Loading...
HomeMy WebLinkAboutLRC4 Minutes (DRAFT) Promotional Coordinating Committee Wednesday, December 9, 2015 Regular Meeting of the Promotional Coordinating Committee CALL TO ORDER A Regular Meeting of the San Luis Obispo Promotional Coordinating Committee was called to order on Wednesday, December 9, 2015 at 5:30 p.m. in the Council Hearing Room, located at 990 Palm Street, San Luis Obispo, California, by Vice Chair Lemieux. ROLL CALL Present: Chair Sasha Palazzo, Committee Members Daniel Levi, Deborah Lewis, Patricia Loosley, Clint Pearce, Stephanie Roberson, and Vice-Chair Jill Lemieux Staff Tourism Manager Molly Cano, Senior Civil Engineer Bridget Fraser, Engineer Present: Michael McGuire, and Recording Secretary Kevin Christian PUBLIC COMMENT ON NON-AGENDA ITEMS There was no public comment on non-agenda items. CONSENT AGENDA ITEMS MOTION BY COMMITTEE MEMBER PEARCE, SECOND BY COMMITTEE MEMBER LEVI, CARRIED 6-0, to approve Consent Calendar Items C1 thru C8. C1. MINUTES OF REGULAR MEETING ON WEDNESDAY, NOVEMBER 18, 2015 MOTION BY COMMITTEE MEMBER PEARCE, SECOND BY COMMITTEE MEMBER LEVI, CARRIED 6-0, to approve the Minutes of the Promotional Coordinating Committee meeting on November, 2015, as presented. C2. COMMUNITY PROMOTIONS BUDGET REPORT MOTION BY COMMITTEE MEMBER PEARCE, SECOND BY COMMITTEE MEMBER LEVI, CARRIED 6-0, to approve the Community Promotions Budget Report. Draft – Promotional Coordinating Committee Minutes of December 9, 2015 Page 2 City of San Luis Obispo, Title, Subtitle C3. PUBLIC RELATIONS REPORT MOTION BY COMMITTEE MEMBER PEARCE, SECOND BY COMMITTEE MEMBER LEVI, CARRIED 6-0, to approve the Public Relations Report. C4. GRANTS-IN-AID (GIA) SUPPORT REPORT MOTION BY COMMITTEE MEMBER PEARCE, SECOND BY COMMITTEE MEMBER LEVI, CARRIED 6-0, to approve the Grants-In-Aid Support Report. C5. VISITOR CENTER REPORT MOTION BY COMMITTEE MEMBER PEARCE, SECOND BY COMMITTEE MEMBER LEVI, CARRIED 6-0, to approve the Visitor Center Report. C6. SLO HAPPENINGS PROMOTIONS REPORT MOTION BY COMMITTEE MEMBER PEARCE, SECOND BY COMMITTEE MEMBER LEVI, CARRIED 6-0, to approve the SLO Happenings Promotions Report. C7. SLO HAPPENINGS TECHNOLOGY REPORT MOTION BY COMMITTEE MEMBER PEARCE, SECOND BY COMMITTEE MEMBER LEVI, CARRIED 6-0, to approve the SLO Happenings Technology Report. C8. TOT (TRANSIENT OCCUPANCY TAX) REPORT MOTION BY COMMITTEE MEMBER PEARCE, SECOND BY COMMITTEE MEMBER LEVI, CARRIED 6-0, to approve the TOT Report. BUSINESS ITEMS Chair Palazzo arrived at 5:45. 1. WAYFINDING SIGN PROJECT City Senior Civil Engineer Bridget Fraser reviewed the background of the project, noting that it commenced in 2011; explained the timeline and budget overview for the pedestrian component will include ten signs to be installed in the downtown area by March 2016. Draft – Promotional Coordinating Committee Minutes of December 9, 2015 Page 3 City of San Luis Obispo, Title, Subtitle Designer Pierre Rademaker reviewed the Downtown Map Kiosks and the City Hall Kiosk design; noted that the primary purpose of the map kiosks is to help visitors orient themselves near the City’s transit center, parking garages, and the Mission Plaza; added that the principal elements of the design include: location maps, walking distance timing, key building names, and the international information “i” symbol. Mr. Rademaker reported that the City Hall kiosk is designed to blend with the architecture of City Hall rather than matching the pedestrian kiosk design; noted that the three elements of the current kiosk include: office location, public noticing, and mailboxes. Senior Civil Engineer Fraser noted that the next phases are presentation to the Cultural Heritage Committee, the Architectural Review Commission, and the City Council, following final design considerations, further funding, and lastly fabrication and installation. The Committee discussed potential opportunities and obstacles of the project design, providing input concerning sight impairment access, kiosk height, kiosk location, content, and size. MOTION BY COMMITTEE MEMBER PEARCE, SECOND BY COMMITTEE MEMBER LEWIS, CARRIED 7-0, to approve the current design direction. 2. MID-YEAR EVENT PROMOTION SPONSORSHIP ALLOCATION Tourism Manager Cano noted that six applications were received for possible sponsorship. Holly Holiday, Director of Create Promotions spoke on the SLO Craft Beer Festival and the Bacon and Barrels San Diego event, explaining her level of involvement; noted that the SLO Craft Beer Festival is planned for late October 2016, adding that it will be a week-long event and the event is targeted at the millennial and Gen-X markets; stated that the event will showcase know Craft Beer names from around the country, including “stars” from the Central Coast. She stated that while the Bacon and Barrels San Diego event is not local, the intent is to further support the San Luis Obispo City brand at the event, highlighting the products from the City. Eva Ulz, Director of the History Center of San Luis Obispo County, explained that the History Center’s application is to establish a history tour service; noted that the intent is to create a history component offering it to tour companies, explaining that it would encourage longer stays in the town; added