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Report to City of SLO – PCC
Public Relations Contract
June 2015
Media Releases:
Small Town Shows Big Pride – Wrote and distributed release to California lifestyle
contacts highlighting SLO Pride celebrations.
Savor in SLO – Wrote and distributed release to food and wine contacts touting the
Exclusive $100 Sunset SAVOR the Central Coast weekend pass.
Media/Community Relations:
1. Worked with Visit San Luis Obispo County to host Journalists from the Beijing
bureaus of GQ, Trading UP, Esquire, National Geographic Traveler and
Traveler Weekly.
2. Worked with Emma Kissle of VacationIdea - Dream Vacation Magazine to
feature San Luis Obispo in their 23 Best Romantic Weekend Destinations on
the West Coast article.
3. Distributed GIA recipient materials to hotels and hospitality partners.
4. Provided photos to Kristin Conard for her piece on San Luis Obispo in
Adventure Sports Journal.
5. Pitched Scout Coffee to Beekman 1802 for their article on people who have
recently left a big U.S. city to open a business in a small town.
6. Coordinated food-focused press trip for Bryan Roof, Executive Food Editor at
Cook's Country Magazine and America's Test Kitchen, this July.
7. Worked with TripAdvisor’s Ashlee Centrella to feature SLO as a Pet friendly
destination.
8. Pitched SLO as the perfect wine region that also offers Family friendly
activities to Amiee Beazley with DuJour.com.
9. Pitched Bubblegum Alley and Madonna Inn to Carri Wilbanks of USA Today
for her piece on Quirky Roadside Attractions.
10. Provided photos and information to Lauren Wiliams and Paul Bersebach at
the OC Register for her upcoming article on San Luis Obispo.
11. Coordinated press trip for Monica Kapila, Blogger with doindubai.com,
correspondent for Travel Arabia magazine and Dubai's English talk radio
show The Ticket.
12. Provided photos to KSBY for their coverage of SLO Pride Week events.
13. Created and distributed July SLO Happenings event sheet to hospitality
partners.
14. Continued to work with the City and Barnett Cox & Associates and
StudioGood on overall tourism marketing campaign.
Media Relations/Placement
1. Traveling to SLO then rushing back to SF
Ahead of the SLO destination section, SF Chronicle writer tastes his way
through San Luis Obispo.
Blog Unique Views: 67,761
Circulation/Audience: 211,779
http://insidescoopsf.sfgate.com/blog/2015/06/26/traveling-to-slo-then-rushing-
back-to-sf/#photo-656559
2. 50 States, 50 Trips: America’s greatest Hits
Travel+Leisure Calls out the Madonna Inn and Hearst Castle along the Highway
1 road trip in California.
Circulation/Audience: 973,834
http://www.cntraveler.com/galleries/2015-06-27/things-to-do-in-america-all-50-us-
states/5
3. The 5 Best Coastal Drives In The World
Conde Nast Traveler and Huffington Post recommend travelers along their #2
pick, CA Hwy 1, stop in “San Luis Obispo, ‘America's happiest city.’"
Unique Views: 47,669,118
http://www.huffingtonpost.com/conde-nast-traveler/the-5-best-coastal-
drives_b_7520320.html?utm_hp_ref=travel&ir=Travel
4. The USA's best rail journeys
MSN names the Coast Starlight: LA - San Luis Obispo - Emeryville one of the
best train trips in the US.
Unique Views: 154,811,271
http://www.msn.com/en-us/travel/tripideas/the-usas-best-rail-journeys/ar-
BBkmEli#page=4
5. Tips for the Ultimate Road Trip
Atlas Travel Blog names the drive from San Luis Obispo to Monterey among
the most popular U.S. road trips.
Unique Views: 3,977,245
http://blog.atlastravelweb.com/us-travel/road-trip-guide/
6. America’s Happiest Town: Wining and Dining In San Luis Obispo
Lifestyle and travel blog Plum Deluxe reviews San Luis Obispo focusing on
wineries and restaurants.
Unique Views: 72,163
http://www.plumdeluxe.com/weekend-getaway-in-san-luis-obispo
7. Cambria's Turnbow takes one-woman show to SLO Little Theatre
Tribune reviews GIA recipient, SLO Little Theatre’s, production of Between Iraq
and a Hard Place.
Unique Views: 558,745
http://www.sanluisobispo.com/2015/06/03/3662998_cambria-turnbow-iraq-little-
theatre.html?rh=1
8. Destination: San Luis Obispo
Kristen Conard, who we hosted earlier this year, raves “no matter what level
you’re at in just about any outdoor adventure, you can find a way to challenge
and indulge yourself in and around SLO,” in her Adventure Sports Journal
article.
Circulation: 42,000
http://adventuresportsjournal.com/destination-san-luis-obispo/
9. Hearst Country Pristine beaches, fine wine and a castle, too
California Weekend Getaways revamps and promotes an earlier article calling
San Luis Obispo “an appealing destination city.”
http://californiaweekend.com/california-vacation/hearst-castle.php