HomeMy WebLinkAbout05-13-2015 TBID LRC3Tourism Business Improvement District
Marketing Subcommittee
Meeting Minutes
April 23, 2015 – 9:30 am
PRESENT: Walker; Phipps
STAFF PRESENT: Molly Cano, Tourism Manager
BUSINESS ITEMS
1. Video Proposal
The committee continued the discussion on the video project and additional budget for
elevated concept. Robin Chilton from PMG Film and musician Dan Curcio presented the
project vision for the marketing committee.
Recommendation: To allocate the additional $7825 for the video project.
2. SAVOR 2015 Bag Design
BCA presented the SAVOR bag design concept options for the committee’s review and
input. The committee was happy with the bag direction. They required that the website and
the phone number be added to the bag. They also asked the marketing agency to use
vibrant photos and take a look at the design only using 3 images. The bag design will go to
the Board for final approval in May.
3. Marketing Plan Development
The marketing agencies updated the committee on development of the FY 2015-16
Marketing Plan. In May the marketing plan draft will be presented to the marketing
committee for review and input before it is finalize form for presentation to the full Board in
June for final approval.
4. New Business
• Sunset Celebration Weekend booth opportunity June 6-7: Visit SLO County has offered
the SLO TBID complementary registration and booth space. The TBID’s commitment
would be only for the booth operations and travel expenses.
Recommendation: To allocate funding to attend Celebration Weekend. Staff to put
together budget to be presented at Board meeting in May.
• Event Strategy outline for May meeting: The marketing agency will put together an event
strategy template and plan to share with the committee in May.