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HomeMy WebLinkAboutC3Report to City of SLO – TBID and PCC Public Relations Contract September 2015 Media Releases San Luis Obispo fall events Distributed press release regarding upcoming fall events (including GIA events) in San Luis Obispo. All Aboard for the 2015 Central Coast Railroad Festival Edited and distributed press release regarding San Luis Obispo Railroad Festival. Media/Community Relations 1. Coordinated trip for Masterchef TV personality, food journalist, restaurant critic and recipe writer Matt Preston who is writing for Delicious Magazine. 2. Pitched San Luis Obispo as the perfect family friendly Halloween destination to Anne Kay with Peter Greenberg Worldwide. 3. Worked with City of SLO to update San Luis Obispo information including recent press mentions for the National Mayors Conference on Entrepreneurship. 4. Worked with StudioGood to create About SLO and FAQ’s for SanLuisObispoVacations.com. 5. Submitted Halloween and hiking pitched to Visit California Media site. 6. Staffed San Luis Obispo’s Sunset SAVOR the Central Coast booth. 7. Worked with Tourism Manager to prepare for Sunset editor breakfast pitches. 8. Provided Visit SLO County SLO city specific content for the Halloween section of their site. 9. Met with leaders of proposed Love SLO day of service. 10. Worked with SLO City regarding content of way finding signs. 11. Coordinated itinerary for Yahoo travel writer Sid Lipsey’s press trip. 12. Coordinated behind the scenes experiences at Café Roma and Claiborne Churchill for Peter Greenberg line producer Tim Hill. 13. Created example itinerary millennials visiting San Luis Obispo for Nancy Ransohoff. 14. Pitched San Luis Obispo as one of the top destinations for girlfriend getaways to Sheryl Nance-Nash with Diversity Woman Magazine. 15. Continued to work with the city, Barnett Cox & Associates and StudioGood on overall tourism marketing campaign. Report to City of SLO – TBID and PCC Public Relations Contract September 2015 Media Relations/Placement 1. 10 great wine destinations in the US (that aren’t Napa Valley) Jason Heidemann lists Central Coast: California, first, as a great wine destination in his Orbitz.com article describing San Luis Obispo as a ‘chic community.’ Unique Views: 33,647,468 http://www.orbitz.com/blog/2015/09/10-great-wine-destinations-in-the-us/ The Huffington Post Unique Visitors Per Month:33,647,468 http://www.huffingtonpost.com/orbitzcom/10-great-wine-destination_b_8140294.html 2. Journeys and Destinations: The Amtrak Pacific Surfliner Article written by Palak Patel for the Daily Trojan describes the ease, convenience, and efficiency of the Amtrak Pacific Surfliner trip to San Luis Obispo. Unique Views: 82,208 http://dailytrojan.com/2015/09/14/journeys-and-destinations-the-amtrak-pacific-surfliner/ Report to City of SLO – TBID and PCC Public Relations Contract September 2015 3. Photos: America’s 50 best towns to live in, 2016 Liveability.com ranks San Luis Obispo as the 29th best place to live in their annual list. Rankings were picked up by multiple major outlets. http://www.livability.com/best-places/top-100-best-places-to-live/2016?page=2 Yahoo Unique Visitors Per Month: 109,892,550 https://www.yahoo.com/realestate/photos/photos-america-s-50-best-towns-to-live-in- 2016-1442297029-slideshow/29-san-luis-obispo-california-photo-1442298216708.html 4. California’s Best Road Trips on a Budget Daisy Barringer with the Thrillist San Francisco shares how to travel on a budget in San Luis Obispo. Recommending the Apple Farm hotel and restaurant as a place to stay and eat, in addition to a SLO Blues baseball game and the Valencia Peak hike, as things to do. Unique Views: 4,028,666 https://www.thrillist.com/lifestyle/san-francisco/11-california-road-trip-ideas-on-a-budget Report to City of SLO – TBID and PCC Public Relations Contract September 2015 5. Road Trip USA: The Pacific Coast Highway from San Francisco