HomeMy WebLinkAboutC3Report to City of SLO – TBID and PCC
Public Relations Contract
October 2015
Media Releases
Record year for SLO tourism
Wrote and distributed press release regarding tremendous 2014-15 year for SLO City tourism.
Media/Community Relations
1. Worked with the city to provide economic development and visitor information to
TheMortgageReports.com for their newly launched Cities Spotlight” series where they
feature some of the best cities across the U.S.
2. Submitted the following for consideration in Visit California’s What's New in California
Winter 2015/16:
a. The Station
b. East Wellbeing & Tea
c. Libertine Brewing Company
d. SLO Provisions
e. La Esquina
3. Submitted the following for consideration in Visit California’s CA B-Side (Done This, Try
That):
a. Try a Different Happiest Place
b. Done Museums, Try Art After Dark
c. Love the wine? Come back to SLO for beer
d. Paths less traveled in San Luis Obispo (alternative hikes)
e. You’ve seen SLO, now make it your own
4. Provided photos to Peter Greenberg line producer, Tim Hill, for his article about San
Luis Obispo.
5. Worked with David Monico with RaceSLO to promote the SLO Marathon as a
destination race.
6. Worked with CCTC to coordinate trip for Yahoo travel writer Lisa McElroy. Her focus
was outdoor and arts activities so we met up and hiked Terrace Hill, toured downtown
SLO and discussed the abundance of arts events.
7. Worked with Visit San Luis Obispo County to coordinate trip for Yahoo writer Sid
Lipsey.
8. Pitched San Luis Obispo travel deals to Alison DaRosa, writer of the Travel Deals
Column for the San Diego Union-Tribune.
9. Coordinated the SLO portion of a trip for Canadian World Traveler journalists Michael
Morcos and Natalie Ayotte.
10. Worked with CowParade SLO to identify community stakeholders who might be
interested in the program.
Report to City of SLO – TBID and PCC
Public Relations Contract
October 2015
11. Continued to work with the city, Barnett Cox & Associates and StudioGood on overall
tourism marketing campaign.
Media Relations/Placement
1. Discovering Food & Wine in San Luis Obispo County
Peter Greenberg line produce Tim Hill describes his experiences in San Luis Obispo
including behind the scenes experiences at Café Roma and Claiborne Churchill
arranged by the SLO Chamber.
Unique Views: 2,341,739
http://petergreenberg.com/2015/10/15/food-wine-san-luis-obispo-county/
2. The Best Train Trips From Los Angeles
Lalist recommends utilizing Amtrak’s Pacific Surfliner for a weekend getaway to San
Luis Obispo from Los Angeles. The blog refers various restaurants, bars and shops
downtown, as well as the Madonna Inn as can’t miss spots.
Unique Views: 198,526
http://laist.com/2015/10/08/best_train_trips.php
Report to City of SLO – TBID and PCC
Public Relations Contract
October 2015
3. Explore California’s Other Wine Country
Smart Meetings magazine describes the Central Coast as being “chock-full of
opportunities for meetings.”
Unique Views: 217,585
http://pubs.royle.com/publication/?i=274089&pre=1
4. Best Towns to Raise a Family in California
San Luis Obispo ranks in Niche’s top 20 best places to raise a family. Numbers based
on school ratings, crime rates, age demographics, and access to affordable housing and
childcare.
https://local.niche.com/rankings/towns/best-places-for-
families/s/california/?utm_source=fbPPC_lRanking_CA_tff&utm_medium=Social&utm_c
ampaign=fbPPC_lRanking_CA_tff
Report to City of SLO – TBID and PCC
Public Relations Contract
October 2015
5. Embassy Suites en San Luis Obispo
Veronica, founder of ViajandoPor.com, discusses her experience at the Embassy
Suites in San Luis Obispo.
Over 223,000 followers
http://www.viajandopor.com/hotel-embassy-suites-san-luis-obispo/
6. 7 Basic Must Do’s In San Luis Obispo
Cara Benson Daisy Barringer with the Odyssey online, lists the top things to do when
visiting America’s Happiest City.
http://theodysseyonline.com/cal-poly/7-to-dos-in-the-happiest-city-in-america/193076
Report to City of SLO – TBID and PCC
Public Relations Contract
October 2015
7. San Luis Obispo collects record amount of tourism lodging revenue
The Tribune article discusses SLO City tourism successes in 2014-15
Unique Views: 504,143
http://www.sanluisobispo.com/news/business/article41206326.html
8. Friday Favorites
Sacramento based blogger, Lendy Salazar, highlights the Apple Farm on her Favorite
Road Trip.
http://www.twoplusluna.com/2015/10/friday-favorites_23.html
Report to City of SLO – TBID and PCC
Public Relations Contract
October 2015
9. Record year for SLO tourism
KSBY describes the successes in SLO tourism in 2014-15.
Unique Views: 222,894
http://www.ksby.com/story/30331893/record-year-for-slo-tourism
10. Take it SLO: A Guide to San Luis Obispo
Amtrak’s blog highlights places to eat and things to do in San Luis Obispo.
http://blog.amtrak.com/2015/10/take-slo-guide-san-luis-obispo/
Report to City of SLO – TBID and PCC
Public Relations Contract
October 2015
11. WinterMezzo will feature music of Mozart, Paginini, Sibelius
The Adobe Press discusses Festival Mozaic’s upcoming WinterMezzo I – the first of
this season’s two chamber music series.
Circulation: 7,700
http://theadobepress.com/entertainment/article_ced395ea-ba4e-5b72-ae14-
58c6d85e12ed.html
12. Best Apple Picking Near Los Angeles
CBS Los Angeles lists See Canyon Fruit Ranch as one of their best places to pick
apples.
Unique Views: 1,194,883
http://losangeles.cbslocal.com/top-lists/best-apple-picking-near-los-angeles-2/
Report to City of SLO – TBID and PCC
Public Relations Contract
October 2015
13. Art After Dark: When the sun goes down, the art comes out
Mustang News article overviews Arts Obispo’s reoccurring Art After Dark.
Circulation: 6,000
http://mustangnews.net/art-dark-sun-goes-art-comes/
14. Madonna Inn
LA based blogger of MoonChild, summarizes her weekend stay in San Luis Obispo.
Focusing on the Madonna Inn, she also mentions her experiences in Downtown SLO.
http://lr-moonchild.blogspot.com/2015/10/madonna-inn.html
Report to City of SLO – TBID and PCC
Public Relations Contract
October 2015
15. Dia de los Muertos festivities set Sunday in Nipomo, SLO
Adobe Press article features GIA recipient Dia de los Muertos festival in article about
cultural celebrations.
Circulation: 7,700
http://theadobepress.com/news/local/columnist/jacqueline_frederick/article_299e1a29-
ae36-52e5-b04f-2080ee8a0531.html