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Visit San Luis Obispo County
2016 San Luis Obispo County Visitors Magazine
Production of the official 2016 San Luis Obispo County Visitors Magazine has begun! Visit San Luis
Obispo County is once again partnering with Pace Communications to produce a fresh, content rich
piece that is the gateway for tourists pursuing more information about our region's unique Culinary,
Coastal and Cultural assets. The magazine will continue to feature custom advertorial content,
original stories and compelling photography, creating a colorful, all-in-one, travel planner. Based on
the popularity of the newly designed 2015 Visitors Magazine, we are increasing production from
45,000 copies to 55,000 copies of the new magazine. Custom content space reservations are first-
come, first-served—so don’t miss this special year-round opportunity to speak directly to those who
are planning a visit to our area. View the Digital Media Kit here: http://bit.ly/1X7tCsG.
Space reservation is due November 20, 2015. Please call us at 805-541-8000 with questions.
- What’s New -
Activity Report, August 2015
SAVOR Media Preview Event
Volvo Presents Sunset SAVOR the Central Coast welcomed over 20 members of the local media to Edna
Valley Vineyards on Thursday, August 20 for an afternoon showcasing the new events, culinary
headliners and experiences happening at the sixth annual Sunset SAVOR the Central Coast. Attendees
enjoyed a three-course lunch prepared by participating SAVOR chefs including: popular food blogger and
author Brigit Binns, Chef Kenny Toledo of Thomas Hill Organics, and Chef Chiara Adorno of TenderFork.
Alongside wine pairings from Edna Valley Vineyards, the preview included a sneak peek at the musical
performances occurring during the brand new opening night event, Strings at Sunset, as well as the
opportunity to learn about this year’s new Adventure Tours, special events, dinners and more!
Sunset SAVOR the Central Coast Announces New $100 Combo Ticket
The $100 SAVOR Combo Ticket is here! This limited edition ticket package includes admission to Strings at
Sunset on Thursday, September 24 and the Main Event on Sunday, September 27. Only available from
September 1 until September 15, food and wine lovers will indulge in two of Sunset SAVOR the Central Coast’s
premier experiences for only $100, for a total savings of $70. Visit savorcentralcoast.com for details.
Visit SLO County Has Moved!
Visit San Luis Obispo County is pleased to announce that its office moved to the City of San Luis
Obispo on August 12th, putting the organization back in the hub of the county. The new office is
at 1334 Marsh Street, just east of Johnson Avenue. The image to the right is a rendering of our
new space, which is set to be completed early next year. Be sure to stop by and say hello!
NEW: Countywide STR Reports
As San Luis Obispo County’s tourism industry resource, Visit San Luis Obispo County has initiated a
subscription to weekly and monthly Smith Travel Research (STR) reports. On the third page of every
activity report will be a monthly report on 11 segments of San Luis Obispo County, as well as a
comparison with Monterey/Salinas, CA, Santa Barbara/Santa Maria, CA, and California as a whole.
Visit San Luis Obispo County is a 501c6 tourism non-profit. For more information please call (805)541-8000.
Featured in Food &
Beverage Magazine:
“Traveling with the
Editor”
The Olive Oil Cake at
Thomas Hill Organics
(left); and in
TravelingMom.com:
Morro Bay’s Skateboard
Museum
(right).
Trending
VISIT SLO COUNTY
WEB ACTIVITY
VISITS: 37,447
UNIQUE VISITORS: 30,571
PAGE VIEWS: 113,518
AVG. PAGE VIEWS/VISIT: 3.03
AVG. TIME ON SITE: 2:19
TOTAL ORGANIC TRAFFIC: 27,187
% OF ORGANIC: 73%
MOBILE VISITS: 15,432
MOST VISITED EVENT:
FARMERS MARKET – SAN LUIS
OBISPO (649 VIEWS)
TOTAL BLOG VISITS: 7,699
MOST SHARED BLOG: CHOOSE
YOUR OWN ADVENTURE: THE
CAMBRIA STORY
HTTP://BIT.LY/1PBYCFQ
VISIT SLO COUNTY
FACEBOOK
LIKES: 12,539 NEW: 158
TOT. IMPRESSIONS: 41,207
HIGHEST ENGAGEMENT:
#FANFRIDAY PHOTO OF SEAL AT
AVILA BEACH (309 ENGAGEMENTS)
MOST LIKED: #FANFRIDAY PHOTO
OF SEAL AT AVILA BEACH (240
LIKES)
FOLLOWERS NEW
TWITTER: 5,462 87
177.1K IMPRESSIONS
TWEETS: 6,039
PINTEREST: 608 8
PINS: 773
INSTAGRAM: 1,251 93
POSTS: 365
VISITOR GUIDE DIST.
