The URL can be used to link to this page

Home My WebLink AboutC1 Minutes Promotional Coordinating Committee Wednesday, October 14, 2015 Regular Meeting of the Promotional Coordinating Committee CALL TO ORDER A Regular Meeting of the San Luis Obispo Promotional Coordinating Committee was called to order on Wednesday, October 14, 2015 at 5:32 p.m. in the Council Hearing Room, located at 990 Palm Street, San Luis Obispo, California, by Chair Palazzo. ROLL CALL Present: Committee Members Daniel Levi, Deborah Lewis, Patricia Loosley, Clint Pearce, and Vice-Chair Jill Lemieux, and Chair Sasha Palazzo Absent: Stephanie Roberson Staff Present: Tourism Manager Molly Cano and Recording Secretary Kevin Christian PUBLIC COMMENT ON NON-AGENDA ITEMS There was no public comment on non-agenda items. CONSENT AGENDA ITEMS MOTION BY COMITTEE MEMBER LEMIEUX, SECOND BY COMMITTEE MEMBER LEVI, CARRIED 6-0, to approve Consent Calendar Items C1 thru C8. C1. MINUTES OF REGULAR MEETING ON WEDNESDAY, SEPTEMBER 9, 2015 MOTION BY COMITTEE MEMBER LEMIEUX, SECOND BY COMMITTEE MEMBER LEVI, CARRIED 6-0, to approve the Minutes of the Promotional Coordinating Committee meeting of September 9, 2015, as presented. C2. COMMUNITY PROMOTIONS BUDGET REPORT MOTION BY COMITTEE MEMBER LEMIEUX, SECOND BY COMMITTEE MEMBER LEVI, CARRIED 6-0, to approve the Community Promotions Budget Report. C3. PUBLIC RELATIONS REPORT MOTION BY COMITTEE MEMBER LEMIEUX, SECOND BY COMMITTEE MEMBER LEVI, CARRIED 6-0, to approve the Public Relations Report. Draft – Promotional Coordinating Committee Minutes of October 14, 2015 Page 2 City of San Luis Obispo, Title, Subtitle C4. GRANTS-IN-AID (GIA) SUPPORT REPORT MOTION BY COMITTEE MEMBER LEMIEUX, SECOND BY COMMITTEE MEMBER LEVI, CARRIED 6-0, to approve the Grants-in-Aid Support Report. C5. VISITOR CENTER REPORT MOTION BY COMITTEE MEMBER LEMIEUX, SECOND BY COMMITTEE MEMBER LEVI, CARRIED 6-0, to approve the Visitor Center Report. C6. SLO HAPPENINGS PROMOTIONS REPORT MOTION BY COMITTEE MEMBER LEMIEUX, SECOND BY COMMITTEE MEMBER LEVI, CARRIED 6-0, to approve the SLO Happenings Promotions Report. C7. SLO HAPPENINGS TECHNOLOGY REPORT MOTION BY COMITTEE MEMBER LEMIEUX, SECOND BY COMMITTEE MEMBER LEVI, CARRIED 6-0, to approve the SLO Happenings Technology Report. C8. TOT (TRANSIENT OCCUPANCY TAX) REPORT MOTION BY COMITTEE MEMBER LEMIEUX, SECOND BY COMMITTEE MEMBER LEVI, CARRIED 6-0, to approve the TOT Report. PRESENTATION ITEMS 1. SLO CHAMBER OF COMMERCE QUARTERLY UPDATE Representatives from the SLO Chamber of Commerce presented their quarterly activity reporting that they provide GIA marketing support for grant recipients and are helping with outreach for people living outside of San Luis Obispo County; reported international print media exposure exceeded one million copies in reach, specifically noting French and Brazilian print pieces; noted that in national results Sunset magazine’s “Ask a Local” section focused on the Central Coast with San Luis Obispo as the “hub” to county trips; reported online highlights noting that Orvitz.com named SLO one of the great wine destinations that is not NAPA, and Yahoo.com named the Sunset Drive-In one of the best drive-ins which resulted in a lot of web site hits; the Orange County Register ran a story on the Craft Beer Scene in San Luis Obispo, the Los Angeles Times called the City’s skatepark a “work of art”, and Orange Coast Magazine called San Luis Obispo the “Perfect Getaway”; reviewed development of relationships with high profile bloggers to extend reach; and reviewed the number of visitors served along with their demographics, noting they have seen spikes in travelers from Asia, Europe, and the U.K. Draft – Promotional Coordinating Committee Minutes of October 14, 2015 Page 3 City of San Luis Obispo, Title, Subtitle 2. SLO HAPPENINGS PROMOTIONS