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HomeMy WebLinkAboutC4SLOTBID AGENCY REPORT October 2015 HAPPENING NOW: • 2015-2016 media underway • 2015-2016 events planning • Website launch strategy • Video launch strategy • Tradeshow strategizing • Poppy Awards submitted • Trails map for hotels • San Diego E-blast & Getaway Giveaway • Cal Poly Alumni E-blast & Alumni Getaway Giveaway SANLUISOBISPOVACATIONS.COM UPDATES • New pages -Cal Poly Parents Weekend (Homecoming) • Ongoing SEO SHARESLO UPDATES • Community blog posts -Learn How to Fly: Aerial Silks -Kreuzberg Oktoberfest -SLO Happy Hours -Downtown Walking Tours: Café Style -SLO’s Cast of Characters Star in Upcoming ‘Cav & Pag’ -Avila Beach Concerts at the Cove • Ongoing community management • Events attended -Cal Poly Homecoming Football Game (+ticket giveaway) PARTNERSHIP/SPONSORSHIPS • Cal Poly Athletics -Radio spots submitted for basketball -Homecoming game ticket giveaway -CP Athletics Facebook Page post • CCTC Blogs -Blog Posts -ShareSLO Picture of the Week (x3) LOOKING AHEAD: • Website launch & Helium Integration • Holidays planning & ads • Visit SLO County Ad • SF Chronicle Destination Ad SESSIONS PAGE VIEWS UNIQUE VISITORS REFERRALS SanLuisObispoVacations.com 5,192 12,834 4,564 slocity.org m.sanluisobispovacations.com centralcoast-tourism.com ShareSLO.com 3,367 4,477 2,922 m.facebook.com facebook.com l.facebook.com GOSLO Mobile Experience 1,232 2,380 1,147 slocity.org tpc.googlesyndication.com shareslo.com index.about.com m.facebook.com centralcoast-tourism.com FACEBOOK New Fans Total Fans Total Reach Average Reach per post Average Daily Page Engaged Users Total Engagements 1,318 35,719 286,309 3,333 271 3,888 TWITTER New Followers Total Followers Total Engagements #ShareSLO 51 3,073 245 238 INSTAGRAM New Followers Total Followers Total Engagements #ShareSLO 420 3,686 3,539 2,336 MERTICS OVERVIEW October 2015