HomeMy WebLinkAbout11-18-15 - PCC Agenda PacketCity of San Luis Obispo, Agenda, Promotional Coordinating Committee
PCC Agenda
Wednesday, November 18, 2015
5:30 pm
City Hall- Council Hearing Room
The goals of the City of San Luis Obispo Promotional Coordinating Committee are to (1) improve the
quality of life available to all residents of and visitors to San Luis Obispo and (2) promote, in a
manner consistent with long-range community goals, the development of San Luis Obispo as a
regional and tourist center.
CALL TO ORDER: Chair Sasha Palazzo
PUBLIC COMMENT: Each speaker is limited to three minutes of public comment. At this time, you
may address the Committee on items that are not on the agenda but are of interest to the public and
within the subject matter jurisdiction of the Promotional Coordinating Committee. The Committee
may not discuss or take action on issues that are not on the agenda other than to briefly respond to
statements made or questions raised, or ask staff to follow up on such issues.
CONSENT ITEMS
C.1 Minutes of the Meeting on October 14, 2015
C.2 Community Promotions Budget Report
C.3 Public Relations Report
C.4 Grants-in-Aid Support Report
C.5 Visitors Center Report
C.6 SLO Happenings Promotions Report
C.7 SLO Happenings Technology Report
C.8 TOT Report
BUSINESS ITEMS
1. SLO HAPPENINGS COLLATERAL 15 mins
Staff will present the final coaster design for the committee’s approval.
2. SLO HAPPENINGS APP MEDIA PROMOTION & PLAN 15 mins
Staff will present the targeted outreach plan for the SLO Happenings app.
PCC LIAISON REPORTS & COMMUNICATION
At this time Committee members make announcements, report on activities, refer to staff issues for
study and report back to the Committee at a subsequent meeting.
1. GIA UPDATE – LIAISON REPORT
2. TBID BOARD REPORT – TBID Minutes October 14, 2015
3. TOURISM PROGRAM UPDATE
ADJOURN.
POSTING STATEMENT: I, Molly Cano, Tourism Manager, do hereby certify that on November 13, 2015 by
5:00 p.m., a true and correct copy of this agenda was posted on the bulletin board outside City Hall. Internet
access to agendas and related material is available at www.slocity.org.
Minutes
Promotional Coordinating Committee
Wednesday, October 14, 2015
Regular Meeting of the
Promotional Coordinating Committee
CALL TO ORDER
A Regular Meeting of the San Luis Obispo Promotional Coordinating Committee was called to
order on Wednesday, October 14, 2015 at 5:32 p.m. in the Council Hearing Room, located at 990
Palm Street, San Luis Obispo, California, by Chair Palazzo.
ROLL CALL
Present: Committee Members Daniel Levi, Deborah Lewis, Patricia Loosley, Clint Pearce,
and Vice-Chair Jill Lemieux, and Chair Sasha Palazzo
Absent: Stephanie Roberson
Staff
Present: Tourism Manager Molly Cano and Recording Secretary Kevin Christian
PUBLIC COMMENT ON NON-AGENDA ITEMS
There was no public comment on non-agenda items.
CONSENT AGENDA ITEMS
MOTION BY COMITTEE MEMBER LEMIEUX, SECOND BY COMMITTEE MEMBER
LEVI, CARRIED 6-0, to approve Consent Calendar Items C1 thru C8.
C1. MINUTES OF REGULAR MEETING ON WEDNESDAY, SEPTEMBER 9, 2015
MOTION BY COMITTEE MEMBER LEMIEUX, SECOND BY COMMITTEE
MEMBER LEVI, CARRIED 6-0, to approve the Minutes of the Promotional
Coordinating Committee meeting of September 9, 2015, as presented.
C2. COMMUNITY PROMOTIONS BUDGET REPORT
MOTION BY COMITTEE MEMBER LEMIEUX, SECOND BY COMMITTEE
MEMBER LEVI, CARRIED 6-0, to approve the Community Promotions Budget Report.
C3. PUBLIC RELATIONS REPORT
MOTION BY COMITTEE MEMBER LEMIEUX, SECOND BY COMMITTEE
MEMBER LEVI, CARRIED 6-0, to approve the Public Relations Report.
Draft – Promotional Coordinating Committee Minutes of October 14, 2015 Page 2
City of San Luis Obispo, Title, Subtitle
C4. GRANTS-IN-AID (GIA) SUPPORT REPORT
MOTION BY COMITTEE MEMBER LEMIEUX, SECOND BY COMMITTEE
MEMBER LEVI, CARRIED 6-0, to approve the Grants-in-Aid Support Report.
