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Visit San Luis Obispo County
Visit San Luis Obispo County Co-op Opportunities: Pricing Now Available!
Visit San Luis Obispo County is proud to announce our new co-op advertising opportunities.
Under the new Tourism Marketing District, the approved media plan by the Board of Directors
budgets over $800,000 to be spent in advertising over the next few months in feeder markets
throughout Southern California, Northern California, the Central Valley, Phoenix and Las Vegas.
The co-op advertising opportunities are available only to Visit San Luis Obispo County partners
and gives our constituents the opportunity to reach a greater audience at remarkably affordable
rates. You can view all co-op advertising opportunities on the Members Area page of
VisitSanLuisObispoCounty.com. If you would like to participate in any of these opportunities,
please contact Whitney Bechert at our partner, Catalyst Marketing, immediately via email at
wbechert@teamcatalyst.com or via phone at (714) 549-1757 ext. 220.
- What’s New - Activity Report, October 2015
Visit SLO County Begins Digital Asset Management Import Process
Visit San Luis Obispo County has signed a contract with WebDAM for a new digital asset
management system, which will be the first of its kind in San Luis Obispo County. The system will
house all photo and video assets from various communities and will be the hub for media and
other photo inquiries. Once all assets have been imported, local DMO partners will be asked to
work with WebDAM to ensure their assets are property tagged and credited. Questions on how
to label your photo and video assets? Call Kylee Jepsen at 805.541.8000.
San Luis Obispo County Restaurant Month: Register Today!
Visit San Luis Obispo County is once again working in partnership with Visit California to gear up for
our 9th Annual Restaurant Month, January 4 – 29, 2016. To simplify our program and allow for
maximum participation, participating restaurants will provide the following offer: three-course prix-
fixe meal for $30 per person, or three-course prix-fixe menu for $40 per person. To participate, all
you have to do is create a special menu of three courses. For questions or more information, please
call Kylee at 805.541.8000 or email her at kyleej@visitsanluisobispocounty.com.
Visit San Luis Obispo County Hosts Fall Educational Symposium
On November 4, Visit San Luis Obispo County hosted the first edition of its quarterly educational
symposiums at the Courtyard by Marriott in San Luis Obispo. The symposium featured presentations
from HomeAway and TripAdvisor, as well as a panel on the topic of water conservation during the
drought. The panel included presentations by Rob Fitzroy, Supervising Planner, Planning and
Building Department County of San Luis Obispo (left); Mitchell Masia, Cambria Inns Collection,
Adelaide Inn and Best Western Plus Black Oak; and Steve Watson, Farm Supply. These sessions were
recorded and will be accessible on the Members Area page of VisitSanLuisObispoCounty.com.
Morro Bay Announced as Host City for 2016 Amgen Tour of California
During a special media event on October 22, Amgen officials announced that Morro Bay will
host Stage 4 of the 2016 Amgen Tour of California—America’s most prestigious and largest
professional road cycling race. Riders will take off from Morro Bay on Wednesday, May 18,
racing on Highway 1 south to north, through San Luis Obispo County coastal cities and towns
of Cayucos, Cambria, and San Simeon. Visit San Luis Obispo County has been working closely
with Amgen to ensure that the race continues to run through the San Luis Obispo County
region, and provided $30,000 in sponsorship to secure this year’s race. Hosting this event
brings great exposure to our destination on a regional, national and international level with
TV broadcasts of the race around the world showcasing San Luis Obispo County.
Visit San Luis Obispo County is a 501c6 tourism non-profit. For more information please call (805)541-8000.
Featured in Luxury
Standard:
Atascadero’s Charles
Paddock Zoo (left);
and in Smarter
Travel:
Port San Luis Obispo
(right).
