HomeMy WebLinkAbout07/07/2009, PH 2 - 2009-11 CULTURAL ACTIVITIES GRANTS IN AID FUNDING council 3 -owl
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C I TY OF SAN LUIS O B I S P O
FROM: Shelly Stanwyck,Assistant City Manager
Brigitte Elke, Principal Administrative Analyst
SUBJECT: 2009-11 CULTURAL ACTIVITIES GRANTS IN AID FUNDING
RECOMMENDATION
As recommended by the Promotional Coordinating Committee(PCC):
1. Approve the 2009-10 Grants-in-Aid(GIA) allocations in the amount of$89,680; and
2. Authorize the City Manager to execute the individual agreements with each grant recipient.
DISCUSSION
Background
In February of each year, the PCC begins its annual GIA process. Notices are placed in the Tribune
and on the City website to advertise the availability of the grant funding for local non-profit
organizations. The grant funding is made available for the promotion of cultural; social; and
recreational events that will benefit residents and visitors alike and provide an additional
opportunity for tourism promotion. This year, the establishment of the Tourism Business
Improvement District (TBID) and the City's current fiscal constraints allowed the PCC to take a
close look at all its programs and evaluate improvements, cost savings, and synergies between
the programs. The PCC felt that this also offered an opportunity to look closely at the GIA
program to see whether funding should be changed and whether the program could be improved
to the mutual benefit of the City and the grant recipients.
In its annual retreat, the PCC asked its GIA subcommittee to convene and prepare a
recommendation to the committee regarding possible changes to the GIA program. The
subcommittee subsequently met on February 2, 2009 and developed a tiered approach to possible
funding. The committee felt that there is a large spectrum of applicants with various needs and
possibilities for collaboration on various levels. They felt that the program should reflect the vast
variety and define concrete value proposition for the different grant requests and dollar amounts
allocated. At its February 11, 2009 the PCC approved the recommended approach (Attachment 1
— PCC Minutes) and asked staff to place a request for approval of conceptual funding and the
new criteria on the Council agenda in order to open the grant process. On March 3, 2009 Council
gave approval to start the grant process with a conceptual budget of$100,000.
Grant Application and Evaluation process
The grant cycle was opened on March 6, 2009 and applications were due on April 14, 2009. By
the deadline, 36 applications were received with a funding request of$240,000. This compares to
24 applications received in 2008-09, requesting grants in a total amount of $113,881 and 37
applications received in 2007-08 requesting$141,813.
Council Agenda Report—2009-11 Grants-in-Aid Cycle Promotional Coordinating Committee
At the same time, it became clear that the grant amount would have to be adjusted in order to
help the City balance its budget. However, considering the need of the recipients and the
program benefits to the City's residents and visitors, staff considered cutting this program last,
but ultimately had to recommend a 10% cut to $90,000. Given the constraints, the PCC called a
mandatory meeting with all potential applicants to convey the new criteria and the financial
uncertainty this year's grant cycle was exposed to.
Review Process and Recommendation
It was under this purview that the PCC convened its GIA subcommittee to review the applications
to formulate preliminary grant recommendations. The GIA subcommittee met two times(April 30th
and May 71h) to review the applications and evaluate each by using the assessment criteria approved
by Council. The subcommittee read every application carefully to evaluate the requests and reach its
conclusion. They discussed and debated each one to make certain that they applied the criteria
consistently and evaluated the benefit to the City and its residents, as well as the applicants.
The subcommittee's preliminary recommendations were then presented to the entire PCC at its
regular monthly meeting on May 13`h, 2009. During the meeting, the PCC discussed each applicant
and approved the subcommittee's preliminary recommendations with one change to San Luis
Obispo ALPHA, Inc. They determined that the regular June meeting would be used to present the
preliminary recommendations to the applicants and finalize the recommendations to Council. The
minutes of the meeting(Attachment 2—PCC Minutes)containing the preliminary recommendations
and notice of the meeting were then mailed to all grant applicants.
