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SLO HAPPENINGS MONTHLY REPORT
REPORT PERIOD: October 1 – 31, 2015
PROGRAM SERVICES & APP RESULTS SUMMARY
Services Delivered: Social + Content Marketing and Design, App
Promotions Strategy, Tactical Planning & Execution, Final App and Splash
Page Designs and Coaster Design Drafts 4.0 delivered.
App Performance:
Number of App Sessions: 2,120
Number of Active Users: 1,376
Number of App Downloads: 806
Number of Page Views within the App: 6,920
Splash Page Link Clicks (bit.ly/SLOHappenings): 875
Add Event Page Link Clicks (bit.ly/AddYourSLOEvent): 49
ADVERTISING
MEDIA OUTLET Impressions Clicks Click-thru Rate
Facebook Ads for Page Likes / Awareness 151,398 764 1.01%
Facebook Ads for Website Splash Page 8,499 315 2.00%
SOCIAL CHANNELS
In October, we posted upcoming events and local information on all channels, managed the ad campaigns and provided under 28 min
response engagement, incrementally growing all channels. With the ongoing hyper-targeting focused on local awareness, mobile users,
as well as likes outreach, we continue to see channel growth and engagement (and expect a rise when we can market the new app
version in November). The new Instagram channels (followers) continued to expand with +75 and Twitter with +126 over last month.
We will continue to impact the growth ratio by following active influencers in our community with the focus on SLO-based users.
FACEBOOK September 2015 October 2015 +/-
Like: 20,436 20,647 +211
Emails / Entries 172 172 - -
TWITTER September 2015 October 2015 +/-
Tweets 620 657 +37
Following 1,686 1,987 +301
Followers 1,200 1,326 +126
Favorites 74 76 +2
INSTAGRAM September 2015 October 2015 +/-
Posts 24 38 +14
Followers 174 249 +75
Following 365 389 +24