C5. VISITOR CENTER REPORT
MOTION BY COMITTEE MEMBER LEMIEUX, SECOND BY COMMITTEE
MEMBER LEVI, CARRIED 6-0, to approve the Visitor Center Report.
C6. SLO HAPPENINGS PROMOTIONS REPORT
MOTION BY COMITTEE MEMBER LEMIEUX, SECOND BY COMMITTEE
MEMBER LEVI, CARRIED 6-0, to approve the SLO Happenings Promotions Report.
C7. SLO HAPPENINGS TECHNOLOGY REPORT
MOTION BY COMITTEE MEMBER LEMIEUX, SECOND BY COMMITTEE
MEMBER LEVI, CARRIED 6-0, to approve the SLO Happenings Technology Report.
C8. TOT (TRANSIENT OCCUPANCY TAX) REPORT
MOTION BY COMITTEE MEMBER LEMIEUX, SECOND BY COMMITTEE
MEMBER LEVI, CARRIED 6-0, to approve the TOT Report.
PRESENTATION ITEMS
1. SLO CHAMBER OF COMMERCE QUARTERLY UPDATE
Representatives from the SLO Chamber of Commerce presented their quarterly activity
reporting that they provide GIA marketing support for grant recipients and are helping
with outreach for people living outside of San Luis Obispo County; reported international
print media exposure exceeded one million copies in reach, specifically noting French
and Brazilian print pieces; noted that in national results Sunset magazine’s “Ask a Local”
section focused on the Central Coast with San Luis Obispo as the “hub” to county trips;
reported online highlights noting that Orvitz.com named SLO one of the great wine
destinations that is not NAPA, and Yahoo.com named the Sunset Drive-In one of the best
drive-ins which resulted in a lot of web site hits; the Orange County Register ran a story
on the Craft Beer Scene in San Luis Obispo, the Los Angeles Times called the City’s
skatepark a “work of art”, and Orange Coast Magazine called San Luis Obispo the
“Perfect Getaway”; reviewed development of relationships with high profile bloggers to
extend reach; and reviewed the number of visitors served along with their demographics,
noting they have seen spikes in travelers from Asia, Europe, and the U.K.
Draft – Promotional Coordinating Committee Minutes of October 14, 2015 Page 3
City of San Luis Obispo, Title, Subtitle
2. SLO HAPPENINGS PROMOTIONS QUARTERLY UPDATE
Representatives from FreshBuzz Media provided an update on the design, noting that the
social channels have all been updated and that they are serving their first contest;
reviewed/updated the contract tasks and budget allocation noting that they are happy with
the results from the Facebook marketing; reviewed the site metrics, noting that they
would like to have a discussion about establishing percentage goals; presented a media
summary showing that the “post engagement” rate on Facebook was 6-7 percent (which
is good because the average is less than two percent); reviewed their first promotional
contest campaign (a SAVOR VIP package giveaway promotion with App Dowload pop-
up); reported that the upgraded twitter experience has doubled their followers in this
quarter; reviewed the launch on Instagram in September with metrics to date; and noted
the next step is the final release of revised app.
BUSINESS ITEMS
1. SLO HAPPENINGS COLLATERAL
Representatives from FreshBuzz Media presented two design options (“classic” and
“retro”) for the proposed promotional coaster. The committee discussed additional ideas,
gave design modification direction based on the “classic” design and requested that two
new front designs be presented along with one new back design for final review.
Tourism Manger Cano recommended purchasing 10-15 thousand based on use research.
MOTION BY COMITTEE MEMBER LEVI, SECOND BY COMMITTEE MEMBER
LEMIEUX, CARRIED 6-0, to order 10,000 medium weight coasters.
2. SLO HAPPENINGS APP UPDATES & QUARTERLY ACTIVITY REPORT
It was reported that the SLO Happenings App is on target to launch October 26, 2015. An
on-phone test version was demonstrated. It was noted that the entering events function is
now working and being utilized. Tourism Manager Cano reviewed the two-phase launch
approach 1) new design, sharing 2) sharing, geolocating. Phase one will launch on
October 26, 2015, phase two is planned for the first week in January, 2016
Draft – Promotional Coordinating Committee Minutes of October 14, 2015 Page 4
City of San Luis Obispo, Title, Subtitle
3. MID-YEAR EVENT PROMOTION SPONSORSHIP PROCESS
Tourism Manager Cano presented options for the process of selecting events to sponsor,
noting that the TBID (Tourism Business Improvement District) Board has more funding
than the PCC. Applications will be accepted November 1, 2016 through November 30,
2016.
