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SLO HAPPENINGS MONTHLY REPORT
REPORT DATE: August 12, 2015
REPORT PERIOD: July 1 – 31, 2015
PROGRAM SERVICES & APP RESULTS SUMMARY
Services: Marketing & UX Audit & Recommendations, App and
Splash Page initial re-design & discussion.
App Performance:
Users: 1,717
Number of App downloads 284
Number of App deletions after download 0
Number of App sessions 1,800
Number of Page Views within the app 2,677
Splash Page Link Clicks (bit.ly/SLOHappenings): 135
ADVERTISING
For July, all advertising was placed on hold while the new Freshbuzz/SLO Happenings promotional strategy and scope
is presented for review, comment and approval on August 12th.
SOCIAL CHANNELS
In July, we we posted upcoming events and local information on the FB page 6 - 7 times per week. There was a loss of
12 likes due to attrition, with the total at 20,205. This is an expected adjustment as we are not currently running ads
and the likes gained from boosted posts often drop off in time. Our future (recommended) ad strategy will target users
most likely to use the app so we hope to increase relevant likes versus vanity likes. On Twitter, we tweeted 56 times,
and gained 256 new followers. We continue to adjust the ratio by unfollowing inactive and irrelevant accounts and
following active influencers in our community. Our early focus is on SLO-based twitter accounts.
FACEBOOK
June 2015 July 2015 +/-
Likes: 20,217 20,205 -12
TWITTER
June 2015 July 2015 +/-
Tweets: 483 539 +56
Following: 611 808 197
Followers: 482 738 256