HomeMy WebLinkAbout04/06/1993, 2 - RE-EVALUATION OF THURSDAY NIGHT ACTIVITIES (TNA) /FARMERS' MARKET FEE INCREASES AS PREVIOUSLY ADOPT EEnNG DA
QW"D ctty o� san Lc os�spo M
RBvI NUMBER:
00174 COUNCIL AGENDA REPORT
FROM: Lynn Block, Administrator, Business Improvement Association
SUBJECT: Re-evaluation of Thursday Night Activities (TNA)/Farmers'
Market fee increases as previously adopted. '
CAO RELXDDE IDATION
Consider the additional information provided by the BIA, and take desired action.
DISCUSSION:
The City Council adopted Resolution 8061 at the September 1, 1992
City Council meeting ratifying the following increases to the
TNA/Farmers' Market fees:
PAR ICIPAR QASSWD3 = BOU29 SM PEE PREY= FPB
Nedia a feet mazimimm x.00* ;5.00 .
Information-Aon Profit B feet maxiaom ;10.00* ;5.00
Barbecue Square footage $ .16* $ .152
(* per night)
The Farmers' Market also experienced a $700 fee increase due to the
$7,000 increase in fixed costs, since the farmers pay 10% of all
operating costs.
Due to the deficit of $8,500 experienced in 1991, the BIA Budget
Committee recommended to increased fees for the event in order to
maintain the self-supporting goal set by the BIA Board of Directors.
The BIA Board of Directors was forced to eliminate several programs in
1991 which were traditionally funded by the BIA revenue to meet the
deficit from TNA/Farmers' Market. These programs included banner
installations, bulb-out tile projects, retention of the Ad Agency for
four months, Spring promotional events, and merchant education on the
parking program.
In evaluating the event budget, ,the BIA Budget Committee surveyed four
communities of similar size to San Luis Obispo (see attachment "E " ) .
While most markets are operated by private agencies which fall outside
of City government jurisdiction, such. as the Chambers of Commerce or
Mainstreet programs, the fee schedules are comparable to San Luis
Obispo.
Since the new fees were implemented, the BIA received notice from only
three non-profit groups stating that the fees. would prohibit them from
continuing to participate. The BIA President and staff met with
representatives from two of these groups and were able to suggest
funding and space sharing strategies allowing them to continue
participating in TNA.
I
The BIA wants to avoid subsidizing, or giving the appearance of
subsidizing, any participant in TNA/Farmers' Market. Participation in
TNA is not an endorsement by the BIA of the product or particular
point of view. The BIA TNA Committee makes great efforts to ensure
that participants do not reflect unfavorably on the sponsoring
organization, its directors, the City of San Luis Obispo or the
community .in general.
The BIA believes that fees must be set at rates that are reasonably
attainable by any financially viable individual or group.
After re-evaluating the TNA/Farmers' Market budget, the BIA Board of
Directors is unanimously re-affirming the fee schedule remain at the
current level for all groups.
CONCLUSION:
The fee schedule requires all participants, including the information
groups to share in the costs of the operations of TNA/Farmers' Market.
Thursday Night Activities/Farmers' Market was designed to promote
downtown and, while it has grown into a valuable public relations and
promotional event-, the operating costs must still be all who choose to
participate.
According to Barnett, Cox and Associates, media costs to reach an
audience of one thousand would range between $50-$65. To reach the
number of people who attend TNA/Farmers' Market each week the cost
would $150 and' up as the audience increases during the peak season.
The BIA Board of Directors believes that the fees are reasonable and
represent a revenue stream sufficient to cover costs. Cost recovery
. is the key to meeting the challenge of fiscal management for
TNA/Farmer' s Market.
The BIA Board agrees to leave the current information/non-profit fee
at $10 for the next two year period beginning August 1992. The fees
for this classification would not be reviewed for potential increase
until August of 1994.
