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Apply for the TMD Board of Directors – June 19
Visit San Luis Obispo County is looking for leaders currently working as part of the management team in the
assessed lodging community to serve on the Board of Directors of the Tourism Marketing District (TMD). It is
anticipated that the TMD will be formed at the final hearing on June 10, 2015. The remaining board seats open
for application include: three (3) at‐large lodging seats, one (1) vacation rental seat, one (1) B&B seat and one
(1) RV Park seat. Those desiring to serve on the board should send their completed Board Application Form, as
well as a letter outlining their lodging business association, qualifications and community and board
involvement, to info@VisitSanLuisObispoCounty.com on or before Friday, June 19, 2015.
Activity Report, May 2015
Visit San Luis Obispo County
- What’s New -
April 2015 vs April 2014 Lodging Statistics
Occ % ADR RevPAR
2015 2014 2015 2014 2015 2014
California 75.4 74.0 147.57 137.12 111.32 101.47
Santa Barbara/Santa Maria, CA 75.7 73.0 169.84 164.32 128.60 119.93
San Luis Obispo/Paso Robles, CA 74.3 73.3 134.27 127.21 99.82 93.26
Monterey/Salinas, CA 72.9 71.6 179.08 170.34 130.60 121.98
Sunset SAVOR the Central Coast Opening Night Tickets On Sale Now!
Tickets are now available for the NEW opening night, Strings at Sunset, to be held at the Vina
Robles Amphitheatre! Strings at Sunset offers you an all‐new multi‐sensory experience, complete
with food and wine tastings and internationally acclaimed performance artists. Ending June 30,
buy one opening night ticket and get the second included. Find out the latest event information at
savorcentralcoast.com, and join the SAVOR conversation on Facebook, Twitter, and Instagram.
Sunset Celebration Weekend: June 6-7
Visit San Luis Obispo County will be showcasing the bounty of San Luis Obispo County at Sunset
Celebration Weekend, happening June 6‐7 at Sunset Headquarters in Menlo Park, CA. Nearly
20,000 visitors will discover why they should join us in September for Sunset SAVOR the Central
Coast! Our booth will feature wine provided by the Paso Robles Wine Country Alliance and the SLO
Wine Country Association, as well as other local vendors.
Visit San Luis Obispo County Heads to Orlando for US Travel Association’s IPW
Visit San Luis Obispo County President & CEO Chuck Davison and other local tourism leaders travelled
to Orlando, Florida for this year’s IPW, happening May 30‐June 3. In three days of intensive pre‐
scheduled business appointments, our delegation of SLO County tourism leaders will meet with more
than 40 international and domestic buyers. Participating partners include: Allegretto Vineyard Resort,
SeaCrest OceanFront Hotel, Travel Paso Robles Alliance, and Hearst Castle. During the event, we will be
pouring wines from Edna Valley Vineyard and Halter Ranch Vineyard.
CalTravel Set to Honor Kylee Jepsen, Firestone Walker Brewing Co. at Summit
California Travel Association (CalTravel) is holding its annual California Travel Summit in Monterey
on June 17‐19, where they will award those who have made a dramatic impact for their respective
area in the past year through innovation, awareness, creativity or stewardship. CalTravel has
selected our very own Senior Communications Coordinator & Film Commission Liaison, Kylee
Jepsen, as a recipient of their “30 and Under Award.” They will also be recognizing Firestone Walker
Brewing Co. as their “Brewery of the Year Award” recipient. Congratulations!
Visit San Luis Obispo County is a 501c6 tourism non-profit. For more information please call (805)541-8000.
Featured in
Sunset:
“Must‐Do Road Trip”
San Luis Obispo (left);
and in LA Times:
“Arroyo Grande’s
Vintage Village is Toast
of Central Coast”
Village of Arroyo
Grande (right).
