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SLO HAPPENINGS MONTHLY REPORT
REPORT DATE: September 9, 2015
REPORT PERIOD: August 1 – 31, 2015
PROGRAM SERVICES & APP RESULTS SUMMARY
Services Delivered: Social & Content Marketing, Promotions Strategy
and Tactical Plan, Channels development, App, Splash Page and Contest
template design..
App Performance:
Number of App Sessions 1,802
Number of Active Users: 1,137
Number of App Downloads 544
Number of Page Views within the app 1,857
Splash Page Link Clicks (bit.ly/SLOHappenings): 124
ADVERTISING
For August, all advertising was placed on hold while the new Freshbuzz/SLO Happenings promotional strategy and scope was
prsented and approved review, comment and approval on August 12th. The ad camopaign and execution commences September 1st
as approved with reports forthcoming.
SOCIAL CHANNELS
In August, we posted upcoming events and local information on the Facebook channel 6 - 7 times per week and while the content
acquired likes and shares, the organic growth shows expected attrition. With the ad campaign launching in September, and the hyper-
targeting focusing on the contest outreach and new app users, we expect to see a marked jump in growth. In addition, Instagram was
launched 8/13 with over 85 new followers attained in the first 2 weeks. Twitter growth continues with a +204 over last month. We
continue to adjust the ratio and growth by following active influencers in our community with the early focus on SLO-based users.
FACEBOOK July 2015 August 2015 +/-
Likes: 20,205 20,175 -30
TWITTER July 2015 August 2015 +/-
Tweets: 539 578 +39
Followers: 738 943 +204
Following: 808 1,274 +466
Favorites 40 69 +29
INSTAGRAM Baseline) August 2015 +/-
Posts: - 10 +10
Followers: - 85 +85
Following: - 238 +238