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Activity Report, June 2015
Visit San Luis Obispo County
- What’s New -
Tourism Marketing District Approved by Board of Supervisors
Thank you for your support and for everyone who attended that final hearing of the Tourism Marketing
District (TMD). We are honored to have received a unanimous approval of the TMD by all City Councils and
now the County Board of Supervisors. Congratulations to all tourism partners! Years of dedication,
commitment and staying the course to create a unified tourism voice has finally paid off. Your voice was
heard and together we made a difference to move forward with the first ever unified marketing plan for
tourism in San Luis Obispo County. If you missed the hearing, a recap is available in the San Luis Obispo
Tribune: http://bit.ly/1GMRE1H. A full explanation of the TMD can be found on the Members Area of our
website. For questions, feel free to contact us at info@visitsanluisobispocounty.com or at (805) 541-8000.
Reminder: Update Your Online Member Listing
Lodging partners are encouraged to update their Visit San Luis Obispo County listing on
our website. If you need help setting up your member profile, please contact us via email
at info@visitsanluisobispocounty.com or at (805) 541-8000. This is a great opportunity for
all lodging constituents to gain additional exposure for their business.
Marketing Committee Reviews Marketing Agency Presentations
Visit San Luis Obispo County is pleased to introduce its new Marketing Committee: Amanda
Diefenderfer, Ashlee Akers, Brent Haugen, Cheryl Cuming, Christen Goldie, Heather Muran,
Jennifer Porter, Jim Allen, John Sorgenfrei, Judith Bean, Lori Keller, Molly Cano, and Terrie
Banish. The first task of the Marketing Committee was to review the finalists from our
Marketing Agency Request for Proposal (RFP). On June 25, the committee heard pitches from
Riester, Burghardt+Doré, and Catalyst. Visit San Luis Obispo County will be confirming the
selection of its marketing agency at the July 15th Board of Directors meeting.
SkyWest Adding Another Roundtrip Flight Between SLO & LAX
Great news for travelers! SkyWest is adding another roundtrip flight between SLO County Airport and
LAX. This is the second flight added this month! Visit http://bit.ly/1gcWOh1 for more details.
Sunset SAVOR the Central Coast Campaign Underway!
SAVOR is now in full swing as the marketing campaign launched with two special ticket offers. Our May $100
Weekend Pass and our Strings at Sunset BOGO special have put tickets sales closely aligned with trends the
event has seen in previous years in the first two months of the campaign. Fast Forward Events, working
alongside the Visit SLO County team, continues to build out the event framework as Adventure Tours, dinners
and the content for the Main Event continue to come into focus, offering SAVOR attendees many options to
create their four-day weekend in SLO County. Watch for marketing tools and more information coming your
way to share the SAVOR news with your guests. Check out savorcentralcoast.com or follow us on social media.
Visit San Luis Obispo County is a 501c6 tourism non-profit. For more information please call (805)541-8000.
Featured in OpenTable:
“Top 100 Alfresco
Dining Restaurants in
America”
Granada Bistro, San Luis
Obispo (left); and in The
Guardian: “CA’s Paso
Robles Wine Route: Top
10 Guide”
Bianchi Winery,
Paso Robles (right).
Trending
Visit CA Chinese Press FAM Tour: June 25
Visit San Luis Obispo County hosted a Chinese Press FAM on June 25.
Media directors from GQ, Esquire, National Geographic Weekly, Traveler
Weekly, and Trading UP, as well as an official from Hainan Airlines received
a tour of Hearst Castle, followed by a visit to Downtown San Luis Obispo,
where they enjoyed Farmers Market and a tasting at Luis Wine Bar. Guests
stayed at the SeaCrest OceanFront Resort in Pismo Beach.
Visit CA UK Press FAM Tour: June 16
Visit San Luis Obispo County hosted a UK Press FAM on June 16. Media
from Press Association, The Sun, The Daily Mirror, Travel Weekly and
other publications enjoyed dune buggying at the Oceano Dunes, private
wine tasting at the Cottage Inn, and dinner at the Madonna Inn.
VISIT SLO COUNTY
WEB ACTIVITY
TOTAL PAGE VIEWS: 194,081
TOTAL VISITS: 42,305
MOBILE/TABLET VISITS: 22,486
EVENT PAGE VIEWS: 111,863
MOST VISITED EVENT:
CIRCUS VARGAS AT THE MADONNA
INN (1872 VIEWS)
TOTAL BLOG VISITS: 13,437
MOST SHARED BLOG: AVILA BEACH
#4 ON TOP 10 LIST OF BEACHES IN
US BY BETTER HOMES & GARDENS:
HTTP://BIT.LY/1GOGIXM
VISIT SLO COUNTY
FACEBOOK
LIKES: 12,176 NEW: 158
TOT. IMPRESSIONS: 104,567
HIGHEST ENGAGEMENT: AVILA
BEACH #4 ON TOP 10 LIST OF
BEACHES IN US BY BETTER HOMES &
GARDENS (2,673 ENGAGEMENTS)
MOST LIKED: AVILA BEACH #4 ON
TOP 10 LIST OF BEACHES IN US BY
BETTER HOMES & GARDENS (2,042
LIKES)
TWITTER
FOLLOWERS: 5,279 NEW: 119
28.8K IMPRESSIONS
TWEETS: 5,855
PINTEREST
FOLLOWERS: 590 NEW: 9
PINS 773
INSTAGRAM
FOLLOWERS: 1067 NEW: 78
POSTS: 331
VISITOR GUIDE DIST.
WEB DOWNLOADS: 83
GUIDES DISTRIBUTED: 717
TOTAL: 800
MONTHLY E-SPECIAL
SUBSCRIBERS: 28,880
# OF OPENS: 5,198
# OF CLICK-THROUGHS: 723
THIS WEEK IN SLO COUNTY
CIRCULATION: 779
MOST CLICKED LINK:
San Luis Obispo County
Upcoming Events
CalTravel Honors Kylee Jepsen
California Travel Association (CalTravel) recently presented Visit SLO
County’s Sr. Communications Coordinator & Film Commission Liaison, Kylee
Jepsen, with their “30 and Under Award” at its annual California Travel
Summit on June 17-19. They also recognized Firestone Walker Brewing Co.
as their “Brewery of the Year Award” recipient. Congratulations!
Better Homes & Gardens Feature Story Goes Viral
In their July Travel issue, Better Homes & Gardens named Avila Beach on
their list of Top 10 Best Beaches in the US. This article was shared more than
4300 times on our blog, and reached an audience of 36,528 on Facebook!
Media
• CraftBeer.com – America’s Beeriest Beach Towns 2015 http://bit.ly/1dvr5Wb
• Better Homes & Gardens – Ten Best Beaches http://bit.ly/1ItB37I
• LA Times – Surprises Await Up and Down the Coast http://lat.ms/1GNZTcT
• OpenTable – 2015 Top 100 Al Fresco Dining Restaurants in America http://bit.ly/1L3iAiR
• CultureTrip – The 10 Most Beautiful Towns on the West Coast http://bit.ly/1H0hYaX
• The Guardian – California’s Paso Robles Wine Route: Top 10 Guide http://bit.ly/1GfMAS3
• CA’s Adventure Sports Journal – Destination: San Luis Obispo http://bit.ly/1FLKhWI
• LA.Racked.com – 8 SoCal Honeymoon Spots for a Stylish Getaway http://bit.ly/1JAkFn1
Travel Trade
• UK SuperFAM – Paso Robles: September 26-27