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Home My WebLink AboutC3Report to City of SLO – TBID and PCC Public Relations Contract July 2015 Media Releases Savor in SLO Sent second distribution of release to lifestyle contacts touting the Exclusive $100 Sunset SAVOR the Central Coast weekend pass. San Luis Obispo to host International Special Olympics athletes Wrote and distributed release to California contacts highlighting SLO’s involvement in the Special Olympics World Games Host Town program. Closing Night Dinner for the Special Olympics World Games Host Town program Wrote and distributed media alert to local and regional contacts detailing San Luis Obispo’s involvement in the Host Town program, specifically the closing night dinner. Media/Community Relations 1. Pitched original, cool check-in drinks in San Luis Obispo to Gina Hamadey with Wine Enthusiast for her article on hotel trends. 2. Followed up with journalists from GQ, Trading UP, Esquire, National Geographic Traveler and Traveler Weekly who were hosted in San Luis Obispo last month. Sent photos and additional information for upcoming articles. 3. Provided photos to Jamie Reith for her article in USA T oday. 4. Sent information and photos for the CCTC’s online media center. Categories included itineraries, outdoor adventures, family fun, food & drink, events and lodging. 5. Provided downtown maps to the Cal Poly SOAR program for student and parent use. 6. Worked with Steve Atlas on an article about car free vacations in San Luis Obispo. 7. Pitched San Luis Obispo’s participation in the Special Olympics World Games, the Host Town Program and Torch Run to the Tribune, KCBX and KSBY. 8. Pitched downtown San Luis Obispo as one of the best U.S. neighborhoods for al fresco dining to Lydia Schrandt with USA TODAY/10Best. 9. Provided lead ideas to Visit San Luis Obispo County for the Visit California San Francisco Media Event. 10. Chamber staff and volunteers participated in the Special Olympics World Games Host Town closing dinner. 11. Coordinated trip for Goleta Valley Chamber of Commerce as part of concerted efforts to grow mid-week business travel. Report to City of SLO – TBID and PCC Public Relations Contract July 2015 12. Attended the SLO Railroad Museum open house. 13. Attended the Apple Farm Millhouse Suites reception. 14. Submitted photos of the Mission, nine sisters, open space and hotels for a piece in New Roads, the Chevrolet consumer magazine. 15. Continued to work with Sunset Magazine on an article for their September issue. 16. Pitched San Luis Obispo as the perfect unique family vacation for this fall and winter. 17. Pitched several San Luis Obispo restaurants to veteran travel blogger/social media specialist Andrew Hickey for his trip along Highway 1 with his 5-year old son. 18. Continued to work with the city, Barnett Cox & Associates and StudioGood on overall tourism marketing campaign. Media Relations/Placement 1. San Luis Obispo, Calif.'s city-to-sea wine trail USA Today article by Jamie Reith, a writer hosted as part of the SLO Wine Roll Out the Barrels FAM, calls out San Luis Obispo attractions such as Farmers’ Market, Art Bar and wine. Unique Views: 16,679,184 http://experience.usatoday.com/food-and-wine/story/tours-and-trails/wine-tours-and- trails/2015/07/14/san-luis-obispo-city-coast-wine/30130875/ Report to City of SLO – TBID and PCC Public Relations Contract July 2015 2. Special Section dedicated to San Luis Obispo San Fransisco Chronical and SFGate.com articles highlight San Luis Obispo attractions including Farmer’s Market, Fromagerie Sophie, Kelsey Sea Canyon, Claiborne & Churchill, Madonna Inn’s Oktober Fest, Sextant Wines, Bang the Drum Brewery, SLO Brew and Tap It Brewing Co.,. San Francisco Chronicle Circulation/Audience: 211,779 http://www.sfchronicle.com/travel/centralcoasting/article/10-reasons-to-visit-SLO-County- 6402596.php http://www.sfchronicle.com/travel/centralcoasting/article/The-best-little-dive-bar-in-San- Luis-Obispo-County-6402624.php http://www.sfgate.com/travel/centralcoasting/article/San-Luis-Obispo-County-Which- beach-town-suits-6402594.php http://www.sfgate.com/travel/centralcoasting/article/Santa-Maria-barbecue-is-hot-ticket- at-farmers-6402627.php http://www.sfgate.com/travel/centralcoasting/article/The-best-little-dive-bar-in-San-Luis- Obispo-County-6402624.php Houston Chronicle Circulation/Audience: 370,961 http://www.chron.com/travel/centralcoasting/article/The-best-little-dive-bar-in-San-Luis- Obispo-County-6402624.php