HomeMy WebLinkAbout07-09-2014 TBID MinutesTourism Business Improvement District
Meeting Minutes
Tuesday, July 9, 2014
10:00 am
City Hall- Council Hearing Room
990 Palm Street, San Luis Obispo
CALL TO ORDER: Chair Nipool Patel
PRESENT: Patel, Hutton, Walker, Wilkins, Conner, Adams, Pearce
STAFF PRESENT: Molly Cano, Tourism Manager; Lee Johnson, Economic Development Manager
Chair Patel called the meeting to order at 10:02 am
PUBLIC COMMENT
None.
CONSENT AGENDA
ACTION: Moved by Hutton/Conner to approve the consent agenda.
Motion carried 7:0
PRESENTATIONS
1. CHAMBER YEAR-END REPORT
Ermina Karim from the SLO Chamber presented the 2013-14 year-end report for their contract with the SLO TBID.
The Chamber reported that there were 479 calls to the TBID specific phone number- up from 119 the previous year.
For the availability tracking the Chamber made 670 touch points with hotels via email and 1303 through phone calls.
In total over 72,000 visitors were served in the new Visitor Center which was an 11% increase in traffic.
BUSINESS ITEMS
1. COUNTYWIDE TMD UPDATE
The Board received an update from Visit San Luis Obispo County on the countywide TMD initiative. Visit SLO
County reported that as of the end of June 75% of the hotel properties in SLO had signed the letter of intention to
support the district. The next phase in the process will be the distribution of the petitions which is currently be
worked on through the County. The Board asked how long the petition process will take and the response was as
long as it needs to take to achieve the amount required for support. Visit SLO County also commented that there was
still a lot of work to be done as it was a grass roots effort.
2. 2014-15 CONTRACTOR WORKSCOPES
The Board reviewed and approved the 2014-15 contractor and partner workscopes. Works scopes include: Visit
SLO County, SLO Chamber, SLO Wine, and Cal Poly Athletics.
ACTION: Moved by Pearce/Hutton for the TBID Board to approve the 2014-15 contractor work scopes for
the following organizations as presented: Visit SLO County, SLO Chamber, SLO Wine, and Cal
Poly Athletics.
Motion carried 7:0
Tourism Board Improvement District Minutes Page 2
3. REBRANDING OVERVIEW & COMPONENTS
Representatives from BCA & StudioGood presented an update to the Board on the marketing activities. They
reviewed the memo distributed to the Board on the process for the first major marketing project for the rebranding.
The Board provided brief feedback to them on the direction for the rebrand through using the adjectives outlined in
the strategic plan. The agencies will work with staff and the marketing subcommittee on the development of the new
logo and campaigns. The Board discussed that the timing of the rebrand should not be rushed in order to meet the
fall deadlines, but instead be through and well-designed even if the timeline takes longer than originally anticipated.
They agencies asked the Board that if there were brands that resonated with them to please send them to the
agencies for their consideration in the design work.
COMMITTEE COMMUNICATION
HOTELIER UPDATE
PCC UPDATE
Staff reviewed the minutes with the Board of the PCC’s June meeting.
TOURISM PROGRAM UPDATE
Molly Cano presented the Tourism Program update on the following topics:
7/1: Council approval of the community promotions program including the PCC and TBID program plans and
recommended allocations
Helium update: the contract is currently being routed for signatures; a meeting is being scheduled between
marketing agencies and Helium to begin the dialogue
Events Promotion sponsorship funding application is now open. Meeting today at 4:30pm in the Council Chambers
to answer any questions from the events. The applications are due to the City by 5pm on August 8 for consideration.
Cal Poly Athletics Room request for 2014-15 seasons will be distributed later this week. Please be watching for the
email and reply with your availability.
Meeting adjourned at 10:39 am