HomeMy WebLinkAboutC3Report to City of SLO – TBID and PCC
Public Relations Contract
September 2015
Media Releases
San Luis Obispo fall events
Distributed press release regarding upcoming fall events (including GIA events) in San Luis
Obispo.
All Aboard for the 2015 Central Coast Railroad Festival
Edited and distributed press release regarding San Luis Obispo Railroad Festival.
Media/Community Relations
1. Coordinated trip for Masterchef TV personality, food journalist, restaurant critic and
recipe writer Matt Preston who is writing for Delicious Magazine.
2. Pitched San Luis Obispo as the perfect family friendly Halloween destination to Anne
Kay with Peter Greenberg Worldwide.
3. Worked with City of SLO to update San Luis Obispo information including recent press
mentions for the National Mayors Conference on Entrepreneurship.
4. Worked with StudioGood to create About SLO and FAQ’s for
SanLuisObispoVacations.com.
5. Submitted Halloween and hiking pitched to Visit California Media site.
6. Staffed San Luis Obispo’s Sunset SAVOR the Central Coast booth.
7. Worked with Tourism Manager to prepare for Sunset editor breakfast pitches.
8. Provided Visit SLO County SLO city specific content for the Halloween section of their
site.
9. Met with leaders of proposed Love SLO day of service.
10. Worked with SLO City regarding content of way finding signs.
11. Coordinated itinerary for Yahoo travel writer Sid Lipsey’s press trip.
12. Coordinated behind the scenes experiences at Café Roma and Claiborne Churchill for
Peter Greenberg line producer Tim Hill.
13. Created example itinerary millennials visiting San Luis Obispo for Nancy Ransohoff.
14. Pitched San Luis Obispo as one of the top destinations for girlfriend getaways to Sheryl
Nance-Nash with Diversity Woman Magazine.
15. Continued to work with the city, Barnett Cox & Associates and StudioGood on overall
tourism marketing campaign.
Report to City of SLO – TBID and PCC
Public Relations Contract
September 2015
Media Relations/Placement
1. 10 great wine destinations in the US (that aren’t Napa Valley)
Jason Heidemann lists Central Coast: California, first, as a great wine destination in his
Orbitz.com article describing San Luis Obispo as a ‘chic community.’
Unique Views: 33,647,468
http://www.orbitz.com/blog/2015/09/10-great-wine-destinations-in-the-us/
The Huffington Post
Unique Visitors Per Month:33,647,468
http://www.huffingtonpost.com/orbitzcom/10-great-wine-destination_b_8140294.html
2. Journeys and Destinations: The Amtrak Pacific Surfliner
Article written by Palak Patel for the Daily Trojan describes the ease, convenience, and
efficiency of the Amtrak Pacific Surfliner trip to San Luis Obispo.
Unique Views: 82,208
http://dailytrojan.com/2015/09/14/journeys-and-destinations-the-amtrak-pacific-surfliner/
Report to City of SLO – TBID and PCC
Public Relations Contract
September 2015
3. Photos: America’s 50 best towns to live in, 2016
Liveability.com ranks San Luis Obispo as the 29th best place to live in their annual list.
Rankings were picked up by multiple major outlets.
http://www.livability.com/best-places/top-100-best-places-to-live/2016?page=2
Yahoo
Unique Visitors Per Month: 109,892,550
https://www.yahoo.com/realestate/photos/photos-america-s-50-best-towns-to-live-in-
2016-1442297029-slideshow/29-san-luis-obispo-california-photo-1442298216708.html
4. California’s Best Road Trips on a Budget
Daisy Barringer with the Thrillist San Francisco shares how to travel on a budget in
San Luis Obispo. Recommending the Apple Farm hotel and restaurant as a place to stay
and eat, in addition to a SLO Blues baseball game and the Valencia Peak hike, as things
to do.
Unique Views: 4,028,666
https://www.thrillist.com/lifestyle/san-francisco/11-california-road-trip-ideas-on-a-budget
Report to City of SLO – TBID and PCC
Public Relations Contract
September 2015
5. Road Trip USA: The Pacific Coast Highway from San Francisco to Los Angeles
My Family Travels describes what to experience at each destination along the central
coast. The Madonna Inn, Mission San Luis Obispo de Tolosa, Cal Poly, historic walking
tours, Victorian homes, and nearby wine country are among the San Luis Obispo
attractions and activities highlighted.