CONCURRENCES:
Chamber of Commerce
BIA Board of Directors (See .attachment "F" )
ATTACHMENTS:
"A" 1992 Fee Schedule
"B" 1992 Revenue and Expenses: (thru November 1992)
"CII Barbecue Fees (First Quarter & Third Quarter)
"D" 1992 TNA/Farmers' Market Budget
"E" Survey of Comparable Farmers' Markets
"F" BIA Board of Directors
"G" 1st Quarter 1993 Information/Non Profit Report
THURSDAY NIGHT ACTIVITIES/FARMERS' MARKET
•1993 FEE SCHEDULE
�^ LL FEES ARE BASED ON A PER NIGHT BASIS, AND MUST BE PAID IN ADVANCE.
Ongoing participants will be billed quarterly, 30 days in advance of the
start of the quarter with payment due by the 1st of the month starting the
quarter.
BILLING DATES QUARTER DUE DATE
December 1 (lst)January, February, March January 1
March 1 (2nd)April, May, June April 1
June 1 (3rd)July, August, September July 1
September 1 (4th)October, November, December October 1
Permits will be revoked for non-payment of fees within 30 days of the due
date.
FEE SCHEDULE:
PER WEER
Barbecue. . . . . �
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$ 50-250
(total square footage x $.16per square foot)
-AIA Member Food Vendors. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$ 10-$30
;10 per 10 feet of space, 30 feet maximum)
BIA Member . . . . . . . . . ... . . . . . . . . . . . .$ 5-$10
( $5 per 10 feet of space, 20 feet maximum)
Direct Sales-Non Profit. . . . . . . . . . . . . . . . . . . . . .$ 10
( Four times per year, 8 foot space maximum)
Information-Non Profit. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$ 10
( 8 foot space maximum)
Media. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . ... . . . . . . . . . . . .$ 25
( 8 foot space maximum)
Entertainment. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$ 5
Non-Competing Business. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$ 50-$100
( $50 per 10 feet, 20 feet maximum)
----------------------------------------------------------------------
NOTE: The Farmers' Market Association is charged 1% of its gross sales and
10% of the event' s fixed costs, payable quarterly. Fixed costs include
barricades, garbage collection, janitorial, and administrative costs.
Average weekly cost is $90.00 per night
Revised 1/93
EXHIBIT A
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TNA / FARMERS' MARKET
BBQ FEES
BARBECUER 1993 1st Qtr. 1992 3rd W.
(12 weeks) (13 weeks)
ANGELOS $495.08 $458.52
ASSEMBLY LINE $631.20 $816.92
BRUBECK'S $621.00 $590.20
McLINTOCK'S $1,551.36 $1,881.10
MICHAEL'S $299.52 $379.34
NOTHING BUT THE BEST $276.84 $324.74
OLD COUNTRY DELI $623.16 $788.45
SLO BREW $569.59 $1,005.42
TORTILLA FIATS $249.84 $354.25
TOTALS $5,317.59 $67598.94
EXHIBIT C
PROJECTED BUDGET DRAFT 1992 - 1993
49 Thursday Might Activities
(Thanksgiving,Christmas and New Year's falls on a Thursday)
CATEGORY
Advertising $300
Art&Layout $150
Downtown Brown $980
Wages$735
Candy $245
Equipment Rental $2,425
Harvey's $1,225(10010 increase included)
Sound/Lighting$600
Misc. $600
Garbage $6,625
Janitorial $3,920
Office Expense $1,137
Printing $500
RendLease $2,400
