HomeMy WebLinkAboutLRC3Tourism Business Improvement District
Marketing Subcommittee
Meeting Minutes
July 23, 2015 – 9:30 am
PRESENT: Walker; Phipps; Hutton
STAFF PRESENT: Molly Cano, Tourism Manager
BUSINESS ITEMS
1. SLO Tourism Brochure
BCA presented the redesign of the City of SLO tourism brochure. The committee was very
pleased with the overall direction and layout. The liked the photo centric approach. The
committee discussed that the agency consider another word instead of “guide” for the cover.
September is the scheduled date for delivery in time for SAVOR.
The Committee approved the direction and categories. They gave the agency and staff direction
to being design and provided an update at a future marketing committee meeting.
2. Website Rebuild Project: Wireframes
StudioGood presented the website wireframes to the Marketing Committee for input and
approval. The committee reviewed and discussed at great length. The committee also discussed
the build out schedule and determined that the design does not need to go back to the Board. The
Board will receive the presentation on the website redesign later in the process.
3. New Business
a. Proposed Meeting Dates:
i. August 12 for creative concept recommendation
ii. September 3 for final design and copy approval
iii. Cancel August 27 Marketing Committee meeting