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SLO HAPPENINGS MONTHLY REPORT
REPORT PERIOD: November 1 – 30, 2015
PROGRAM SERVICES & APP RESULTS SUMMARY
Services Delivered: Social and Content Straegies, Marketing and Design, App
Promotions Strategy, Tactical Planning & Execution, Final App and Splash Page
Designs and Coaster Design Final Drafts delivered and awaiting final decision.
App and Clicks Performance:
Number of App Sessions: 2,278
Number of Active Users: 1,308
Number of App Downloads: 682
Number of Page Views within the App: 11,647
Splash Page Link Clicks (bit.ly/SLOHappenings): 69
Add Event Page Link Clicks (bit.ly/AddYourSLOEvent): 29
ADVERTISING
MEDIA OUTLET Impressions Clicks CTR
Facebook Ads for Page Likes / Awareness 61,424 530 1.80%
Facebook Ads for App Installs 3,365 35 .80%
*note: Ad spend this month was under $300 as we tried the new app install ads. Because these are specifically targeted to iPhone and
Android users the reach is limited, but the quality of lead is more precise. We will continue testing ad types and adjust for best results.
SOCIAL CHANNELS
In November, we posted upcoming events, promotions and local information on all channels, optimized the ad
campaigns and provided an under 30 min response engagement, incrementally growing all channels. With the
ongoing targeting focused on local awareness, mobile users, as well as likes outreach, we continue to see channel
growth and engagement, including an organic post (Yahoo Travels / 7 Reasons of SLO Happiness) received over
21,800 views. We expect a rise overall when we can market the new app version. .
FACEBOOK October 2015 November 2015 +/-
Likes: 20,647 20,743 +96
Emails / Entries 172 172 -
-
TWITTER October 2015 November 2015 +/-
Tweets 657 685 +28
Following 1,787 1,835 +48
Followers 1,326 1,405 +79
Likes 64 79 +23
INSTAGRAM October 2015 November 2015 +/-
Posts 38 56 +18
Followers 249 416 +167
Following 389 445 +56