HomeMy WebLinkAboutC3Report to City of SLO – TBID and PCC
Public Relations Contract
December 2015
Media Releases
City of SLO unveils newly redesigned tourism website and videos
Distributed press release regarding redesigned SanLuisObispoVacations.com and promotional
videos.
Love SLO Brings a Community-Wide Day of Service to San Luis Obispo
Edited and distributed press release for City sponsored event Love SLO.
Pacific Coast Railway Exhibit Grand Opening
Edited and distributed press release for GIA recipient SLO Railroad Museum to train enthusiast
and California History publications.
Media/Community Relations
1. Worked with Bridget Wiegman with the Milken Institute for her Best-Performing Cities
article.
2. Provided San Luis Obispo B-roll to Ryan Armstrong with the LOSSAN Rail Corridor
Agency for promotion of Amtrak’s Pacific Surfliner service to SLO.
3. Pitched San Luis Obispo as the Perfect Romantic destination for Valentine’s Day to Visit
California.
4. Submitted the following for consideration in Visit California’s Top Events and Festivals:
a. SLO Film Fest
b. Roll Out the Barrels
c. Eroica California
d. SLO Jazz Festival
e. Festival Mozaic
f. Love SLO
g. SLO Marathon
h. The Central Coast Railroad Festival
5. Submitted the following for consideration in Visit California’s Unique Multigenerational
Family-Owned Businesses:
a. Cattaneo Brothers
b. Firestone Grill
c. Cafè Roma
6. Submitted the following for consideration in Visit California’s 2016 Preview:
a. Discovery SLO
b. SLO Brew move and remodel
7. Provided photos to Chip Neuenschwander with Cal Poly for use in their student affairs
promotional materials.
Report to City of SLO – TBID and PCC
Public Relations Contract
December 2015
8. Pitched San Luis Obispo as a great destination for girls’ trips to Theresa Edwards with
SheKnows.com.
9. Worked with regional partners to coordinate press trip for Kim Westad of the Times
Colonist from Victoria, BC.
10. Began coordinating March 2016 press trip for Melody Pittman of Wherever I May Roam.
11. Worked with the Central Coast Tourism Council to pitched the Design Village,
Reservoir Canyon hike and SLO’s craft beer scene as Hidden Gems to be featured in
Visit California’s 8-part video series spotlighting off-the-beaten path attractions.
12. Continued to work with the city, Barnett Cox & Associates and StudioGood on overall
tourism marketing campaign.
Report to City of SLO – TBID and PCC
Public Relations Contract
December 2015
Media Relations/Placement
1. 20 Best Under-the-radar Film Festivals in 2016
Vacation Idea highlights the San Luis Obispo International Film Festival, pointing out
that “some of the screened independent films cannot be seen anywhere else outside the
festival.”
Unique Views: 280,495
http://vacationidea.com/weekend_getaways/best-under-the-radar-film-festivals.html
2. California adventure dream (Aventura soñadaen California)
Leila Cobo’s seven page spread in NEXOS, an American Airlines inflight magazine, calls
San Luis Obispo “the picturesque university town famous for its mission, vineyards and
hills.”
Circulation: 212,008
http://www.ink-live.com/emagazines/nexos/2281/december-2015/#90
Report to City of SLO – TBID and PCC
Public Relations Contract
December 2015
3. Best Performing Cities
San Luis Obspo was named the tenth best performing Large Metro area in the nation by
the Milken Institute rising “14 places to join the Top 10 this year, building on its
impressive climb up the rankings last year.”
http://www.best-cities.org/bestcities.taf?rankyear=2015&type=large-cities&metro=MSLO
4. Best of 2015: Cultural Destinations
KCET Artbound article shares a list of the five “most commented, shared and viewed
stories” from 2015.
Unique Views: 363,840
http://www.kcet.org/arts/artbound/counties/best-california-destinations-2015.html
Report to City of SLO – TBID and PCC
Public Relations Contract
December 2015
5. Glide through the holidays with ice skating in SLO
Santa Maria Times features WinterWonderSLO in its list family friendly activities during
the holidays.
Unique Views: 61,833
http://santamariatimes.com/news/local/military/vandenberg/glide-through-the-holidays-
with-ice-skating-in-slo/article_fd1c848b-0bbf-5d3d-8261-cd58c0bc7f8c.html
6. A SLO drive home
Ashley Stern blogs about her first time visit to San Luis Obispo on SternFrancisco.com
saying “There were a bunch of cool spots in SLO, so we will definitely be back.”
http://www.sternfrancisco.com/2015/12/a-slo-drive-home.html
Report to City of SLO – TBID and PCC
Public Relations Contract
December 2015
7. City’s New Visitor Website & Videos
Noodls.com posted the press release regarding the redesigned
SanLuisObsipoVacations.com
http://www.noodls.com/viewNoodl/31240762/city-of-san-luis-obispo-ca/city8217s-new-
visitor-website--videos
8. Guess What? SLO here we come…
Two Plus Luna blogger, Lendy Salazar shares her family holiday experience in San
Luis Obispo over two blog posts that showcase large photos of both the Madonna Inn
and Apple Farm.
http://www.twoplusluna.com/2015/12/guess-what-slo-here-we-come.html
Report to City of SLO – TBID and PCC
Public Relations Contract
December 2015
9. Top 10 Cities for Life Coaches
Thumbtack.com ranks San Luis Obispo within the top ten best cities for life coaches.
Unique Views: 200,000 (self-reported)
https://www.thumbtack.com/blog/lifecoach/
10. Our Road Trip Up the Coast
The Braund Bulletin
Kristyn and Mike Braund spend Thanksgiving weekend in San Luis Obispo, capturing
their hike up Poly Canyon, lunch at Firestone Grill and downtown.
http://thebraundbulletin.blogspot.com/2015/12/our-road-trip-up-coast.html
Report to City of SLO – TBID and PCC
Public Relations Contract
December 2015
11. Top 10 Places to Retire in the USA – 2016
TheBestPlacetoRetire.com ranks San Luis Obispo in the top 10 places to retire in the
USA. Rankings based on area amenities and things to do, climate and weather, housing
options, cost of living, senior assistance, area demographics and job & volunteer
opportunities.
http://www.best-place-to-retire.com/top-10-places-to-retire-in-the-usa