HomeMy WebLinkAboutC4SLOTBID AGENCY REPORT June 2015
HAPPENING NOW:
• 2015-2016 Marketing Plan
• Sunset Celebration Weekend
• New photography/videography
• SAVOR bag production
• New order ShareSLO Sunglasses
• Helium Integration
• SAVOR promotion – digital, social, e-newsletter
• Festival Mozaic promotion – digital, social
• Touring and Tasting advertorial
• SLO rack card
• Savor promotion card
SANLUISOBISPOVACATIONS.COM UPDATES
• Pages updated:
• SLO Jazz Fest
• SLO Concours
• Festival Mozaic
• Beer Tasting
• Helium Integration
SHARESLO UPDATES
• Community Blog Posts
• Sharing SLO at Barrels in the Plaza
• I Love My Mother…Earth
• My SLO Jazz Festival Experience
• Influencers also attended Cal Poly Baseball and
SLO Concours events
• Facebook & Twitter ad buys
PARTNERSHIP/SPONSORSHIPS
• SIXEL gifts sent to attendees
• ShareSLO/SLO Vacations presence at:
• SLO Jazz Festival
• SLO Concours
• CCTC blog posts
• SLO Concours rolls into town
• Annual Jazz Festival to fill plaza with song
and dance
LOOKING AHEAD:
• Festival Mozaic July 16-26
• SAVOR Promotion – website, social, e-blast,
banners, ongoing (through July 31)
• Website rebuild begins July 1
METRICS OVERVIEW May 2015
SESSIONS PAGE VIEWS UNIQUE
VISITORS REFERRALS
SanLuisObispoVacations.com 8,645 21,310 7,704
slocity.org
m.sanluisobispovacations.com
centralcoast-tourism.com
ShareSLO.com 1,003 1,619 890
m.facebook.com
l.facebook.com
facebook.com
GOSLO Mobile Experience 3,511 10,648 3,209
m.facebook.com
slocity.org
l.facebook.com
FACEBOOK
New Fans
Total Fans
Total Reach
Average Reach per post
Average Daily Page Engaged Users
Total Engagements
2,245
25,918
455,588
2,561
300
1,813
TWITTER
New Followers
Total Followers
Total Engagements
#ShareSLO
126
2,907
317
366
INSTAGRAM
New Followers
Total Followers
Total Engagements
#ShareSLO
234
1,992
1,301
1,783