With this year's recommendations, the PCC continued with last year's approach to the GIA
process, with one"eye"on rebalancing allocations between cultural and tourism interests to
bring greater strength to tourism events, which have traditionally received the smaller proportion
of GIA allocations. The"second eye"was on assuring that proposed events had sufficient direct
benefits to San Luis Obispo residents through events being held in the City of San Luis Obispo.
This resulted in 48%of the recommended grant funding being allocated to events promoting
tourism to San Luis Obispo. This compares to 36%in 2007-08 and 58%in 2008-09 of grant
funding.
In the case of the International Film Festival, which received the highest amount of grant funding,
the PCC wanted to acknowledge the organization's consistent efforts in growing the event and
attracting more and more visitors to San Luis Obispo. However,they also wanted to support the
festival's efforts in attracting directors and producers to San Luis Obispo as a viable place for the
film industry.
Funding Recommendations
The meeting for applicants with the PCC was held on June 10th, 2009, to formally present the
Committee's 2009-10 GIA preliminary recommendations to the applicants. During the meeting, all
applicants were given an opportunity to address the PCC regarding the recommendations.
Representatives from twelve organizations were present to mostly express their appreciation for the
grant funding and thank the PCC and Council for the ongoing support. One organization, however,
came to clarify the purpose of its event and why the City's contribution was so essential. They
urged the PCC to consider funding at any level in order to make the event possible. The committee
Do
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Council Agenda Report—2009-11 Grants-in-Aid Cycle Promotional Coordinating Committee
had originally denied funding to the Downtown Association's Farmers' Market celebration for
Veterans in November 2009. The PCC considered the Downtown Association's feedback and
subsequently change its recommendation to allocate $2,000 towards the promotion of the event
(Attachment 3—Draft PCC Meeting Minutes).
The following summarizes the PCC's 2009-10 final grant recommendations. Given the amount of
grant funding available and the grant requests received,the PCC had to make certain decisions
regarding funding allocations upfront in order to most equally distribute the money available:
1. Total funding available is $90,000.
2. Total funding recommended is$89,680(Attachment 4—Funding Recommendation)
3. Funding is provided to 30 organizations,with grants ranging from $1,000 to$9,000..
4. Organizations not present at the mandatory meeting were not considered for funding.
5. The committee concentrated on the advertising budgets within the request to help
organizations promote their events.
6. Whenever possible, the committee encouraged collaboration between the organizations
and joint-promotion. (i.e. Writers' Conference and Foundation for Public Libraries).
7. The committee concentrated on allocations towards marketing, promotion, and outreach
as fundable components. In order to keep funding decisions consistent throughout, a
minor amount of$320 remained in the budget.
The subcommittee chair, as well as the PCC chair will be available to Council at the public hearing
to respond to questions.
Contracts
Upon Council adoption of grant recommendations,the City will enter into contracts with each of the
recipient organizations. Contracts will be monitored throughout the year by the PCC by assigning
individual members as liaisons to the various applicants. In order to apply for future year funding,
the organizations have to hand in a final report on the event and provide proof of City recognition
on marketing material.
FISCAL IMPACT
The 2009-10 budget for the PCC GIA Program, approved as part of the 2009-11 Financial Plan was
$90,000. The PCC is recommending allocation of$89,680 in grant funding.
ATTACffiMENTS
1. PCC Minutes—February 11, 2009
2. PCC Minutes—May 13, 2009
3. PCC Draft Minutes—June 10, 2009
4. Final Recommendations
Pik a -3
ATTACHMENT 1
Promotional Coordinating Committee
Minutes
Wednesday, February 11, 2009
5:30 pm
City Hall
Council Hearing Room
990 Palm Street
CALL TO ORDER: Chair Cate Norton 5:30 pm
PRESENT: T. Conner, Babb, J. Conner, Nicklas, Kinney
STAFF PRESENT: Brigitte Elke, Principal Administrative Analyst
PUBLIC COMMENT
There was no public comment.
CONSENT AGENDA
ACTION: Moved by J. Conner/Babblo-appr&d the consent agenda as presented.