Reproduction $100
"Special Events $1,290
Snow Night $100
Easter$500
Apple Fest. $400
DTB B-Day$190
Misc. $100
Special Projects $500
Street Closure $5,323 (increase unknown)
Barricades $4,283.02
Monitors $1,040.00
SUBTOTAL $25,650.00
TNA Coordinator Salary $18,524.51
TOTAL EXPENDITURES '92/'93 $44,174.51
PROJECTED REVENUE $39t797.14
EXHIBIT D
TNA Cost Questionnaire
TNA COST QUESTIONNAIRE
VISTA PETAWMA SANTA ROSA MONTEREY
619-724-8822 707-762-9348 707-539-0345 408-373-3720
Day of event IThursday Saturday Tuesday
# of hours 6pm-9pm 2pm-6pm 5pm-8pm Spm-Bpm
Farmers only
OVERHEAD
Police Private security in kind in kind in kind
Janitorial $75/week in kind $170/hour $6/hour
Garbage in kind in kind $800-1000/wk in kind
Street closure in kind in kind in kind in kind
Entertainers $100/ni ht no fee $80/night
Staff o $25/event *$30,000/year $10/hour
Spec_. Events $500(toilets)
FEES annual fee $100
BBQs $45/night $120/night $25/night
Food Sales1$45/night $60/night $18-25/night
Direct Sales 1$25/night $25/ni ht N/A
Non-profit 11/2 price $25/night N/A
Info Groups 11/2 price $25/night N/A
*full & partime staff
EXHIBIT E
DOWNTOWN BUSINESS ASSOCIATION
BOARD OF DIRECTORS
1992 - 1994
TERM
NAME/BUSINESS ADDRESS PHONE 'EXPIRES
Tom Brown 846 Higuera,Ste 2 541-2732 93
Brown's Shoe Fit Co. San Luis Obispo
Dick Cleeves 670 Higuera 543-1141 93
The Greenery San Luis Obispo 781-2123FAX
Lynn Cooper 733 Marsh 544-1860 94.
Cuesta Title San Luis Obispo 541-1769FAX
Pam Copeland 840 Monterey 543-8500 94.
Cornerstone Realty San. Luis Obispo 545-7500FAX
Tony Gomez 674 Higuera 544-8988 94
B. Anthony Jewelers San Luis Obispo
Bev Johnson 738 Higuera 546-8208 93
New Times San Luis Obispo
Charlie Rears 998 Monterey 541-1888 94
Charlie's Bar and Grill San Luis Obispo
Betsey Lyon 982 Monterey 543-0652 94
Graham's Art Store San Luis Obispo
Alan Martin 1245 Broad 543-7656 93
Economy Drug San Luis Obispo 543-0175FAX
Dan Smith 1212 Garden 545-9802 93
Garden Street Inn San Luis Obispo
Terry Westrope 4211 S. Broad 546-.9388 94
Sterling Hotels San Luis Obispo 546-9741FAX
NOTE: Terms end March 31 of each year, per revision of BIA
bylaws in October 1988.
Executive Committee and Committee Chairs: :
President: Lyon- Beautification: Westrope/Copeland
Parking: Cleeves/Cooper- Promotion: Johnson/Gomez
Thursday Night: Rears/Adoff - Treasurer: Martin
Secretary: Cleeves Vice President: Brown
( 3/92)
EXHIBIT-T
i
THURSDAY NIGHT ACTIVITIES
1ST QUARTER REPORT '93
January - February
Participating Information /Non-Profit Groups (8' x8' unless otherwise noted)
Action for Animal Rights*
Atheists United*
Amercan Marketing Association-Cal Poly
Bahai Faith
Beth David Pre School
Central Coast Christian Action Council
Central Coast Travel Club
City of SLO watermain Project
Coalition of Parent Support
EOC Family Planning
Friends of the Chumash
Friendship School
Grace Church
La Fiesta de SLO
Land Conservancy
Libertarian
Mahi.Kari
National Organization for Women
Nutritition Club-Cal Poly
Planned Parenthood
Poly Reproductive Choice
SLO Cycling
Snuff Out Tobacco
Socialist Party U.S.A.