There was committee consensus to review the applications as a full committee at the
December meeting if there are less than twelve applications. If there are more than twelve
applications they prefer the subcommittee review them and present their
recommendations at the January 2016 meeting.
PCC LIAISON REPORTS AND COMMUNICATION
1. GIA UPDATE
Chair Palazzo presented a brief report on both the St. Andrew Greek Orthodox Church
and the San Luis Obispo Children’s Museum events.
2. TBID BOARD REPORT
Tourism Manager Cano reviewed the TBID meeting minutes, specifically noting the
approval of the annual report and the upcoming presentation to City Council during the
October 20, 2015 meeting. Also noted was the approval to order 45M tourism brochures.
3. TOURISM PROGRAM UPDATE
Tourism Manager Cano advised that an intern is still being sought and indicated that it
should be someone who can work 20 hours per week. It was noted that the Central Coast
Tourism Council (CCTC) will have a mixer and marketing workshop at the Madonna
Inn. The mixer will be held on October 14th and it isn’t necessary to be a CCTC member.
The workshop will be held on October 15th and is for members only. The TBID Board
has an open seat due to a recent resignation.
ADJOURNMENT
The meeting adjourned at 7:11 p.m. The next meeting will be a Special meeting held on
November 18, 2015, 5:30 p.m.
Respectfully submitted,
Kevin Christian
Recording Secretary
Community Promotions Budget 2015-16
Budget 2015-16 Amount
Budget 396,029$
2014-15 Released Encumbrances -$
Returned Funds (GIA)-$
Total Budget 396,029$
Expenditure Last Updated 10/8/2015
Expenditure Allocated Expended
Available
Balance Contractor
Grants-in-Aid Funding 95,000$ 88,900$ 6,100$ GIA Recipients
Grants-in-Aid Support Contract 28,000$ 9,332$ Chamber of Commerce
Event Promotion Funding 40,000$ 37,485$ 2,515$ City Administration
SLO Happenings Program - Technology 16,000$ 7,800$ GFL
SLO Happenings Program - Promotion 28,300$ 11,740$ FreshBuzz
General Contract Services 12,000$ 1,825$ 10,175$ Various: FreshBuzz,
Visitors Center 103,000$ 34,332$ Chamber of Commerce
PR Contract 32,000$ 10,683$ Chamber of Commerce
Downtown Maps 8,500$ Chamber of Commerce
Support Cost 5,000$ 108$ City Administration
Administration 28,229$ 28,229$ City Administration
Total 396,029$ 18,790$
Report to City of SLO – TBID and PCC
Public Relations Contract
October 2015
Media Releases
Record year for SLO tourism
Wrote and distributed press release regarding tremendous 2014-15 year for SLO City tourism.
Media/Community Relations
1. Worked with the city to provide economic development and visitor information to
TheMortgageReports.com for their newly launched Cities Spotlight” series where they
feature some of the best cities across the U.S.
2. Submitted the following for consideration in Visit California’s What's New in California
Winter 2015/16:
a. The Station
b. East Wellbeing & Tea
c. Libertine Brewing Company
d. SLO Provisions
e. La Esquina
3. Submitted the following for consideration in Visit California’s CA B-Side (Done This, Try
That):
a. Try a Different Happiest Place
b. Done Museums, Try Art After Dark
c. Love the wine? Come back to SLO for beer
d. Paths less traveled in San Luis Obispo (alternative hikes)
e. You’ve seen SLO, now make it your own
4. Provided photos to Peter Greenberg line producer, Tim Hill, for his article about San
Luis Obispo.
5. Worked with David Monico with RaceSLO to promote the SLO Marathon as a
destination race.
6. Worked with CCTC to coordinate trip for Yahoo travel writer Lisa McElroy. Her focus
was outdoor and arts activities so we met up and hiked Terrace Hill, toured downtown
SLO and discussed the abundance of arts events.
7. Worked with Visit San Luis Obispo County to coordinate trip for Yahoo writer Sid
Lipsey.
8. Pitched San Luis Obispo travel deals to Alison DaRosa, writer of the Travel Deals
Column for the San Diego Union-Tribune.
9. Coordinated the SLO portion of a trip for Canadian World Traveler journalists Michael
Morcos and Natalie Ayotte.
10. Worked with CowParade SLO to identify community stakeholders who might be
interested in the program.