_- Motion carried 6:0
PRESENTATIONS
1. DOWNTOWN ASSOCIATION - DEBORAH CASH
Deborah Cash, Executive Director of the Downtown Association, introduced the new ciavon
structure to the PCC and provided the committee with a copy of the associate
recommendations for 2009-11 to Council. She reiterated that they are n the process of
formulating their work program and budget for the upcoming ye a economic downturn has
changed their focus and they are concentrating on helpin eir�rs to stay in business.
However, some of the recommendations to Council re:
1. Security
2. Street lights - Deborah thinks t t�she could seek donations successfully
3. Sidewalk scrubbing - at le eep status quo and don't reduce current frequency
4. Tree Trimming
They are workin ri new banners and holiday events for 2009-10. They hope to develop a
program to lalize evening and night activities believing that this time of day offers opportunity
for growth. The daytime business is maxed out and there is little turn over from a business
perspective.
' � I
ATTACHMENT 1
2. QUARTERLY REPORT—VISITORS AND CONFERENCE BUREAU
Dave Kastner gave an overview on the past three months. Th-e.V placed ads in Sunset
Magazine and the California Visitors Guide, as well
..as--online ads on LATimes.com from
November through January. They've just ended-6e second Restaurant Month in the County with
much success. Ten more restau ntssparticipated and all are reporting great sales. Some
restaurants consider cc ti ing the offer into February since the menu was so popular. VCB staff
continues to send�t a online newsletter`This week in SLO County"to over 11,000 users and they
aonsta Itn y working on website upgrades.
BUSINESS ITEMS
1. GIA— REVIEW SUBCOMMITTEE PROPOSAL FOR CHANGES TO THE PROGRAM
The subcommittee members reported on their subcommittee meeting of February 2, 2009. In that
meeting the subcommittee looked at possibly establishing tiers for the GIA program to create
more collaboration between the PCC and the applicants and to gain more benefits for City
tourism. After review of the subcommittee's recommendation, the PCC opted to recommend only
three tiers and eliminate the top tier discussed by the subcommittee.
The selected tiers were:
1. up to $3,000
2. $3,001 to $7,500
3. $7,501 to $12,000
ACTION: Moved by T. Conner/Kinney to recommend a tiered structure for GIA to Council,
adopting three different tiers as discussed. Motion carried 6:0
2. CONTINUE DISCUSSION FROM ANNUAL RETREAT
The committee continued the discussion started at the annual retreat with tbe-goal evelop
budget recommendation to Council. The discussion was based-on-the decision made during the
retreat to concentrate the PLC's efforts on-intemal"marketing. After thorough discussion, the
committee had narrowed-the possible scope to signage, OpenSpace, Visitor Center, Website, PR
& Event Promotion;.ShopSLO/DineSLO, GIA, and regional promotion.
ACTION: Moved by T. Conner/Babb to call a special meeting_on.Febraary 6 2009 to finalize
recommendations to Council. Motion carried�`�
Staff will send out-the-disdussed items to all members before the meeting.
PCC LIAISON REPORTS
No liaison reports were given-
The meeting adjourned at 8:05 pm.
�N a-5
Promotional Coordinating Committee ATTACHMENT 2
Minutes
Wednesday, May 13, 2009
5:30 pm
City Hall
Council Hearing Room
990 Palm Street
CALL TO ORDER: Chair Cate Norton 5:30 pm
PRESENT: T. Conner, Babb, Kinney, Davis, J. Conner
STAFF PRESENT: Brigitte Elke, Principal Administrative Analyst
PUBLIC COMMENT
Brian Locher from Cuesta College introduceq_-imseft the new organizer for the City to the Sea
Half-Marathon. He will be taking�cer--#rorn Jani Johnston and hopes to grow the race over the next
few years. He distrib�ed-i rmation about the race's demographics, race supporters, and
promotionalmatal distributed to race participants.
CONSENT AGENDA
ACTION: Moved by Babb/J. Conner-ta- prove the consent agenda as presented.