that the revenue will fund staff time, noting after initial funding, the project is planned to be self-sustaining. Tourism Manager Cano reviewed the current balances: sponsorship balance, $2,515, the Grants-In-Aid residual balance, $6,100, and the General Contract Services balance, $10,175, noting a total possible funding of $18,790. Draft – Promotional Coordinating Committee Minutes of December 9, 2015 Page 4 City of San Luis Obispo, Title, Subtitle Committee Member Roberson expressed that the Love SLO project is her top preference, prior to withdrawing from the meeting at 6:37. The Committee discussed the funding balances and how they may be used, future needs for the funding, and the general fit of the various projects to the Committee’s mission, regarding promotion of the City that is designed for both residents and visitors. The Promotional Coordinating Committee discussed the following projects: Cal Poly’s Open House: The committee discussed support for printing only and the need for sustainability as they have funded this project previously. Chair Palazzo abstained from discussion due to a conflict of interest. Cal Poly Orientation: The committee explained that the project request for the transportation funding did not fit with the committee’s mission. Chair Palazzo abstained from discussion due to a conflict of interest. Love SLO 2016: The potential impacts of the project were discussed, relating to the group’s current partnerships and the project as it aligns with the goals of the committee. By consensus, the committee expressed support to the project. Bacon and Barrels San Diego: By consensus, the committee explained that this project is better suited for the Tourism Business Improvement District (TBID) Board funding, noting that this is a great project for the promotion of San Luis Obispo; encouraged the TBID Board to support the event and requested for staff to express their support to the TBID Board. SLO Craft Beer Week: By consensus, the committee expressed support to the local advertising funding request. SLO County History Tours: The committee expressed support of the idea of the project, noting however, that the funding of a staff position is not available at this time; expressed concerns with the project, adding that the committee’s intent is to fund San Luis Obispo City programs. By consensus, the committee directed staff to provide feedback to the applicant to help focus the event in a manner that promotes the committee’s goals and is therefore eligible for future funding. The Committee further discussed the funding balances and how they may be used. MOTION BY VICE CHAIR LEMIEUX, DIED FOR LACK OF SECOND, to move the Grants-In-Aid residual balance to the Events Sponsorship budget for the non-profit events presented. MOTION BY VICE CHAIR LEMIEUX, SECOND BY COMMITTEE MEMBER PEARCE, CARRIED 5-1 with committee member Levi opposed, to move the Grants-In- Aid residual balance to the Events Sponsorship budget for support of community events. Draft – Promotional Coordinating Committee Minutes of December 9, 2015 Page 5 City of San Luis Obispo, Title, Subtitle MOTION BY COMMITTEE MEMBER LEWIS, SECOND BY VICE CHAIR LEMIEUX, CARRIED 5-0, chair Palazzo abstained, to support the Cal Poly Open house in the amount of $1,250. MOTION BY COMMITTEE MEMBER LEVI, SECOND BY COMMITTEE MEMBER LOOSLEY, CARRIED 6-0, to support the Love SLO event in the amount of $4,250. MOTION BY COMMITTEE MEMBER LEWIS, SECOND BY COMMITTEE MEMBER PEARCE, CARRIED 6-0, to support the SLO Craft Beer Week event in the amount of $3,000. 3. GIA APPLICATION REVIEW Tourism Manager reviewed changes made to the GIA application, the overall program budget, funding request, and media plan sections. The Committee provided direction to staff to include check boxes with the questionnaire, show both expenses and incomes in the budget, modify questions so that media funding is also included in the funding priorities, and to state that printing costs are allowed for funding. PCC LIAISON REPORTS AND COMMUNICATION 1. GIA UPDATE Committee Member Loosley reported that the organizers of the Noor event desire to change their event focus. Staff explained that the funding must be returned when an event is changed, adding that the applicant can then reapply for the funding. The Committee clarified that the application must be presented in writing. 2. TBID (TOURISM BUSINESS IMPROVEMENT DISTRICT) BOARD REPORT Committee Member Pearce reported that the new web site and promotional videos have launched; added that the booking instrument, Helium, has been authorized at milestone 5 and launches in January; stated that TBID invested in two Cows for the Cow Parade event. 3. TOURISM PROGRAM UPDATE Tourism Manager Cano reported that the coasters order is expected December 23; explained that the Central Coast Tourism Council (CCTC) is focusing on three potential dates for a retreat in March; and updated the Committee on the Tourism Intern projects. Draft – Promotional Coordinating Committee Minutes of December 9, 2015 Page 6 City of San Luis Obispo, Title, Subtitle ADJOURNMENT The meeting adjourned at 7:47 p.m. to the next Regular meeting to be held on January 13, 2016, 5:30 p.m. Respectfully submitted, Kevin Christian Recording Secretary