Woods Humane Society
Zero Population Growth
*4'x8'
January - February '93 Revenue Totals
Merchants $1,536.82
Barbecuers $4,859.75
Info / Non-Profit $1,179.26
Entertainers $200.00
Media $250.00
Farmers $1,073.07
Application Fees $12.00
Total $9,110.90
EXHIBIT G -
1
INFORMATION/NON-PROF GROUPS
SUMMER QTR(JULY 1 -SEPTEMBER 31) FALL QTR.(October 1 -December 31)
Action for Animal Rights Action for Animal Rights
CAmnesty International Atheists United
Arthritis Foundation Alliance for the Mentally M
Atheists United Big Mountain Support Group
Big Mountain Support Group BOK.Ranch
Cal poly Rec. Dept. Cal Poly Dairy Science
Cal Poly Republican Assembly Cal Poly Literacy Council
Cal Poly Woman's Club Cal Poly Reps
California Conservation Corps Cal Poly Republican Assembly
Campaign to Elect David Jeffrey Cal Poly Rodeo
Central Coast Christian Action Council Central Coast Christian Action Council
Central Coast Salmon Enhancement Citizen's Committee on Human Rights
Citizen's Committee for Human Rights City Water Main Project
David Greenwald for School Board Cure 2000
Democratic Central Committee David Brodie-Diane Feinstein
Department of Animal Regulation David Greenwald for School Board
ECO SLO Democratic Central Committee
Fair Vote Easter Seals
Grace Church ECO SLO
Green Hills School Family Planning
H2O Conservation Flying Samaritans
Kiwanis Club Friends of the Developmentally Disabled
Libertarian Gloria Ochoa
Lybarger for City Council Grace Church
Michael Huffington Herschensohn for U.S. Senate
Morro Bay Yacht Club Kappa Kappa Psi
National Organization for Women Lambda Chi
Nature Explorers Libertarian
Pacific Coast Martial Arts Lybarger for City Council
Parents& Friends of Lesbians&Gays Parents&Friends of Lesbians& Gays
Planetary Survival Alliance Penny Rappa
Plumbers& Stearnfrtters LU#403 Pismo Fire Dept.
Rails to Trails Planetary Survival Alliance
Rancho De Los Animales Planed Parenthood
Ross Perot Roger Berns for City Council
Sierra Club Sierra Club
SLO Green SLO Cycling Club
SLO Republicans SLO Fire Dept.
Socialist Party U.S.A. SLO Jaycees
Sons of Abraham SIA literacy Council
Special Olympics SIA Singles
Tobacco Control Socialist Party U.S.A.
Wendy Nogle South Bay fire Dept.
Woods Humane Society Woods Humane Society
WOW Zeta Tau Alpha
Yoga Center
Zero Population Growth
C
,EETING AGENDA
DATE 4 3 ITEM If
CONGREGATION BETH DAVID
C' 2932 Augusta Street
San Luis Obispo, CA 93401 caFTo:
(805) 544-0760 ❑*Deno:a AcEon p '
� ° � ❑ CDD DIP,
V l{�FN.DIR
1 _Ao ❑ r)ItrOMF
March 24, 1993 SAT 0M TFY [3Fw DR
Fit O CLErxiaac. ❑ roLICECR
❑ MGh9T.TE•+Jb Cl :^SC.DI,
Ms. Lynn Block ❑-C-F.EADF1U1:1 UTILDIR
Administrator
Downtown Business Improvement Association
San Luis Obispo, CA 93401
Dear Lynn,
I am writing to extend our gratitude for the outstanding support the BIA has
provided us as a participating non-profit organization in Thursday night
activities. Farmers Market has proved to be an incredible resource for
distributing information and generating fundraising dollars on the different
projects that we have utilized it for.
We not only enjoy the level of support that your organization offers, but feel
that it is distributed in a fair and financially attainable manner. Your fees are
reasonable and, in fact, encourage us to use you year after year. Many of our
congregants are downtown merchants and are pleased that Farmers Market,
not only provides revenues for the local businesses, but is philanthropic in its
outreach to non-profit organizations such as ourself.
Our hope is that your policies will remain in tact and will not be influenced by
any outside parties.. Your group has built a national reputation that generates
tourism and interest and promotes financial well-being for our community. We
should all take pride in this.
Your efforts quantify our commitment to a quality of life found only in San
.Luis Obispo County. On behalf of our members, I would like to thank you and
your staff for all of your hard work.
With sincere regards,
4te,oen'.. Wat en APR 5 199.