Motion carried 6:0
-ter•
PRESENTATIONS
1. QUARTERLY REPORT— CHAMBER OF COMMERCE
Lindsey Miller reported on the Chamber's effort over the past four months.
Strategic Alliances: continued involvement with Airport's community marketing group, SLO Vintners'
Roll out the Barrels, and the Children's Museum for outreach to families traveling to SLO. They
attended Cal Poly Open House, Amtrak's National"Train Day Celebration with over 8,000 attendees,
and kept working with APCD on SLO Car-Fee. They are also involved with Festival Mozaic's
marketing committee and the al Poly Alumni.
Press Trip: Four writers-attended the press trip in conjunction with "Roll out the Barrels". In addition,
they also hosted writers from TangoDiva.com, Veloce Today, and EuropeUSA.
PNa-�
ATTACHMENT 2
PR Coverage: SLO coverage appeared in the San Jose Examiner, Travelraods.com, Eur ,
Ronnie Kovach's Fishing Weekend TV segment & website, Press Dem_oclraL_NatPona1 Geographic
Kids, Tango Diva, Trip Advisory, and Veloce Today.
For next quarter, they will concentrate-PR efforts on outdoor activities including hiking and biking and
the promotion of new trails-''
BUSINESS ITEMS
1. GRANTS-IN-AID SUBCOMMITTEE RECOMMENDATIONS AND SPECIAL MEETING
SCHEDULE
The committee considered the subcommittee's recommendation for grant funding in 2009-10 and
discussed each applicant. The subcommittee chair, Cathie Babb, started the discussion by giving an
overview on the subcommittee's evaluation process, prelimina,7 thinking and budget allocation. The
subcommittee had met twice, on April 30th and again on May 7t . Given the financial constraints and
the overwhelming number of grant requests, the subcommittee decided to exclude the organizations
that did not come to the mandatory meeting. They then studied the nature of each request,
substantiated the tier and itemization of the request. In order to stay within budget, the subcommittee
decided to concentrate on helping the organizations with outreach by allocating funding for
advertising.
Staff was asked to follow-up on a couple of events to make certain that they take place within the
City. For the 2010-11 funding cycle, the committee asked for stronger language regarding the funding
sources under application item no. 5 and the request for media plans. They want the application to
stipulate that funding in the future will be denied if any components of the application are missing,
incorrectly submitted, or unclear.
The following funding was allocated preliminarily. The funding will be finalized after the meeting with
the applicants. The committee decided to postpone that meeting from May 27th to June 10th in order
to gain a clear picture regarding the available funding. The City Council will consider this program's
funding on June 4, 2009.
Organization Funding Proposed Committee Comments
Request Funding for
2009-10
SLO Rugby Football Club $11,526 $3,800 On-&offline advertising & Farmers
Market
ARTS Obispo $12,000 $4,500 3 events at $1,500 each for
advertisin
Central Coast Clean Cities $12,000 $3,000 Advertising only
Cal Poly Allumni Assoc. $8,750 $ 0
Cal Poly Arts $7,500 $4,500 3 events at $1,500 each for
advertising
Cal Poly Multicultural Center $4,700 $1,800 1 Radio advertising & half of print
Cal Poly Open House 1 $12,000 j $1,000 Postcards only
(- ARACHMEW 2
Cal Poly Student L&L $5,175 $ 0
CC Autism Spectrum Center $5,229.50 $ 0
CC Children's Choir $2,855 $1,500 Advertising only
CC Writers' Conference $3,500 $1,500 Advertising only
City-to-Sea Half-Marathon $4,000 $2,500 Advertising in LA area
Cuesta College Art Gallery $3,000 $1,150 No honorarium
Festival Mozaic $12,000 $6,000. Media buy only
SLO County Libraries $12,000 $2,500 Collaboration with Writers' Conf. -
together$4,000 for out-of-county
advertising
Foundation for the PAC $7,500 $ 0
Friends of Prado $5,000 $3,000 Advertising only
GALA $5,000 $5,000
I Madonnari $7,500 $ 0
Jewish Community Center $4,002 $ 0
The Monday Club $1,400 $1,400
Pacific Horizon Chorus $3,000 $1,600 Advertising for annual show & youth
festival only Nov. & Dec. dates
SLO ALPHA $4,000 $1,000 Portion of advertising
SLO Art Center $12,000 $6,000 National & regional advertising
SLO Blues Society $2,650 $2,500
SLO County Band $3,000 $1,230 Promotion for concerts, no pre-
promotion
SLO Child Abuse Prevention $2,500 $1,500 On- and offline advertising
Downtown Association $7,500 $ 0 Farmers Market is now self-
sustaining; event within event.
