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SLO HAPPENINGS MONTHLY REPORT
DATE: JUNE 10, 2015
APP SUMMARY
The SLO Happenings app has continued with a
solid rate of monthly downloads. During the
month of May, the app had 283 total downloads,
2,469 sessions and 2,621 page views. The
splash page continues to direct iPhone and
Android users to their appropriate app stores
for instant downloading.
ADVERTISING
Media Outlet Impressions Clicks Click-thru rate
Facebook ad for Facebook Page Likes 30,858 597 1.93%
Facebook ad for Splash Page 61,286 823 1.34%
SOCIAL MEDIA
In May, we posted upcoming events and information on the Facebook page 5-6 times per week.
During the month of May, we gained 461 additional likes, which brought our total likes to 19,512.
Our average weekly reach, which is the number of unique people who saw any content from our
page, was 16,722.
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Facebook
Likes
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197
1388
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May
App
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iPhone