HomeMy WebLinkAbout10-08-2014 TBID MinutesTourism Business Improvement District
Meeting Minutes
Wednesday, October 8, 2014
10 am
City Hall
CALL TO ORDER: Chair Nipool Patel
PRESENT: Pearce, Wilkins, Patel, Hutton, Walker, Conner
STAFF PRESENT: Molly Cano, Tourism Manager; Lee Johnson, Economic Development Manager
Call to Order at 10:00 am
No Public Comment
CONSENT AGENDA
ACTION: Moved by Conner/Hutton to approve the consent agenda.
Motion carried 6:0
Staff presented the results of the Smith Travel Report (STR), consent item C6.
ACTION: Moved by Pearce/Hutton to approve the consent item C6.
Motion carried 6:0
BUSINESS ITEMS
1. COUNTYWIDE TMD UPDATE
The Board received an update from Chuck Davison of Visit San Luis Obispo County on the countywide
Tourism Marketing District initiative. Davison presented that the Pismo Beach City Council unanimously
approved supporting the formation of the TMD. Next, the item will be reviewed in a study session by
Morro Bay City Council and followed by consideration of support by the Paso Robles City Council. On
November 10th the item will come before San Luis Obispo City Council. Currently 21 petitions in support
from San Luis Obispo properties have been submitted to the County and at least two more are expected
to be returned. The Board discussed formalizing a recommendation to City Council.
No public comment was received on this item.
ACTION: Moved by Walker/ Pearce to recommend to City Council to support the establishment
of the Countywide Tourism Marketing District should two-thirds of San Luis Obispo
properties support it.
Motion carried 6:0
2. REVIEW OF THE PROPOSED HOMESTAY ORDINANCE
The Board received a presentation on the proposed Homestay Ordinance. The Board asked questions
regarding items within the presentation. Public comment was received on the item. The consideration of this
item is expected to go before City Council on November 10th.
Tourism Board Improvement District Minutes Page 2
3. 2015-17 GOAL SETTING
The Board began the discussion on their suggested goals for City Council. They drafted the first
considerations and will finalize the goals at the November meeting.
4. 2013-14 FUND BALANCE UPDATE
Staff presented the updated fund balance amount. The fund balance for 2013-14 is $121,500. The Board
discussed applying the fund balance to the 2014-15 program budget.
ACTION: Moved by Conner/ Walker to move the 2013-14 un-appropriated funds into the current
TBID operating budget.
Motion carried 6:0
PRESENTATIONS
1. SLO COUNTY REGIONAL AIRPORT
The Board received a presentation from Kevin Bumen on the San Luis Obispo County Regional Airport.
The presentation included updates on the new terminal area improvements and capital project. Bumen
also informed the Board of the Airport’s upcoming bid on the annual airport conference called Sixel and
requested their consideration to support.
The Board directed staff to follow up with the Airport for the consideration of support for the Sixel
conference.
2. MARKETING AGENCY MONTHLY UPDATE
BCA & StudioGood presented the monthly marketing activity update. The report included highlights of
first use of the new branding; results of SAVOR activities focused on ShareSLO awareness including 632
#ShareSLO posts & 473K social media impressions; updates & metrics on SanLuisObispoVacations.com;
and ShareSLO activities including the mixer and site updates.
3. SLO CHAMBER OF COMMERCE
Grace Allen from the SLO Chamber presented the quarterly report for the contract with the SLO TBID.
Highlights of the reported included: a recap of the property visits; delivery of the tear off map; Phone
Line and Hotel Availability Tracker; results included a 17% increase in phone calls; update on Impacted
Weekend report; Events promoted through the Visitor Center; and Visitor Center data. Allen also
announced that she will be departing from her role at the Visitor Center after 7 year. The Board thanked
her for her work and gave well wishes.
COMMITTEE COMMUNICATION
HOTELIER UPDATE
None.
PCC UPDATE
Clint Pearce reviewed the PCC minutes with the Board.
TOURISM PROGRAM UPDATE
Molly Cano presented the Tourism Program update:
Tourism Board Improvement District Minutes Page 3
- Annual Report: Approved by Council last night
- Public Hearing set for 10/21 at 6pm
- Special Meeting of Council for TMD- 11/10 at 4:30pm
- SAVOR was successful as you heard by the BCA+SG
- FAM trip- UK SuperFAM: September 29 & 30- Luxury pillar
- media visits:
Sam Eichblatt- during SAVOR
a freelance journalist, Sam Eichblatt with an upcoming press trip. Sam is planning to visit California and
will be writing a travel feature for Air New Zealand’s in-flight magazine, Kia Ora. Specifically, the article
will be about a road trip on the Pacific Coast Highway, including a stopover at San Luis Obispo.
Publication: Kia Ora (Air New Zealand In-Flight Magazine)
Circulation: 45,000
Expected media coverage: 7 page feature dedicated to Pacific Coast Highway road trip
Equivalent advertising value: NZ$52,500
Dates travelling in San Luis Obispo: 24th September (one night)
- Helium first deliverable has been received and is being reviewed. Mgt Com to meet tomorrow to
receive feedback from agency in consideration of approving the deliverable and releasing the funds.
- Map updates w Certified Folder
Meeting adjourned at 11:48 am