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HomeMy WebLinkAboutC3Report to City of SLO – TBID and PCC Public Relations Contract October 2015 Media Releases Record year for SLO tourism Wrote and distributed press release regarding tremendous 2014-15 year for SLO City tourism. Media/Community Relations 1. Worked with the city to provide economic development and visitor information to TheMortgageReports.com for their newly launched Cities Spotlight” series where they feature some of the best cities across the U.S. 2. Submitted the following for consideration in Visit California’s What's New in California Winter 2015/16: a. The Station b. East Wellbeing & Tea c. Libertine Brewing Company d. SLO Provisions e. La Esquina 3. Submitted the following for consideration in Visit California’s CA B-Side (Done This, Try That): a. Try a Different Happiest Place b. Done Museums, Try Art After Dark c. Love the wine? Come back to SLO for beer d. Paths less traveled in San Luis Obispo (alternative hikes) e. You’ve seen SLO, now make it your own 4. Provided photos to Peter Greenberg line producer, Tim Hill, for his article about San Luis Obispo. 5. Worked with David Monico with RaceSLO to promote the SLO Marathon as a destination race. 6. Worked with CCTC to coordinate trip for Yahoo travel writer Lisa McElroy. Her focus was outdoor and arts activities so we met up and hiked Terrace Hill, toured downtown SLO and discussed the abundance of arts events. 7. Worked with Visit San Luis Obispo County to coordinate trip for Yahoo writer Sid Lipsey. 8. Pitched San Luis Obispo travel deals to Alison DaRosa, writer of the Travel Deals Column for the San Diego Union-Tribune. 9. Coordinated the SLO portion of a trip for Canadian World Traveler journalists Michael Morcos and Natalie Ayotte. 10. Worked with CowParade SLO to identify community stakeholders who might be interested in the program. Report to City of SLO – TBID and PCC Public Relations Contract October 2015 11. Continued to work with the city, Barnett Cox & Associates and StudioGood on overall tourism marketing campaign. Media Relations/Placement 1. Discovering Food & Wine in San Luis Obispo County Peter Greenberg line produce Tim Hill describes his experiences in San Luis Obispo including behind the scenes experiences at Café Roma and Claiborne Churchill arranged by the SLO Chamber. Unique Views: 2,341,739 http://petergreenberg.com/2015/10/15/food-wine-san-luis-obispo-county/ 2. The Best Train Trips From Los Angeles Lalist recommends utilizing Amtrak’s Pacific Surfliner for a weekend getaway to San Luis Obispo from Los Angeles. The blog refers various restaurants, bars and shops downtown, as well as the Madonna Inn as can’t miss spots. Unique Views: 198,526 http://laist.com/2015/10/08/best_train_trips.php Report to City of SLO – TBID and PCC Public Relations Contract October 2015 3. Explore California’s Other Wine Country Smart Meetings magazine describes the Central Coast as being “chock-full of opportunities for meetings.” Unique Views: 217,585 http://pubs.royle.com/publication/?i=274089&pre=1 4. Best Towns to Raise a Family in California San Luis Obispo ranks in Niche’s top 20 best places to raise a family. Numbers based on school ratings, crime rates, age demographics, and access to affordable housing and childcare. https://local.niche.com/rankings/towns/best-places-for- families/s/california/?utm_source=fbPPC_lRanking_CA_tff&utm_medium=Social&utm_c ampaign=fbPPC_lRanking_CA_tff Report to City of SLO – TBID and PCC Public Relations Contract October 2015 5. Embassy Suites en San Luis Obispo Veronica, founder of ViajandoPor.com, discusses her experience at the Embassy Suites in San Luis Obispo. Over 223,000 followers http://www.viajandopor.com/hotel-embassy-suites-san-luis-obispo/ 6. 7 Basic Must Do’s In San Luis Obispo Cara Benson Daisy Barringer with the Odyssey online, lists the top things to do when visiting America’s Happiest City. http://theodysseyonline.com/cal-poly/7-to-dos-in-the-happiest-city-in-america/193076 Report to City of SLO – TBID and PCC Public Relations Contract October 2015 7. San Luis Obispo collects record amount of tourism lodging revenue The Tribune article discusses SLO City tourism successes in 2014-15 Unique Views: 504,143 http://www.sanluisobispo.com/news/business/article41206326.html 8. Friday Favorites Sacramento based blogger, Lendy Salazar, highlights the Apple Farm on her Favorite Road Trip. http://www.twoplusluna.com/2015/10/friday-favorites_23.html Report to City of SLO – TBID and PCC Public Relations Contract October 2015 9. Record year for SLO tourism KSBY describes the successes in SLO tourism in 2014-15. Unique Views: 222,894 http://www.ksby.com/story/30331893/record-year-for-slo-tourism 10. Take it SLO: A Guide to San Luis Obispo Amtrak’s blog highlights places to eat and things to do in San Luis Obispo. http://blog.amtrak.com/2015/10/take-slo-guide-san-luis-obispo/ Report to City of SLO – TBID and PCC Public Relations Contract October 2015 11. WinterMezzo will feature music of Mozart, Paginini, Sibelius The Adobe Press discusses Festival Mozaic’s upcoming WinterMezzo I – the first of this season’s two chamber music series. Circulation: 7,700 http://theadobepress.com/entertainment/article_ced395ea-ba4e-5b72-ae14- 58c6d85e12ed.html 12. Best Apple Picking Near Los Angeles CBS Los Angeles lists See Canyon Fruit Ranch as one of their best places to pick apples. Unique Views: 1,194,883 http://losangeles.cbslocal.com/top-lists/best-apple-picking-near-los-angeles-2/ Report to City of SLO – TBID and PCC Public Relations Contract October 2015 13. Art After Dark: When the sun goes down, the art comes out Mustang News article overviews Arts Obispo’s reoccurring Art After Dark. Circulation: 6,000 http://mustangnews.net/art-dark-sun-goes-art-comes/ 14. Madonna Inn LA based blogger of MoonChild, summarizes her weekend stay in San Luis Obispo. Focusing on the Madonna Inn, she also mentions her experiences in Downtown SLO. http://lr-moonchild.blogspot.com/2015/10/madonna-inn.html Report to City of SLO – TBID and PCC Public Relations Contract October 2015 15. Dia de los Muertos festivities set Sunday in Nipomo, SLO Adobe Press article features GIA recipient Dia de los Muertos festival in article about cultural celebrations. Circulation: 7,700 http://theadobepress.com/news/local/columnist/jacqueline_frederick/article_299e1a29- ae36-52e5-b04f-2080ee8a0531.html