HomeMy WebLinkAbout05-13-2015 TBID C3
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Activity Report, April 2015
Visit San Luis Obispo County
- What’s New -
March 2015 vs March 2014 Lodging Statistics
Occ % ADR RevPAR
2015 2014 2015 2014 2015 2014
California 76.2 72.7 145.01 133.44 110.45 97.03
Santa Barbara/Santa Maria, CA 73.4 66.9 157.75 152.21 115.76 101.83
San Luis Obispo/Paso Robles, CA 68.5 65.4 122.87 112.98 84.13 73.91
Monterey/Salinas, CA 65.3 61.2 157.85 152.09 103.00 93.10
Tourism Vision Workshop – May 8th
We proudly invite you to the fifth annual Tourism Vision Workshop, on Friday, May 8, 2015 at
the Atascadero City Hall (6500 Palma Ave.). Visit California President & CEO Caroline Beteta and
Jim Rogers, Chairman and CEO of Kampgrounds of America, Inc., will discuss the importance of a
unified tourism direction in SLO County. In addition, the workshop will provide updates on our
programs and future initiatives. Following the workshop, we would like to invite you to join us in
celebrating National Travel and Tourism Week (May 2-10) with a reception at the SeaVenture
Hotel (100 Ocean View Ave.) in Pismo Beach starting at 2:00pm. Raise a glass as we gather
together to capture a photo with a special Visit San Luis Obispo County beach mural! Wine and
small bites will be provided. Be sure to join the conversation with #NTTW2015.
To RSVP, call 805.541.8000 or email Brendan at info@visitsanluisobispocounty.com.
Sunset SAVOR the Central Coast Tickets On Sale Now!
After much anticipation, tickets for Sunset SAVOR the Central Coast, happening September 24-27th, are
now available for purchase! For the month of May only, food and wine lovers will receive huge savings
on a Main Event Weekend Pass, only $100 (normally $150). Find out the latest event information at
savorcentralcoast.com, and join the SAVOR conversation on Facebook, Twitter, and Instagram.
World Travel & Tourism Council Releases Annual Economic Impact Report
The World Travel & Tourism Council, the leading travel and tourism business organization in the world, recently released its
annual “Economic Impact” report, which shows the global size of the travel industry and its economic impact on countries. The
report estimates the GDP contribution of global travel touching $8 trillion in 2015 and rising to almost $12 trillion in 2025. It
also estimates that about 105 million people were employed directly in the travel industry in 2014, and by including other
indirect and induced sectors, it adds up to about 277 million jobs – about 10 percent of all employment in the world! For more
information, as well as five great charts and infographics depicting this data, check out: http://bit.ly/1F2DygZ
Visit San Luis Obispo County Announces New President & CEO
The Visit San Luis Obispo County Board of Directors announces its new President and CEO, Chuck
Davison. Davison replaces Stacie Jacob who has served in the role for the past four years. Davison
brings 25 years of career experience in travel, tourism, hospitality, lodging and management
expertise to SLO County. From managing hotels and working in the gaming industry in Las Vegas, to
a career at Expedia where he led the opening of the new Local Expert division across North America,
to his experience in managing an international non-profit organization, Chuck’s results-oriented
approach was widely recognized by the Board of Directors to make an immediate impact.
Congratulations, Chuck!
Visit San Luis Obispo County is a 501c6 tourism non-profit. For more information please call (805)541-8000.
Featured in
Matador Network:
“America’s 20 Coolest
Outdoor Towns”
San Luis Obispo (left);
and in Vancouver
Sun: “Paso Pours a
Fine Wine”
Paso Robles Wine
Country (right)
VISIT SLO COUNTY
WEB ACTIVITY
TOTAL PAGE VIEWS:
149,668
TOTAL VISITS: 30,193
MOBILE/TABLET VISITS: 15,314
EVENT PAGE VIEWS: 80,406
MOST VISITED EVENT:
WINE, WAVES AND BEYOND
(1115 VIEWS)
TOTAL BLOG VISITS:
8,104
MOST SHARED BLOG: DOG FRIENDLY
BEACHES ABOUND IN SLO COUNTY:
http://bit.ly/1DcFz7s
VISIT SLO COUNTY
FACEBOOK
LIKES: 11,857 NEW: 140
TOT. IMPRESSIONS: 58,328
HIGHEST ENGAGEMENT: SLO IS #5
ON THE LIST OF COOLEST OUTDOOR
TOWNS IN AMERICA (352
ENGAGEMENTS)
MOST LIKED: SLO IS #5 ON THE LIST
OF COOLEST OUTDOOR TOWNS IN
AMERICA (95 LIKES)
TWITTER
FOLLOWERS: 5,060 NEW: 114
29.2K IMPRESSIONS
TWEETS: 5,625
PINTEREST
FOLLOWERS: 574 NEW: 8
PINS 771
INSTAGRAM
FOLLOWERS: 935 NEW: 47
POSTS: 287
VISITOR GUIDE DIST.
