HomeMy WebLinkAboutB3
SLO TBID
Additional Marketing Funds Options 2016
Option 1)
$70,000.00 Total
Money for a rainy day! Book two consecutive nights in SLO between January – March 2016 and
get a free $100 Visa Gift Card to spend how you choose. Blackout dates apply.
Purchase 500 Visa Gift Cards - $53,000.00 (includes Visa transaction fee)
Collateral Costs - $2,000.00
Marketing the Rainy Day Deal - $15,000.00
Includes Postcards for tradeshow distribution, Eblasts, Online/Mobile Marketing, providing
content to all strategic partners all specifically focused on Money for a Rainy Day promo.
How it works: Valid on bookings made in January – March 2016 for travel dates between
January – March 2016. Book your two-night stay and email proof of room purchase to
info@sanluisobispovacations.com. You’ll be emailed a promotion code to present at the San
Luis Obispo Chamber of Commerce Visitors Center for a $100 Visa Gift Card. Visa Gift Cards
much be picked up in person at the Visitors Center. Recipient must present proof of room stay
and a hotel room key to receive Visa Gift Card.
500 Gift Card Promos = 1,000 room stays / 37 hotels = approx. 27 extra room nights per TBID
hotel
Option 2)
$40,000.00 Total
Create additional online campaigns focusing on City of SLO TBID pillars, targeting niche markets
and devoting some marketing funds to Monterey, Santa Barbara and Ventura geo-targets.
Consider online, mobile, pre-roll and eblast campaigns and run from 1/20/16 – 4/20/16
Select top sites for Family, Arts & Culture, Food & Wine, Outdoor Adventure.
Some possibilities include: thefamilytravelfiles.com, familyvacationcritic.com,
artsandculturaltravel.com, travelandleisure.com, travelculturemag.com, foodandwine.com,
travelchannel.com
Option 3)
$25,000.00 Total
Similar strategy to Option 2, however marketing timeframe would have to be shorter, possibly
1/20/16 – 3/20/16 and reach/frequency on sites would be diminished due to lower budget.