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HomeMy WebLinkAboutLRC2Tourism Business Improvement District Management Subcommittee Meeting Minutes December 22, 2015 – 3:00 pm City Hall PRESENT: Pearce; Harris STAFF PRESENT: Molly Cano, Tourism Manager BUSINESS ITEMS 1. SLO Wine Road Show Event Discussion Heather Muran of SLO Wine Country presented various options for the Road Show event for the committee’s review and discussion. The shows presented as options for involvement were: VinDiego; Eat Drink SF; LA Food & Wine; CA Wine Festival. The committee discussed that all four of these events were in line with the marketing goals of the program they had expected and were appropriate target regions and demographics. Particularly the committee was interested in the Eat Drink SF event in San Francisco. The committee requested that SLO Wine do further research into the event sponsorship and representation opportunities and then follow up with the committee and/or TBID Board. 2. Helium Launch Update The committee reviewed the phase two launch strategy for the website which included the Helium roll out in January. The committee approved the direction design demo for recommendation to the Board in January for launch. 3. Homestay Update Staff and Studio Good presented the update on the Homestay outreach and strategy for the committee’s review and discussion. The committee reviewed the survey that was distributed to permitted Homestay properties through staff outreach. There was a 43% response rate to the survey. Based on the feedback received at that time, the majority of homestays would prefer to have a qualified referral from the TBID and a have a property specific landing page through the TBID’s site. The committee directed Studio Good to use these results to create a proposal for Homestay representation on the website for presentation at the January Board meeting. 4. Sales & Marketing Member Event Staffs presented the Sales & Marketing Member event strategy for the committee’s review and discussion. The event is scheduled to take place on January 28, 2016 at the Cal Poly Basketball Suite and will be open to the TBID member sales and marketing representatives on a limited RSVP opportunity. The event is designed as a social opportunity for the SLO TBID member sales representatives to get to know each other and begin to learn and interact with the TBID, staff, and marketing team. The committee reviewed and approved the Save the Date communication piece and directed staff to distribute it to the membership. Staff noted that the Save the Date would go out to all members in December followed by the invitation with RSVP information in early January. The capacity of the suite would allow for 12-15 participants. The committee commented that based on space that 1 representative per property was recommended unless spots remained on the guest list. 5. 2014-15 Fund Balance The committee discussed the use of the 2014-15 fund balance in the 2015-16 fiscal year. The committee felt that using a significant portion of the fund balance for the purpose of targeted marketing/advertising efforts during the first quarter of 2016 was very important and should be the priority use of the funds. The committee directed staff to work with the marketing agency to create options for marketing programs utilizing up to $70,000 of the fund balance for the TBID to consider at the January Board meeting. The committee expressed that business is slowing due to El Nino and other factors and a targeted program was needed. 6. New Business Items The next Management Committee meeting is scheduled for January 26 at 3:00 pm.