HomeMy WebLinkAboutC3Report to City of SLO – TBID and PCC
Public Relations Contract
August 2015
Media Releases
San Luis Obispo fall events
Wrote press release regarding upcoming fall events (including GIA events) in San Luis Obispo.
Record breaking year for SLO City tourism
Wrote press release regarding TOT, press mentions and number of visitors in SLO City in 2014-
15.
Media/Community Relations
1. Pitched SLO Music festivals to Visit California for inclusion in their Perfect 10 List: CA
Music Festivals distribution.
2. Coordinated trip for Masterchef TV personality, food journalist, restaurant critic and
recipe writer Matt Preston who is writing for Delicious Magazine.
3. Curated top blogger/digital influencer list for outreach in the coming year.
4. Pitched several San Lis Obispo Hotels to Anne Kay with examiner.com for her article on
boutique hotels on California coast.
5. Began coordinating trip for Yahoo.com travel writer Sid Lipsey.
6. Worked with Taylor Roy of Smart Meeting Magazine on their October article featuring
the Central Coast and specifically San Luis Obispo.
7. Worked with Stephanie Struyck, Features Editor with the Antelope Valley Press, to
identify San Luis Obispo events to feature in the coming year.
8. Pitched San Luis Obispo as a Cool, Family-Friendly Small City.
9. Attended SLO Wine membership meeting.
10. Worked with GIA recipients to promote fall events.
11. Helped to coordinated trip for Chico Chamber of Commerce as part of concerted efforts
to grow mid-week business travel.
12. Continued to work with the city, Barnett Cox & Associates and StudioGood on overall
tourism marketing campaign.
Report to City of SLO – TBID and PCC
Public Relations Contract
August 2015
Media Relations/Placement
1. Ask a Local
Sunset Magazine article features local suggestions from Sophie Boban-Doering and
Ryan Deovlet.
Circulation/Audience: 1,262,543
2. Back to School: Four college towns that aren’t just for students
Two page, center spread article in Westways Magazine showcases San Luis Obispo’s
culinary, outdoor and cultural assets.
Circulation/Audience: 4,249,331
Report to City of SLO – TBID and PCC
Public Relations Contract
August 2015
3. Meet two unique skateboard parks: One is a work of art, the other is... nirvana
LA Times article lauds San Luis Obispo Skate Park as “a dream come true for skaters
like me who have tired of the white-on-white concrete landscape of most skateboard
parks. At first sight, I felt like Dorothy, board in hand, feasting her eyes on a Technicolor
Oz.”
Unique Views: 25,729,286
http://www.latimes.com/travel/la-tr-d-skateboarding-slo-20150809-story.html
4. San Luis Obispo, a happy parade in California, Sundaycooks
Brazilian blogger Ricardo Freire recommends previously hosted journalist Paul
Mancha’s article for “Find out what there is to see and why it is worth choosing San Luis
Obispo as one of the bases of their road-trip California.”
Unique Views: 371,800
http://www.viajenaviagem.com/2015/08/road-trip-california-san-luis-obispo
Report to City of SLO – TBID and PCC
Public Relations Contract
August 2015
5. How To Drive The Pacific Coast Highway Like A Champion
Auto writer Patrick George encourages readers to “make sure go to San Luis Obispo
and stay a night or two in the 1950s-tacular Madonna Inn and get yourself a huge steak.”
in his Pacific Coast Highway post on Jalopink.com.
Unique Views: 6,259,263
http://jalopnik.com/how-to-drive-the-pacific-coast-highway-like-a-champion-1709670729
6. On The Road: Oaktown To La La Land
Sophia Isabel Lebowitz features San Luis Obispo part of her California road trip on her
post for The Odyssey.
Unique Visitors Per Month: 101,118
http://theodysseyonline.com/nyu/california-photos-road-trip/131942
Report to City of SLO – TBID and PCC
Public Relations Contract
August 2015
7. Turn a Campus Visit into a Family Getaway
Mimi Slawoff includes San Luis Obispo in her article for Bay Area Parent about top
family-fun college towns in California.
Circulation/Audience: 45,554
http://www.bayareaparent.com/Article/Turn-a-Campus-Visit-Into-a-Family-Getaway/
8. The World’s Firs Motel, the Milestone Mo-Tel, Later named Motel Inn, San Luis
Obispo
Just a Car Guy blog tells the story of the world’s first motel.
Unique Visitors Per Month: 71,680
http://justacarguy.blogspot.com/2015/08/the-worlds-1st-motel-motel-inn-san.html
Report to City of SLO – TBID and PCC
Public Relations Contract
August 2015
9. SLO Vocal Arts Ensemble wins award at choral competition in Italy
Tribune article highlights GIA recipient Vocal Arts Ensemble.
Unique Visitors Per Month: 672,909
http://www.sanluisobispo.com/2015/08/04/3748768/slo-vocal-arts-ensemble-wins-
award.html
10. 20 Things You Should Know Before Moving to San Luis Obispo
Real estate blog, Estately, says “With fantastic weather and a great quality of life, it’s
surprising everyone hasn’t moved to SLO.”
http://blog.estately.com/2015/07/20-things-you-should-know-before-moving-to-san-luis-
obispo/
Report to City of SLO – TBID and PCC
Public Relations Contract
August 2015
11. Driving the Ca Coast + Apple Farm
Award willing blogger Katie Elizabeth Hawkes blogs about her stay in San Luis Obispo
on her site Katilda.com.
http://www.katilda.com/2015/08/driving-ca-coast-apple-farm-inn.html
12. Roadtrips in US - Los Angeles to San Francisco
Blogger Suravi Shome of The World as I See it chronicles California her road trip,
including a stop in San Luis Obispo.
http://meanderingshots.blogspot.com/2015/08/roadtrips-in-us-los-angeles-to-san.html