HomeMy WebLinkAboutLRC3Tourism Business Improvement District
Marketing Subcommittee
Meeting Minutes
October 8, 2015 – 9:30 am
PRESENT: Hutton; Patel
STAFF PRESENT: Molly Cano, Tourism Manager; Emma Maltbaek, Tourism Intern
BUSINESS ITEMS
1. CowParade SLO
Tom Halen, a representative from CowParade SLO provided background on the international public
art exhibition known as CowParade. Halen discussed the three charities that would benefit from this
event and how CowParade appeals to cultural tourists. The representative then presented the potential
benefits for TBID and the economic impacts the event would have on the county. Then the
representative presented two marketing and event proposals for an auction and gala held in San Luis
Obispo in May 2017. The committee agreed to research CowParade prior to their next meeting
before moving forward with a sponsorship recommendation.
2. Eroica
Gracie Rey, Event Director for Hospice of SLO County presented background information about the
cycling event held in Paso Robles on April 8-10 2016. Rey discussed the benefits sponsors receive
and additional marketing and branding opportunities for the Eroica California event. The request was
for $10,000 for the sponsorship of the musettes (bags) and road book. Each item is available for
individual sponsorship of $5000 each. SLOT BID has first right of refusal for the sponsorship of
these additional items based on the prior year’s sponsorship program. The Committee reached
consensus to move forward with a sponsorship opportunity.
Recommendation: The Committee to recommend $10,000 for sponsorship for musettes (bags) and
road book. Funding to be apportioned from the unallocated program budget.
3. Digital Asset Project Update
BCA provided background on the history of the viedo project. Robin Chilton from PMG Film started
filming promotional videos for San Luis Obispo in April of this year. The Committee reviewed the
videos. The Committee provided favorable reviews and discussed possible edits for final version of
videos. Comments including but not limited to: adding more visual arts (painting), bubble gum alley,
Mission Plaza, and highlights the downtown area of San Luis Obispo. After revisions to the videos
are made, the final videos will be presented at the November 18, 2015 monthly TBID Board meeting.
4. Website Project Updates: Timeline and Hotel Pages
Due to the delayed delivery of Helium, the Management Committee directed StudioGood to create a
temporary solution for the hotel section of the new website. The launch of the new website is delayed
three weeks to accommodate this new direction. The revised launch date will now be November 19,
2015. After previewing selected images pulled from the new website, the Committee decided for the
Hotels page to filter by property type, not by price range. The Committee also decided to make
“Homestays” a separate category under Hotels. After previewing a property page of the future
website, the Committee decided to keep the destination photo as the top banner for every property
page to make the website uniform and simple for the user. It was recognized by the Committee that
StudioGood has agreed to the development of this section at no additional cost to the current website
project contract.
5. Mid-Year Event Promotion Sponsorship
The Committee reviewed the prosed timeline for the mid-year cycle. They discussed the limited
coordination with the PCC for the process due to the PCC’s minimal remaining event budget. The
approved the proposed timeline for the mid-year event promotion sponsorship funding consideration
suggested by staff. The timeline needed to be approved by January.
Recommendation: To approve the mid-year event promotion timeline and cycle.
6. New Business
Staff suggested the following dates for the Committee’s upcoming meetings. The Committee
approved and directed staff to schedule accordingly.
a. Meeting Dates:
i. October 22 – Regular scheduled meeting
ii. November 12 – Rescheduled November meeting (due to Thanksgiving)