HomeMy WebLinkAboutC4SLOTBID AGENCY REPORT 2nd Quarter
HAPPENING NOW:
• Media, including indoor promotion, underway
• Additional “El Niño” marketing planning
• 2016 events planning
• Prep for San Diego Travel & Adventure Show
• SLO County Visitors Guide Ad
• San Francisco Chronicle Ad
• Restaurant Month ShareSLO Chef Series
• Website launch strategy, Phase 2
• Basketball suite event for TBID sales teams
• January E-Blast
SLO VACATIONS
• Weekend Sherpa E-blast
• San Diego E-blast (x2)
• New website launched
• Helium integration underway
• Enhanced ShareSLO YouTube Channel,
uploaded new videos and SEO optimization
• Ongoing SEO
• New pages
-Cal Poly Parents Weekend (Homecoming)
-Celebrate Harvest on the Central Coast
-Central Coast Railroad Festival
-Restaurant Month
-Things to Do: Horseback Riding
-Vacation Idea: Day Trips
-Vacation Idea: Winter Getaway
SHARESLO UPDATES
• Ongoing community management
• Joined Snapchat
• Events attended
-Harvest on the Coast
-Cal Poly Homecoming Football Game
(+ticket giveaway)
• Community blog posts
-Harvest on the Coast
-Learn How to Fly: Aerial Silks
-Kreuzberg Oktoberfest
-SLO Happy Hours
-Downtown Walking Tours: Café Style
-SLO’s Cast of Characters Star in Upcoming
‘Cav & Pag’
-Avila Beach Concerts at the Cove
SLOTBID AGENCY REPORT 2nd Quarter
-Favorite On-the-Go Eats in San Luis Obispo
-Favorite Wineries in SLO
-SLO it Down and SAVOR the Central Coast
-Painting the Town
-Festive Fall Things to Do in San Luis Obispo
-Appendage & Bough
-Indoor Fitness Activities
-Bike Night
-SLO Holiday Gift List
PARTNERSHIPS
• SLO Chamber
-Debuted new video at Good Morning SLO
-Distributed Wish You Were Here postcard
at Good Morning SLO
-PR campaign to promote new video series
and website
• Events
-Deliverables coordination with currently
sponsored TBID events
• CCTC
-Blog Posts
-ShareSLO Picture of the Week
-San Luis Obispo releases new travel video,
website
-All Aboard for the Central Coast Railroad Festival
-Holiday Shopping and Festivities in
San Luis Obispo
• Cal Poly Athletics
-Basketball Suite Event for TBID hoteliers
-CP Athletics Facebook page posts
-Banner ad in ongoing Athletics newsletters
-Cal Poly Alumni E-blast & Alumni Getaway
Giveaway
-Radio spots for basketball
-Homecoming game ticket giveaway
-New rotating graphics submitted for LED banner
at Mott Gym
-Soccer Visiting Teams Guide
SLOTBID AGENCY REPORT 2nd Quarter
LOOKING AHEAD:
• Website Helium Integration
• Basketball Suite Event for TBID Sales Teams
• February E-Blast
• Long Beach, San Francisco 2016 Tradeshows
• SLO Film Fest Planning
• Eroica Planning
• SLO Marathon + Half Planning
SESSIONS PAGE VIEWS USERS REFERRALS
SanLuisObispoVacations.com 16,599 33,185 14,481
m.facebook.com
slocity.org
facebook.com
GOSLO Mobile Experience 38 65 38 sunset.com
FACEBOOK
New Fans
Total Fans
Total Reach
Average Reach per post
Average Daily Page Engaged Users
Total Engagements
811
37,316
502,436
5,409
384
4,151
TWITTER
New Followers
Total Followers
Total Engagements
#ShareSLO
79
3,185
484
292
INSTAGRAM
New Followers
Total Followers
Total Engagements
#ShareSLO
337
4,420
3,907
1,287
YOUTUBE SLO Promo Video 13,503
METRICS OVERVIEW December 2015