Unique Views: 83,449
http://myfamilytravels.com/content/10507-road-trip-usa-pacific-coast-highway-san-
francisco-los-angeles
6. San Luis Obispo Eats: Sidecar SLO
Mathew Liberty from ThreeAdventure.com describes his experience at Sidecar Cocktail
Co. as “hipster meets craft cocktail distillery/ bar feel. I liked the décor and …I could see
it being a regular stop for us.”
http://www.threeadventure.com/hootnannie/2015/09/22/san-luis-obispo-eats-sidecar-slo/
Report to City of SLO – TBID and PCC
Public Relations Contract
September 2015
7. The 50 Best Colleges By the Sea
Best College Reviews describes San Luis Obispo as one of California’s oldest
communities, known for its Mediterranean climate; ranking Cal Poly #49. Article was
picked up by multiple major outlets.
http://www.bestcollegereviews.org/colleges-by-the-sea/
Yahoo! Finance Canada
Unique Views: 421,185
https://ca.finance.yahoo.com/news/best-college-reviews-names-top-123500928.html
CNBC
Unique Views: 17,876,135
http://www.cnbc.com/2015/09/21/pr-newswire-best-college-reviews-names-the-top-50-
colleges-by-the-sea.html
8. Fuel up on worldly wines at The Station
Hayley Thomas highlights The Station, as “SLO’s new unlikely neighborhood wine
bar/hangout nestled in one of the area’s first service stations,”in her New Times article.
Unique Views: 61,043
http://www.newtimesslo.com/food-wine/12870/fuel-up-on-worldly-wines-at-the-station/
Report to City of SLO – TBID and PCC
Public Relations Contract
September 2015
9. Top 10 Best American College Towns that Double as Vacation Spots
Tripping.com ranks San Luis Obispo 6/10 highlighting local sights including the
Bubblegum Alley, Mission San Luis Obispo de Tolosa, Sunset Drive-In and Fremont
Theater.
https://www.tripping.com/explore/top-ten-college-towns-double-vacation-spots
10. Peter Greenberg Worldwide—San Luis Obispo County, California
Peter Greenberg articles highlights guests for their San Luis Obispo radio show.
Unique Views: 2,341,789
http://petergreenberg.com/2015/09/23/radio-guest-list-san-luis-obispo-california-
september-26-2015/
http://petergreenberg.com/2015/09/26/peter-greenberg-worldwide-san-luis-obispo-
county-california-september-26-2015/
Report to City of SLO – TBID and PCC
Public Relations Contract
September 2015
11. Happy Oktoberfest: 29 Top American Cities for Beer
Money Talks article ranks SLO as the seventh best city for beer saying “If you can’t
make it to Munich for the original Oktoberfest celebration, a small city in the might be the
next-best place to celebrate.”
Unique Views: 731,346
http://www.moneytalksnews.com/happy-oktoberfest-29-top-american-cities-for-beer/
12. Central Coast Railroad Festival
Santa Barbara Seasons highlights the Central Coast Railroad Festival.
Unique Views: 15,593
http://sbseasons.com/2015/09/central-coast-railroad-festival/
Report to City of SLO – TBID and PCC
Public Relations Contract
September 2015
13. Registration for ‘City to Sea’ half marathon still open
Paso Robles Daily Press article encourages regional registration for the City to Sea
Marathon.
Unique Views: 31,720
http://pasoroblesdailynews.com/registration-for-city-to-sea-half -marathon-still-
open/42761/
14. Contemporary sculpture exhibit offers eclectic mix
Santa Maria Times and Lompoc Record articles laud exhibition of contemporary fine
sculpture at the San Luis Obispo Museum of Art.
Unique Views: 71,583
http://santamariatimes.com/entertainment/contemporary-sculpture-exhibit-offers-eclectic-
mix/article_9aa0ba91-c8c9-543e-951d-9a6145e7f228.html
Unique Views: 39,531
http://lompocrecord.com/entertainment/contemporary-sculpture-exhibit-offers-eclectic-
mix/article_f8a09918-d2fd-57d4-883c-2efb09b3e34e.html