1039 Chorro Street - San Luis Obispo, California 93401-3278
(805) 781-2777 FAX (805 ) 543-1255
March 31, 2008
Mayor Dave Romero and Members of the City Council
City of San Luis Obispo, 990 Palm St.
San Luis Obispo, CA 93401
Re: City Business Improvement District
Dear Mayor Romero and Council Members,
We are writing to ask for your support to establish a business improvement district for the City of
San Luis Obispo's lodging industry. Funds generated from the self-imposed assessment on
hotel room receipts will substantially augment current tourism promotion funds and help our
local hoteliers remain competitive.
In recent years, tourism business improvement districts have become commonplace throughout
California as cities and counties strive to bolster their marketing budgets and attract more tourist
dollars. Indeed for more than three years, our local hotels and motels have been studying the
structure. Over the last one year, they have focused on creating a district that would specifically
benefit the City's lodging industry. The mediation process earlier this year underscored this City-
specific need when a clear majority of interested local hoteliers supported the formation of a
tourism business improvement district within City limits.
It is that voice that we respectfully ask the Council to hear. The Chamber Board of Directors has
historically taken a neutral stance on this issue. However, the thorough deliberative process that
our local lodging industry pursued to determine the future of its marketing efforts led our Board
to unanimously vote in support of the City of San Luis Obispo business improvement district.
Your approval of the lodging business improvement district is critical to our local tourism
industry. We ask that the Council listen to the majority voice of our active hoteliers and allow
them to move forward with this important initiative.
Sincerely,
Beth Marino
Chairperson of the Board
i-yam
Page 1 of 1
Council, SloCity
From: fourseitz@aol.com[fourseitz@aol.com] RED FILE Sent: Tue 4/15/2008 8:44 AM
To: Elke, Brigitte; Council,SloCity �p ETING AGENDA
Cc: ME
Subject: BID letter for tonight's meetingpI — ITEM Attachments: RECEIVED
4/15/08 APR 15 2008
Re: County wide BID vs. individual city BIDs I SLO CITY CLERK
Dear San Luis Obispo City Council Members,
Our Gallery has benefitted from a close working relationship with the San Luis Obispo County Visitors&Conference Bureau over the
10 years we have been in business in downtown San:.Luis Obispo at the Creamery and in the Network. We have felt that we've
received value for our advertising dollar and that they do an excellent job of promoting Cultural Tourism.
We feel that the galleries and art related activities of the whole county have a crucial role to play in attracting tourists, return
tourists and in lengthening their stays in the county.
We would like to see a County wide BID through the San Luis Obispo County Visitors and Conference Bureau instead of
individual city BIDS because;
1. We trust their commitment to cultural tourism.
2.The ease of use and consistent message we achieve by sending press releases and images to one organization for all county
events.
3. One website that is easy to remember,easy to use.
4. Continually creative and visually appealing results on advertising projects
S.Good working relationship
C'a < <
COUNCIL CDD DIR
Please take this into consideration when this Issue comes before you. CAO FINF);R
Lff ACAO FIRE CHIEF
Sincerely, '] ATTORNEY PW DI^n
Z CLERK/ORIG PCLICE CHF
Dotty Hawthorne,Julie Dunn and Rosanne Seitz ❑ DEPT HEADS REC DIR
The Gallery at the Network P—� JTIL DIR
�1Z(l3U.0Flof-HR..DIR-----
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