HomeMy WebLinkAbout04-08-2015 Item C6
SLO HAPPENINGS MONTHLY REPORT
DATE: APRIL 8, 2015
APP SUMMARY
The SLO Happenings app has continued with a
solid rate of monthly downloads. During the
month of March, the app had 282 total
downloads, 2,042 sessions and 557 page views.
The splash page continues to direct iPhone and
Android users to their appropriate app stores
for instant downloading.
ADVERTISING
Media Outlet Impressions Clicks Click-thru rate
Facebook ad for Facebook Page Likes 32,411 854 2.64%
Facebook ad for Splash Page 73,095 850 1.16%
SOCIAL MEDIA
In March, we continued posting upcoming events and information on the Facebook page 6-7 times
per week. During the month of March, we gained 376 additional likes, which b rought our total
likes to 18,649. Our average weekly reach, which is the number of unique people who saw any
content from our page, was 18,393.
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Ja
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Oc
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Ja
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5
Facebook
Likes
107
557
175
1485
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Downloads
Sessions
March
App
Stats
Android
iPhone