Trending
VISIT SLO COUNTY
WEB ACTIVITY
VISITS: 37,359
UNIQUE VISITORS: 30,414
PAGE VIEWS: 109,772
AVG. PAGE VIEWS/VISIT: 2.94
AVG. TIME ON SITE: 2:06
TOTAL ORGANIC TRAFFIC: 26,711
% OF ORGANIC: 71%
MOBILE VISITS: 21,160
MOST VISITED EVENT:
CAMBRIA SCARECROW FESTIVAL
(1,992 VIEWS)
TOTAL BLOG VISITS: 7,663
MOST SHARED BLOG: FAMILY-
FRIENDLY HALLOWEEN EVENTS IN
SLO COUNTY
HTTP://BIT.LY/1JRSJPK
VISIT SLO COUNTY
FACEBOOK
LIKES: 12,926 NEW: 210
TOT. IMPRESSIONS: 94,913
HIGHEST ENGAGEMENT: #TBT TO
1968 WHEN CCR ATE AT THE TACO
BELL IN SAN LUIS OBISPO. (702
ENGAGEMENTS)
MOST LIKED: IT'S ALMOST
MONARCH BUTTERFLY SEASON IN
VISIT PISMO BEACH. (474 LIKES)
FOLLOWERS NEW
TWITTER: 5,660 70
30.7K IMPRESSIONS
TWEETS: 6,176
PINTEREST: 624 7
PINS: 792
INSTAGRAM: 1,556 200
POSTS: 419
VISITOR GUIDE DIST.
WEB DOWNLOADS: 63
GUIDES DISTRIBUTED: 177
TOTAL: 240
MONTHLY E-SPECIAL
SUBSCRIBERS: 36,209
# OF OPENS: 6,182
# OF CLICK-THROUGHS: 720
THIS WEEK IN SLO COUNTY
CIRCULATION: 886
MOST CLICKED LINK:
STR Report Snapshot – Week of
September 20
Public Relations
• Michael Morcos, Canadian Traveller – San Luis Obispo: Nov. 6-7
Media
• Peter Greenberg Discovering Food & Wine in San Luis Obispo County http://bit.ly/1NkBCRA
• Meetings Focus – CA’s resort destinations blossom with group options http://bit.ly/20mOazb
• Smart Meetings – Explore California’s Other Wine Country http://bit.ly/20y2zIX
• Stourbridge News – The Beat Goes On: Exploring the West Coast's Literary Haunts
http://bit.ly/1OigAXj
• Just for Canadian Doctors – California Dreaming http://bit.ly/1kdBtpS
• Smarter Travel – 10 Best Outdoor Towns in America http://bit.ly/1ie0TSw
• Examiner.com – Celebrate the Central Coast http://exm.nr/1ixfWqv
• Luxury Standard – Atascadero isn’t your average getaway destination http://bit.ly/1LoqnXE
• The Tribune – Morro Bay to host leg of 2016 Tour of California http://bit.ly/1PfG8Tz
Travel Trade
• China FAM: Nov. 6
• Australian SuperFAM: Nov. 12
• CalSAE Seasonal Spectacular: Dec. 3
• NTA Travel Exchange: Jan. 31- Feb. 4
• MPI Northern California Expo: Feb. 10
Visit CA Releases “Average Joes” Ad Featuring SLO County
Visit California’s new “Average Joes” commercial, which features a
“bubblesmith” in front of Morro Rock, began airing in the US and internationally
in October. The commercial is San Luis Obispo County's first of this magnitude
on the international TV stage, and is a result of Visit SLO County’s strong
partnership with Visit California. National spots will air on several channels,
including A&E, ABC Family, Animal Planet, Bravo, and ESPN, as well as during
programs like “Good Morning America” on ABC and “The Today Show” on NBC.
The commercials will be deployed digitally through Hulu, Yahoo!, ABC, NBC and
YouTube. You can view the commercial on YouTube here: http://bit.ly/1RCBu1e.
Visit SLO County President & CEO Addresses Cal Poly Students
On October 7, Visit San Luis Obispo County President & CEO Chuck Davison
gave a special presentation to students in Cal Poly’s “Introduction to Hospitality
and Travel” course. Davison discussed the structure of DMOs and their
importance to San Luis Obispo County tourism, and compared them to those of
other destinations. He also offered advice to the students about career paths in
the industry, drawing from his own experience. The presentation was followed
by a robust Q&A session. Thank you to Embassy Suites for hosting!
California
September 2015 vs September 2014 Lodging Statistics (STR, Inc.)
Monterey/Salinas
Santa Barbara/Santa Maria