Needs new event outside of
Farmers Market.
SLO Film Festival $12,000 $9,000 Advertising & rack cards for tourist
locations
SLO Little Theater $6,772.50 $4,500 3 events at $1,500 each for
advertising
SLO Poetry Festival $1,600 $1,600 Must be used for advertising
SLO Railroad Museum $5,000 $4,000 Statewide ad, Santa Barbara TV &
electronic media
SLO Symphony $12,000 $3,600 Portion of print cost
SLO Vocal Arts Ensemble $6,700 $4,500 3 events at $1,500 each for
advertisin
Sharing the Dream Festival $7,500 $1,500 For celebration event- must be in
SLO City
Transition Mental Health 1 $5,000 1 $2,000 Only out-of-county advertising
Organizations that were not present at the PCC's GIA meeting on March 17, 2009 were not
considered for funding.
Pia-8'
RITaCNMENT 2
2. FUNDING RECAP
Staff reported that the preliminary budget will be released on May 28, 2009. The PCC's budget will be
included as recommended by the committee. The GIA funding is recommended to be reduced to
$90,000 due to the budget cuts necessary to balance the budget: On June 4, 2009, Council will
consider the General Fund operating programs and indicate desired changes.
PCC LIAISON REPORTS
John Conner reported that the TBID had canceled the regular meeting of 2009 and is holding
a special meeting on May 20, 2009. In that meeting, they will disc a possible collaboration with
Cambria Bicycles for bike rentals at all lodging props.-interested.
PCC COMMUNICATIONS
Katy McGrath reported on- ie campaign for the SLO Botanical Garden. The Garden has welcomed
close to 1,000 yjirs during its May event thus far and the campaign greatly contributed to this
suc�i -
Meeting adjourned at 7:00 pm.
PNa -1
Promotional Coordinating Committee ATTACHMENT 3
Minutes
DRAFT Wednesday, June 10, 2009
5:30 pm
City Hall
Council Hearing Room
990 Palm Street
CALL TO ORDER: Chair Cate Norton 5:30 pm
PRESENT: T. Conner, Babb, Kinney, Davis, J. Conner, Rizzo
STAFF PRESENT: Brigitte Elke, Principal Administrative Analyst
PUBLIC COMMENT
There was no public comment.
CONSENT AGENDA
ACTION: Moved by Kinney/J. Conner_to_apprflve-th ce o sn ent agenda as presented.
Motion carried 7:0
PRESENTATIONS
1. QUARTERLY REPORT—VERDIN MARKETING, INK.
Given that this would be the last report on the advertising contract, Kathy-McGrath went over the
various campaign and efforts over the past two years.
The campaigns started out with print and online efforts;"but given the first results, the strategy
changed to focus more on online campaigns.,.Search Engine Marketing (SEM) and the monthly e-
newsletter became center pieces of the.advertising campaign. Over the two years, the SEM
campaign generated 2,600 lead"itfia cost of$21.03 per lead. The e-newsletter recipient list grew
from 12,128 to 26,292 active-emails with a 95% retention rate. Outdoor events lead the list in click-
through rates as 40°/%of-recipients favored this topic, followed by cultural events (32%) and
culinary/wine events(28%). The online survey Verdin conducted saw 873 respondents of which 61%
came from California and 45% said that they had visited SLO. Over the two years, 19,882 fulfillment
packages were sent to requesting parties.
