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Home My WebLink AboutC3Report to City of SLO – TBID and PCC Public Relations Contract November 2015 Media Releases City of SLO unveils newly redesigned tourism website and videos Wrote press release regarding redesigned SanLuisOBispoVacations.com and promotional videos. Media/Community Relations 1. Worked with StudioGood to include story ideas in media section of redesigned SanLuisoObispoVacations.com. 2. Spoke on Cal Poly Admissions web show about what it is like to live in San Luis Obispo and what prospective students should do in the city when they come to look at Cal Poly. 3. Attended Festival Mozaic Innovator Night. 4. Distributed downtown maps and GIA recipient materials to SLO City Hotels. 5. Worked with Visit San Luis Obispo County to share holiday events happening in San Luis Obispo. 6. Worked with Mary Forgione on her LA Times article about the cleaning of Seattle’s bubblegum wall. 7. Coordinated the SLO portion of a trip for Canadian World Traveler journalists Michael Morcos and Natalie Ayotte. 8. Worked with Anna Hart on her Telegraph article about her Uber Wine experience in San Luis Obispo. 9. Submitted the following for consideration in Visit California’s California Bike Tours or Trails: a. The Madonna Inn bike path b. Historic San Luis Obispo by Bike c. Mountain Biking Cerro San Luis 10. Provided craft beer photos to Meetings Today for an upcoming piece on San Luis Obispo. 11. Connected Visit San Luis Obispo County and SAS Airlines with Sunset Drive-In to film a promotional video. 12. Pitched San Luis Obispo as one of the 10 Best Towns for Christmas to Carri Wilbanks of USA Today. Report to City of SLO – TBID and PCC Public Relations Contract November 2015 13. Worked with Landis Communications to brainstorm a SLO FAM tour this March. Landis Communications represents Native Trails. 14. Pitched Winter WonderSLO as a unique ice skating experience associated with a hotel. 15. Continued to work with the city, Barnett Cox & Associates and StudioGood on overall tourism marketing campaign. Media Relations/Placement 1. Visiting San Luis Obispo — the ‘Happiest City in America’ Yahoo Travel writer Sid Lipsey talks about the seven reasons he thinks San Luis Obispo is home to the happiest people. Unique Views: 240,207 https://www.yahoo.com/travel/visiting-san-luis-obispo-the-1299367452573750.html 2. Chew on this: Seattle's Gum Wall to be blasted clean In her LA Times article about Seattle’s gum wall being cleaned, Mary Forgione suggests that readers ‘go to Bubblegum Alley in San Luis Obispo for a chewing gum art fix.’ Unique Visitors: 23,773,049 http://www.latimes.com/travel/california/la-trb-seattle-gum-wall-cleaning-20151103- htmlstory.html Report to City of SLO – TBID and PCC Public Relations Contract November 2015 3. Off the Path: discovering the charm of three less-visited cities Chevrolet’s New Roads Magazine features San Luis Obispo calling it ‘one of the most beautiful small cities in the state.’ 608,000 Instagram followers, 4,071,368 Facebook followers, 791,000 twitter followers http://newroads3.mynetworkcontent.com/ 4. Uber Wine – how a taxi service just got so much better Anna Hart’s article for Telegraph UK follows her experience testing out Uber Wine in San Luis Obispo. Winery suggestions and timelines were coordinated by the SLO Chamber, the City of SLO and SLO Wine Country. Unique Views: 16,700,000 (self reported) http://www.telegraph.co.uk/food-and-drink/wine/uber-wine--how-a-taxi-service-just-got- so-much-better/ Report to City of SLO – TBID and PCC Public Relations Contract November 2015 5. An Octopus Typewriter by Courtney Brown NPR’s Fresh Air and Colossal, a visual culture website, cover the San Luis Obispo Museum of Art’s annual California Sculpture SLAM. 4,300,000 Monthly Visitors (self-reported) http://www.thisiscolossal.com/2015/11/an-octopus-typewriter-by-courtney-brown/ http://nprfreshair.tumblr.com/post/133089147563/photo-break-as-part-of-the-san-luis- obispo 6. SLO named a Gold Level Bike Friendly Community Bike World News and The Tribune articles highlight San Luis Obispo’s designation as one of only four gold level bike friendly communities in California. Circulation/Audience: 831,666 http://www.sanluisobispo.com/news/local/article45273849.html Unique Visitors Per Month: 120,335 http://www.bikeworldnews.com/2015/11/16/bicycle-friendly-community-program-adds- platinum-gold-cities/ Report to City of SLO – TBID and PCC Public Relations Contract November 2015 7. New San Luis Obispo tourism video shows off beauty of Central Coast KSBY covers TBID’s new San Luis Obispo video. Unique Views: 290,189 http://www.ksby.com/clip/12028035/new-san-luis-obispo-tourism-video-shows-off- beauty-of-central-coast 8. The Best Places to Go in California With a Newborn Baby Global Post article calls the central coast of California, and specifically San Luis Obispo, one of the best places to travel with a newborn. 5+ million monthly unique visitors (self-reported) http://everydaylife.globalpost.com/places-california-newborn-baby-17246.html Report to City of SLO – TBID and PCC Public Relations Contract November 2015 9. 10 Bucket List Trips to Take in College The Blonde Abroad includes a California Road Trip, with a stop in San Luis Obispo on her college travel bucket list. 95,600 Instagram followers, 18,371 Facebook followers, 10,400 twitter followers http://theblondeabroad.com/2015/11/02/10-bucket-list-trips-to-take-in-college/ 10. 10 Selfies You've Taken in SLO HerCampus.com article features a list of selfie spots in SLO. Unique Visitors: 1,367,652 http://www.hercampus.com/school/cal-poly/10-selfies-youve-taken-slo Report to City of SLO – TBID and PCC Public Relations Contract November 2015 11. 5 ways to enjoy the outdoors this weekend in SLO County The Tribune article highlights the outdoor activities in our community saying ‘San Luis Obispo alone offers more than 40 miles of hiking trails.’ Circulation/Audience: 831,666 http://www.sanluisobispo.com/news/local/article46572180.html 12. Enjoy the Journey and the Destinations, Your Guide to SLO and Santa Barbara Amtrak.com blogpost highlights San Luis Obispo’s outdoor activities, mixed with a little shopping. 22,800 Instagram followers, 473,021 Facebook followers, 102,000 twitter followers http://blog.amtrak.com/2015/11/enjoy-journey-destinations-guide-slo-santa-barbara/ Report to City of SLO – TBID and PCC Public Relations Contract November 2015 13. Utah’s Alta Lodge offers fourth-night discount San Diego Union Tribune deals columnist Allison DaRosa features Apple Farm in her monthly piece highlighting the best travel deals across the nation. Unique Visitors: 1,828,975 http://www.sandiegouniontribune.com/news/2015/oct/31/utahs-alta-lodge-offers-fourth- night-discount/ 14. Hello Growing Grounds Local jewelry designer Lisa Leonard’s blog post about Growing Grounds in downtown San Luis Obispo. 44,400 Instagram followers, 390,660 Facebook followers, 14,700 twitter followers https://www.lisaleonard.com/blog/san-luis-obispo/hello-growing-grounds Report to City of SLO – TBID and PCC Public Relations Contract November 2015 15. ‘Symphony in Sandstone’ exhibit opens at SLO Museum of Art Lompoc Record article highlights San Luis Obispo Museum of Art exhibit. Unique Views: 34,953 http://lompocrecord.com/entertainment/symphony-in-sandstone-exhibit-opens-at-slo- museum-of-art/article_21472bcf-bbb6-5229-9236-ab18fe627bc6.html 16. Ciopinot, A Place Where Pinot Noir and Sea-Food are a Perfect Match. Cuisineist.com article shares experience in San Luis Obispo and at Ciopinot, Buona Tavola. Unique Views: 15,375 http://cuisineist.com/cuisine/californias-central-coast/ciopinot-a-place-where-pinot-noir- and-sea-food-are-a-perfect-match/ Unique Views: 15,375 http://cuisineist.com/cuisine/californias-central-coast/buona-tavola-in-san-luis-obispo/