President C1iY COUNCIL
SAN L'JiS OMSPO, C
WA ol
DATE MEETING TEM #A
OFFICE&SHELTER DEVELOPMENT
4679 Broad Street 1043 Pacific Street
W O O D S San Luis Obispo,CA 93401 San Luis Obispo, CA 93401
H U M A, N E (805)544-0217 or(805)544-3830
SOCIETY (805)543-9316 ``FAX(805)544-5329
February 8, 1994. CMMOTO:.
❑•D=otm A Uon ❑ FYI
o nc1 ❑ CDD DIR
CAO FN.DIIR.
Mr. John Alexiou V r, ci r/ O.TEy � POLICE CFL
Farmers' Market Coordinator APR j 1993 j ElMCMIT-r V14 CJ REC.DM
Downtown San Luis Obispo ❑ C LA KLEE n UnLDI-�EL
Business Improvement Association crry CLERK �--�---
P.O. Box 1402 SAN LUIS OglsFo, c.�
San Luis Obispo, CA 934406
RE: Farmers' Market
Dear Mr. Alexiou:
Woods Humane' Socdety (Woods) would like to thank .the Business
Improvement Association (BIA) for allowing-,u. participate in
Farmers' Market. As you may know, Woods" is .a 'non-profit organization
that relies strictly on private donations: .° Woods- finds homes for
over 2,000 Central Coast animals each year. and has-an`exceptional
adoption record. In 1992:.Woods. found homes:.-for 96.8% or 2059 of its
healthy adoptable animals. Most shelters% place only 10-20% of their
animals and are forced to. euthanize the rest. Woods now has one of
the highest adoption rates in the country. . Besides animal adoptions,
Woods offers pet therapy programs. at .local- convalescent homes,
adoption counseling, educational materials, . financial assistance for
needy senior citizens, low cost obedience classes, private boarding,
and euthanasia services.
We at Woods believe- that the exposure Woods receives at Farmers'
Market is an important part• of our success.. ice;:find* good homes for
homeless animals and educate people about: the many., programs and
services that Woodsoffers. We also receive' .donations at Farmers'
Market which helps support the aforementioned programs and services.
We appreciate the excellent job the BIA and' its Thursday Night
Activities Committee-'does. .in operating a:.first rate Farmers' Market.
We look forward to a close working relationship with the BIA in the
future.
Again, we .thank.you for'allowirig us :to-,participate in Farmers'
Market: : .. .-
Sincerely,,
Allen K. Hutkin
Director of Public Relations
and Development
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Emco es Action ❑ FYI
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17 CAO ❑ FIN.DIR received this document
Vit'�AcAo ❑ FIR
EC3ilEF MEETING AGENDA
Q�//+�TiORINEY ❑ RVDUL DATE �`k- ITEM #� 'Peggy Koteen
� CIFicK/ORIG. ❑ mLICECIi 253 via San Blas
V?:;M•I:•i'F m 1i r. GDIR San Luis Obispo, ,,-,CA -,_93401, _
,:,cFJADF:LE 11 L�ILDIR. 544-1580 • . ._• '.s _ ,
March 22, 1993 �rr
Dear Thursday Night Activities Committee: CiTVCOU:rCrL
SA.N L::S 031SF . CA
I would like to address a few points which were brought up when I
visited your March 3rd meeting. Ott x,01\
1. , ... You. .suggested that only 2 non-profit information groups have
discussed their unhappiness with the fee structure. More specifically,
in the current "Council Agenda Report" your recommendation states,
"Since the new fees were implemented, the BIA received notice from
three non-profit groups stating that the fees would prohibit them from
continuing to participate. "
I don 't doubt that only three groups have directly contacted the
BIA. (I presume that the three groups are Atheists United, Action for
Animals' Rights, and the Socialist Party. I am coordinating the booths
of the first two. ) I spoke to representatives of more than a dozen
groups who have expressed discontent with the fee structure_ These
groups are: Planned Parenthood, N.O.W. , Right to Life Group, Bahai
Faith, , Eco SLO, Sierra Club, Big Mt. Support Group, Planetary
Survival , Green Party, Zero Population Growth, Socialist Party,
A.F.A.R. , and AU of SLO.