QUARTERLY UPDATE Representatives from FreshBuzz Media provided an update on the design, noting that the social channels have all been updated and that they are serving their first contest; reviewed/updated the contract tasks and budget allocation noting that they are happy with the results from the Facebook marketing; reviewed the site metrics, noting that they would like to have a discussion about establishing percentage goals; presented a media summary showing that the “post engagement” rate on Facebook was 6-7 percent (which is good because the average is less than two percent); reviewed their first promotional contest campaign (a SAVOR VIP package giveaway promotion with App Dowload pop- up); reported that the upgraded twitter experience has doubled their followers in this quarter; reviewed the launch on Instagram in September with metrics to date; and noted the next step is the final release of revised app. BUSINESS ITEMS 1. SLO HAPPENINGS COLLATERAL Representatives from FreshBuzz Media presented two design options (“classic” and “retro”) for the proposed promotional coaster. The committee discussed additional ideas, gave design modification direction based on the “classic” design and requested that two new front designs be presented along with one new back design for final review. Tourism Manger Cano recommended purchasing 10-15 thousand based on use research. MOTION BY COMITTEE MEMBER LEVI, SECOND BY COMMITTEE MEMBER LEMIEUX, CARRIED 6-0, to order 10,000 medium weight coasters. 2. SLO HAPPENINGS APP UPDATES & QUARTERLY ACTIVITY REPORT It was reported that the SLO Happenings App is on target to launch October 26, 2015. An on-phone test version was demonstrated. It was noted that the entering events function is now working and being utilized. Tourism Manager Cano reviewed the two-phase launch approach 1) new design, sharing 2) sharing, geolocating. Phase one will launch on October 26, 2015, phase two is planned for the first week in January, 2016 Draft – Promotional Coordinating Committee Minutes of October 14, 2015 Page 4 City of San Luis Obispo, Title, Subtitle 3. MID-YEAR EVENT PROMOTION SPONSORSHIP PROCESS Tourism Manager Cano presented options for the process of selecting events to sponsor, noting that the TBID (Tourism Business Improvement District) Board has more funding than the PCC. Applications will be accepted November 1, 2016 through November 30, 2016. There was committee consensus to review the applications as a full committee at the December meeting if there are less than twelve applications. If there are more than twelve applications they prefer the subcommittee review them and present their recommendations at the January 2016 meeting. PCC LIAISON REPORTS AND COMMUNICATION 1. GIA UPDATE Chair Palazzo presented a brief report on both the St. Andrew Greek Orthodox Church and the San Luis Obispo Children’s Museum events. 2. TBID BOARD REPORT Tourism Manager Cano reviewed the TBID meeting minutes, specifically noting the approval of the annual report and the upcoming presentation to City Council during the October 20, 2015 meeting. Also noted was the approval to order 45M tourism brochures. 3. TOURISM PROGRAM UPDATE Tourism Manager Cano advised that an intern is still being sought and indicated that it should be someone who can work 20 hours per week. It was noted that the Central Coast Tourism Council (CCTC) will have a mixer and marketing workshop at the Madonna Inn. The mixer will be held on October 14th and it isn’t necessary to be a CCTC member. The workshop will be held on October 15th and is for members only. The TBID Board has an open seat due to a recent resignation. ADJOURNMENT The meeting adjourned at 7:11 p.m. The next meeting will be a Special meeting held on November 18, 2015, 5:30 p.m. Respectfully submitted, Kevin Christian Recording Secretary