P? J'lu
AITACHMEM 3
BUSINESS ITEMS
1. GRANTS-IN-AID ALLOCATIONS FOR 2009-10 — REVIEW WITH APPLICANTS
Cate Norton thanked the representatives of the organizations present for their commitment to the
community and their hard work every year. She explained that each applicant would be given the
possibility to address the committee regarding the current recommendations for funding. She then
started the meeting by calling out each organization. Most representatives addressed the committee
and voiced their gratitude for the allocation. They all understood the difficult financial situation of the
City and were very appreciative of the funding available to them.
The Downtown Association (DA) had five representatives speaking to its proposed event, urging the
committee to change its current recommendation of zero funding. They all felt that the proposed
event would bring people downtown, who do not generally visit the Farmers Market otherwise. It
would honor the veterans and mark a special event that would be repeated each year. The DA plans
to establish a subcommittee of veterans who would come up with the event marketing.
After hearing all representatives present, the committee resumed deliberation of the allocations. They
asked for several clarifications from the DA representatives and reviewed the proposed budget for the
DA event.
ACTION: Moved by J. Conner/Babb to allocate $2,000 in funding for advertising only to the
Downtown Association and to recommend to Council funding of the 2009-10 GIA for
cultural activities in the amount of$89,680 as established in the previous meeting.
Motion carried 7:0
Organization Funding Proposed Committee Comments
Request Funding for
2009-10
SLO Rugby Football Club $11,526 $3,800 On-&offline advertising & Farmers
Market
ARTS Obispo $12,000 $4,500 3 events at $1,500 each for
advertising
Central Coast Clean Cities $12,000 $3,000 Advertising only
Cal Poly Allumni Assoc. $8,750 $ 0
Cal Poly Arts $7,500 .$4,500 3 events at $1,500 each for
advertising
Cal Poly Multicultural Center $4,700 $1,800 Radio advertising & half of print
Cal Poly Open House $12,000 $1,000 Postcards only
Cal Poly Student L&L $5,175 $ 0
CC Autism Spectrum Center $5,229.50 $ 0
CC Children's Choir $2,855 $1,500 Advertising only
CC Writers' Conference $3,500 $1,500 Advertising only
City-to-Sea Half-Marathon $4,000 $2,500 Advertising in LA area
Cuesta College Art Gallery $3,000 $1,150 No honorarium
Festival Mozaic 1 $12,000 $6,000 Media buy only
��C - I
C: ATTACHMENT 3
SLO County Libraries $12,000 $2,500 Collaboration with Writers' Conf. -
together$4,000 for out-of-county
advertising
Foundation for the PAC $7,500 $ 0
Friends of Prado $5,000 $3,000 Advertising only
GALA $5,000 $5,000
I Madonnari $7,500 $ 0
Jewish Community Center $4,002 $ 0
The Monday Club $1,400 $1,400
Pacific Horizon Chorus $3,000 $1,600 Advertising for annual show & youth
festival only Nov. & Dec. dates
SLO ALPHA $4,000 $1,000 Portion of advertising
SLO Art Center $12,000 $6,000 National & regional advertising
SLO Blues Society $2,650 $2,500
SLO County Band $3,000 $1,230 Promotion for concerts, no pre-
promotion
SLO Child Abuse Prevention $2,500 $1,500 On- and offline advertising
Downtown Association $7,500 $2,000 Farmers Market is now self-
sustaining; event within event.
Needs new event outside of
Farmers Market.
SLO Film Festival $12,000 $9,000 Advertising & rack cards for tourist
locations
SLO Little Theater $6,772.50 $4,500 3 events at $1,500 each for
advertising
SLO Poetry Festival $1,600 $1,600 Must be used for advertising
SLO Railroad Museum $5,000 $4,000 Statewide ad, Santa Barbara TV &
electronic media
SLO Symphony $12,000 $3,600 Portion of print cost
SLO Vocal Arts Ensemble $6,700 $4,500 3 events at $1,500 each for
advertisin
Sharing the Dream Festival $7,500 $1,500 For celebration event-must be in
SLO Cit
Transition Mental Health $5,000 $2,000 Only out-of-county advertising
2. ELECTION OF CHAIR AND VICE-CHAIR
ACTION: Moved by J. Conner/Kinney to appoint Terry Conner as chJrorcal year 2009-10.