to Los Angeles My Family Travels describes what to experience at each destination along the central coast. The Madonna Inn, Mission San Luis Obispo de Tolosa, Cal Poly, historic walking tours, Victorian homes, and nearby wine country are among the San Luis Obispo attractions and activities highlighted. Unique Views: 83,449 http://myfamilytravels.com/content/10507-road-trip-usa-pacific-coast-highway-san- francisco-los-angeles 6. San Luis Obispo Eats: Sidecar SLO Mathew Liberty from ThreeAdventure.com describes his experience at Sidecar Cocktail Co. as “hipster meets craft cocktail distillery/ bar feel. I liked the décor and …I could see it being a regular stop for us.” http://www.threeadventure.com/hootnannie/2015/09/22/san-luis-obispo-eats-sidecar-slo/ Report to City of SLO – TBID and PCC Public Relations Contract September 2015 7. The 50 Best Colleges By the Sea Best College Reviews describes San Luis Obispo as one of California’s oldest communities, known for its Mediterranean climate; ranking Cal Poly #49. Article was picked up by multiple major outlets. http://www.bestcollegereviews.org/colleges-by-the-sea/ Yahoo! Finance Canada Unique Views: 421,185 https://ca.finance.yahoo.com/news/best-college-reviews-names-top-123500928.html CNBC Unique Views: 17,876,135 http://www.cnbc.com/2015/09/21/pr-newswire-best-college-reviews-names-the-top-50- colleges-by-the-sea.html 8. Fuel up on worldly wines at The Station Hayley Thomas highlights The Station, as “SLO’s new unlikely neighborhood wine bar/hangout nestled in one of the area’s first service stations,”in her New Times article. Unique Views: 61,043 http://www.newtimesslo.com/food-wine/12870/fuel-up-on-worldly-wines-at-the-station/ Report to City of SLO – TBID and PCC Public Relations Contract September 2015 9. Top 10 Best American College Towns that Double as Vacation Spots Tripping.com ranks San Luis Obispo 6/10 highlighting local sights including the Bubblegum Alley, Mission San Luis Obispo de Tolosa, Sunset Drive-In and Fremont Theater. https://www.tripping.com/explore/top-ten-college-towns-double-vacation-spots 10. Peter Greenberg Worldwide—San Luis Obispo County, California Peter Greenberg articles highlights guests for their San Luis Obispo radio show. Unique Views: 2,341,789 http://petergreenberg.com/2015/09/23/radio-guest-list-san-luis-obispo-california- september-26-2015/ http://petergreenberg.com/2015/09/26/peter-greenberg-worldwide-san-luis-obispo- county-california-september-26-2015/ Report to City of SLO – TBID and PCC Public Relations Contract September 2015 11. Happy Oktoberfest: 29 Top American Cities for Beer Money Talks article ranks SLO as the seventh best city for beer saying “If you can’t make it to Munich for the original Oktoberfest celebration, a small city in the might be the next-best place to celebrate.” Unique Views: 731,346 http://www.moneytalksnews.com/happy-oktoberfest-29-top-american-cities-for-beer/ 12. Central Coast Railroad Festival Santa Barbara Seasons highlights the Central Coast Railroad Festival. Unique Views: 15,593 http://sbseasons.com/2015/09/central-coast-railroad-festival/ Report to City of SLO – TBID and PCC Public Relations Contract September 2015 13. Registration for ‘City to Sea’ half marathon still open Paso Robles Daily Press article encourages regional registration for the City to Sea Marathon. Unique Views: 31,720 http://pasoroblesdailynews.com/registration-for-city-to-sea-half -marathon-still- open/42761/ 14. Contemporary sculpture exhibit offers eclectic mix Santa Maria Times and Lompoc Record articles laud exhibition of contemporary fine sculpture at the San Luis Obispo Museum of Art. Unique Views: 71,583 http://santamariatimes.com/entertainment/contemporary-sculpture-exhibit-offers-eclectic- mix/article_9aa0ba91-c8c9-543e-951d-9a6145e7f228.html Unique Views: 39,531 http://lompocrecord.com/entertainment/contemporary-sculpture-exhibit-offers-eclectic- mix/article_f8a09918-d2fd-57d4-883c-2efb09b3e34e.html