Report to City of SLO – TBID and PCC
Public Relations Contract
October 2015
11. Continued to work with the city, Barnett Cox & Associates and StudioGood on overall
tourism marketing campaign.
Media Relations/Placement
1. Discovering Food & Wine in San Luis Obispo County
Peter Greenberg line produce Tim Hill describes his experiences in San Luis Obispo
including behind the scenes experiences at Café Roma and Claiborne Churchill
arranged by the SLO Chamber.
Unique Views: 2,341,739
http://petergreenberg.com/2015/10/15/food-wine-san-luis-obispo-county/
2. The Best Train Trips From Los Angeles
Lalist recommends utilizing Amtrak’s Pacific Surfliner for a weekend getaway to San
Luis Obispo from Los Angeles. The blog refers various restaurants, bars and shops
downtown, as well as the Madonna Inn as can’t miss spots.
Unique Views: 198,526
http://laist.com/2015/10/08/best_train_trips.php
Report to City of SLO – TBID and PCC
Public Relations Contract
October 2015
3. Explore California’s Other Wine Country
Smart Meetings magazine describes the Central Coast as being “chock-full of
opportunities for meetings.”
Unique Views: 217,585
http://pubs.royle.com/publication/?i=274089&pre=1
4. Best Towns to Raise a Family in California
San Luis Obispo ranks in Niche’s top 20 best places to raise a family. Numbers based
on school ratings, crime rates, age demographics, and access to affordable housing and
childcare.
https://local.niche.com/rankings/towns/best-places-for-
families/s/california/?utm_source=fbPPC_lRanking_CA_tff&utm_medium=Social&utm_c
ampaign=fbPPC_lRanking_CA_tff
Report to City of SLO – TBID and PCC
Public Relations Contract
October 2015
5. Embassy Suites en San Luis Obispo
Veronica, founder of ViajandoPor.com, discusses her experience at the Embassy
Suites in San Luis Obispo.
Over 223,000 followers
http://www.viajandopor.com/hotel-embassy-suites-san-luis-obispo/
6. 7 Basic Must Do’s In San Luis Obispo
Cara Benson Daisy Barringer with the Odyssey online, lists the top things to do when
visiting America’s Happiest City.
http://theodysseyonline.com/cal-poly/7-to-dos-in-the-happiest-city-in-america/193076
Report to City of SLO – TBID and PCC
Public Relations Contract
October 2015
7. San Luis Obispo collects record amount of tourism lodging revenue
The Tribune article discusses SLO City tourism successes in 2014-15
Unique Views: 504,143
http://www.sanluisobispo.com/news/business/article41206326.html
8. Friday Favorites
Sacramento based blogger, Lendy Salazar, highlights the Apple Farm on her Favorite
Road Trip.
http://www.twoplusluna.com/2015/10/friday-favorites_23.html
Report to City of SLO – TBID and PCC
Public Relations Contract
October 2015
9. Record year for SLO tourism
KSBY describes the successes in SLO tourism in 2014-15.
Unique Views: 222,894
http://www.ksby.com/story/30331893/record-year-for-slo-tourism
10. Take it SLO: A Guide to San Luis Obispo
Amtrak’s blog highlights places to eat and things to do in San Luis Obispo.
http://blog.amtrak.com/2015/10/take-slo-guide-san-luis-obispo/
Report to City of SLO – TBID and PCC
Public Relations Contract
October 2015
11. WinterMezzo will feature music of Mozart, Paginini, Sibelius
The Adobe Press discusses Festival Mozaic’s upcoming WinterMezzo I – the first of
this season’s two chamber music series.
Circulation: 7,700
http://theadobepress.com/entertainment/article_ced395ea-ba4e-5b72-ae14-
58c6d85e12ed.html
12. Best Apple Picking Near Los Angeles
CBS Los Angeles lists See Canyon Fruit Ranch as one of their best places to pick
apples.
Unique Views: 1,194,883
http://losangeles.cbslocal.com/top-lists/best-apple-picking-near-los-angeles-2/
Report to City of SLO – TBID and PCC
Public Relations Contract
October 2015
13. Art After Dark: When the sun goes down, the art comes out
Mustang News article overviews Arts Obispo’s reoccurring Art After Dark.
Circulation: 6,000
http://mustangnews.net/art-dark-sun-goes-art-comes/
14. Madonna Inn
LA based blogger of MoonChild, summarizes her weekend stay in San Luis Obispo.