I would venture to say that the reason that the BIA wasn 't directly
contacted is that we non-profit groups felt so disconnected; from you
after your current fee structure was passed by the City Council on
September 1 , 1992. There wasn 't any timely "notice of hearing" given
to the information booths prior to the September City Council . meeting.
We read about the fee increase in the Telegram-Tribune. This contrasts
with your February 5, 1991 City Council Agenda Report where you state,
"The fee schedule has been reviewed and approved by the Thursday Night
Committee and Thursday Night participants are fully aware of the
proposed changes. " Thus, because we had been disenfranchised from the
BIA, we groups did not come to you with our distress about the 100%
information booth fee increase versus the 5% BBQ booth fee increase,
but rather we talked among ourselves during the next few Thursday
nights.
Emotions were heated during these discussions. Finally, a number
of us went directly to the City Council meeting on October 6, 1992, to
state our displeasure over the inequity of the new fee structure and
the hardship it was placing upon us. A representative from PP, AU,
A.F.A.R. , Planetary Survival , Right to Life Group, and the Socialist
Party each spoke, while a member of the Bahai Faith was in the
audience.
Thus, it is, not correct to imply in your current Council,. Agenda
Report that the information booth volunteers accept your fees. We do
not. We will work hard to establish a more equitable fee structure.
2. The TNA Committee Chairman said that it is not fair to just look at
the low per square foot fees paid by the BBQs because the members of
the BIA (including the BBQ restaurants) pay an extra business license
i
tax which supports the BIA and thus TNA.
I realize that in past years, your business taxes did help defray
the costs of TNA, but the VAST majority of those funds went to other
than TNA events such as Christmas Meters, La Fiesta, Beautification,
Promotion, Newsletter, Garden Street, Employee and Office Expenses
(approximately half of all expenses) , and Office Lease. Well , this
year TNA is fully self-supporting and NONE of the tax goes to fund
Farmers ' Market.
3. You briefly mentioned that it didn 't . seem right that I was
questioning your $10 per night booth fee when. the city charges $25 at
Mission Plaza fairs. Firstly, I haven't yet had the pleasure of
manning a booth at any of those fairs. So, I hadn't known the precise
fee charged by the city. Secondly, if I am not mistaken, Farmers'
Market lasts from bpm to 9pm, while a daytime fair usually lasts from
loam to 4pm. Thus, one must take into account the time period, never
mind that we are comparing tangerines and naval oranges, or vice
versa.
4. At the meeting, I wanted to let you know what direction I was
heading with my proposals for the fee structure to the City Council. I
would like to reiterate them now.
it is vy intent that the TNR have an equitable fee structure. For
simplicity's sake I am concentrating on the BBQs and non-profit
informational booth fees. Currently:
The BBQs are paying 16 cents/square foot, which depending on the -\
size of the BBQ would be somewhere between $25 (Nothing But the ''
Best' BBQ) and $125 (McLintock's BBQ) per booth. The non-profit
booths are paying $10 for an 8 foot long by 4 foot booth, which is
31.25 cents/square foot (SIO divided by 32 square feet) or 62.5
cents/square foot for those booths which are only 4 feet in
length!
In your 92/93 budget you have estimated that you will receive
revenues ' of $20,838.55 -from the BBQs and $9,922.00 from the
Info. /Non-Profit booths. This is a total of approximately $31 ,000.
Thus, I have taken into consideration your need to retain this total
level of funding from the two groups. Any figures which I propose will
take this into account.
I feel that siailar units of seasuresent should be utilized for
both types of booth space. The non-profit (N.P. ) booths should also
pay their fees on a square foot basis. But, it is my intention that
you have no more work in measuring booth space than currently. So, I
propose having only two choices of booth size for the N.P.
organizations-- 4 foot long or 8 foot long (by 5 foot wide-- which
seems closer to reality if you include table and chair space) .
