HomeMy WebLinkAbout05-13-2015 PCC C3
Report to City of SLO – PCC
Public Relations Contract
April 2015
Media Releases:
Roll out the Barrels in San Luis Obispo – edited and distributed release to lifestyle
outlets highlighting SLO Wine Country celebration in the heart of downtown SLO.
San Luis Obispo Marathon Weekend – edited and distributed release educating the
community on race weekend logistics.
Media/Community Relations:
1. Worked with Juliet Bennett Rylah, associate editor of LAist.com, to plan her
trip to San Luis Obispo.
2. Coordinated press trip for Michelle Jackson, an Irish travel writer with Sunday
World newspaper. Her article will focus on family travel throughout
California.
3. Worked with regional partners to coordinate Central Coast “Sideways
Revisited” theme FAM trip for four journalists with the International Gay and
Lesbian Travel Association.
4. Pitched San Luis Obispo as the perfect pet-friendly travel destination.
5. Staffed San Luis Obispo informational booth at l’Eroica vintage fair in Paso
Robles.
6. Staffed San Luis Obispo informational booth at Cal Poly Open House.
7. Pitched new brewery locations in San Luis Obispo as content for Visit
California and Visit SLO County’s ‘What’s New’ press release.
8. Continued to work with Erin Klenow to feature San Luis Obispo stories in
Sunset Magazine’s ‘Ask a Local’ column.
9. Provided San Luis Obispo photos to Mike Gerrard for use on his Pacific
Coast Highway travel website.
10. Provided San Luis Obispo photos to Christina Caldwell, executive features
editor at Valley Lifestyles Magazine in Scottsdale, Arizona, for the May
issue which will highlight cool weather escapes for families.
11. Met with journalists Jonathan Cristaldi, Mark Anderson, Cornelius Geary,
Bridget Raymond and Jamie Relth as part of the SLO Wine Roll Out the
Barrels FAM tour.
12. Continued to work with Kristin Conard, who visited in March on assignment
with Adventure Sports Journal, on her ‘SLO adventure’ article.
13. Began coordinating information and press trip for Westways writer Matthew
Hormann.
14. Pitched San Luis Obispo as part of a trend piece about traditional wine
regions experiencing an increase in distillery, brewery and cidery openings to
The New York Times.
15. Coordinated trip for winner of Visit California and UK based Time Out contest
to be a correspondent for Time Out regarding outdoor, culinary and
entertainment activities.
16. Worked with San Francisco Chronical wine and food writer Lynne Bennett
on possible story angles for the San Luis Obispo pull-out travel section this
summer.
17. Created and distributed May SLO Happenings event sheet to hospitality
partners.
18. Continued to work with the City and Barnett Cox & Associates and
StudioGood on overall tourism marketing campaign.
Media Relations/Placement
1. America’s most romantic train trips
Travel+Leisure names San Luis Obispo-San Diego train ride as one of the most
romantic in the country. Article was picked up by numerous other outlets
including:
Houston Chronicle: http://www.chron.com/travel/article/America-s-most-romantic-
train-trips-6171145.php#photo-7746807
Unique Views: 7,293,277
San Francisco Chronicle: http://www.sfgate.com/travel/article/America-s-most-
romantic-train-trips-6171145.php#photo-7746807
Unique Views: 11,604,352
Huffington Post: http://www.huffingtonpost.com/travel-leisure/americas-most-
romantic-tr_b_6992960.html
Unique Views: 47,669,118
MSN: http://www.msn.com/en-za?refurl=%2fen-za%2ftravel%2ftripideas%2fthe-
usas-best-rail-journeys%2far-AAajnKM&AR=4
China based Hainan Daily Newspaper group:
http://www.morningpost.com.cn/2015/0410/497675.shtml
2. AMERICA’S 20 COOLEST OUTDOOR TOWNS
Matador Network article names SLO the 5th coolest outdoor town in the U.S.
http://matadornetwork.com/trips/americas-20-coolest-towns-outdoor-adventure/
3. Where to Shop, Eat, and Play in San Luis Obispo, America's Happiest City
LA Racked article calls San Luis the “best of all worlds, making it an ideal spot
for a weekend getaway from the big city.”
