HomeMy WebLinkAboutLRC3_10.22Tourism Business Improvement District
Marketing Subcommittee
Meeting Minutes
October 22, 2015 – 9:30 am
PRESENT: Hutton; Walker
STAFF PRESENT: Molly Cano, Tourism Manager; Emma Maltbaek, Tourism Intern
BUSINESS ITEMS
1. Potential Future Event Discussion
Joey Leslie and Doug Klein, representatives from StudioGood, discussed a possible event called the
San Luis Obispo’s Business and Entrepreneur Festival. They provided background on the significance
of business and entrepreneurship in SLO. The event would bring people back to SLO multiple times a
year. Cal Poly and Downtown SLO would share venues with a shuttle service between to the two
locations. TBID agreed that the event sounded beneficial for the city, and in line with their Big Idea
event they have been working toward. They asked StudioGood to provide more information and
details at a future meeting.
Recommendation: The Committee to recommend StudioGood to discuss future economic plans,
allocate a budget, propose dates, and find an event planning team.
2. Digital Asset Project Update
Courtney Meznarich, a representative from Barnett Cox & Associates presented revised final videos
to the Committee. TBID discussed what platforms the videos will be played on. BCA and
StudioGood decided that the films will be put on the new website, played at tradeshows, and
uploaded to social media. The Committee agreed to move forward and the final videos will be
presented at the November 18, 2015 monthly TBID Board meeting. The committee also discussed
adding Digital Asset Project to SLO Film Festival sponsorship.
3. 2015-2016 Media Plan
The 2015-2016 Media Plan budget was presented to the Committee by Shari Clark of BCA and
Chelsea Harden from StudioGood. BCA explained Coop Opportunities through Visit SLO County
and StudioGood described the importance of SEO and discussed Facebook and Twitter advertising.
The 2015-2016 Media Plan is based off of the prior year.
4. CowParade SLO
The Marketing Committee discussed the benefits and drawbacks of the sponsorship request from
CowParade SLO. TBID discussed the option of sponsoring 1 or 2 cows to showcase at the north and
south gateways into SLO. The Committee agreed to research more options prior to their next meeting
before moving forward with a sponsorship recommendation.
5. New Business
Staff suggested the following dates for the Committee’s upcoming meetings. The Committee
approved and directed staff to schedule accordingly.
a. Meeting Dates:
i. November 12 – Rescheduled November meeting (due to Thanksgiving)