http://www.chron.com/travel/centralcoasting/article/Santa-Maria-barbecue-is-hot-ticket- at-farmers-6402627.php http://www.chron.com/travel/centralcoasting/article/10-reasons-to-visit-SLO-County- 6402596.php Beaumont Enterprise Circulation/Audience: 21,717 http://www.beaumontenterprise.com/travel/centralcoasting/article/10-reasons-to-visit- SLO-County-6402596.php http://www.beaumontenterprise.com/travel/centralcoasting/articleGallery/San-Luis- Obispo-County-Which-beach-town-suits-6402594.php http://www.beaumontenterprise.com/travel/centralcoasting/article/Santa-Maria-barbecue- is-hot-ticket-at-farmers-6402627.php Report to City of SLO – TBID and PCC Public Relations Contract July 2015 3. On the Road Article written by Bérénice Rocfort-Giovanni, who was part of our hosted FAM tour in March, ran in French weekly magazine, L'Obs. The article features her entire trip in California and highlights her time at Claiborne and Churchill in San Luis Obispo. Print: 498,558 copies Reach: 1,860,000 readers http://www.marcovasco.fr/sites/www.planetveo.com/files/23_04_20151784l_obs.pdf 4. Pacific Road Article written by Alexandre Kauffmann, who was part of our hosted FAM tour in March, ran in French daily newspaper, Les Echos Serie Limitee. Print: 123,636 copies Reach : 528,000 readers http://archives.lesechos.fr/archives/2015/SerieLimitee/00143-052-SLI.htm Report to City of SLO – TBID and PCC Public Relations Contract July 2015 5. La Highway 1 entre San Francisco et Los Angeles Article written by Romuald Jay, who was part of our hosted FAM tour in March, ran in French monthly magazine, Biba. The online article focuses on Madonna Inn saying (translation) “This hotel is for Europe a real historical record, such as Eifel Tower in Paris.” Print: 123,636 copies Reach : 528,000 readers http://www.bibamagazine.fr/style-de-vie/voyages/madonna-inn-lhotel-le-plus-etonnant- de-californie-32716 6. Road trip pela Califórnia: San Luis Obispo, o lugar mais feliz dos Estados Unidos Sunday Cooks article by Brazilian journalist, Paulo Mancha D’Amaro who we hosted as part of a FAM tour in May. Circulation/Audience: 81,610 http://sundaycooks.com/2015/07/23/road-trip-pela-california-san-luis-obispo-o-lugar- mais-feliz-dos-estados-unidos/ Report to City of SLO – TBID and PCC Public Relations Contract July 2015 7. 8 California Towns You Need To Be Spending A Lot More Time In The Thrillist highlights SLO assets including “biking, hiking, surfing, kayaking, sea caves (!!), farm-to-fork eating, and wine/craft beer drinking in addition to, you know, being one of the most gorgeous towns along the coast of California.” Unique Views: 1,480,273 http://www.thrillist.com/entertainment/los-angeles/8-underrated-california-towns-worth- visiting-san-luis-obispo-encinitas-gualala 8. Go to San Luis Obispo County for the wine? Sure - but stay for the craft beer scene. The Orange County Register says the “The proximity of a burgeoning craft beer scene to well-established wineries, however, has led to innovative collaborations in the local beer culture.” Unique Views: 1,052,176 http://www.ocregister.com/articles/beer-670061-tea-craft.html Report to City of SLO – TBID and PCC Public Relations Contract July 2015 9. Perfect Getaway: San Luis Obispo Orange Coast Magazine says: “the educational and cultural scene percolating and the dining landscape has a farm-to-fork vibe.” Circulation/Audience: 48,501 http://www.orangecoast.com/travel/perfect-getaway-san-luis-obispo/ 10. America’s Best 100 Wine Restaurants 2015 Foremost Wine Company makes Wine Enthusiast’s list of America’s Best 100 Wine Restaurants 2015. Circulation/Audience: 182,609 http://www.winemag.com/100-Best-Wine-Restaurants-2015 http://www.foodrepublic.com/2015/07/01/wine-enthusiast-announces-2015s-best-100- wine-restaurants-in-america/ http://www.ksby.com/story/29548875/central-coast-restaurants-make-top-100-list-in- wine-enthusiast-magazine Report to City of SLO – TBID and PCC Public Relations Contract July 2015 11. 7 Small Town Summer Drive-In Theaters You Can’t Miss Yahoo Travel article says “San Luis is known for having sunshine 315 days out of every year, so why not watch the sunset while you take in a cheesy rom-com?” Unique Visitors Per Month: 261,009 https://www.yahoo.com/travel/7-small-town-summer-drive-in-theaters-you-cant- 124854417789.html 12. Dine Like a Local: The OpenTable 2015 Summer Road Trip Restaurant Guide OpenTable blog post features a stop in San Luis Obispo in their California road trip guide. Unique Views: 81,515 http://blog.opentable.com/2015/opentable-2015-summer-road-trip-restaurant-guide/ Report to City of SLO – TBID and PCC Public Relations Contract July 2015 13. 