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Home My WebLink AboutLRC3_11.12Tourism Business Improvement District Marketing Subcommittee Meeting Minutes November 12, 2015 – 9:30 am PRESENT: Hutton; Patel STAFF PRESENT: Molly Cano, Tourism Manager; Emma Maltbaek, Tourism Intern BUSINESS ITEMS 1. Website Project: Final Review StudioGood walked the Committee through the final website design highlighting the itinerary option, blog posts, and hotel page. The Committee praised StudioGood for their dedication and creativity to the project. Overall, the Committee is pleased with the final product. StudioGood then discussed the two-phase website launch strategy for the upcoming months. Phase 1 will use promotional tactics to increase traffic to the site during the week of November 30. Phase 2 is dedicated to increasing traffic to the website and booking system, Helium, beginning in January. 2. Final Video Review BCA explained that PMG Film had technical difficulties uploading the various videos. However, the Committee watched the master video from the homepage of the new website. BCA explained that the final videos including the master, 40 seconds, and 15 seconds videos will have the new website URL at the end to direct traffic back to the website. The Committee decided to show the master video, the 40 seconds videos, and one 15 seconds video at the November 18, 2015 monthly TBID Board meeting. 3. CowParade SLO The Committee discussed the marketing and sponsorship requests from CowParade SLO and considered the benefits and drawbacks of the possible options. The Committee agreed that they should sponsor at least one cow. After discussing the budget, the Committee decided that sponsoring a media package and hosting journalists in SLO is the most beneficial option for them. Recommendation: To ask CowParade SLO for a sponsorship of $17,000 total including $12,000 cash for 2 cows and up to $5,000 in-kind to host journalists. 4. Mid-Year Event Promotion Timeline The Committee reviewed the schedule of the mid-year event promotion applications for recommendation at the January 13, 2016 TBID Board Meeting. Possible dates include December 14, 2015 and December 21, 2015. The first week of January 2016 will be used for final review before the January 13, 2016 meeting. 5. New Business Staff suggested the scheduling meeting times for December.