Unique Views: 2,191,924
http://la.racked.com/maps/san-luis-obispo-shopping-guide
4. California wine guide: the best vineyards and tours
UK based The Telegraph article highlights the central Coast and SLO’s unique
wine offerings.
Unique Views: 33,234,30
http://www.telegraph.co.uk/travel/destinations/northamerica/usa/11525865/Califo
rnia-wine-guide-the-best-vineyards-and-tours.html
5. Eroica: A Chance to Bike As They Did in the in the Early 1900s
SF Weekley article talks about the history of the race and it’s future in California.
Unique Views: 444,157
http://www.sfweekly.com/thesnitch/2015/02/06/eroica-brings-classic-cycling-
reenactment-to-californial
6. SLO Winemakers Going Coastal
Touring and Tasting article highlights SLO winemakers and why they love San
Luis Obispo.
Unique Views: 25,743
http://www.touringandtasting.com/destinations/slo-winemakers-going-coastal/
7. Children's Day in the Plaza happening Saturday in San Luis Obispo
KSBY highlights Children’s Day in the Plaza before and after the event
Page Views: 721,709
Unique Views: 59,738
http://www.ksby.com/story/28774429/childrens-day-in-the-plaza-happening-
saturday-in-san-luis-obispo
http://www.ksby.com/clip/11381545/childrens-day-at-san-luis-obispo-mission
8. America's most beautiful small town 10
Chinese blog names SLO the seventh most beautiful small town in America.
http://blog.sina.com.cn/s/blog_147fab3aa0102vpa5.html
9. SLO film festival sees jump in ticket sales for 2015 event
The Tribune and Paso robles Daily News articles describe impact of SLOIFF.
http://www.sanluisobispo.com/2015/04/14/3586744_slo-film-festival-ticket-
sales.html?rh=1
Unique Views: 558,745
http://pasoroblesdailynews.com/san-luis-obispo-internation-film-festival-has-
banner-year/34310/
Circulation/Audience:31,720
10. ‘Barrels in the Plaza’ set for April 30 in SLO
Paso Robles Daily News and KSBY stories highlight SLO Wine’s month long
festival.
Circulation/Audience:31,720
http://pasoroblesdailynews.com/barrels-in-the-plaza-set-for-april-30-in-slo/34548/
Page Views: 721,709
Unique Views: 59,738
http://www.ksby.com/story/28939220/annual-food-and-wine-event-to-celebrate-
san-luis-obispo-wine-country
11. Thousands run SLO Marathon - new records set
KSBY story on SLO Marathon results and impact.
Page Views: 721,709
Unique Views: 59,738
http://www.ksby.com/story/28902739/thousands-run-slo-marathon-new-records-
set
12. Max Brooks, author of zombie thrillers, will discuss new novel in SLO
The Tribune article on GIA recipient, Foundation for San Luis Obispo County
Public Libraries event.
Unique Views: 558,745
http://www.sanluisobispo.com/2015/04/10/3580294_max-brooks-author-of-
zombie-thrillers.html?rh=1
13. Weekend in San Luis Obispo
Active lifestyle blogger shares her weekend adventures in SLO.
http://www.jensbestlife.com/2015/04/weekend-in-san-luis-obispo.html
14. Connecting With The Kids On A Family Vacation
Dad blogger ‘Creative-type Dad’ highlights SLO offerings for Family trip.
Unique Views: 21,501
http://creativetypes.blogspot.com/2015/04/connecting-with-kids-on-family-
vacation.html
15. Kids, Kids Every Where
Mom-blogger coverage of Children’s Day in the Plaza.
http://otpblog.blogspot.com/2015/04/kids-kids-every-where.html