HomeMy WebLinkAboutLRC3 September 3Tourism Business Improvement District
Marketing Subcommittee
Meeting Minutes
September 3, 2015 – 9:30 am
PRESENT: Walker; Phipps; Hutton
STAFF PRESENT: Molly Cano, Tourism Manager
BUSINESS ITEMS
1. Website Rebuild Project: Final Site Design & Copy
StudioGood presented the final website design to the Marketing Committee for review. The
Committee reviewed the design for each page style throughout the desktop and mobile site format.
The Committee provided feedback on the About SLO section within the footer and suggested moving
the TBID page listing to the bottom of the list. Overall the committee was very pleased with the
design comps. The Committee reached consensus to present the design to the TBID Board during the
September meeting with the recommendation to approve so the development could begin.
StudioGood also noted the complete copy detail and review that has been put together to accompany
the design comps for the development.
Recommendation: To approve the final website design and copy.
2. SAVOR 2015: Plan & Activation
BCA presented an update on the SAVOR 2015 Main Event booth plan and direction to the
Committee. As discussed with committee in June the booth will have an Art Bar experience. BCA
explained that artist Steve Thomas edited his vintage travel poster style artwork into a simplified line
drawing for the booth visitors to paint at the event. BCA showed the example of the piece before
being painted and then what it will look like when it is complete. Through partnership with SLO
Wine, wine will also be provided to the guests who paint. BCA highlighted a few of the objectives for
having the painting experience: 1. Cultural pillar by promoting the arts 2. more qualified time with
potential visitors 3. Added expose at SAVOR by having guests carry around the finished paintings.
BCA also discussed the Travel Stage demo and the tie into the arts as well.
3. New Business
Staff mentioned the following items to the Committee for future discussion. Committee directed staff
to schedule these accordingly:
• Event Funding Requests application period to be scheduled
• TBID Opportunities: CowParade 2016, Craft Beer Week
The committee also briefly discussed Bishop Peak as another new business item. Staff explained that
direct imagery of Bishop Peak was not to be used in any tourism promotion efforts as directed in the
Bishop Peak Conservation adopted by Council in July. Staff noted that work would be done to
outreach and educate properties on alternative open space areas to direct guests to enjoy. The
Committee expressed frustration over this issue because of the iconic nature of Bishop Peak to San
Luis Obispo. Staff will continue to work with the marketing teams, PR, various City departments and
TBID constituents on this direction.
Staff suggested the following dates for the Committee’s upcoming meetings. The Committee
approved and directed staff to schedule accordingly.
a. Meeting Dates:
i. October 1- Moved from 9/27
ii. October 22 – Regular Scheduled meeting – Website Final Approval