WEB DOWNLOADS: 61
GUIDES DISTRIBUTED: 200
TOTAL: 261
MONTHLY E-SPECIAL
SUBSCRIBERS: 36,617
# OF OPENS: 7,408
# OF CLICK-THROUGHS: 757
THIS WEEK IN SLO COUNTY
CIRCULATION: 888
MOST CLICKED LINK:
SAVOR the Central Coast
Lodging Partner Information
Public Relations
• Delicious Magazine Australia – San Luis Obispo: Sept. 4-5
• Sarah Freeman, Destination of the World News (Dubai) – San Luis Obispo/Edna Valley: Sept. 6-7
• Sid Lipsey, Yahoo! Travel – San Luis Obispo, Paso Robles, Pismo Beach, Avila Beach: Sept. 10 & 13
• Holly Black, UK Daily Mail – Pismo Beach: Sept. 17-18
• Chris Flavell, UK Newsquest Midlands – Cambria: Sept. 21
• Peter Greenberg – Throughout San Luis Obispo County: Sept. 23-26
• Melanie Hearse – San Simeon, Cambria, Paso Robles, San Luis Obispo: Sept. 25-27
• Darcie Maranich, SuchTheSpot.com – TBD: Sept. 25-27
• Mike Osborne, AAP Network Australia – Cambria, Paso Robles and Pismo Beach: Sept. 27-28
• Visit California San Francisco Media Event: Sept. 29
Media
• HuffPost – 7 Great California Getaways Perfect for the End of Summer http://huff.to/1Ug1y7D
• Yahoo! Travel – 7 Small Town Summer Drive-In Theatres You Can’t Miss http://yhoo.it/1PFLsh5
• TravelingMom.com – Two Fun Days in Morro Bay http://bit.ly/1ErEUlm
• Food & Beverage Magazine – Traveling with the Editor http://bit.ly/1JqC64V
• About.com Travel – Getaway to Cambria http://abt.cm/1Eu2HRR
• 10Best.com – State of Grape: Take in One of These California Wine Fests http://bit.ly/1JnjBAB
Travel Trade
• UK SuperFAM – Paso Robles: Sept. 26-27, Finale Event in Sacramento: Sept. 30
Film Commission Update
San Luis Obispo County is slated to be featured in many upcoming commercials, still shoots
and online/TV productions. Credits include the Visit California Dreamers Commercial
(Morro Bay); the 2015 Toyota Avalon still camera shoot, (Avila Beach); Awesomeness TV
(Oceano Dunes); Travelocity's still camera shoot (Morro Bay State Beach); and an Audi Car
commercial (Oceano Dunes/Montana de Oro). Additionally, Animal Planet’s The Redwood
Kings continues to shoot their TV series throughout San Luis Obispo County.
Awesomeness TV to Air Episode Featuring Oceano Dunes
On September 19, Awesomeness TV will air an episode that highlights the
Oceano Dunes. The program, produced in partnership with Visit California, will
reach an aggregate base of 24 million subscribers. This episode is valued at
$50,000, and is anticipated to engage at least 400,000 viewers.
Visit California Commercial to Highlight SLO County
Visit California will highlight San Luis Obispo County in its newest “California
Dreamers" commercial. The commercial includes a clip of a “bubblesmith” blowing
a gigantic bubble in front of the iconic Morro Rock. This opportunity is the result of
Visit San Luis Obispo County’s continued strategic partnership with Visit California.
July 2015 vs July 2014 Lodging Statistics (STR, Inc.)
Santa Barbara/ Santa Maria
Monterey/Salinas
California