HomeMy WebLinkAboutLRC3Tourism Business Improvement District
Marketing Subcommittee
Meeting Minutes
June 25, 2015 – 9:30 am
PRESENT: Walker
STAFF PRESENT: Molly Cano, Tourism Manager
BUSINESS ITEMS
Due to Commissioner Walker being the sole representative from the Marketing Committee
present at the meeting, key time sensitive items were discussed briefly for the purpose of
moving business forward in a timely manner. All other agenda items were postponed until the
July meeting.
1. Website Rebuild Project
Staff distributed the initial scope of for the website redesign project. StudioGood presented
examples of website features that might be considered for the direction on the website
redesign. These features included and itinerary builder, social integration (Instagram), Q+A
or ask section, map, and calendar of events. They discussed aligning the calendar of event
with the SLO happenings calendar. The marketing team and staff will continue to the
process for the creative brief and bring the updates to the committee in July.
2. SAVOR 2015
Staff and BCA presented the “Art Bar” concept as the initial idea for City of SLO activation at
the main event of SAVOR 2015. The concept would be three line drwn water color designs
would be available for the patrons to paint at the event and take home with them as
mementos. The posters would be design as seen in the Just Looking Gallery in downtown
SLO of notable SLO landmarks like: Bishop Peak, Farmers Market, Octagon Barn, and
Edna Valley.