HomeMy WebLinkAbout07-09-2014 PCC MinutesPromotional Coordinating Committee
Meeting Minutes
Wednesday, July 9, 2014
5:30 pm at City Hall
CALL TO ORDER: Chair Jill LeMieux
PRESENT: LeMieux, Cox, Franciskovich, Palazzo, Rizzo, Pearce
STAFF PRESENT: Molly Cano, Tourism Manager
Meeting to order at 5:32 pm PUBLIC COMMENT
No public comment.
CONSENT AGENDA
ACTION: Moved by Rizzo/Palazzo to approve the consent agenda .
Motion carried 6:0
PRESENTATIONS
1. QUARTERLY REPORT BY CONTRACTOR
The SLO Chamber of Commerce presented the 2013-14 year-end reports as the year-in-review. The Chamber
reported that the Visitor Center served over 72,000 guests in the new space. That was an 11% increase in traffic
year over year. They also printed and distributed 100,000 tear off maps funded through the PCC. The maps
were provided quarterly and as needed to the hotels within the City. Other programs included participation at
the Cal Poly events, promotion of over 16,000 events and distributed the redesigned monthly event sheet. For
GIA the Chamber utilized their deep connections in the community provide hands on marketing support to the
25 GIA recipients and as a result, many of the events were picked up in local as well as industry specific outlets.
In addition the Chamber shared the results of the PR efforts including the SLO accolades on numerous Best Of
lists and other PR highlights locally, nationally, and internationally.
BUSINESS ITEMS
1. SLO HAPPENINGS PROGRAM UPDATE
Representatives from Verdin presented an update on the results of the SLO Happenings app during first and
second quarter. The app began development in November 2013 and was designed first in wireframes with the
new look, then built for ios and android platforms. The app was programmed as a web-based portal to manage
events and provided and event submission tool. The app launched in March with the Film Festival and the
splash-page on the City’s site directs user to the appropriate app store for downloading. Printed cards were also
created to promote the app and distributed to events, local hotels, and the Visitor Center and are continually
replenished monthly. Quarterly results for the app include: nearly 3000 downloads, 9,000 sessions, and nearly
10,00 app page views. Facebook ads started in February with total impressions of nearly 200,000. KSBY ads as
the digital banners only showed about 700 click thru. Verdin recommended to the committee to move the digital
ads to a new program with Charter that allowed more detailed analytics, demographic data, and an increase in
impressions and click thurs for the same budget. Facebook results for January-June showed total likes increased
by 24% and post engagements rate increased to 5% with the weekly reach of 11,500 average per week. Verdin
Promotional Coordinating Committee Minutes
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also reported on contests and campaigns offered through social and presented the information on the new twitter
account. The committee discussed the contracts recommendation to move the digital advertising funds from
KSBY to Charter and directed it back to the agency as the experts on the allocation of the marketing funds for
the desired program results.
2. 2014-15 CONTRACTOR WORKSCOPES
Due to the committee’s lack of quorum to vote on the workscopes, the item was postponed to the
August meeting.
3. SLO HAPPENINGS PROGRAM RFP
The taskforce members presented the draft RFP document to the committee and discussed the items
that they had added to the document. The committee particularly discussed adjusting the contract to
match the fiscal year schedule since it was no longer a printed piece per year.
ACTION: Moved by Palazzo/Pearce to approve the RFP document and recommend the release of the
RFP to City Council.
Motion carried 6:0
4. REVIEW GRANTS IN AID APPLICATION PROCESS
The committee discussed the recent application process and began the discussion on potential changes
and considerations for the program. The committee discussed the sustainable funding model and how
to address the term limits for funding consideration. The committee felt that it the model was
important to maintain. The committee discussed creating an in-kind support package to offer to events
that didn’t receive funding but met certain criteria. The committee directed staff to begin the
development of the package and for it to be considered further at a later meeting.
COMMITTEE COMMUNICATION
GIA Report:
None.
TBID Report:
Staff updated the committee on the recent TBID meeting and reviewed the minutes included with the
agenda.
Tourism Program Update:
Molly Cano presented the Tourism Program update on the following topics:
- 7/1: Council approval of the community promotions program including the PCC and
TBID program plans and recommended allocations
- Events Promotion sponsorship funding application is now open. Meeting today was
4:30pm in the Council Chambers to answer any questions from the events. The
applications are due to the City by 5pm on August 8 for consideration
- GIA contracting for 2014-15 is underway and reviewing the final reports that are due by
August 31, 2014
Meeting adjourned at 7:05 pm