Also, it would be more equitable for the N.P. booths to pay 75% or
50% of the per square footage fees than the commercial for-profit BBQs
pay. My reasoning for a lesser percentage of fee for the N.P./info.
booths is that they collect few dollars in their contribution jars (or
no dollars as do the Bahai who do not take contributions from the
public) while offering to the public a variety of free literature.
The following include my three scenarios for your fees:
CURRENT FEE STRUCTURE
C' BBQs--l6cents---total=$20,838 N.P.--$1Obooth--total=$9,922
Total: $20,838 + $91922 = $309760
20 CENTS/SQUARE FOOT &. 100% PARITY
BBQs---=$26,047 N.P.---Sby5feet=$8.00/booth =$71938
---4by5feet=$4.00/booth =$31,969
Total: $26,047 + $7,938 = $33,985
$26,047 + $39969 = $30,016
20 CENTS/SQUARE FOOT & N.P. PAYS 75% OF COMMERCIAL BBQ FEE
BBQs-----$26,047 N.P.---Sby5feet=$6.00/booth =$5,954
---4by5feet=$3.00/booth ; =$2,977
Total: $26,047 + $5,954 = $31 ,999
$26.1047 +$2,977 =$29,024
20 CENTS/SQUARE FOOT & N.P. PAYS 50% OF COMMERCIAL BBQ FEE
BMs--- =$26,047 N.P.---Sby5feet=$4.00/booth =$3,969
Total: $26,047 + $3,969 = $30,016
r.
i
Obviously, these are just a few of the multitude of options
available so that you can retain your current level of revenues. Each
of the scenarios yields revenues near to the $31 ,000 mark. One would
have to assume that some N.P. booths would opt for the longer table
while others would not, and so their totals would fall somewhere
between my estimates. On the other hand, with the size flexibility,
there may be more booths which partake in TNA, and these totals may be
low.
How did I arrive at the 8 foot and 4 foot long booth sizes? I
based the 8 foot size on your own 8 foot maximum size and 4 foot is
closer to the size of a card table which many booths use: I realize
that : you have allowed two sets of N.P. groups to share 8 feet of booth
space _ these past few months, but it is cumbersome to coordinate which
Thursdays people are available to man both booths_ Thus, two booth
sizes would cleanly clear up this difficulty.
5. I would now like to address other issues which I did not have the
opportunity to discuss with you on March 3rd.
One issue is pertaining to changing the fee structure for the
Farmers. I am curious how you initially arrived at the Farmers' fees.
It is my understanding that they pay 10% of the total TNA expenses
(approx. $4,500) plus 1% of their gross sales. You have listed in your
92/93 budget anticipated deposits by the Farmers of $6,421.73.
The Farmers may be the largest crowd-pleaser on Thursday nights,
which in turn helps to bring persons to the other booths, but do they
require reduced rate booth space? Let us presume that you receive
$6,500 from the Farmers this year. If there are 45 Thursdays of
markets, then that is $145 per night. If there are two dozen Farmers'
booths, then on average each booth is paying $6 for the evening.
It is not my desire to place a heavier burden on farmers who may be
struggling during these hard times. But is it fair that they pay $6
for space which is 2, 3, 'or 4 times larger than a N.P. group who pays
$10 a night? Most, if not all , of the N.P. booths are struggling also
(and possibly many of the BBQs and Merchants who have booths) .
I am just looking for the most equitable solution to your fee,
structure without undue burden to any one group.
Other issues which need review are two of your reasons given last
year when you raised the N.P. fees to $10. One reason was your
comparison of other Farmers' Markets to our own. The other is your
claim that the information booths are a major cause of the garbage and
therefore should be burdened with much of the garbage clean-up costs.
(This claim was in the September Tribune article and repeated to me in
a meeting with Jenni , Lynn Block, and Betsey Lyon on October 27,
1992. 1
On page two of the September 1 , 1992 Council Agenda Report, you
state, "The BIA researched the fees charged by comparable markets in
other cities and found SLO was well below the average in the above
categories CInf o. and N.P. groups, Media, BBQs7. " In attachment "E" of '
the current Council Agenda Report, the TNA Cost Questionaire does not
indicate how many N.P. groups participate in the TWO applicable
Farmer 's Markets. Could there be very few groups because their fee
schedule has priced them out of the Vista and Santa Rosa markets? Even
if other cities have an inequitable fee structure, do you need to
replicate it? San Luis Obispo is forward thinking and this should be
reflected in an equitable fee schedule.