Focusing on the Madonna Inn, she also mentions her experiences in Downtown SLO.
http://lr-moonchild.blogspot.com/2015/10/madonna-inn.html
Report to City of SLO – TBID and PCC
Public Relations Contract
October 2015
15. Dia de los Muertos festivities set Sunday in Nipomo, SLO
Adobe Press article features GIA recipient Dia de los Muertos festival in article about
cultural celebrations.
Circulation: 7,700
http://theadobepress.com/news/local/columnist/jacqueline_frederick/article_299e1a29-
ae36-52e5-b04f-2080ee8a0531.html
Grants- in-Aid Marketing Support October 2015 Report
Organization Event VC PR SM EC MTG ST PC
Almond Country Quilt Guild Seven Sisters Quilt Show X
Cal Poly Corporation: Cal Poly Arts
La Guitarra California Festival
2015 X X X
Canzona Women's Ensemble
Canzona Women's Ensemble
Concerts X X X
Central Coast Arts International
SLO Multicultural Music & Dance
Showcase X
Central Coast Children's Choir Annual Concerts X X
Civic Ballet 2014 Nutcracker Ballet X
Ecologistics, Inc.
All-Star Benefit Concert to SLO
Down Cancer X X
Foundation for San Luis Obispo County Public
Libraries Library Foundation Literary Salon X
History Center of San Luis Obispo County
SLO Souls: Meet the Eternal
Residents of San Luis Obispo X X X X
Institute for Sustainable Living
ReSkilling Expo 2016: Learn
Practical Skills for Living
JCC - Federation of San Luis Obispo SLO Jewish Film Festival X
Opera San Luis Obispo
Cavalleria Rusticana & Pagliacci: A
City-Wide Arts Collaboration X X X X
Saint Andrew Greek Orthodox Church Evening in Greece X X X
San Luis Obispo County Arts Council
Children's Day in the Plaza with
Passport to the Arts X
San Luis Obispo Little Theatre 2014-15 Season X X
San Luis Obispo Railroad Museum Central Coast Railroad Festival X X X X X X
San Luis Obispo Soccer Club SLO Summer Classic X
San Luis Obispo Symphony New Year's Eve Celebration X X
San Luis Obispo Vocal Arts Ensemble
2016 California International
Choral Festival X
Senior Volunteer Services 7th Annual Giveaway Raffle X X X X
SLO Children's Museum Via Dei Colori SLO X X X X
SLO Downtown Association 40th Annual Holiday Parade X
SLO Downtown Association 20th Annual Concerts in the Plaza X X
SLO Noor Foundation
50 Shades of Color Fashion Revue
+ MusicFest X
United Way of San Luis Obispo County Flavor of SLO 2016 X
Wilshire Hospice
Dia de los Muertos in Mission
Plaza X X X X X
Black is current month, gray is past work
Returned or forfeited grant
25 Total; 23 served to date or in progress
VC- Dropped off materials for display in Visitor Center; brochures, posters, etc.
PR- Sent out Press Release
SM- Ran event through Social Media outlets
EC- Included in Event Calendar
MTG- Meet with Groups in person to offer public relations advice and support
ST- Sell Tickets for events through the Visitor Center
PC- In place of in person meeting, had phone call with group to discuss details.
Report to City of SLO – PCC
Visitor Services Contract
October 2015
Visitor Interaction
October
2014
September
2015
October
2015
Walk-ins 7,101 8,972 9,437
Farmers’ Market n/a 500 2,849
Phone calls 451 584 307
Emails 130 481 625
Visitor Center Highlights
Promoted Arts Obispo Open Studio’s Arts Tour-providing catalogs
Staffed visitor resource booth during Parents Weekend at Cal Poly
Sold bus passes for Rideshare week
Staffed visitor resource booth at the downtown SLO Farmers’ Market
Promoted SLO Parks & Recreation’s #PixOnPeaks campaign
Enjoyed helping every single visitor that came through our doors
Demographic Snapshot
International travelers 407
Asia 5%
Africa 0
Europe 40%
Australia/New Zeeland 13%
United Kingdom 20%
Canada 15%
South America 7%
Domestic travelers
(outside of CA.)
443
West Coast 17%
East Coast 35%
South West 18%
Mid-West 18%
South 12%
California travelers 2,028
Northern CA 20%
Southern CA 24%
Central Coast 51%
Central Valley 5%
Desert 0%
Calendar of Events
October
2015
November
2015
Events in calendar 214 84
SLO HAPPENINGS MONTHLY REPORT
REPORT PERIOD: October 1 – 31, 2015
PROGRAM SERVICES & APP RESULTS SUMMARY
Services Delivered: Social + Content Marketing and Design, App
Promotions Strategy, Tactical Planning & Execution, Final App and Splash
Page Designs and Coaster Design Drafts 4.0 delivered.