Trending Public Relations
• Thomas Cook Travel Magazine: June 6
• Visit CA UK Press FAM Tour: June 16
• Visit CA Chinese Press FAM Tour: June 25
Media
• Sunset – Must‐do road trip: California's 101 http://bit.ly/1JkpY8c
• Travel Channel – Pacific Coast Highway America's Most Popular Road Trip For a Reason
http://bit.ly/1E7v15n
• LA Times – Arroyo Grande's vintage village is toast of Central Coast http://lat.ms/1L2sO13
• Paste – San Luis Obispo ‐ California’s Hidden Wine Country http://bit.ly/1PXhqV9
• Thrillist – The 14 Best Small Beach Towns in America http://bit.ly/1RlFyU0
• Examiner.com – California's captivating Central Coast http://exm.nr/1eLzvdw
• CBS San Francisco – 5 Nearby Towns For a Quick Getaway On Memorial Day
http://cbsloc.al/1cLRKy7
• KEYT – SLO County Celebrates National Tourism Week http://bit.ly/1GgUGAn
• KSBY ‐‐ Visitors bring $1.5 billion into SLO County in 2014, officials say http://bit.ly/1Q0tieq
Travel Trade
• US Travel Association’s IPW (Orlando, FL): May 30‐June 3
• California Travel Summit: June 17‐19
• UK SuperFAM – Paso Robles: September 26‐27
Visit SLO County Celebrates
National Travel & Tourism Week
Following our Tourism Vision Workshop, Visit SLO County invited tourism
professionals to our National Travel & Tourism Week Reception at the
SeaVenture Beach Hotel in Pismo Beach, where a beach mural artist
rendered our brand on the sand. The event was covered by local news
outlets, including KCET and KSBY.
Fullerton Railroad Days Features SLO County Visitor Guides
Amtrak featured our new 2015 San Luis Obispo County Visitor Guides at the
Fullerton Railroad Days, which took place at the Fullerton Railroad Station
on May 2‐3. The event drew more than 30,000 attendees, and nearly 450
guides were distributed!
SAVE THE DATE: Countywide Film Permitting Meeting – Madonna Inn, San Luis Obispo: June 24
This meeting is for all film permitting officers in San Luis Obispo County.
VISIT SLO COUNTY
WEB ACTIVITY
TOTAL PAGE VIEWS:
177,259
TOTAL VISITS: 37,667
MOBILE/TABLET VISITS: 19,643
EVENT PAGE VIEWS: 105,150
MOST VISITED EVENT:
ARROYO GRANDE STRAWBERRY
FESTIVAL (971 VIEWS)
TOTAL BLOG VISITS:
9,129
MOST SHARED BLOG: TRAVEL
CHANNEL NAMED HWY 1
“AMERICA’S MOST POPULAR ROAD
TRIP FOR A REASON:
http://bit.ly/1FtSOnr
VISIT SLO COUNTY
FACEBOOK
LIKES: 12,018 NEW: 161
TOT. IMPRESSIONS: 54,464
HIGHEST ENGAGEMENT: MORRO
BAY NAMED ONE OF THRILLIST'S
BEST BEACH TOWNS IN AMERICA
(224 ENGAGEMENTS)
MOST LIKED: GORGEOUS CA
POPPIES & CENTRAL COAST SUNSETS
#FANFRIDAY (166 LIKES)
TWITTER
FOLLOWERS: 5,184 NEW: 124
34.9K IMPRESSIONS
TWEETS: 5,758
PINTEREST
FOLLOWERS: 581 NEW: 7
PINS 772
INSTAGRAM
FOLLOWERS: 989 NEW: 54
POSTS: 309
VISITOR GUIDE DIST.
WEB DOWNLOADS: 76
MAILED REQUESTS: 419
TOTAL: 495
MONTHLY E-SPECIAL
SUBSCRIBERS: 29,049
# OF OPENS: 5,121
# OF CLICK‐THROUGHS: 587
THIS WEEK IN SLO COUNTY
CIRCULATION: 785
MOST CLICKED LINK:
San Luis Obispo County
Upcoming Events
Rate
Calendar
223
Book
Now
513
Reserve
a
Table
58
AcBvity
ReservaBon
85
Event
Ticket
/
ReservaBon
296
RESERVATION
Events
105,150
Profiles
34,996
Blog
9,129
Deals
4,239
PAGE
VIEWS
May
2015
TOTAL
VISITS
37,667
MOBILE/TABLET
VISITS
19,643
(52%)
TOTAL
PAGE
VIEWS
177,259
PROFILE
PAGE
VIEWS
320
636
2,370
1,933
4,456
REFERRALS
PROFILE
REFERRALS
Community
8,739
Dining
2,125
Lodging
3,889
AcLviLes
5,245
Events
43,314
Website
5,808
DirecBons
1000
Email
128
Smart
Phone
339
CONTACT
TOTAL
REFERRALS
10,175
Facebook
240
TwiTer
249
TripAdvisor
126
Yelp
50
SOCIAL
REFERRAL
RATE
27%
Deals
2,320
187
273
All
Other
Profiles
1,076
visitsanluisobispocounty.com
•
800.634.1414