Secondly, the N.P. booths generate very little, if any, garbage.
When persons come to our booths, they. look, ask questions, and they,
CHOOSE to take literature which interests them. This literature is not
thrown on the ground.
Some other literature which is pushed on passersby is discarded on
the ground. Much of this literature is passed out as fliers by
NON-PAYING groups, such as for band/concert events, religious pocket
calendars, or general announcements. Admittedly, sometimes ' a
participating N.P. information booth does stand in the. middle of the
street to push its literature. This usually happens in the case of
future fund raising events .or from political parties.
In any event, the amount of fliers on the streets is minuscule when
compared to the discarded BBQ wrappers on the streets. Please
discontinue distributing misinformation about from whence the garbage
comes.
Thirdly, if downtown businesses benefit from the TNA, then maybe.
they should be helping to support it as in previous years. On page two
of the current Council Agenda Report you state, "THA/Farmers's Market
was designed to promote downtown and, while it has grown into a
tremendous public relations tool . . . " Possibly the business community's
previous help to defray TNA costs was appropriate and a small
percentage of the BIA general funds should be contributed to TNA.
Lastly {can you believe it?3 , the TNA/Farmers' Market belongs to
the people of San Luis Obispo. I feel that the BIA treats TNA as a
tool to maximize downtown profits , rather than as a service to the
community. The N.P. booths offer the public a broad base of
information. The free-flow of information is a requirement to the
proper operation of our democracy. Therefore, your encouragement of
N.P. information booths would be an enhancement to our entire
community.
Please feel free to call me with any questions or comments.
Sincerely,
Peggy ,Ko een
cc: Mayor Pinard, Council Members Rappa, Roalman, Romera, and Settle,
and City Attorney Jorgensen.
.11EETING AGENDA
DA
ITEM #
El-COMM:eDenotes
San Luis Obispo Chamber of Commerce ��A ° �'
a ❑ CDD DuL
1039 Chorro Street • San Luis Obispo, California 93401-3278 �D ❑ FlN.Da
(805) 781-2777 • FAX (805) 543-1255 _,/ACRO �
TTORNEY El cku
David E. Garth, Executive Director CLERK/0RIG. ❑ RXICECK,
❑ MCMT.TFAM OREC DIP
El r dCREADFILE El� (rLrI'I
DR
March 26, 1993
Honorable Mayor and City Council
City of San Luis Obispo
P.O. Box 8100
San Luis Obispo, CA 93406-8100
Dear Mayor and Council Members:
The Chamber of Commerce is very concerned about the future of Downtown's Thursday
Night Activities/Farmers' Market.
As you know, TNA/Farmers' Market is one of our community's most distinctive and
enjoyable events. This activity has been copied nationwide because it provides so much
community and business benefits. It's fun for the locals, brings huge amounts of sales
tax revenue to the city,expands our bed tax base by extending many tourists' weekends
to four days, and helps keep many downtown businesses afloat.
The B.I.A. has done an excellent job administering this complicated activity. Because of
their budget situation, they need to raise TNA/Farmers' Market fees modestly to make
the event self-supporting. Even though we are one of the non-profit organizations who
would be affected, we strongly support their proposed fee increase; it's fair, equitable
and necessary. If the B.I.A. is not allowed to recoup their costs, they might someday
decide that they can't afford to continue to sponsor the event. This would be a
community tragedy.
Thank you foi your consideration.
Sincerely,
David E. Garth
Executive Director
[VIAR 2 9 1993
Cji?;SP L� ACCREDITED
�LiSF'.'�.. CA pauOEn OF COwERCE
CHAMBER O.COMMERCE
01 IHS UNIIED SI-IES