5 awesome American road trips BT.com Names the drive between San Francisco and LA, with a stop in San Luis Obispo, one of the best US road trips to take this summer. Unique Views: 1,307,031 http://home.bt.com/lifestyle/5-awesome-american-road-trips-11363990152548 14. The 5 Best Coastal Drives In The World MSN Travel suggests drivers stop at “San Luis Obispo, "America's happiest city," for smoked salmon and a glass of wine at Koberl at Blue.” on their Highway 1 road trip. Unique Views: 154,811,271 http://www.msn.com/en-gb/travel/article/the-5-best-coastal-drives-in-the-world/ar- AAc2zNa#page=2 Report to City of SLO – TBID and PCC Public Relations Contract July 2015 15. My US Love Affair Australian based blogger Aussie on the Road includes San Luis Obispo as the second stop on his month long road trip across the US. Unique Views: 307,594 http://www.aussieontheroad.com/great-us-road-trip/ 16. Journeys of a Lifetime: 10 Breathtaking US Roads to Drive With the Whole Family MiniTime article, also featured on the Huffington Post, features SLO as a great stop along Highway One when driving with children. Unique Views: 33,647,468 http://www.huffingtonpost.com/minitime/journeys-of-a-lifetime- 10_b_7788962.html?utm_hp_ref=travel&ir=Travel Unique Views: 190,100 http://www.minitime.com/trip-tips/Journeys-of-a-Lifetime-10-Breathtaking-US-Roads-to- Drive-with-the-Whole-Family-article 17. Tourism fueling new Central Coast businesses KSBY piece highlights tourism impact and growth in San Luis Obispo. Unique Views: 290,189 http://www.ksby.com/story/29535769/tourism-fueling-new-central-coast-businesses Report to City of SLO – TBID and PCC Public Relations Contract July 2015 18. Special Olympics Host Town Coverage Tribune Unique Views: 672,909 http://www.sanluisobispo.com/2015/07/23/3733554/special-olympics-county- residents.html http://www.sanluisobispo.com/2015/07/23/3733566/special-olympics-host-towns- support.html KSBY Unique Views: 290,189 http://www.ksby.com/story/29629909/warm-central-coast-send-off-for-special-olympic- athletes http://www.ksby.com/clip/11706259/special-olympics-dinner-in-san-luis-obispo Paso Robles Daily News Unique Views: 31,720 http://pasoroblesdailynews.com/several-cities-in-the-county-to-be-host-towns-for-special- olympics-program/38739/ KEYT Unique Views: 320,408 http://www.keyt.com/news/special-olympics-world-games-torch-arrives-on-central- coast/34228686 Report to City of SLO – TBID and PCC Public Relations Contract July 2015 19. Tribune stories highlighting GIA Recipient, Pride in the Plaza. Circulation/Audience: 831,666 http://www.sanluisobispo.com/2015/07/10/3716526/belinda-carlisle-slo-pride.html http://www.sanluisobispo.com/2015/07/03/3707045_july-fair-festival-summer.html?rh=1 20. 24 hours in San Luis Obispo Seventy2Minutes, a UK based magazine, guides readers through a 24 hour stop in San Luis Obispo. http://issuu.com/72m_magazine/docs/i18_july_2015/20 Report to City of SLO – TBID and PCC Public Relations Contract July 2015 21. Big Sur-Ing Style Blogger Susanna Lau AKA Susie Bubble, stays at Madonna Inn on her road trip to Big Sur. Unique Views: 1,369,341 http://stylebubble.co.uk/style_bubble/2015/07/big-sur-ing.html 22. MOUNTAIN BIKING IN SAN LUIS OBISPO, CALIFORNIA Mountain Bike Action features SLO in their “Photo of the Day” Circulation/Audience: 66,239 http://mbaction.com/home-page/photo-of-the-day-mountain-biking-in-san-luis-obispo- california-2 Report to City of SLO – TBID and PCC Public Relations Contract July 2015 23. DAILY VLOGS - SIS'SISSI EN CALIFORNIE Jour 8 - San Luis Obispo + Solvang + Santa Barbara San Jose based French, family vlogger, NyCyLa, shares her family’s road trip through San Luis Obispo. http://www.hellocoton.fr/to/1doAG#http://www.nycyla.com/2015/07/san-luis-obispo- solvang-santa-barbara.html 24. 5 Weird, Wacky and Wonderful Attractions You Won’t Want to Miss Frugal Travel Guy article showcases Bubblegum Alley among affordable off-the- beaten-path attractions around the world. Unique Visitors: 92,587 http://www.frugaltravelguy.com/2015/07/5-weird-wacky-and-wonderful-attractions-you- wont-want-to-miss.html 25. City Guide // a Weekend in San Luis Obispo SLO based international travel blogger Where is Kait wrote a response to the NYT 36 hours article to “share a taste of the wide variety of all the incredible places this city has to offer, and leave people wanting more.” http://www.whereiskait.com/city-guide-san-luis-obispo/