Motion carried 7:0
ACTION: Moved by Babb/Kinney to_point1Glarco Rizzo as Vice-Chair for fiscal year 2009-10.
Motion carried 7:0
i
This motion was a roved after Jeanne Kinney and Cathie Babb declined their election for Vice-
Chair.
7PWa- la.
ATTACHMENT 3
3. 2009-10 CONTRACT
The committee asked the marketing subcommittee to comae-and-esfafish a recommendation
regarding the contracts currently consideredin.the-buaget. The committee would like to review and
form a recommendation to Co cii-in-its J lu y meeting. Staff will coordinate a date and time for this
meeting.
TBID Board Report -----`
John Conner reported that the TB s-ad�gency is currently working on the website architecture. The
website is scheduled_to-launc in August 2009.
Meeting adjourned at 6:10 pm.
�Na- 13
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MEETING AGENDA RED FILEI'L
COUNCIL u CD DIR
� �T'/ e 21IN DIR
?Prddo
DATE4� �ITEM # c�• ��� 2IREDCHIEF
Of Dom,anter �CLER"RIG Z-POLICE CHF
'��12 Jul 6, 2009 � p�' SDS ZbTIL DIR
P.O.Box 12444 y
--�
San Luis Obispo, CA 93406 SHR DIR
� A/Gi4I�� i CpU,r/CtL
Phone(805)541-7963
The Honorable Mayor Dave Romero
Vice Mayor Allen Settle and
Officers: Council Members John Ashbaugh, Andrew Carter, and Jan Howell Marx
City of San Luis Obispo
Dan Pronsolino 911 Palm Street
President San Luis Obispo, CA 93401
Community Representative
Lee Gulliver RE: PCC FUNDING RECOMMENDATIONS FOR G-I-A GRANTS
Vice President
Community Representative Dear Council Members:
Dorie Larson
Secretary On behalf of Friends of Prado Day Center, 1 would like to express our appreciation
People's Kitchen for the Promotional Coordinating Committee's recommendation to fund our G-I-A
Brigitte Elke grant application in the amount of$3,000 to assist with advertising expenses for
Treasurer our second Culinary Carnival fundraiser to benefit Prado Day Center.
City of San Luis Obispo
Culinary Carnival 2009 was"a hit"and established a good base to build on in
Dave Smiley upcoming years. Growing Culinary Carnival to be Friends of Prado Day Center's
Past President
Community Representative annual signature event is our goal and we are off to a good start for 2010. The
City's funding support will be a huge asset to help us reach a specific target
audience and generate increased ticket sales.... and increased net revenue to use
Board Members: for services for the homeless at Prado Day Center. Thank you!
Chuck Crotser Culinary Carnival 2010 is scheduled for Friday evening February 5, 2010 at the
Community Representative Embassy Suites Atrium in San Luis Obispo and the planning committee has been
Allison Farquhar busy working on details and preparations. A good team is in place. In addition to
Community Representative returning planning committee members, we are delighted that some new
community volunteers are lending their assistance to make the 2010 event
Alex Gough
SLO Downtown Association p spectacular.
Beth Marino City Attorney Jonathan Lowell and several other folks from City Hall attended our
SLO Chamber of Commerce inaugural event this past February and had a great time. Please accept our early
invitation to Culinary Carnival 2010 for an evening of epicurean delights,
Anneka Scranton, Ph.D. extraordinary local wines and beers, an exciting auction/raffle and (new this year)
Ministerial Association
live music! We hope you can join us!
Nancy Sugarman
Community Representative Thank you again for your support.
Paul Wolff Sincerely4 ,
Community Representative l
Marilyn yor, Administrative Liaison
Friends of Prado Day Center
Marilyn Mayor
Administrative Liaison h C y
JUL 0 a ?009
SLO CITY CLERK