WEB DOWNLOADS: 75
MAILED REQUESTS: 633
TOTAL: 708
MONTHLY E-SPECIAL
SUBSCRIBERS: 29,433
# OF OPENS: 5,918
# OF CLICK-THROUGHS: 945
THIS WEEK IN SLO COUNTY
CIRCULATION: 791
MOST CLICKED LINK:
San Luis Obispo County
Upcoming Events
Public Relations
• Voyager Ici & Ailleurs, a French publication with a circulation of 532,782, featured the cities and
attractions along Highway 1 as its cover story http://bit.ly/1QFry8i
Media
• Vancouver Sun – Paso Robles Pours a Fine Wine http://bit.ly/1DTHJF9
• USA Today – 10 Best California Beaches http://bit.ly/1zWlhub
• Vacation Idea – 25 Best Small Town Honeymoon Destinations in the US http://bit.ly/1JrCtwC
• ABC - Vineyard Viewcation Contest http://abc.tv/1DZFZAs
• Examiner.com – Discovering What’s New in Paso Robles http://exm.nr/1GVzWuT
Travel/Trade
• International Pow Wow 2015 (Orlando, FL): May 30th-June 3rd
Trending
Sixel Airports Conference: April 21-23
On April 21-23, the SLO County Regional Airport
hosted the Sixel Airports Conference. This conference
was a great opportunity to showcase the SLO County
community to industry leaders responsible for route
planning decisions. Representatives from 36 airports
and 15 airlines had a chance to see what the county
offers and what it needs from service providers.
Amazon Local Features SLO County in New “Amazon Destinations” Hub
Amazon.com has launched Amazon Destinations, a hub that hopes to hook up getaway seekers with
hotels and other vacation destinations. SLO County destinations were prominently featured in the top
left portion of the new page. Check it out at http://local.amazon.com/travel.
Los Angeles Media Reception: April 21th
In April, we had the opportunity to attend the Visit CA Los Angeles Media
Reception. Held at the Mr. C Hotel in Beverly Hills, about 48 media were in
attendance, with a strong mix of broadcast, print, online and digital
influencers represented. Leading media outlets included CNN, Peter
Greenberg Worldwide, AAA Westways, Yahoo! Travel, Meetings & Events
and Modern Luxury. Visit SLO County was also the official wine sponsor for
the event. Thank you to Paso Robles Wine Country Alliance and SLO Wine
Country for your generous wine donations.
Attendee Map
Rate
Calendar
339
Book
Now
1278
Reserve
a
Table
72
AcDvity
ReservaDon
130
Event
Ticket
/
ReservaDon
244
RESERVATION
Events
80,406
Profiles
36,220
Blog
8,104
Deals
4,320
PAGE
VIEWS
April
2015
TOTAL
VISITS
30,193
MOBILE/TABLET
VISITS
15,314
(51%)
TOTAL
PAGE
VIEWS
149,668
PROFILE
PAGE
VIEWS
363
839
5,008
2,690
4,146
REFERRALS
PROFILE
REFERRALS
Community
6,958
Dining
2,489
Lodging
4,987
AcLviLes
5,675
Events
35,253
Website
6,739
DirecDons
2097
Email
106
Smart
Phone
242
CONTACT
TOTAL
REFERRALS
14,209
Facebook
546
TwiTer
467
TripAdvisor
516
Yelp
392
SOCIAL
REFERRAL
RATE
47%
Deals
2,585
349
814
All
Other
Profiles
1,637
visitsanluisobispocounty.com
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800.634.1414