HomeMy WebLinkAbout11-12-2014 PCC MinutesPromotional Coordinating Committee
Meeting Minutes
Wednesday, November 12, 2014
5:30 pm at City Hall
CALL TO ORDER: Chair Jill LeMieux
PRESENT: Palazzo, Pearce, Levi, LeMieux, Collins
STAFF PRESENT: Molly Cano, Tourism Manager
Meeting to order at 5:31 pm
PUBLIC COMMENT
None.
CONSENT AGENDA
ACTION: Moved by Pearce/Levi to approve the consent agenda.
Motion carried 5:0
BUSINESS ITEMS
1. FINALIZE 2015-17 GOAL SETTING
The committee finalized their recommended goals for Council to consider. They directed staff to submit for
Council’s consideration.
2. SLO HAPPENINGS PRESENTATION
As requested by the committee, Verdin presented proposal options for the committee to consider for the six
month continuation of the SLO Happenings program. The first option was to continue managing the SLO
Happenings App at the current level without promotion for $2,000 per month. The second option is to continue
managing the SLO Happenings App at the current level with light promotion for $2,500 per month. The
committee discussed how the promotional dollars could be used to make the biggest impact on the program.
The advertising budget reflected in option #2 is similar to what is being spent in the current contract. The
committee discussed using the remaining funds available for development of the app features in the current
fiscal year budget then posting the next RFP to focus on the app promotion and users. The committee decided to
have the taskforce look at options for development.
ACTION: Moved by Collins/Levi to contract with Verdin for proposal option number 2 at $2,500
per month for app management and light promotion with advertising budget heavily
dedicated to facebook advertising.
Motion carried 5:0
Additional discussion was for the taskforce to look at the budget.
Promotional Coordinating Committee Minutes
Page 2
3. SLO HAPPENINGS TASKFORCE
The taskforce updated the committee on the progress made at the taskforce meeting. The taskforce will be
releasing a survey for the PCC to complete about the app. The committee’s participation in the survey is
important to assist the taskforce with the information they need to develop the RFP.
COMMITTEE COMMUNICATION
GIA Report:
Levi- reported on the Bioneers event.
The committee discussed events that would be returning funds for various reasons. History Center was
returning funds not used in 2013-14. The Downtown Association plans to return funds form 2014-15.
TOR Production has not returned a signed contract so the perception is that they are forfeiting their funds.
Staff has communicated via email and mailed correspondence letting them know they funds will no
longer be available because the phone number listed on the application is disconnected.
TBID Report:
Pearce reported on the TBID updates.
Tourism Program Update:
Molly Cano presented the Tourism Program update:
- The City Council gave the consent for formation of TMD with approved 5-0 at Council
on Tuesday.
- Staff will be participating in the Wine Tourism Conference held in Paso Robles
- CCTC updates: (Marketing Committee Chair)
o Candian Traveller sweeps
o CCTC 2015 Map
o Hired a PR contractor
o Website focus
- Holiday Promotion – specials will be offered by SLO TBID hotels
- Staff attended the Central Coast Economic Forecast- shared the Cal Poly economic
impact numbers with the PCC
Meeting adjourned at 6:50 pm