HomeMy WebLinkAbout04-08-2015 Item C3
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Activity Report, March 2015
Visit San Luis Obispo County
- What’s New -
Current Month - February 2015 vs February 2014
Occ % ADR RevPAR
2015 2014 2015 2014 2015 2014
California 73.7 70.2 141.25 132.00 104.09 92.65
Santa Barbara/Santa Maria, CA 68.3 63.5 158.39 151.23 108.17 95.98
San Luis Obispo/Paso Robles, CA 63.4 61.5 118.04 110.15 74.86 67.73
Monterey/Salinas, CA 63.0 58.7 168.16 163.97 105.88 96.24
New Visitor’s Guides are Here!
Our official 2015 San Luis Obispo County Visitor’s
Guides are being delivered to all SLO County
Hotels, Chambers, and Visitor Centers. You can
pick them up at any local Chamber of Commerce.
April is Pet-Friendly Month!
Don’t leave your pooch at home! Treat your furry
friend to some pure play! For a full list of pet-
friendly hotels, restaurants, wineries and
activities in SLO County, check out
http://bit.ly/1FhSVyR! SLO County Capitol Display
Leadership SLO has completed an
interactive display that will be
featured in our State Capitol.
Currently being exhibited at the
County Clerk’s office in San Luis
Obispo, it will be transported to
Sacramento in the coming weeks!
2014: Int’l travelers to U.S. spent a record $222 billion
Last year, international visitors spent a record $222 billion while in
the country, according to the U.S. Department of Commerce.
Spending by international visitors to the U.S. increased 4% last year,
compared to 2013, when travelers from abroad spent $215 billion to
fly into and stay in the country. International travelers spent $43
billion on travel expenses, with the remaining $179 billion going
toward hotels, food, drinks, and other expenses.
In contrast, Americans spent an estimated $147 billion to travel
abroad. For the full report by the LA Times, visit:
http://www.latimes.com/business/la-fi-international-travelers-to-
the-us-20150225-story.html
PACKAGING PARTY
This year, we are hosting two Packaging Parties back to back, one in
South County on Wednesday, April 1st and one in North County on
April 2nd. Thank you to our hosts, Avila Beach Golf Resort and Vina
Robles Hospitality Center, and to all of our participating members!
Visit San Luis Obispo County is a 501c6 tourism non-profit. For more information please call (805)541-8000.
Featured in
Air New Zealand:
“Go West”
Moonstone
Beach (left), and
Haymarket Cafe,
Paso Robles
(right).
VISIT SLO COUNTY
WEB ACTIVITY
TOTAL PAGE VIEWS:
135,985
TOTAL VISITS: 27,757
MOBILE/TABLET VISITS: 13,158
EVENT PAGE VIEWS: 68,229
MOST VISITED EVENT:
APPLE FARM’S APPLE BLOSSOM
DAYS FESTIVAL (774 VIEWS)
TOTAL BLOG VISITS:
6,661
MOST SHARED BLOG: MADONNA
INN – A FEW UNKNOWN FACTS
http://bit.ly/1zBA77T
VISIT SLO COUNTY
FACEBOOK
LIKES: 11,717 NEW: 286
TOT. IMPRESSIONS: 57,898
HIGHEST ENGAGEMENT:
#SUNDAYFUNDAY 3/8
– 9 PLACES TO WATCH SPRING
COME TO LIFE
(9.5K Engagements)
MOST LIKED: #SUNDAYFUNDAY 3/8
– 9 PLACES TO WATCH SPRING
COME TO LIFE (79 LIKES)
TWITTER
FOLLOWERS: 4,946 NEW: 86
26K IMPRESSIONS
TWEETS: 5,430
PINTEREST
FOLLOWERS: 566 NEW: 6
PINS 766
INSTAGRAM
FOLLOWERS: 888 NEW: 49
POSTS: 276
VISITOR GUIDE DIST.
WEB DOWNLOADS: 67
MAILED REQUESTS: 84
CALL IN REQUESTS: 5
TOTAL: 156
MONTHLY E-SPECIAL
SUBSCRIBERS: 29,364
# OF OPENS: 5,713
# OF CLICK-THROUGHS: 1,030
THIS WEEK IN SLO COUNTY
CIRCULATION: 796
MOST CLICKED LINK:
This Week in SLO County -
March 26
FAM Tours
This month, we hosted two Visit
CA Chinese FAM Tours—one on
March 14th, and another on
March 25th (see photos left).
Travel Trade/PR/Media
• Visit SLO County attended the CCTC Annual Retreat on March 25-27, 2015
• New Zealand’s Coast Radio, the #1 music station in NZ with 266,300 listeners, held a Visit SLO
County Giveaway featuring SeaCrest, Breakaway Tours and Event Planning, Windows on the
Water, Luna Red, the Madonna Inn, and SLO Wine Country.
• Air New Zealand - Go West http://bit.ly/1DmznMi
• Dating Advice.com - 12 Unexpectedly Perfect Cities to Get Married In http://bit.ly/1CqH7Jv
• Martha Stewart Living – Most Colorful Wedding Venues http://bit.ly/1xuhEji
• Visit CA - LA Media Reception April 21, 2015.
• Tourism Vision Workshop: May 8, 2015
Trending
SAVE THE DATE: Tourism Vision Workshop: May 8th
Exhibitor Information OPEN for Main Event!
Sunset SAVOR the Central Coast is continuing the tradition of
producing a one-of-a-kind wine and culinary experience
highlighting the best of the Central Coast! The two-day Main
Event (September 26th - 27th), held at the iconic Santa Margarita
Ranch, is a culinary playground and your opportunity to market
your product. Sign up today to secure early-bird pricing for your
business and prepare to meet more than 10,000 attendees
excited to immerse themselves in the flavors of California’s
Sunset SAVOR the Central Coast Update
Central Coast. Details at: http://SavorCentralCoast.com/exhibitors.
Contact Ken Loyst loyst@fastforwardevents.com or Michelle
Metter metter@fastforwardevents.com for your SAVOR needs.
We are excited to announce Fast Forward Event Productions
as the operator/production partner for this year’s event!