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SLO HAPPENINGS MONTHLY REPORT
REPORT PERIOD: September 1 – 30, 2015
PROGRAM SERVICES & APP RESULTS SUMMARY
Services Delivered: Social & Content Marketing, App Promotions Strategy,
Tactical Planning & Execution, Final App and Splash Designs and Contest
Design, Launch and Mgt.
App Performance:
Number of App Sessions: 2,019
Number of Active Users: 1,215
Number of App Downloads: 529
Number of Page Views within the App: 2,188
Splash Page Link Clicks (bit.ly/SLOHappenings): 214
ADVERTISING
MEDIA OUTLET Impressions Clicks Click-thru Rate
Facebook Ads for Page Likes / Awareness 86,474 1,315 1.89%
Facebook Ads for Website Splash Page 8,236 106 1.29%
Facebook Ads for Contest Page 9,880 251 1.71%
SOCIAL CHANNELS
In September, we posted upcoming events and local information on all channels and launched the first giveaway contest, incrementally
growing all channels The ad campaign launched in September. With the hyper-targeting focused on local awareness, mobile users, as
well as likes and contest outreach, we saw the expected jump in engagement and reach as the community has become more engaged.
The new Instagram channels (followers) continued to expand with +89 and Twitter with +257 over last month. We continue to adjust the
ratio and growth by following active influencers in our community with the focus on SLO -based users. We foucsed on growing the
Twitter community and have seen great increases in followers.
FACEBOOK August 2015 September 2015 +/-
Like: 20,175 20,436 +261
Emails / Contest Entries 0 172 +172
TWITTER August 2015 September 2015 +/-
Tweets 578 620 +42
Following 1,274 1,686 +412
Followers 943 1,200 +257
Favorites 69 74 +5
INSTAGRAM August 2015 September 2015 +/-
Posts 10 24 +14
Followers 85 174 +89
Following 238 366 +128