HomeMy WebLinkAbout05-13-2015 PCC C6
SLO HAPPENINGS MONTHLY REPORT
DATE: MAY 13, 2015
APP SUMMARY
The SLO Happenings app has continued with a
solid rate of monthly downloads. During the
month of April, the app had 220 total
downloads, 1,995 sessions and 2,156 page
views. The splash page continues to direct
iPhone and Android users to their appropriate
app stores for instant downloading.
ADVERTISING
Media Outlet Impressions Clicks Click-thru rate
Facebook ad for Facebook Page Likes 32,865 661 2.04%
Facebook ad for Splash Page 65,998 715 1.07%
SOCIAL MEDIA
In April, we continued posting upcoming events and information on the Facebook page 6-7 times
per week. During the month of April, we gained 402 additional likes, which b rought our total likes
to 19,051. Our average weekly reach, which is the number of unique people who saw any content
from our page, was 15,709.
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Ja
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Facebook
Likes
86
630
134
1365
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Downloads
Sessions
April
App
Stats
Android
iPhone