App Performance:
Number of App Sessions: 2,120
Number of Active Users: 1,376
Number of App Downloads: 806
Number of Page Views within the App: 6,920
Splash Page Link Clicks (bit.ly/SLOHappenings): 875
Add Event Page Link Clicks (bit.ly/AddYourSLOEvent): 49
ADVERTISING
MEDIA OUTLET Impressions Clicks Click-thru Rate
Facebook Ads for Page Likes / Awareness 151,398 764 1.01%
Facebook Ads for Website Splash Page 8,499 315 2.00%
SOCIAL CHANNELS
In October, we posted upcoming events and local information on all channels, managed the ad campaigns and provided under 28 min
response engagement, incrementally growing all channels. With the ongoing hyper-targeting focused on local awareness, mobile users,
as well as likes outreach, we continue to see channel growth and engagement (and expect a rise when we can market the new app
version in November). The new Instagram channels (followers) continued to expand with +75 and Twitter with +126 over last month.
We will continue to impact the growth ratio by following active influencers in our community with the focus on SLO-based users.
FACEBOOK September 2015 October 2015 +/-
Like: 20,436 20,647 +211
Emails / Entries 172 172 - -
TWITTER September 2015 October 2015 +/-
Tweets 620 657 +37
Following 1,686 1,987 +301
Followers 1,200 1,326 +126
Favorites 74 76 +2
INSTAGRAM September 2015 October 2015 +/-
Posts 24 38 +14
Followers 174 249 +75
Following 365 389 +24
3765 S. Higuera St. Suite 120
San Luis Obispo, CA 93401
SLO Happenings October Report
October Events: 126
Submissions: 15
From Chamber: 111
TOT Comparision
2008-09 2009-10 2010-11 2011-12 2012-13 2013-14 2014-15 2015-16 Change +/-2014-15 2015-16 Change +/-2014-15 2015-16 Change +/-2014-15 2015-16 Change +/-
July 565,637$ 508,195$ 541,806$ 591,184$ 636,778$ 699,845$ 761,346$ 844,845$ 11.0%87.2 88.2 1.2 143.53$ 159.40$ 11.1 125.19$ 140.66$ 12.4
August 609,452$ 511,564$ 542,194$ 574,395$ 623,655$ 674,244$ 732,271$ 774,501$ 5.8%84.7 84.7 0 144.08$ 150.35$ 4.3 122.01$ 127.37$ 4.4
September 416,859$ 400,023$ 437,543$ 490,524$ 508,583$ 505,954$ 557,002$ 643,127$ 15.5%72.7 75.8 4.4 127.59$ 137.53$ 7.8 92.73$ 104.30$ 12.5
October 416,905$ 414,870$ 442,586$ 437,805$ 469,977$ 509,435$ 594,032$ 77.9 130.39$ 101.57$
November 354,737$ 280,913$ 330,924$ 347,437$ 359,163$ 425,769$ 475,360$ 67.8 $120.89 $81.95
December 274,871$ 246,684$ 274,417$ 314,784$ 319,451$ 355,315$ 391,132$ 57 $110.50 $62.95
January 258,316$ 230,279$ 256,351$ 276,165$ 302,153$ 331,853$ 400,239$ 60.6 110.82$ 67.15$
February 292,343$ 273,373$ 302,246$ 323,359$ 344,160$ 366,980$ 431,510$ 66.8 $116.20 $77.57
March 289,506$ 326,099$ 333,783$ 392,266$ 426,879$ 448,103$ 520,795$ 70.3 121.44$ 85.32$
April 391,891$ 423,158$ 451,133$ 475,913$ 486,850$ 564,617$ 610,894$ 78 133.83$ 104.34$
May 393,431$ 372,997$ 433,874$ 447,116$ 489,862$ 546,916$ 601,614$ 70.4 137.58$ 101.05$
June 456,098$ 490,326$ 512,543$ 578,234$ 610,948$ 630,729$ 727,028$ 82 149.08$ 122.30$
Total/Average 4,720,046$ 4,478,481$ 4,859,400$ 5,249,181$ 5,578,460$ 6,059,758$ 6,803,224$ 2,262,473$ 72.95 82.90 128.83$ 149.09$ 95.34$ 124.11$
Occupancy ADR RevPAR
Figures from Smith Travel Research report
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