HomeMy WebLinkAbout04-08-2015 Item C4SLOTBID AGENCY REPORT April 2015
HAPPENING NOW:
• SLO Marathon planning – digital goody bag ad, arch,
step & repeat
• SLO Chamber Visitors Guide ad
• SLO County Visitors Guide ad
• Recharge/Spring Break online & mobile campaigns
running on:
• Sunset.com
• Bay Area News Group
• LATimes.com
• Google Display Network
• TripAdvisor
• New photography/videography underway
• Weekend Sherpa Spring Advertorial – LA & SF
• SLO Wine Map Ad
SANLUISOBISPOVACATIONS.COM UPDATES
• March 4, 2015 e-newsletter
• Ongoing SEO
• Cal Poly Open House page
SHARESLO UPDATES
• CP Baseball – first pitch by ShareSLO Influencer
• ShareSLO Mixer & PAC Tour planning
• Community Blog Posts -
• Challenges of Qualifying for the Boston Marathon
• SLO Skate Park: Open for Business!
• Too Many Brews to Choose
• Three of the Most Important S Words in Running:
Stretch, Strength & Schedule
• Staying Positive While Training
PARTNERSHIP/SPONSORSHIPS
• SLOTBID throws out (3) first pitches at Cal Poly
baseball games as presenting sponsor
• Hotelier Appreciation Baseball Game at Cal Poly
• Sixel Comeback Card
• Festival Mozaic StayinSLO promotion- card and
poster
• ShareSLO/SLO Vacations presence at Roll Out the
Barrels
• CCTC blog posts
• Discover SLO During Cal Poly Open House
Weekend
LOOKING AHEAD:
• PAC Tour & Mixer for ShareSLO
Influencers April 15th
• Craft Beer page on
SanLuisObispoVacations.com
• ShareSLO Influencers Cal Poly Baseball
Game May 15th
METRICS OVERVIEW March 2015
SESSIONS PAGE VIEWS UNIQUE
VISITORS REFERRALS
SanLuisObispoVacations.com 12,496 33,278 9,601
slocity.org
m.sanluisobispovacations.com
tripadvisor.com
ShareSLO.com 1,491 2,847 1,337
m.facebook.com
l.facebook.com
facebook.com
GOSLO Mobile Experience 6,104 10,938 5,213
slocity.org
Travelwithkids.about.com
m.facebook.com
FACEBOOK
New Fans
Total Fans
Total Reach
Average Reach per post
Average Daily Page Engaged Users
Total Engagements
1,847
21,414
326,937
2,971
258
1,174
TWITTER
New Followers
Total Followers
Total Engagements
#ShareSLO
163
2,519
368
371
INSTAGRAM
New Followers
Total Followers
Total Engagements
132
1,611
1,053